1) The document discusses how the behaviors and choices of wealthy individuals can predict future trends and behaviors of the general population. Wealthy individuals are more likely to be early adopters of new products and services due to their higher levels of education, knowledge, interests, and financial means. 2) Their refined choices and wider range of options, combined with experience making decisions, means the choices made by wealthy individuals can provide an accurate picture of what will become popular trends in the future. 3) Additionally, wealthy individuals tend to have broader influence over others through their social networks seeking their advice, and by driving aspiration in the general population through their wealth, knowledge and influence. Therefore, observing the behaviors of the wealthy