Fp 31-leech therapy-dr mahesh kumar-pdf
Leech therapy or Jalaukavacharan is a bloodletting procedure described in Ayurveda. It is a very useful procedure in the treatment of various medical and surgical diseases.
drmaheshkumar,new delhi
This document summarizes various classifications in Ayurveda. It discusses different drug groups (vargas) classified based on taste, including Amlavarga (sour drugs), Kshiratrya (milk drugs), Madhura Trika (sweet drugs), Panchagavya (five products of cow), Kshara Ashtaka (eight alkalis), Dravaka Gana (metallic preparations group), Mitra Panchaka and Rakta, Shweta, Krishna, Pitta Vargas (drug groups classified by color). Each varga lists the drugs included. The document provides the Sanskrit names of drugs along with their botanical/common English names and uses in treatment.
1. Karma refers to the inherent property of a drug that is responsible for its therapeutic action and physiological effects in the body.
2. Drug karma can be classified in various ways including by the organ or system affected, the dosha pacified or aggravated, the action performed such as cleansing, nourishing, or lightening.
3. Some examples of specific karmas described are deepana, pachana, shodhana, shaman, anulomana, bhedana, and rasayana. Each karma is characterized by the doshas, tissues, or parts of the body it acts on and the gunas or elements that predominate in the drug.
The document discusses leech therapy, including identifying leeches, preparing them for therapy, and the procedure. It notes that leeches are blood-sucking aquatic animals scientifically known as Hirudo medicinalis, whose saliva contains hirudin. Leeches are collected from western ghats and kept in clean water. They are prepared with turmeric and applied to diseased parts, where they attach via a horseshoe-shaped mouth to suck blood. Leech therapy can help with conditions like stasis dermatitis, chronic ulcers, acne, glaucoma, anal conditions, arthritis, and alopecia.
The document provides an overview of Kshara Varga (alkaline substances) in Ayurveda. It discusses the definition, etymology and classification of Ksharas. Ksharas are classified based on source (naisargika, kritrima etc.), use (internal, external), number (dvaya, trika etc.) and properties (tikshna, ushna etc.). The general properties and therapeutic uses of Ksharas are mentioned. Various classical texts referencing Ksharas are listed. The common methods of Kshara preparation involving shoshana, agni, sthapana, galana and agni steps are outlined. Seasonal variations in quality based on time of
Agnikarma is a medical procedure done using controlled heat and fire. It is done in various Disease like Corn, Warts, Piles, Fistula in Ano, To Arrest bleeds etc.
This document provides information on Arsha (haemorrhoids) including:
- Definitions and etymology of Arsha from Ayurvedic texts
- Types and classification of Arsha
- Causative factors and pathogenesis of Arsha
- Symptoms and stages of Arsha
- Treatment principles and management options described in Ayurvedic texts including herbal formulations, dietary advice, panchakarma procedures, topical therapies and more.
The document shares details on the Bhallataka Kalpa/procedure used to treat Arsha, with a table demonstrating the dosage schedule over 70 days. Overall, the document is a comprehensive overview of Arsha (haemorrhoids
Fp 31-leech therapy-dr mahesh kumar-pdf
Leech therapy or Jalaukavacharan is a bloodletting procedure described in Ayurveda. It is a very useful procedure in the treatment of various medical and surgical diseases.
drmaheshkumar,new delhi
This document summarizes various classifications in Ayurveda. It discusses different drug groups (vargas) classified based on taste, including Amlavarga (sour drugs), Kshiratrya (milk drugs), Madhura Trika (sweet drugs), Panchagavya (five products of cow), Kshara Ashtaka (eight alkalis), Dravaka Gana (metallic preparations group), Mitra Panchaka and Rakta, Shweta, Krishna, Pitta Vargas (drug groups classified by color). Each varga lists the drugs included. The document provides the Sanskrit names of drugs along with their botanical/common English names and uses in treatment.
1. Karma refers to the inherent property of a drug that is responsible for its therapeutic action and physiological effects in the body.
2. Drug karma can be classified in various ways including by the organ or system affected, the dosha pacified or aggravated, the action performed such as cleansing, nourishing, or lightening.
3. Some examples of specific karmas described are deepana, pachana, shodhana, shaman, anulomana, bhedana, and rasayana. Each karma is characterized by the doshas, tissues, or parts of the body it acts on and the gunas or elements that predominate in the drug.
The document discusses leech therapy, including identifying leeches, preparing them for therapy, and the procedure. It notes that leeches are blood-sucking aquatic animals scientifically known as Hirudo medicinalis, whose saliva contains hirudin. Leeches are collected from western ghats and kept in clean water. They are prepared with turmeric and applied to diseased parts, where they attach via a horseshoe-shaped mouth to suck blood. Leech therapy can help with conditions like stasis dermatitis, chronic ulcers, acne, glaucoma, anal conditions, arthritis, and alopecia.
The document provides an overview of Kshara Varga (alkaline substances) in Ayurveda. It discusses the definition, etymology and classification of Ksharas. Ksharas are classified based on source (naisargika, kritrima etc.), use (internal, external), number (dvaya, trika etc.) and properties (tikshna, ushna etc.). The general properties and therapeutic uses of Ksharas are mentioned. Various classical texts referencing Ksharas are listed. The common methods of Kshara preparation involving shoshana, agni, sthapana, galana and agni steps are outlined. Seasonal variations in quality based on time of
Agnikarma is a medical procedure done using controlled heat and fire. It is done in various Disease like Corn, Warts, Piles, Fistula in Ano, To Arrest bleeds etc.
This document provides information on Arsha (haemorrhoids) including:
- Definitions and etymology of Arsha from Ayurvedic texts
- Types and classification of Arsha
- Causative factors and pathogenesis of Arsha
- Symptoms and stages of Arsha
- Treatment principles and management options described in Ayurvedic texts including herbal formulations, dietary advice, panchakarma procedures, topical therapies and more.
The document shares details on the Bhallataka Kalpa/procedure used to treat Arsha, with a table demonstrating the dosage schedule over 70 days. Overall, the document is a comprehensive overview of Arsha (haemorrhoids
Nadi sweda with Tila taila for 15 minutes
2.Abhyanga with Tila taila for 15 minutes
3.Shashtika shali pinda sweda for 15 minutes
4.Jalaukavacharana with 10 leeches over L4-S1 region for 30 minutes
5.Internal medication: Ajamodadi churna 3gm with warm water
12/3/17 1.Sar udwarth
- An abscess is a collection of pus caused by bacterial, protozoan, or fungal infection of body tissues. Abscesses can occur in the skin, gums, bones, or internal organs like the liver, lungs, or brain.
- Treatment involves surgically draining the pus through incision, using antibiotics, or both. When draining an abscess, the area is incised and any loculated pus is broken up to ensure complete drainage and prevent chronicity. Antibiotics are given to treat the underlying infection.
- Proper treatment of an abscess is critical to prevent the spread of infection and allow for full recovery.
Jalaukavacharana - Leech Therapy in AyurvedaDr Adithya J V
Leech Therapy in Ayurveda - A unique modality of treatment in Ayurveda - Insights into Scientific Aspects, Mode of Usage and its scope in treatment of Various Diseases.
Dravyaguna PPT
By Prof. Dr. R. R. Deshpande
• This PPT is very useful for students ,teachers of 2nd BAMS
• Also useful for Medical Practitioners
• PPT includes Medicinal plants mentioned in CCIM Syllabus
• PPT Contain --- Latin Name ,Useful part ,Type of plant –Tree or herb or creeper ,Description of leaves ,Product Picture of Plant
• Personal & On line classes for BAMS students are available in Marathi or Hindi or English Language
• visit – www.ayurvedicfriend.com
Phone – 922 68 10 630
Mail ID – professordeshpande@gmail.com
Ksharsutra is very special Ayurvedic Treatment for Fistula in Ano .This can be called as Surgery without Knife .PPT will explain you about some important aspects of Ksharsutra Treatment .This PPT presentation is outcome of discussions with Ayurvedic well known surgeon Prof.Dr.B.N.Deshpande
This document provides information about swedana (sudation therapy) in Ayurveda. It defines swedana as a procedure that relieves stiffness, coldness, and induces sweating. Various types of swedana like tapa, upnaha, and drava are described along with their dosha effects. Indications for swedana include pratishyaya (cold), kasa (cough), hiccup, asthma, and joint disorders like osteoarthritis. Swedana is beneficial prior to panchakarma procedures like vamana and virechana for liquefying doshas.
This document provides information on the classification, ingredients, and procedures for administering basti, an Ayurvedic panchakarma treatment. It classifies basti based on the site of administration, ingredients used, number administered, and dosage. Details are given on the ingredients for niruha basti according to dosha, including quantities of madhu, salt, oil, powder, decoction, and herbs. The document outlines the proper procedure for preparing the basti mixture and examining patients for suitability before administration.
The document is a presentation on the introduction of Swedana therapy in Ayurveda. It defines Swedana as the induction of sweating through the application of heat. Swedana is considered an independent treatment procedure as well as an important preparatory cleansing practice for other therapies. The presentation outlines the objectives and contents, provides etymological and textual definitions of Swedana, explains its qualities and importance in treating various diseases.
Step into Chithrakoota to have an experience with Ancient Indian Medical Knowledge of “Ayurveda” and treat your soul. The knowledge of Ayurveda has been passed from generation to generation to the able hands of Chithrakoota.
Chithrakoota is a paradise, located deep in the Western Ghats, the heaven on earth. Visit Chithrakoota gives you an everlasting satisfaction of calm, beautiful and serene nature. The eye-catching landscapes, adorned with the cool and calm breeze from the trees and the musical notes from the hummingbirds is a visual treat to your soul. Relax, Refresh and Rejuvenate your mind, body, and soul with the Ancient Indian Medical Knowledge of Ayurveda.
The document discusses the different times (kala) for administering medicines according to Ayurveda. It describes 11 different times including administering medicines on an empty stomach, before meals, after meals, between meals, with each morsel of food, etc. The appropriate time depends on factors like the dosha involved, the disease location, the digestive fire strength, and the intended action of the medicine. Administering medicines at the proper time maximizes the therapeutic benefits and outcomes for patients.
The document provides an overview of Ayurvedic dentistry. It discusses:
1) The historical origins of dentistry in Ayurvedic texts like Sushruta Samhita which differentiated oral diseases.
2) Common oral diseases described in Ayurveda like dental caries, sensitivity, calculus and their management through techniques like scaling and herbal remedies.
3) Diagnosis of diseases through examination and use of radiographs in Ayurveda.
4) Dental procedures mentioned in Ayurveda like root canal treatment, restoration through fillings and crowns, and management of mobility.
The Research topics and reseaech areas has been explained in ail, which are helpful for Undergraduates to get the research grants, PG Scholars and Ph.D Scholars to select theirs research topics..
1. Rotifers are commonly used live feed for marine fish larvae. They are small, tolerate a wide range of conditions, and reproduce rapidly.
2. Mass culture of rotifers involves three units - one for culturing algae food, one for stock culture, and one for large-scale production. Proper temperature, pH, salinity, and aeration are needed.
3. Rotifers are enriched by feeding them algae rich in omega-3 fatty acids to increase their nutritional value for fish larvae. Enriched rotifers are stored at low temperatures to preserve fatty acid levels.
The document provides an overview of quail production and management. It discusses the different breeds of quails found in the Philippines that are used for meat, egg, and pet production. The Japanese quail breeds are recommended for egg production. Selection of stock, housing, lighting, and layer management are also covered. Proper cultural management practices like providing fresh water, light stimulation for egg production, regular culling of unproductive birds, and daily removal of waste are important to maximize production efficiency in a quail business.
Nadi sweda with Tila taila for 15 minutes
2.Abhyanga with Tila taila for 15 minutes
3.Shashtika shali pinda sweda for 15 minutes
4.Jalaukavacharana with 10 leeches over L4-S1 region for 30 minutes
5.Internal medication: Ajamodadi churna 3gm with warm water
12/3/17 1.Sar udwarth
- An abscess is a collection of pus caused by bacterial, protozoan, or fungal infection of body tissues. Abscesses can occur in the skin, gums, bones, or internal organs like the liver, lungs, or brain.
- Treatment involves surgically draining the pus through incision, using antibiotics, or both. When draining an abscess, the area is incised and any loculated pus is broken up to ensure complete drainage and prevent chronicity. Antibiotics are given to treat the underlying infection.
- Proper treatment of an abscess is critical to prevent the spread of infection and allow for full recovery.
Jalaukavacharana - Leech Therapy in AyurvedaDr Adithya J V
Leech Therapy in Ayurveda - A unique modality of treatment in Ayurveda - Insights into Scientific Aspects, Mode of Usage and its scope in treatment of Various Diseases.
Dravyaguna PPT
By Prof. Dr. R. R. Deshpande
• This PPT is very useful for students ,teachers of 2nd BAMS
• Also useful for Medical Practitioners
• PPT includes Medicinal plants mentioned in CCIM Syllabus
• PPT Contain --- Latin Name ,Useful part ,Type of plant –Tree or herb or creeper ,Description of leaves ,Product Picture of Plant
• Personal & On line classes for BAMS students are available in Marathi or Hindi or English Language
• visit – www.ayurvedicfriend.com
Phone – 922 68 10 630
Mail ID – professordeshpande@gmail.com
Ksharsutra is very special Ayurvedic Treatment for Fistula in Ano .This can be called as Surgery without Knife .PPT will explain you about some important aspects of Ksharsutra Treatment .This PPT presentation is outcome of discussions with Ayurvedic well known surgeon Prof.Dr.B.N.Deshpande
This document provides information about swedana (sudation therapy) in Ayurveda. It defines swedana as a procedure that relieves stiffness, coldness, and induces sweating. Various types of swedana like tapa, upnaha, and drava are described along with their dosha effects. Indications for swedana include pratishyaya (cold), kasa (cough), hiccup, asthma, and joint disorders like osteoarthritis. Swedana is beneficial prior to panchakarma procedures like vamana and virechana for liquefying doshas.
This document provides information on the classification, ingredients, and procedures for administering basti, an Ayurvedic panchakarma treatment. It classifies basti based on the site of administration, ingredients used, number administered, and dosage. Details are given on the ingredients for niruha basti according to dosha, including quantities of madhu, salt, oil, powder, decoction, and herbs. The document outlines the proper procedure for preparing the basti mixture and examining patients for suitability before administration.
The document is a presentation on the introduction of Swedana therapy in Ayurveda. It defines Swedana as the induction of sweating through the application of heat. Swedana is considered an independent treatment procedure as well as an important preparatory cleansing practice for other therapies. The presentation outlines the objectives and contents, provides etymological and textual definitions of Swedana, explains its qualities and importance in treating various diseases.
Step into Chithrakoota to have an experience with Ancient Indian Medical Knowledge of “Ayurveda” and treat your soul. The knowledge of Ayurveda has been passed from generation to generation to the able hands of Chithrakoota.
Chithrakoota is a paradise, located deep in the Western Ghats, the heaven on earth. Visit Chithrakoota gives you an everlasting satisfaction of calm, beautiful and serene nature. The eye-catching landscapes, adorned with the cool and calm breeze from the trees and the musical notes from the hummingbirds is a visual treat to your soul. Relax, Refresh and Rejuvenate your mind, body, and soul with the Ancient Indian Medical Knowledge of Ayurveda.
The document discusses the different times (kala) for administering medicines according to Ayurveda. It describes 11 different times including administering medicines on an empty stomach, before meals, after meals, between meals, with each morsel of food, etc. The appropriate time depends on factors like the dosha involved, the disease location, the digestive fire strength, and the intended action of the medicine. Administering medicines at the proper time maximizes the therapeutic benefits and outcomes for patients.
The document provides an overview of Ayurvedic dentistry. It discusses:
1) The historical origins of dentistry in Ayurvedic texts like Sushruta Samhita which differentiated oral diseases.
2) Common oral diseases described in Ayurveda like dental caries, sensitivity, calculus and their management through techniques like scaling and herbal remedies.
3) Diagnosis of diseases through examination and use of radiographs in Ayurveda.
4) Dental procedures mentioned in Ayurveda like root canal treatment, restoration through fillings and crowns, and management of mobility.
The Research topics and reseaech areas has been explained in ail, which are helpful for Undergraduates to get the research grants, PG Scholars and Ph.D Scholars to select theirs research topics..
1. Rotifers are commonly used live feed for marine fish larvae. They are small, tolerate a wide range of conditions, and reproduce rapidly.
2. Mass culture of rotifers involves three units - one for culturing algae food, one for stock culture, and one for large-scale production. Proper temperature, pH, salinity, and aeration are needed.
3. Rotifers are enriched by feeding them algae rich in omega-3 fatty acids to increase their nutritional value for fish larvae. Enriched rotifers are stored at low temperatures to preserve fatty acid levels.
The document provides an overview of quail production and management. It discusses the different breeds of quails found in the Philippines that are used for meat, egg, and pet production. The Japanese quail breeds are recommended for egg production. Selection of stock, housing, lighting, and layer management are also covered. Proper cultural management practices like providing fresh water, light stimulation for egg production, regular culling of unproductive birds, and daily removal of waste are important to maximize production efficiency in a quail business.
Honeybees play an important role in pollination and food production. They pollinate over 90 crops worldwide. Honeybees have various roles within the hive including workers that do tasks, a queen that lays eggs, and drones that mate with queens. However, honeybee populations are declining due to threats like parasites, diseases, and pesticides which could disrupt global food supply if not addressed. Loss of honeybees would have significant economic and environmental impacts.
The document provides information on techniques for tilapia and cobia cage culture. It discusses site selection for cages, including factors like water quality, current flow, and distance from pollution sources. It also covers seed stocking density and size, feeding management, health management, and harvesting methods. Cage designs commonly used for tilapia and cobia farming are described.
Apiculture hand out chapter 1_3 for Animal science.pptxFantahun Dugassa
The honeybee colony consists of one queen, thousands of worker bees, and a few hundred male drones. The queen's role is to lay eggs and produce pheromones that maintain social order. Workers perform all other tasks in the colony including feeding larvae, nest construction, food collection and storage, and environmental control of the hive. Drones' sole role is to mate with virgin queens. Each caste has a distinct development period from egg to adult ranging from 16 days for the queen to 24 days for drones. Understanding the colony organization and roles of each caste is important for beekeeping management.
LIVESTOCK PRODUCTION
THEME 2.0: LIVESTOCK PRODUCTION
IMPROVEMENT OF LIVESTOCK BREEDS
Introduction: The goal for keeping animals is to produce animal products which are sufficient and qualities enough.
So as to achieve, this livestock keepers, must have good quality animals, feeding them well and keep them healthy.
Livestock Improvement
The productivity of farm animals is set by INHERITANCE i.e. passing of genes from parents to off springs however the environment determines how much the inheritance potential is going to be reached. So livestock improvement is therefore the program that set out to improve the inheritance of the environment in which they are kept.
Concept of inheritance
Inheritance deals with the mechanism by which characteristics of parents are passed to the off springs. The mechanism of inheritance resides in the sex cells (gametes) in both males and females which contain CHROMOSOMES carrying units of inheritance called genes.
Chromosomes occur in pairs in the nucleus the number of chromosomes e.g. Cattle -30, Sheep -27, Pig -19, Chicken -39
The members of each pair are called HOMOLOGOUS CHROMOSOMES.
Genes are located in specific units of chromosomes called Locus.
The genes located at the some loci of chromosomes pair are alleles.
If they have the same effect are called homozygous.
If they have different effects (antagonistic) are called heterozygous.
Sex cells undergo cell division whereby the cell divides to form daughter cells with half number of chromosomes from parent cells.
The document provides information about Apiculture (AnSc 421), a course at Wallaga University. It discusses the following key points in 3 sentences:
The document introduces apiculture as the science of beekeeping. It discusses the origins and distribution of honeybees, noting that they originated in Africa and are now found worldwide. The rest of the document covers topics related to bee biology, anatomy, physiology, honeybee species and races, and reasons for beekeeping.
This document provides an overview of mammalian characteristics and diagnostic features. It discusses various skin glands found in mammals like mammary glands, sweat glands, scent glands, and details their structure and function. Hair characteristics are also described, including hair structure, color variation, and sensory modifications. Finally, horns and antlers are summarized, distinguishing between true horns, antlers, and rhinoceros horns.
Culture protocol of live food organism in hatcheryKRISHNA Jaiswal
The document discusses various live feed organisms used in aquaculture hatcheries, including their culture methods. It describes microalgae like Isochrysis, Chaetoceros, Skeletonema that are used as first feeds for fish and shrimp larvae. It also discusses culture of rotifers like Brachionus plicatilis and brine shrimp Artemia, describing their life cycles and standard hatching techniques. The mass culture methods for producing these live feed organisms involve steps from stock culture, inoculation in different volumes, fertilization and harvesting.
The science that aims to study the life, behavior & activity of honey bee in order to obtain bee products and crop pollination. Honey bee is a social & beneficial insect. They lives in hive.
This document provides information on artificial insemination (AI) in cattle. It defines AI as the process of collecting sperm from a male, processing and storing it, and artificially introducing it into the female reproductive tract for conception. The document then discusses the advantages of AI, methods of semen collection, evaluation of semen quality, semen dilution and storage, and the steps for thawing and performing AI. Key points include that AI allows for widespread use of genetically superior bulls, faster genetic improvement, and preservation of genetics after a bull has died. Common semen collection methods are massage, electro-ejaculation, and use of an artificial vagina.
Small ruminant production such as sheep and goats provide many benefits to farmers. They require minimal land and feed resources. Their small size allows them to be raised on small plots of land. They are prolific breeders, often having multiple births which provides opportunities for high offspring production and income. Their manure can be used as fertilizer. However, they also face challenges like feed scarcity during dry seasons and problems with internal parasites. Overall, their low input requirements and high reproduction rates make them suitable livestock for small-scale farmers.
This document provides an introduction to small ruminant enterprises. It discusses the basics of raising sheep and goats, including their digestive systems, common breeds, and enterprise options. The key requirements for a sheep or goat operation are outlined as feed, fencing, housing, equipment, and labor. Sources of breeding stock and considerations for getting started are also presented. Economics of small ruminant enterprises are addressed, emphasizing the importance of controlling costs, optimizing production efficiency, and smart marketing.
The barber pole worm (Haemonchus contortus) is a highly pathogenic blood-sucking parasite of small ruminants. It has a short lifecycle that is favored by warm, moist conditions. Signs of infection include anemia, bottle jaw, and ill thrift. Managing the parasite involves improving host immunity through good nutrition, genetics, and grazing management. Deworming must be targeted and combine multiple treatment approaches due to widespread dewormer resistance on farms. Testing is needed to determine which dewormers still work in a given location.
The document summarizes information about tilapia, including that it is native to Africa but distributed worldwide, adapts well to different environments, and has a high growth rate and feed conversion efficiency. It also discusses global tilapia aquaculture production led by China, common tilapia species farmed like Nile tilapia, their breeding cycles and parental care, and techniques used for brood stock management and production of monosex seed including hormonal sex reversal and hybridization.
Crocodile farming is a new concept for the entrepreneur, of Bangladesh as historically this industry never existed in Bangladesh. During the last decade the international demand for crocodile skin has increased tremendously which has turned this industry into a lucrative option for entrepreneurs worldwide. The major exporters of manufactured crocodile leather products are Italy, Germany, United States, Spain, France and United Kingdom. Though this crocodile farming and leather tanning industry is a new business idea but as the technology required for this industry is already available in Bangladesh, the weather and other natural factors are suitable for crocodile growth and a huge demand for crocodile leather Is existing in the-world market, a great opportunity is existing in the international trade of crocodile skin for the business people of Bangladesh, who want to take the challenge of exporting these home grown products to foreign market.
RAWE Presentation Slides for B.Sc. Agriculture 4th yearJyoti Roy
This document provides information on rural agriculture work experience in apiculture (beekeeping), mushroom cultivation, and vermicomposting. It discusses bee colony composition and roles, honey and bee wax production, and production of royal jelly. For mushroom cultivation, it describes morphology, edible mushroom categories and health benefits of oyster mushrooms. The document outlines the vermicomposting process using earthworms, required materials, nutrient content of vermicompost, types of earthworms used, and concludes with the benefits of vermicompost for soil and plant growth.
Beekeeping 101 provides an overview of beekeeping for beginners. It discusses why people may be afraid of bee stings but how protective gear can help reduce risks. The document then explains that honey bees are beneficial as pollinators and for producing honey, wax, and other products. It also outlines some of the basic needs for proper hive placement including access, sunlight, shelter, and a nearby water source. Finally, the summary emphasizes the importance of being a good neighbor by locating hives away from property lines and keeping bee aggression minimized.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs