The document discusses how companies can improve their products and services by focusing on excellent content and well-structured documentation written by content experts. It notes that customers now prefer self-service options but that self-service is not always easy to use, and global customer support poses challenges due to varying needs across regions. Hiring content experts can help address these issues by ensuring documentation and support content is clear, consistent and fully addresses customer needs.

1. From Good to Great Products

2. Your Speaker

3. Vision
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Quick Poll

4. VisionYour customers now prefer self-service.

5. Vision
But self-service is not as easy
for customers as it should be.

6. Vision
Global customer support and
self-service are not easy because of…

7. Vision
Excellent content + well-structured
documentation is the secret sauce.

8. Vision
That is more than Engineers or
Translators can provide.

9. VisionYour product needs Content Experts.

10. Vision
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Your Goals

11. Thank you! Questions?