social media analysis.docx
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This document provides guidelines for an individual project assignment to analyze a company's social media presence and provide recommendations. Students are to choose a UK-based business, observe one of its social media platforms for 3-6 months, analyze its performance based on best practices research, and develop five recommendations supported by evidence. The report should include an executive summary, social media activity analysis, five recommendations supported by literature, and follow Harvard referencing style. It will be graded based on presentation, executive summary, social media analysis, recommendations, and referencing.
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The project for this course is the creation of a social media consul.docx
The project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.
The final project for this course is the creation of a social me.docx
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and canno.
Course Comprehensive ProjectCollaboration in a business environmen.docx
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
COM 310 Final Project Guidelines and Rubric Overview .docx
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
The Value Of Surveys
When done right, surveys can provide extremely valuable content for marketing programs that demonstrate a firm’s insights on important business topics and generate awareness of the firm overall.
Yet many firms struggle to create surveys that provide sufficient return on investment. Some firms cannot get sufficient responses to their survey despite having the research in the field for several months. Others are able to generate volumes of survey data but have trouble finding anything compelling in the research. Still others believe their surveys provide interesting insights but are roundly ignored by the media and clients and prospects.
In this presentation, we draw upon our extensive work on surveys during the past 15 years to explore the common pitfalls in survey projects and how professional services organizations can avoid them to get the biggest return on their survey investment.
SPT 208 Final Project Guidelines and Rubric Overview .docx
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
IHP 510 Final Project Mile
IHP 510 Final Project Milestone Two Guidelines and Rubric
Situational Analysis
Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT
analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that
impact the Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service.
Prompt: First, review the text readings and course resources you have so far studied. In addition, review your Final Project Milestone One and Module Four
Worksheet submissions and instructor feedback to those submissions. The SWOT analysis you completed in the Module Four Worksheet is one method by which
to conduct a situational analysis. Use this process to assist you as you complete the situational analysis in this milestone. Also refer back to the Bellevue:
Community Health Needs Assessment to inform your analysis.
Next, in 2 to 3 pages, conduct a situational analysis that analyzes the internal and external market factors that impact Bellevue Hospital. In addition, propose a
service to market for the organization and develop marketing goals for this proposed service. The paper should explain how the proposed marketing goals align
with the mission, vision, and strategic goals of the organization. Keep in mind that your marketing goals should follow the SMART goal framework (specific,
measurable, achievable, realistic, and timely).
The following critical elements must be addressed:
I. Situational Analysis: In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization.
A. Analyze the internal and external market factors impacting the healthcare organization.
B. Propose a service to market for this organization. Include an explanation as to whether it is addressing an opportunity or weakness from the
market factor analysis.
C. Develop a marketing goal for the proposed service, applying the SMART goal framework.
D. Justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization.
E. Analyze the competition for the proposed service.
F. Evaluate how the current marketing strategies used by the organization adhere to industry ethical criteria.
Refer to your completed Final Project Milestone One and Module Four Worksheet, as well as to the text readings and other course resources to support your
responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=6389
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=6389
Rubric
Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, doub ...
Recommended
The project for this course is the creation of a social media consul.docx
The project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.
The final project for this course is the creation of a social me.docx
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and canno.
Course Comprehensive ProjectCollaboration in a business environmen.docx
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
COM 310 Final Project Guidelines and Rubric Overview .docx
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
The Value Of Surveys
When done right, surveys can provide extremely valuable content for marketing programs that demonstrate a firm’s insights on important business topics and generate awareness of the firm overall.
Yet many firms struggle to create surveys that provide sufficient return on investment. Some firms cannot get sufficient responses to their survey despite having the research in the field for several months. Others are able to generate volumes of survey data but have trouble finding anything compelling in the research. Still others believe their surveys provide interesting insights but are roundly ignored by the media and clients and prospects.
In this presentation, we draw upon our extensive work on surveys during the past 15 years to explore the common pitfalls in survey projects and how professional services organizations can avoid them to get the biggest return on their survey investment.
SPT 208 Final Project Guidelines and Rubric Overview .docx
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
IHP 510 Final Project Mile
IHP 510 Final Project Milestone Two Guidelines and Rubric
Situational Analysis
Overview: For Final Project Milestone One, you analyzed Bellevue Hospital, and in your Module Four Worksheet, you practiced completing a very basic SWOT
analysis. Now, for this second milestone, due in Module Five, you will conduct a full situational analysis to identify the internal and external market factors that
impact the Bellevue Hospital, propose a service to market for the organization, and generate a marketing goal for this proposed service.
Prompt: First, review the text readings and course resources you have so far studied. In addition, review your Final Project Milestone One and Module Four
Worksheet submissions and instructor feedback to those submissions. The SWOT analysis you completed in the Module Four Worksheet is one method by which
to conduct a situational analysis. Use this process to assist you as you complete the situational analysis in this milestone. Also refer back to the Bellevue:
Community Health Needs Assessment to inform your analysis.
Next, in 2 to 3 pages, conduct a situational analysis that analyzes the internal and external market factors that impact Bellevue Hospital. In addition, propose a
service to market for the organization and develop marketing goals for this proposed service. The paper should explain how the proposed marketing goals align
with the mission, vision, and strategic goals of the organization. Keep in mind that your marketing goals should follow the SMART goal framework (specific,
measurable, achievable, realistic, and timely).
The following critical elements must be addressed:
I. Situational Analysis: In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization.
A. Analyze the internal and external market factors impacting the healthcare organization.
B. Propose a service to market for this organization. Include an explanation as to whether it is addressing an opportunity or weakness from the
market factor analysis.
C. Develop a marketing goal for the proposed service, applying the SMART goal framework.
D. Justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization.
E. Analyze the competition for the proposed service.
F. Evaluate how the current marketing strategies used by the organization adhere to industry ethical criteria.
Refer to your completed Final Project Milestone One and Module Four Worksheet, as well as to the text readings and other course resources to support your
responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=6389
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdentId=6389
Rubric
Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, doub ...
Mktg 1001 research factual information/tutorialoutlet
FOR MORE CLASSES VISIT
tutorialoutletdotcom
• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
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Unit 5 Individual Project
Assignment Details
Assignment Description
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided
that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "inplace" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or
service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the
marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your shortterm MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year
(planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and timespecific—in formulating your objectives. An objective
with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to backup your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your
product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PRO.
Assessment details
Dear student, Warm Greetings of the Day!!! We are a qualified team of consultants and writers who provide support and assistance to students with their Assignments, Essays and Dissertation. If you are having difficulties writing your work, finding it stressful in completing your work or have no time to complete your work yourself, then look no further. We have assisted many students with their projects. Our aim is to help and support students when they need it the most. We oversee your work to be completed from start to end. We specialize in a number of subject areas including, Business, Accounting, Economic, Nursing, Health and Social Care, Criminology, Sociology, English, Law, IT, History, Religious Studies, Social Sciences, Biology, Physic, Chemistry, Psychology and many more. Our consultants are highly qualified in providing the highest quality of work to students. Each work will be unique and not copied like others. You can count on us as we are committed to assist you in producing work of the highest quality. Waiting for your quick response and want to start healthy long term relationship with you. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
BIZ104_Assessment Brief 2.Docx Page 1 of 6 ASSESSMEN
BIZ104_Assessment Brief 2.Docx Page 1 of 6
ASSESSMENT BRIEF 2
Subject Code and Title BIZ104 Customer Experience Management
Assessment Customer Experience Strategy: Research Outcomes
Individual/Group Individual Report
Length 1750 words (+/- 10%)
Learning Outcomes a) Compare and contrast the emerging concepts and
practices that shape the customer experience.
b) Explore customer differentiation in service delivery and identify
customer’s critical touchpoints that influence an organisation’s
customer experience strategy
c) Research a customer problem and develop an appropriate
customer experience
d) Develop and communicate a customer experience strategy
e) Analyse and apply tools to monitor and evaluate a customer
experience strategy
Submission Due by 11:55pm AEST/AEDT Sunday of module 5.1 (week 9)
For intensive (6 week) class: by 11:55p.m. AEST/AEDT Sunday of Week 5
Weighting 50%
Total Marks 100 marks
Context
Customer experience is the perception of an organisation’s experience in the eyes of the customer.
Building a customer experience strategy to improve customer experiences is important to strengthen
and build long term customer relationships and align the organisation with the needs of the customer
This assessment task is designed for you to apply your knowledge and understanding of the key
concepts that shape the customer experience.
You are required to conceptualize customers interacting with a product or service across several touch
points such as in-store, website, mobile, social media and e-mail and will then analyse and
communicate how your chosen organisation will manage customer experience(s) towards achieving
customer loyalty.
Your aim is to illustrate and communicate a CEM strategy proposing a better service offering
This assessment task provides you with an insight into an activity that maybe part of your job roles in
the future.
BIZ104_Assessment Brief 2.Docx Page 2 of 6
Instructions
You are to take the role of consultant for your selected organisation and prepare a report to
persuade the management staff to adopt a better approach to managing their costumers’
experience(s).
This assessment involves the following activities:
1. Introduce briefly the organisation you have chosen: the industry it competes in, its
background, its service offering and your research objective to improve the customer
experience.
2. Describe and discuss your primary research method for your online survey i.e. its planning,
design, how you recruited your participants for your online survey and implementation. (You
will need to have at least 10 completed customer surveys).
3. Describe and discuss at least 3 secondary research methods carried out (i.e. academic journal
articles, book chapters, business reports, organisation’s website social media reviews).
4. Apply CEM concepts to identify the challenges and opportunities for achieving a customer
experience that is in line ...
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
SCEN6058 – Stakeholder and Community Management .docx
SCEN6058 – Stakeholder and Community Management Spring 2018 Coursework Brief
SCEN5068
Stakeholder and Community Engagement
Spring 2018
Coursework Brief
Handout:
Deadline for Submission:
Submit this coursework through the Student Portal with a Turn-it-in Report
Word Limit: 4000
Learning outcomes assessed:
1. Identify and critically evaluate key stakeholders for a given situation by the use a range of techniques.
2. Utilise issues identified in Stakeholder analysis to develop and prioritise stakeholders and predict behaviour
3. Select and identify appropriate communication strategies and assessment approaches to form and maintain stakeholder and community engagement
This coursework is worth 100% of the total marks for this module.
5 | Page
are specifically acknowledged by reference to the author, work and page.
this assignment (with or without trivial changes) are in quotation marks, and
Make sure all sentences or passages quoted from other people’s work in
•
by or with the assistance of any other person.
assignment briefing paper and ensure it has not been written or composed
Complete this work alone except where required or allowed by this
•
about academic misconduct. You must:
You are responsible for ensuring you understand the policy and regulations
Academic Misconduct
descriptors.
Carefully read the module handbook, the marking criteria and the grade
•
Please read carefully
Coursework Instructions
Blank
Stakeholder involvement in business management has taken a dramatic turn in recent years in that its influence on managing business activities and project cannot be overlooked. Any individual or groups who have an interest in the organization’s activities is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, stakeholders are classified as internal, external or connected depending on position relative to the organization. It is extremely important to identify and balance the demands of these stakeholder groups and to act responsibly to all of them in order to maintain and achieve an effective relationship with the business’s success and community satisfaction.
Deliverables:
You are required to produce a 4,000-word report detailing:
· Identify and critically evaluate the functions and importance of the various stakeholder groups.
· Critically analyse the strategies needed to predict individual stakeholder’s behaviour and develop an effective community engagement plan.
· Critically evaluate appropriate communication strategies that will maximise the purpose of both external and internal stakeholder.
· Critically examine the relevant social network platforms that could be engaged with to provide leverage to a successful project implementation.
· Evaluate stakeholder management th.
The place of useful learning The University of Strathclyde.docx
The place of useful learning
The University of Strathclyde is a charitable body, registered in Scotland, number SC015263
DM941 Fundamentals of Lean Six Sigma
Task
Working in groups, typically consisting of four to five, you will be asked to produce a critical literature
review (report) and presentation on the area of Lean Six Sigma and other related management concept
(topics for investigation will be specified by the class lecturer). This will involve searching, gathering and
studying the areas of work and developing a coherent summary covering all the main issues and recent
developments in the area.
The findings from your study are to be presented in a report and a PowerPoint presentation. The
report should;
x discuss the concept of Lean and Six Sigma in the context of the topic selected identifying recent
developments in the field;
x Compare and contrast the concept under investigation to determine if there are any synergies or
discords, e.g. what are the key stages involved, issues, approaches, and solutions?
x Identify relevant tools and techniques that might support implementation. You could refer to the
tools contained in the DMAIC toolkit but we would prefer it if teams could focus on additional
techniques not covered in class found through your research. (Justification for selection is
essential)
x Provide practical examples of application within an organisational context;
In order to carry out this task it is expected that you will have to review industry cases studies, journal
papers and conference papers, as well as text books.
Each group is to submit a literature review report of the topic area which is to be:
• No more than 5000 to 6000 total word count,
• Font size of 11 pts, single spacing
• References in Harvard style; i.e. Name (Year)
The output of the investigation will be a literature review in the area of Lean Six Sigma and one of the
following topics:
x Lean Six Sigma in the Public Sector
x Lean Six Sigma in Higher Education
x Lean Six Sigma in the Health Sector
x Lean Six Sigma in Design
x Lean Six Sigma in Retail
x Lean Six Sigma in Hospitality
x Lean Six Sigma in Project Management
Page 2
The PowerPoint presentation should provide a summary of the information contained within the report.
Guidelines for the presentations will be provided closer to the date.
Please note that all information sources must be clearly referenced. Any unreferenced report or
presentation content obtained directly from another source will be considered to breach the University’s
regulations regarding plagiarism and will be dealt with accordingly.
To this end students are asked to include the following statement in the front page of the assignment.
“I declare that this submission is entirely my own original work.
I declare that, except where fully reference direct quotations have been included, no aspect
of this submission has been copied from any other sou ...
Assignment details1. collaboration in a business environment
Assignment details1. collaboration in a business environment
PSY 616 Milestone Three Guidelines and Rubric StrategyOverview.docx
PSY 616 Milestone Three Guidelines and Rubric: Strategy
Overview: You will prepare three graded formative tasks (milestones) supporting the analysis needed for the final product, a consulting case study and action plan for a real-world organization.
The three presentations will examine the problem in the organization (Milestone Two), the strategy to address the problem (Milestone Three), and a prediction of possible outcomes (Milestone Four).These will also be included in the final project as an appendix. These formative tasks will scaffold to the final product providing opportunities to apply organizational consulting concepts and tools in a real-world example.
Guidelines for presentations: The development of concise, professional presentations suitable for presenting to the leadership of a client organization is an important component of an organizational consultant’s role. For each presentation, the content should clearly address the specific goal. The target audience is the client, so the slides should be written in an effort to persuade the client to agree with your point of view. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. When creating presentations, you will develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.
1. You may use a product such as PowerPoint, Google Presentation, or Prezi to create your presentations.
2. There are various template designs that you can find on the web for your presentation. Consider your presentation from the perspective of your audience prior to selecting a specific style. Avoid distractions. Be consistent with the style of text, bullets, and subpoints to support a powerful presentation that allows your content to be the focus.
3. Each slide should include your key point(s). Do not place large blocks of text on the visual.
4. Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
5. Be mindful of the intended audience.
Below are links that offer helpful tips and examples for developing your presentations:
· Making PowerPoint Slides
· Beyond Bullet Points: The Better Way to Use PowerPoint
· Really Bad PowerPoint and How to Avoid it
Prompt: In task 6-2, you will submit a presentation describing your strategy (or strategies) to address the problem(s) discussed for your selected organization in Milestone Two. Imagine that your audience is your client, the leader of the organization. The format should be a three- to four-slide presentation.
Note: You will also post your presentation by the end of Module Six to Peer Commentary Discussion 7-2.
Rubric
Format: The presentation must be between three and four slides. When applicable, discipline-appropriate citations must be used.
Instructor feedback: Students can find their feedback in the Grade Center.
Critical Elements
Exemplary
Proficien ...
Managing Marketing Processes_Marketing Plan Assignment
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Write a 4 page report for a senior leader that communicates your e.docx
Write a 4 page report for a senior leader that communicates your evaluation of current organizational or interprofessional team performance, with respect to prescribed benchmarks set forth by government laws and policies at the local, state, and federal levels.
Instructions
Choose one of the following two options for a performance dashboard to use as the basis for your evaluation:
Option 1: Dashboard Metrics Evaluation Simulation
Use the data presented in your Assessment 1 Dashboard and Health Care Benchmark Evaluation activity as the basis for your evaluation.
Note: The writing you do as part of the simulation could serve as a starting point to build upon for this assessment.
Option 2: Actual Dashboard
Use an actual dashboard from a professional practice setting for your evaluation. If you decide to use actual dashboard metrics, be sure to add a brief description of the organization and setting that includes:
· The size of the facility that the dashboard is reporting on.
· The specific type of care delivery.
· The population diversity and ethnicity demographics.
· The socioeconomic level of the population served by the organization.
Note: Ensure your data are Health Insurance Portability and Accountability Act (HIPAA) compliant. Do not use any easily identifiable organization or patient information.
To complete this assessment:
1. Review the performance dashboard metrics in your Assessment 1 Dashboard and Health Care Benchmark Evaluation activity, as well as relevant local, state, and federal laws and policies. Consider the metrics that are falling short of the prescribed benchmarks. Note: The writing you do as part of the simulation could serve as a starting point to build upon for this assessment.
2. Write a report for a senior leader that communicates your evaluation of current organizational or interprofessional team performance, with respect to prescribed benchmarks set forth by government laws and policies at the local, state, and federal levels. In addition, advocate for ethical and sustainable action to address benchmark underperformance and explain the potential for improving the overall quality of care and performance, as reflected on the performance dashboard.
3. Make sure your report meets the Report Requirements listed below. Structure it so that it will be easy for a colleague or supervisor to locate the information they need, and be sure to cite the relevant health care policies or laws when evaluating metric performance against established benchmarks.
Report Requirements
The report requirements outlined below correspond to the scoring guide criteria, so be sure to address each main point. Read the performance-level descriptions for each criterion to see how your work will be assessed. In addition, be sure to note the requirements for document format and length and for supporting evidence.
· Evaluate dashboard metrics associated with benchmarks set forth by local, state, or federal health care laws or policies.
. Which metric.
IPR Measurement Commission Judging Guidelines
Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and reward entrants whose PR programs reflect the highest standards of research and evaluation. The Institute for Public Relations Measurement Commission developed a set of guidelines for assessing award-worthy entries. It is now available on the IPR Measurement Commission Center.
Feedback from Part 1 please read and look for typos and grammar!! .docx
Feedback from Part 1 please read and look for typos and grammar!! 100 Authentic
· Attempts in-text citations and reference lists; APA style errors are noted throughout; Fails to use APAcitations when appropriate 3 times in document. (0.525 - 0.59)
12:13
· Attempts to presents company conclusion that emphasizes the purpose/significance of the analysis, the consequences of findings, and indicate the wider application derived from main points using course material and research to support the reasoning and conclusions but significant clarity or development is needed.
Instructions
Project 2: Internal Environmental Analysis/Strategy Analysis (Week 6)
NOTE: All submitted work is to be your original work (and only yours). You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Purpose:
This project is the second of three projects. Students will perform an internal environmental analysis using the tools and concepts learned in the course to date. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to capitalize on so that it can effectively overcome weaknesses.
Skill Building:
In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.
Outcomes Met With This Project:
· utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
· integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management;
· analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan.
Instructions:
Step 1: Research
In completing the report, students will use the chapters in the eBook as a guide and perform research on the company from Project 1 so that they can answer the required elements below in narrative form following the steps.
Library Resources
Y.
Service Push Social Media Discovery Framework
A 6 step process for implementing a Social Media Roadmap for your company.
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docx
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
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• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
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All Rights Reserved. Authorized Users Only.
Unit 5 Individual Project
Assignment Details
Assignment Description
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided
that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "inplace" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or
service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the
marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your shortterm MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year
(planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and timespecific—in formulating your objectives. An objective
with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to backup your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your
product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PRO.
Assessment details
Dear student, Warm Greetings of the Day!!! We are a qualified team of consultants and writers who provide support and assistance to students with their Assignments, Essays and Dissertation. If you are having difficulties writing your work, finding it stressful in completing your work or have no time to complete your work yourself, then look no further. We have assisted many students with their projects. Our aim is to help and support students when they need it the most. We oversee your work to be completed from start to end. We specialize in a number of subject areas including, Business, Accounting, Economic, Nursing, Health and Social Care, Criminology, Sociology, English, Law, IT, History, Religious Studies, Social Sciences, Biology, Physic, Chemistry, Psychology and many more. Our consultants are highly qualified in providing the highest quality of work to students. Each work will be unique and not copied like others. You can count on us as we are committed to assist you in producing work of the highest quality. Waiting for your quick response and want to start healthy long term relationship with you. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
BIZ104_Assessment Brief 2.Docx Page 1 of 6 ASSESSMEN
BIZ104_Assessment Brief 2.Docx Page 1 of 6
ASSESSMENT BRIEF 2
Subject Code and Title BIZ104 Customer Experience Management
Assessment Customer Experience Strategy: Research Outcomes
Individual/Group Individual Report
Length 1750 words (+/- 10%)
Learning Outcomes a) Compare and contrast the emerging concepts and
practices that shape the customer experience.
b) Explore customer differentiation in service delivery and identify
customer’s critical touchpoints that influence an organisation’s
customer experience strategy
c) Research a customer problem and develop an appropriate
customer experience
d) Develop and communicate a customer experience strategy
e) Analyse and apply tools to monitor and evaluate a customer
experience strategy
Submission Due by 11:55pm AEST/AEDT Sunday of module 5.1 (week 9)
For intensive (6 week) class: by 11:55p.m. AEST/AEDT Sunday of Week 5
Weighting 50%
Total Marks 100 marks
Context
Customer experience is the perception of an organisation’s experience in the eyes of the customer.
Building a customer experience strategy to improve customer experiences is important to strengthen
and build long term customer relationships and align the organisation with the needs of the customer
This assessment task is designed for you to apply your knowledge and understanding of the key
concepts that shape the customer experience.
You are required to conceptualize customers interacting with a product or service across several touch
points such as in-store, website, mobile, social media and e-mail and will then analyse and
communicate how your chosen organisation will manage customer experience(s) towards achieving
customer loyalty.
Your aim is to illustrate and communicate a CEM strategy proposing a better service offering
This assessment task provides you with an insight into an activity that maybe part of your job roles in
the future.
BIZ104_Assessment Brief 2.Docx Page 2 of 6
Instructions
You are to take the role of consultant for your selected organisation and prepare a report to
persuade the management staff to adopt a better approach to managing their costumers’
experience(s).
This assessment involves the following activities:
1. Introduce briefly the organisation you have chosen: the industry it competes in, its
background, its service offering and your research objective to improve the customer
experience.
2. Describe and discuss your primary research method for your online survey i.e. its planning,
design, how you recruited your participants for your online survey and implementation. (You
will need to have at least 10 completed customer surveys).
3. Describe and discuss at least 3 secondary research methods carried out (i.e. academic journal
articles, book chapters, business reports, organisation’s website social media reviews).
4. Apply CEM concepts to identify the challenges and opportunities for achieving a customer
experience that is in line ...
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENT
Name:___________________
Date:____________________
CJT 2800: Professional Ethics in Criminal Justice-Spring 2014
Course Description:
Examines the decision-making process of those involved in the field of public safety, including law enforcement and corrections, as it relates to morals, values, integrity, discretion and authority. The course queries ethics as to the fair and equal treatment of those involved in the criminal justice process to include criminal justice personnel, victims and criminals. Topics relating to the history, definition, categories and theories of ethics; lying and deception as it relates to criminal justice; prejudice and discrimination in the field of criminal justice; and abuse of authority specific to the field of criminal justice will be examined.
Assessment: Presentation (15 minutes)
1. Each student will choose an ethics related topic to each of the following fields of criminal justice: law enforcement, courts, corrections and forensics.
2. Student will discuss the ethics issue as it relates to each of the fields.
3. Student will provide 1 possible resolution (accountability) to the ethics issues presented in his/her presentation.
4. Student will apply/analyze the ethics issue from each of the 3 theories discussed in the textbook (formalism, Utilitarianism, and Virtue ethics)
5. Student will discuss the impact of technology and media on the ethics issue.
6. The student will research the topic and must have 5 legitimate, documented resources (APA format).
7. The student will provide a 15 minute presentation on the topic using visual aids to include but are not limited to 3 of the following examples: powerpoint, youtube, interactive games, poll everywhere, etc.
8. The student will provide a one page, formal outline of his/her presentation and a citation page in APA format.
1. Create and or evaluate a marketing plan to a defined target utilizing an environmental and SWOT analysis, buyer behavior concepts, product strategy, pricing strategy, integrated marketing communication strategy and a distribution strategy.
2. Describe the relationship between an organization’s success, its customer’s ability and willingness to buy products and competitive and economic factors
3. Apply known methods to improve ethical decisions in a marketing organization
4. Compare and contrast the fundamental methods of gathering data.
5. Define what a market is for an organization
6. Explain why firms select and use different general targeting strategies
7. Develop a segment profile using the major segmentation variables when constructing a marketing plan
8. Evaluate market segments for a firm
9. Explain the benefits, dangers and methods, for positioning of a product, service or idea
10. Discuss the relevance and associated marketing tactics of each of the stages in the consumer buying process in the marketing plan
11. Compare and contrast the major characteristics of business customers and consumers
12. ...
SCEN6058 – Stakeholder and Community Management .docx
SCEN6058 – Stakeholder and Community Management Spring 2018 Coursework Brief
SCEN5068
Stakeholder and Community Engagement
Spring 2018
Coursework Brief
Handout:
Deadline for Submission:
Submit this coursework through the Student Portal with a Turn-it-in Report
Word Limit: 4000
Learning outcomes assessed:
1. Identify and critically evaluate key stakeholders for a given situation by the use a range of techniques.
2. Utilise issues identified in Stakeholder analysis to develop and prioritise stakeholders and predict behaviour
3. Select and identify appropriate communication strategies and assessment approaches to form and maintain stakeholder and community engagement
This coursework is worth 100% of the total marks for this module.
5 | Page
are specifically acknowledged by reference to the author, work and page.
this assignment (with or without trivial changes) are in quotation marks, and
Make sure all sentences or passages quoted from other people’s work in
•
by or with the assistance of any other person.
assignment briefing paper and ensure it has not been written or composed
Complete this work alone except where required or allowed by this
•
about academic misconduct. You must:
You are responsible for ensuring you understand the policy and regulations
Academic Misconduct
descriptors.
Carefully read the module handbook, the marking criteria and the grade
•
Please read carefully
Coursework Instructions
Blank
Stakeholder involvement in business management has taken a dramatic turn in recent years in that its influence on managing business activities and project cannot be overlooked. Any individual or groups who have an interest in the organization’s activities is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, stakeholders are classified as internal, external or connected depending on position relative to the organization. It is extremely important to identify and balance the demands of these stakeholder groups and to act responsibly to all of them in order to maintain and achieve an effective relationship with the business’s success and community satisfaction.
Deliverables:
You are required to produce a 4,000-word report detailing:
· Identify and critically evaluate the functions and importance of the various stakeholder groups.
· Critically analyse the strategies needed to predict individual stakeholder’s behaviour and develop an effective community engagement plan.
· Critically evaluate appropriate communication strategies that will maximise the purpose of both external and internal stakeholder.
· Critically examine the relevant social network platforms that could be engaged with to provide leverage to a successful project implementation.
· Evaluate stakeholder management th.
The place of useful learning The University of Strathclyde.docx
The place of useful learning
The University of Strathclyde is a charitable body, registered in Scotland, number SC015263
DM941 Fundamentals of Lean Six Sigma
Task
Working in groups, typically consisting of four to five, you will be asked to produce a critical literature
review (report) and presentation on the area of Lean Six Sigma and other related management concept
(topics for investigation will be specified by the class lecturer). This will involve searching, gathering and
studying the areas of work and developing a coherent summary covering all the main issues and recent
developments in the area.
The findings from your study are to be presented in a report and a PowerPoint presentation. The
report should;
x discuss the concept of Lean and Six Sigma in the context of the topic selected identifying recent
developments in the field;
x Compare and contrast the concept under investigation to determine if there are any synergies or
discords, e.g. what are the key stages involved, issues, approaches, and solutions?
x Identify relevant tools and techniques that might support implementation. You could refer to the
tools contained in the DMAIC toolkit but we would prefer it if teams could focus on additional
techniques not covered in class found through your research. (Justification for selection is
essential)
x Provide practical examples of application within an organisational context;
In order to carry out this task it is expected that you will have to review industry cases studies, journal
papers and conference papers, as well as text books.
Each group is to submit a literature review report of the topic area which is to be:
• No more than 5000 to 6000 total word count,
• Font size of 11 pts, single spacing
• References in Harvard style; i.e. Name (Year)
The output of the investigation will be a literature review in the area of Lean Six Sigma and one of the
following topics:
x Lean Six Sigma in the Public Sector
x Lean Six Sigma in Higher Education
x Lean Six Sigma in the Health Sector
x Lean Six Sigma in Design
x Lean Six Sigma in Retail
x Lean Six Sigma in Hospitality
x Lean Six Sigma in Project Management
Page 2
The PowerPoint presentation should provide a summary of the information contained within the report.
Guidelines for the presentations will be provided closer to the date.
Please note that all information sources must be clearly referenced. Any unreferenced report or
presentation content obtained directly from another source will be considered to breach the University’s
regulations regarding plagiarism and will be dealt with accordingly.
To this end students are asked to include the following statement in the front page of the assignment.
“I declare that this submission is entirely my own original work.
I declare that, except where fully reference direct quotations have been included, no aspect
of this submission has been copied from any other sou ...
Assignment details1. collaboration in a business environment
Assignment details1. collaboration in a business environment
PSY 616 Milestone Three Guidelines and Rubric StrategyOverview.docx
PSY 616 Milestone Three Guidelines and Rubric: Strategy
Overview: You will prepare three graded formative tasks (milestones) supporting the analysis needed for the final product, a consulting case study and action plan for a real-world organization.
The three presentations will examine the problem in the organization (Milestone Two), the strategy to address the problem (Milestone Three), and a prediction of possible outcomes (Milestone Four).These will also be included in the final project as an appendix. These formative tasks will scaffold to the final product providing opportunities to apply organizational consulting concepts and tools in a real-world example.
Guidelines for presentations: The development of concise, professional presentations suitable for presenting to the leadership of a client organization is an important component of an organizational consultant’s role. For each presentation, the content should clearly address the specific goal. The target audience is the client, so the slides should be written in an effort to persuade the client to agree with your point of view. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. When creating presentations, you will develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.
1. You may use a product such as PowerPoint, Google Presentation, or Prezi to create your presentations.
2. There are various template designs that you can find on the web for your presentation. Consider your presentation from the perspective of your audience prior to selecting a specific style. Avoid distractions. Be consistent with the style of text, bullets, and subpoints to support a powerful presentation that allows your content to be the focus.
3. Each slide should include your key point(s). Do not place large blocks of text on the visual.
4. Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.
5. Be mindful of the intended audience.
Below are links that offer helpful tips and examples for developing your presentations:
· Making PowerPoint Slides
· Beyond Bullet Points: The Better Way to Use PowerPoint
· Really Bad PowerPoint and How to Avoid it
Prompt: In task 6-2, you will submit a presentation describing your strategy (or strategies) to address the problem(s) discussed for your selected organization in Milestone Two. Imagine that your audience is your client, the leader of the organization. The format should be a three- to four-slide presentation.
Note: You will also post your presentation by the end of Module Six to Peer Commentary Discussion 7-2.
Rubric
Format: The presentation must be between three and four slides. When applicable, discipline-appropriate citations must be used.
Instructor feedback: Students can find their feedback in the Grade Center.
Critical Elements
Exemplary
Proficien ...
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Write a 4 page report for a senior leader that communicates your e.docx
Write a 4 page report for a senior leader that communicates your evaluation of current organizational or interprofessional team performance, with respect to prescribed benchmarks set forth by government laws and policies at the local, state, and federal levels.
Instructions
Choose one of the following two options for a performance dashboard to use as the basis for your evaluation:
Option 1: Dashboard Metrics Evaluation Simulation
Use the data presented in your Assessment 1 Dashboard and Health Care Benchmark Evaluation activity as the basis for your evaluation.
Note: The writing you do as part of the simulation could serve as a starting point to build upon for this assessment.
Option 2: Actual Dashboard
Use an actual dashboard from a professional practice setting for your evaluation. If you decide to use actual dashboard metrics, be sure to add a brief description of the organization and setting that includes:
· The size of the facility that the dashboard is reporting on.
· The specific type of care delivery.
· The population diversity and ethnicity demographics.
· The socioeconomic level of the population served by the organization.
Note: Ensure your data are Health Insurance Portability and Accountability Act (HIPAA) compliant. Do not use any easily identifiable organization or patient information.
To complete this assessment:
1. Review the performance dashboard metrics in your Assessment 1 Dashboard and Health Care Benchmark Evaluation activity, as well as relevant local, state, and federal laws and policies. Consider the metrics that are falling short of the prescribed benchmarks. Note: The writing you do as part of the simulation could serve as a starting point to build upon for this assessment.
2. Write a report for a senior leader that communicates your evaluation of current organizational or interprofessional team performance, with respect to prescribed benchmarks set forth by government laws and policies at the local, state, and federal levels. In addition, advocate for ethical and sustainable action to address benchmark underperformance and explain the potential for improving the overall quality of care and performance, as reflected on the performance dashboard.
3. Make sure your report meets the Report Requirements listed below. Structure it so that it will be easy for a colleague or supervisor to locate the information they need, and be sure to cite the relevant health care policies or laws when evaluating metric performance against established benchmarks.
Report Requirements
The report requirements outlined below correspond to the scoring guide criteria, so be sure to address each main point. Read the performance-level descriptions for each criterion to see how your work will be assessed. In addition, be sure to note the requirements for document format and length and for supporting evidence.
· Evaluate dashboard metrics associated with benchmarks set forth by local, state, or federal health care laws or policies.
. Which metric.
IPR Measurement Commission Judging Guidelines
Each year, hundreds of public relations professionals compete for the recognition and rewards that come with winning industry awards. As professionals seeking to reward “the best of the best,” we must aim higher and reward entrants whose PR programs reflect the highest standards of research and evaluation. The Institute for Public Relations Measurement Commission developed a set of guidelines for assessing award-worthy entries. It is now available on the IPR Measurement Commission Center.
Feedback from Part 1 please read and look for typos and grammar!! .docx
Feedback from Part 1 please read and look for typos and grammar!! 100 Authentic
· Attempts in-text citations and reference lists; APA style errors are noted throughout; Fails to use APAcitations when appropriate 3 times in document. (0.525 - 0.59)
12:13
· Attempts to presents company conclusion that emphasizes the purpose/significance of the analysis, the consequences of findings, and indicate the wider application derived from main points using course material and research to support the reasoning and conclusions but significant clarity or development is needed.
Instructions
Project 2: Internal Environmental Analysis/Strategy Analysis (Week 6)
NOTE: All submitted work is to be your original work (and only yours). You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Purpose:
This project is the second of three projects. Students will perform an internal environmental analysis using the tools and concepts learned in the course to date. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to capitalize on so that it can effectively overcome weaknesses.
Skill Building:
In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.
Outcomes Met With This Project:
· utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
· integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management;
· analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan.
Instructions:
Step 1: Research
In completing the report, students will use the chapters in the eBook as a guide and perform research on the company from Project 1 so that they can answer the required elements below in narrative form following the steps.
Library Resources
Y.
Service Push Social Media Discovery Framework
A 6 step process for implementing a Social Media Roadmap for your company.
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docx
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
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