Want to break into outsourcing your multimedia content, but don't know where to start? Learn how to outsource multimedia content, its key success factors, a proven process for large projects, and more. Presented by: Barry Saiff - Founder and CEO, Saiff Solutions, Inc. Elrik Jundis - Business Development Manager, Saiff Solutions, Inc.

1. Your Host
Scott Abel aka “The Content Wrangler”
Internationally recognized content strategist
Helps organizations deliver the right content to the right
audience, anywhere, anytime, on any device
Featured presenter at content industry events
Serves on the faculty of the University of California, Berkeley,
School of Information.

2. Your Speaker
Barry Saiff
34 years in technical documentation
Led content development teams at Symantec, Oracle,
IBM, and GE
Founded Saiff Solutions in 2011
Provides technical writing services to large enterprises
in Australia, Japan, Canada, US
Author of Outsourcing Technical Writing: A Primer,
published October 20, 2018 by XML Press, in the
Content Wrangler Content Strategy Series.

3. Your Speaker
Elrik Jundis
Producer, director, and production crew
Extensive experience as a business strategy
consultant, coach, and facilitator
Produced over 200 hundred videos and
animations for B2B and entertainment sectors
Managed outsourced content development for
multiple industries

4. I. What is outsourcing multimedia content development?
II. How does outsourcing multimedia content development work?
III. Key success factors
IV. What are the competencies needed to make outsourcing effective and
successful?
Agenda

5. Agenda
V. What makes outsourcing multimedia content development different?
a. Technical writing vs. Multimedia content
b. Onshore outsourcing vs. Offshore outsourcing
c. Freelance vs. Vendor
VI. Overview of a multimedia project
VII. Proven process for large projects

6. Polling Question 1
What is your current situation regarding multimedia content development (graphics,
animations, videos)?
● We do not currently produce multimedia content
● We produce multimedia content using in-house staff only
● We outsource multimedia content development locally (within our country)
● We outsource multimedia content development offshore
● Other

7. Introduction
What is Outsourcing Multimedia
Content Development?
Companies hire a third-party vendor to produce work
outside the company. Outsourcing can be onshore,
nearshore, or offshore. The motivations for outsourcing
include lack of available talent, cost cutting, and
process or quality improvements.

8. Introduction
How does Outsourcing
Multimedia Content
Development work?
The process of outsourcing multimedia content
development should be adaptable to the needs of the
client.

9. Polling Question 2
What are your current or expected multimedia
needs?
● Multimedia strategy
● Piecemeal work
● A multimedia team – having a team to serve your organization’s multiple
needs
● A dedicated team for a large project
● Others

10. Key Success
Factors
● Experience
● Culture
● Competency
● Management
● Location
● Function
● Inclusion
● Language

11. Key Success
Factors
What are the competencies needed to
make outsourcing effective and
successful?
● Multimedia skill-set
● Communication
● Customization
● Project management
● Pilot project

12. What makes Outsourcing Multimedia
Content Development different?
Technical writing Multimedia content
🎨

13. What makes Outsourcing Multimedia
Content Development different?
Onshore outsourcing Offshore outsourcing
🎨

14. What makes Outsourcing Multimedia
Content Development different?
Freelance Vendor
🎨

15. Polling Question 3
What multimedia content are you most interested
in?
● Technical illustration
● Graphic design
● Photography
● 3D animation and modeling
● Video editing
● Web design
● E-learning modules
● Other

16. Overview of a
Multimedia
Project
A sample animation project

17. Raw script

18. Voice-over
script

19. Script spreadsheet

21. Script spreadsheet - with storyboard

23. Proven Process for Large
Projects
Discovery –
Project Initiation
Analysis – Process
Development
Proposal/
Commitment
Pilot – Production/
Implementation
Ramp-up – Quality
Assurance &
Refinement
Full
Production

24. Discovery – Project
Initiation
a. Your challenges, needs, capabilities, and
processes
b. Your goals, direction, and strategy
c. Possible solutions: exploration

25. Analysis –
Process
Development
a. Processes, relationships, and resources
b. Business and operational constraints
c. Opportunities: quantifying

26. Proposal/
Commitment
a. Process definition
b. Plans and estimates
c. Agreements

27. Pilot –
Production/
Implementation
a. Training, infrastructure, and tools
b. Process validation
c. Full production proposal

28. Ramp-up –
Quality Assurance &
Refinement
a. Agreement on project
plan/Statement of work
b. Redesign/Re-estimation of plan,
based on your needs
c. Re-assignment/Hiring

29. Full Production
a. Custom-designed quality control
process
b. Custom service commitment
c. Improvement: ongoing,
collaborative

30. Polling Question 4
Would you like a free consultation on your
multimedia challenges?
● Yes, please contact me.
● Maybe. Send me information about Saiff Solutions, Inc.
● No, thank you.

31. Questions?
What are your questions?