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INCAM


Sales Negotiation Workshop
          Presented by

          Thomas Ekalle
         Kenneth Sighan
Questions to Answer

Do you know how to tip the balance in a negotiation?

Are you fully aware of the stakes involved in your
negotiations?

Can you reconcile ‘successful negotiation’ and
‘customer loyalty-building’?
Sales people or sales team managers

Pre-requisites: Proven experience in sales and
negotiating
The Three Dimensions of
      Negotiation
Process
Relationship Building
The roadmap of successful negotiation meetings:
- Maintain the balance of power
- Allow yourself room for manoeuvre
- Understand the difference between selling and negotiating
- Never give away: always trade off
- Be able to improvise
- Reassure the other party
- Steer the meeting
Conclusion: six-point checklist to the three dimensions
                    of negotiation
  - Sell first, negotiate afterwards ... if necessary.

  - If you feel like a hostage, free yourself first.

  - Feel responsible for your company’s margins, not your
  client’s.

  - Negotiate the various terms of the agreement.

  - Create a favourable relationship at the end of the contract

  - Be a leader in your client relationship and not the great
  soloist virtuoso when negotiating with the buyer.

  - Have a mutual conclusion

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Sales negotiation training

  • 1. INCAM Sales Negotiation Workshop Presented by Thomas Ekalle Kenneth Sighan
  • 2. Questions to Answer Do you know how to tip the balance in a negotiation? Are you fully aware of the stakes involved in your negotiations? Can you reconcile ‘successful negotiation’ and ‘customer loyalty-building’?
  • 3. Sales people or sales team managers Pre-requisites: Proven experience in sales and negotiating
  • 4.
  • 5. The Three Dimensions of Negotiation
  • 8. The roadmap of successful negotiation meetings: - Maintain the balance of power - Allow yourself room for manoeuvre - Understand the difference between selling and negotiating - Never give away: always trade off - Be able to improvise - Reassure the other party - Steer the meeting
  • 9. Conclusion: six-point checklist to the three dimensions of negotiation - Sell first, negotiate afterwards ... if necessary. - If you feel like a hostage, free yourself first. - Feel responsible for your company’s margins, not your client’s. - Negotiate the various terms of the agreement. - Create a favourable relationship at the end of the contract - Be a leader in your client relationship and not the great soloist virtuoso when negotiating with the buyer. - Have a mutual conclusion