The document discusses how companies can compete with value-based companies that deliver more for less. It recommends that companies keep costs low, differentiate their offerings in areas that give advantages over competitors, and ensure strong execution of processes and promotional initiatives. Companies should only pursue a low-cost operation if it would make existing businesses more competitive or give new businesses more advantages over competitors. Effective differentiation and execution are important to compete against companies providing high quality at low prices.

1. Competing with Value-Based CompaniesGroup 7Macky * Ryan * Maritess * MacyMarketing Management6 Aug 2010

2. Competing with Value-Based CompaniesWhy deliver more for less?How do you compete?Is low-cost operation right for you?

3. More for Less

4. 1. Why deliver more for less?Low PricesHigh Qualityhearts and wallets of consumers worldwide

5. 2. How do you compete?Keep cost in lineDifferentiateManage prices effectivelyExecution

6. 2. How do you compete?Differentiateareas that give otherroom to maneuver

7. 2. How do you compete?ExecutionSometimes, there maybe a need to downplay / abandon target market But overall, it is the a. effective & efficient process implementation b. focused advertising and promotional initiatives

8. 3. Is low-cost operation right for you?Companies should set this up ONLY if:existing businesses would be more competitivenew businesses will have more advantages

9. Competing with Value-Based CompaniesImportance of Differentiation and ExecutionGroup 7Macky * Ryan * Maritess * MacyMarketing Management6 Aug 2010