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T343—Electronic Media Sales Negotiating
Negotiating ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps to Negotiation Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps to Negotiation Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information must be at the foundation of your approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Steps to Preparing for Negotiation Find a Link to this in my notes on Chapter 12 of the Courseload Textbook
 
10 Steps to Preparing for Negotiation ,[object Object]
Don’t let the desire to form a “partnership” result in your being blackmailed
 
“ Your goal should be to develop strong relationships with your customers so they trust you to bring them the best available deals at all times. Mutual trust keeps negotiating to a minimum and makes tacit coordination possible”  pg. 221
10 Steps to Preparing for Negotiation ,[object Object],[object Object]
 
4 types of negotiators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
“ One of your objectives in negotiations is to train the prospect/client to cooperate by demonstrating that both sides can win, to show them that negotiating fairly and in good faith can produce an outcome that is beneficial for both sides.  However, it is very difficult to change a person’s negotiating style, so be prepared to be competitive if you have to.”  p. 202
10 Steps to Preparing for Negotiation ,[object Object],[object Object],[object Object]
Objectives:  MADCUD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
10 Steps to Preparing for Negotiation ,[object Object],[object Object],[object Object],[object Object]
Leverage ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Leverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Steps to Preparing for Negotiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ballparks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walk-aways ,[object Object],[object Object],[object Object]
 
Anchors ,[object Object],[object Object]
 
 

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Lecture 13 negotiating -part 1

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 10 Steps to Preparing for Negotiation Find a Link to this in my notes on Chapter 12 of the Courseload Textbook
  • 7.  
  • 8.
  • 9. Don’t let the desire to form a “partnership” result in your being blackmailed
  • 10.  
  • 11. “ Your goal should be to develop strong relationships with your customers so they trust you to bring them the best available deals at all times. Mutual trust keeps negotiating to a minimum and makes tacit coordination possible” pg. 221
  • 12.
  • 13.  
  • 14.
  • 15.  
  • 16. “ One of your objectives in negotiations is to train the prospect/client to cooperate by demonstrating that both sides can win, to show them that negotiating fairly and in good faith can produce an outcome that is beneficial for both sides. However, it is very difficult to change a person’s negotiating style, so be prepared to be competitive if you have to.” p. 202
  • 17.
  • 18.
  • 19.  
  • 20.
  • 21.
  • 22.  
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.  
  • 28.
  • 29.  
  • 30.