Learning Outcomes This assessment of a 4,000 word research paper is designed to demonstrate a student’s completion of the following Learning Outcomes: Demonstrate an understanding of concepts underlying social media analytics and be able to apply them appropriately in business settings; Critically evaluate and implement specialist technologies to harvest, analyse and visualise “social data” from individuals to corporate perspectives; Synthesise and apply social analytics and appropriate techniques on social information; Critically evaluate, design, prototype and implement social media applications and visualization for business story telling. EDGE The Cardiff Met EDGE supports students in graduating with the knowledge, skills, and attributes that allow them to contribute positively and effectively to the communities in which they live and work. This module assessment provides opportunities for students to demonstrate development of the following EDGE Competencies: ETHICAL Critical understanding of the importance of ethical, social, cultural and legal agendas in social media analytics. DIGITAL Advanced digital skills for the fourth industrial revolution: social big data harvesting, visualisation and business story telling. GLOBAL International horizon and benchmarking for social media analytics corporate specialist software (Tableau) and Python programming knowledge. The assessment involves creating online Tableau visualisations on Tableau’s cloud system to be shared with the world and as a continued portfolio for students. ENTREPRENEURIAL Use students’ creativity to solve business and/ or public problems and spot social media entrepreneurship opportunities. The in-depth social media skills and Tableau Public visualisations are parts of the assessment to develop entrepreneurial characteristics. Assessment Requirements / Tasks (include all guidance notes) There is ONE assessment components you must complete for this module with a total of 100% weighing: Written Research Paper (WRIT1), supported by a zip file of original evidence to construct the research paper. The chosen subject of the research topic must be around Social Media Analytics of a business of your choice, within the sector of Technology, Education or Hospitality (choose ONLY a business or comparative two businesses in one sector). The subject of the social data scrapping, results visualisations, analysis and discussion are left for the student to choose. For examples (and not limited to): § You could scrap for keywords related to some educational corporate social data, e.g. Cardiff Met, MIT or any university of your choice on its corporate website and look for students’ experiences or students’ views analytics. § You could scrap for keywords related to some public data on Twitter, e.g. McDonald, KFC, Starbucks or any company of your choice and look for public perceptions, .