This document provides information for a sophomore English class on neuromarketing. It includes answers to questions about neuromarketing from a previous lecture. The answers are: 1. Neuromarketing is different because it studies brain reactions to products and advertising. 2. Researchers can know what part of the brain is used when a person looks at an ad or product. 3. In a blind taste test of Coke and Pepsi, the results were equal. When brand names were given, 75% chose Coke over Pepsi. 4. Some people worry about neuromarketing because it could be used to influence people without them knowing. The document instructs students to write

1. C L A S S 4
Sophomore English

2. Last Time - Neuromarketing
Last time you listened to a long
talk about neuromarketing.
Let’s look again at your
questions and answers.
Listen and copy “the book’s
answer” for each of the
questions.

3. Neuro-
marketing
Here’s what the
book says. Write
these answers on
page 9, part E of
your book.
1. Neuromarketing is different
because it studies brain
reactions to products and
advertising.
2. Researchers can know what part
of the brain is used when a
person looks at an ad or
product.

4. Neuro-
marketing
Here’s what the
book says. Write
these answers on
page 9, part E of
your book.
3. In the blind taste test, the
results were equal. When the
brand names were given, 75%
chose Coke over Pepsi.
4. They worry because it could be
used to influence people without
them knowing.

5. Expressions that signal
the topic
Expressions that signal
the Lecture Plan
 Today we’re going to talk
about…
 There are a few things
we’ll be covering today…
Review Lecture Language for Topic and Plan

6. Introduction 1
Hello everyone. Here we go. In today’s class, we’ll
take a look at an important issue—one that affects
all aspects of your life—“Why you can’t find a
girlfriend”. I’ll be explaining different reasons for
this problem, including the fact that you’re ugly and
poor. After that I’ll make some suggestions
such as wear nicer clothes and get a job.
I’m sure that you will need this
information, or you’ll be sad and
alone for the rest of your life.

7. Introduction 1
Hello everyone. Here we go. In today’s class,
we’ll take a look at an important issue—one
that affects all aspects of your life—“Why you can’t
find a girlfriend”. I’ll be explaining different reasons
for this problem, including the fact that you’re ugly
and poor. After that I’ll make some
suggestions such as wear nicer clothes and
get a job. I’m sure that you will need this
information, or you’ll be sad and
alone for the rest of your life.

8. Introduction 1
Hello everyone. Here we go. In today’s class,
we’ll take a look at an important issue—one
that affects all aspects of your life—“Why you
can’t find a girlfriend”. I’ll be explaining
different reasons for this problem, including the fact
that you’re ugly and poor. After that I’ll
make some suggestions such as wear
nicer clothes and get a job.
I’m sure that you will need this
information, or you’ll be sad and
alone for the rest of your life.

9. Introduction 1
Hello everyone. Here we go. In today’s class,
we’ll take a look at an important issue—one
that affects all aspects of your life—“Why you
can’t find a girlfriend”. I’ll be explaining
different reasons for this problem, including
the fact that you’re ugly and poor. After
that I’ll make some suggestions
such as wear nicer clothes and get a job.
I’m sure that you will need this
information, or you’ll be sad and
alone for the rest of your life.

10. Introduction 2
Today I want to discuss the amazing
music of Mr. Justin Bieber. We’ve
talked about his early days in
Canada, and how he came to be the
most beloved singer on Earth. To
further demonstrate that he is the
greatest singer in the history of the world, first, we’ll
listen to the beautiful melodies of his first hit, “Baby,
Baby”. Then, we’ll move on to his latest incredible
single, “What Do You Mean?” Pay attention because
we’re only going to hear each song ten times.

11. Introduction 2
Today I want to discuss the
amazing music of Mr. Justin
Bieber. We’ve talked about his
early days in Canada, and how he
came to be the most beloved singer
on Earth. To further demonstrate
that he is the greatest singer in the history of the
world, first, we’ll listen to the beautiful melodies of
his first hit, “Baby, Baby”. Then, we’ll move on to his
latest incredible single, “What Do You Mean?” Pay
attention because we’re only going to hear each song
ten times.

12. Introduction 2
Today I want to discuss the
amazing music of Mr. Justin
Bieber. We’ve talked about his
early days in Canada, and how he
came to be the most beloved singer
on Earth. To further demonstrate
that he is the greatest singer in the history of the
world, first, we’ll listen to the beautiful melodies of
his first hit, “Baby, Baby”. Then, we’ll move on to his
latest incredible single, “What Do You Mean?” Pay
attention because we’re only going to hear each song
ten times.

13. Introduction 2
Today I want to discuss the
amazing music of Mr. Justin
Bieber. We’ve talked about his
early days in Canada, and how he
came to be the most beloved singer
on Earth. To further demonstrate
that he is the greatest singer in the history of the
world, first, we’ll listen to the beautiful melodies
of his first hit, “Baby, Baby”. Then, we’ll move on
to his latest incredible single, “What Do You Mean?”
Pay attention because we’re only going to hear each
song ten times.

14. Introduction 3
OK, everyone pay attention. Today’s topic is very,
very serious. I’d like to tell you about something you
might not know: your cat is trying to kill you. That’s
right. Happy Kitty wants you dead. I will prove this
by starting out with the latest research on animal
behavior, followed by a look at
different news stories from around
the world of cat lovers who
mysteriously died. I think you’ll be
able to see for yourself that cats are
in fact, not cute, but truly evil
creatures.

15. Introduction 3
OK, everyone pay attention. Today’s topic is very,
very serious. I’d like to tell you about something
you might not know: your cat is trying to kill you.
That’s right. Happy Kitty wants you dead. I will prove
this by starting out with the latest research on
animal behavior, followed by a look
at different news stories from
around the world of cat lovers who
mysteriously died. I think you’ll be
able to see for yourself that cats are
in fact, not cute, but truly evil
creatures.

16. Introduction 3
OK, everyone pay attention. Today’s topic is very,
very serious. I’d like to tell you about something
you might not know: your cat is trying to kill
you. That’s right. Happy Kitty wants you dead. I will
prove this by starting out with the latest research on
animal behavior, followed by a look
at different news stories from
around the world of cat lovers who
mysteriously died. I think you’ll be
able to see for yourself that cats are
in fact, not cute, but truly evil
creatures.

17. Introduction 3
OK, everyone pay attention. Today’s topic is very,
very serious. I’d like to tell you about something
you might not know: your cat is trying to kill
you. That’s right. Happy Kitty wants you dead. I will
prove this by starting out with the latest
research on animal behavior,
followed by a look at different
news stories from around the world
of cat lovers who mysteriously died.
I think you’ll be able to see for
yourself that cats are in fact, not
cute, but truly evil creatures.

18. The Target Audience
Advertisers know how to
 target their audiences
 use appropriate persuasive technique
Each year in the US:
• Advertisers spend about $200
billion a year on TV advertising
• The average American watches
about 24,000 TV commercials
http://television-commercial.net/

19. Who’s the audience?

20. Audience?

21. Audience?

22. Group Talk: Practice expressing your ideas
Let's take a look at some recent ads
 https://www.youtube.com/watch?v=iRGhmpDuu4Y
 https://www.youtube.com/watch?v=4WTA_8waxTo
 https://youtu.be/KwAPuVYJzSA?t=3m7s
 https://youtu.be/KwAPuVYJzSA?t=0s
 https://www.youtube.com/watch?v=FL7sh1Ipymk (sadvertising)
 Talk about a new product you have recently bought. Why
did you buy it?

23. Page 12: Present Your KnowledgeWhen presenting,
make the audience
feel that you:
know your topic
have something
important to
say
 Good Posture
 Eye Contact
 Volume
Authority
&
Confidence

24. Page 12: Present Your KnowledgePresentation
Strategy:
Look at everyone,
not just the
teacher.
Don’t read. Use
notes? Look up
frequently.
Avoid looking at
the floor or ceiling.
Speak loudly
enough for
everyone to hear
you.
A1: What did the speaker buy?
A2: What factors influenced
his buying decision?
B: What two things did he do
that hurt his presentation?
C: How did he improve in the
second video?

25. REVIEW PAGES 3-6 AND 12-13
Quiz Next Week