The document discusses Product Information Management (PIM) and its importance in creating a consistent product experience across various sales channels. It highlights the challenges marketers face, such as gathering information and ensuring consistency, while detailing the benefits of PIM, including faster time-to-market and improved customer experience. Inriver, a leading PIM provider, offers a user-friendly platform to simplify product information management and streamline operations for global brands.

1. why PIM?
CHALLENGES OF CREATING A PRODUCT EXPERIENCE
• Content quality
• ”Visual and tactile” experience both online and offline
• Right images and assets
• Detailed and updated information
• Easy comparison
• Powerful search
• Many channels and devices
COMMON CHALLENGES OF MARKETING PRODUCTS
• Getting information from suppliers
• Providing information to resellers
• Time-to-market for products
• Creating great content that is consistent in all channels
• Planning marketing activities combined with content
• Control the entire product range at all times
• Be where the customer is, in the right channels
• Great product experience for the customer
• Globalization and new markets
• Growing and changing assortments
What is PIM? - A business application focused on centrally managing information about
products. Giving consistent, accurate and up-to-date information across sales and marketing
channels such as websites, catalogues, in store information, mobile etc.
BENEFITS WITH PIM
• Any kind of product
• Quicker onboarding of suppliers’
information
• Faster time-to-market for your
products
• Increased revenue
• Full control over product data and
content
• Full control over media and digital
assets
• Tools for creating perfect product
stories
• Harmony and efficiency in
workloads
• Consistency in all your channels
• All your product information at your
fingertips
• Faster onboarding of new markets
• Efficient creation of a world-class
customer experience
THE CHALLENGE OF CUSTOMER TOUCHPOINTS

2. EUROPE
+46 40 97 38 80
Södra Tullgatan 4
SE-211 40 MALMÖ
SWEDEN
USA
+1 847 592 6100
20 North Wacker Drive, Suite 1200
Chicago, IL, 60606
USA
BENELUX
+31 6 24 75 86 85
Burgemeester Haspelslaan 59
1181 NB Amstelveen
THE NETHERLANDS
ABOUT INRIVER inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the
hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to
implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales
channels in multiple languages. 180+ customers around the world rely on inRiver’s PIM platform for efficiently controlling the product
flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner
network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. www.inriver.com
SUPPLY
ENRICH
PLAN &
RELEASE
PUBLISH
Organizing your product
information in inRiver
PIM enables your to
accelerate the speed-
to-market and time-to-
shelf for your products.
Create perfect product
stories efficiently by
managing product texts,
images, media and
resources once, for all
your channels.
Publishing your product
information to all your
sales channels from a
single source contributes
to creating a world-class
customer experience.
Your products will have
the same, accurate
information feed from
inRiver PIM wherever
your customers want to
meet you, providing trust
for that purchase and
generating higher sales
with reduced returns.
inRiver PIM is easy to integrate
toward business systems that
supply basic product data.
With an open API, external
systems like ERP, PLM and
others can easily feed data to
inRiver PIM.
Plan your campaigns and
product launches, adapt
your assortment to any
channel, manage cross-
sell and upsell in inRiver
PIM.
why inRiver?FAST TO DEPLOY – Be up and running in weeks, not months
SCALABLE – Start small and grow gradually to meet every need
USER CENTRIC – Easy-to-learn, easy-to-use
Reduced product submission
time from weeks to minutes
- Power Products
Our production cost for our
workbook was reduced with
over 50%.
- New Wave Group
In the past, uploading information
to a new channel could take a
week or two. Now, a new web-
site can be populated in a matter
of hours
- Van de Velde
We are realizing the
immense potential there
is, and how much more
we can do with the
solution
- Würth
Giving our customers an
information experience that
is consistent no matter how
or where they look for it
- OBH Nordica
EFFICIENT – Faster time-to-market for all your products
QUALITY – Perfect product information across all channels