The document summarizes a business model canvas for a startup called FoodSwap that aims to connect foodies who want to share and discover food they love. It outlines key partners like foodie influencers and community leaders, key activities like developing a sharing platform and providing starter kits, and the value provided of allowing users to share and discover food. The target customer segments are identified as any foodies interested in sharing food with others.

1. SF Food
Festival
80,000
Foodies
in a Day August 2012

2. Thousands of foodies in Pittsburgh

3. Over 3 million downloads
About 2 million active users
Source: FoodSpotting, May 2012

4. 73% of Foodie bloggers live in the US
85% are female
67% between ages 25 and 44
48% full-time, 21% self employed
88% declared “Food is my passion”
Source: Foodista.com

5. Foodies like to cook & share
with fellow foodies.

6. Cook. Share. Enjoy.

9. “I love to cook, I had a restaurant and always
overcook. I hate wasting food.”
—Mary, Former restaurant owner and Mom

10. Day Month Year
PGH Startup Weekend FoodSwap No.
n
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
Develop platform Automated
Share & discover
Foodie influencers Reach-out to Foodies
food you love
influencers Community-run
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Anybody that shares
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
Community leaders
How are our Channels integrated?
Functional platform Which ones work best?
food w/ others
Existing foodie &
Which ones are most cost-efficient?
How are we integrating them with customer routines?
to post/request food
food-sharing
Starter kits groups
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
Implementation &
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
maintenance Consumer
brand advertising
Starter kits
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11. Cook. Share. Enjoy.

12. We Are FoodSwap
Melanie Lam
Naveen Vemuri
Tim Desmond
David Broadlick
Ignasi Buch