The document discusses lessons learned from launching an open source technical communication startup. It provides 11 lessons which discuss the need for a simple content management solution, how technical communication is in an exciting time with more users and channels, the importance of user experience for open source adoption, going mobile-first, using open source as a minimum viable product to test solutions, that open source startups can still get funding, how technical writing is now content marketing requiring attention and competition, the importance of team, that customers are always right, and how scope creep is inevitable. The full reports for each lesson are published weekly on corilla.co and the speaker is seeking feedback on Twitter.
2. @teamcorilla at #lca2015
#1 #2 #3 #4 #5 #6 #7 #8 #9 #10
It is responsible for over two thirds of
their global software documentation
and has published over 800 books in
over 22 languages. So surely
launching this as an open source
startup would be easy....
Right?
We built a component content
management system for the world’s
first billion dollar open source
software company.
29. @teamcorilla at #lca2015
“it’s no longer about
books, and your customer
is no longer coming to you
for help – you need to
compete for attention”
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36. @teamcorilla at #lca2015
#1 #2 #3 #4 #5 #6 #7 #8 #9 #10
Full reports for every lesson
published each week on corilla.co.
Guest posts and columns this week
on Yahoo Business news.
Tweet us any time @teamcorilla!
What do you think about my lessons?
Let me know!
38. @teamcorilla at #lca2015
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Photo credits (the small print):
Slide 20 – “Moon shot” photo
* “Buzz Aldrin on the Moon” by NASA is in the public domain. How
awesome is that? (AS11-40-5903).
Slide 30 – A year as a startup (from my personal Instagram feed)
* Receiving the Budding Entrepreneur’s Grant from Brisbane’s Lord
Mayor Graham Quirk
* Un café avec Vanessa Quinlan (Office Manager – Microsoft
Ventures, Paris, France)
* Visiting Fishburners in Sydney after pitching our first project to
The Walkey Foundation
* Hustling as media at Slush in Helsinki, Finland, with Corilla’s
design talent Nina Wei
* Mentoring on customer acquisition at Lean Startup Machine at
River City Labs
* Writing an article for StartupSmart while on the media hustle at
Slush in Helsinki, Finland
* Another flight for another pitch with Corilla busdev talent, Luke
Swetman
* Posing with Dr Liz Ellison after my first university lecture on
entrepreneurialism at QUT