Top 05 disruptive companies at the forefront of innovation 2021

VOL 03 | ISSUE 09 | 2021
Selling
Simplified Group
EMPOWERING B2B BUSINESSES WITH
DATA-DRIVEN MARKETING TECHNOLOGY
Disruptive
Companies
at the
Forefront
of Innovation,
2021
Top
Walking an
Extra Mile for
Customers
+
Customer-Centric
Approach

Sustaining the
Competency
in the Market
by Being
Innovative
nnovation is the one of the most important pillars of
Iany organizational growth. Without being inventive,
organizations can no longer sustain their competency in
the market. Innovations keep companies relevant in the
market. Inventive approach of the organizations is
necessary to deliver inventive solutions to the clients. As
they says necessity is the mother of invention, similarly if
organizations seek to be innovative they will be able to
come up with the innovative solutions to the latest
challenges or resolving the issues of the clients.
The clients always look for organizations that are inventive
in their approach. Inventiveness is the most fundamental to
the organizations to keep their clients intact. Innovative
organizations prioritize being innovative in their solutions
for the cause of satisfaction of their clients. Invention eases
the complex tasks into simple ones. It adds value to the
efficiency of the products the organizations are offering.
Adapting the latest technologies in the organizations plays
important role for organizations to be innovative. Latest
technologies like Artificial Intelligence, Big Data Analytics,
Internet of Things, Automation, Machine Learning etc. are
most important from the point of being innovative. The use
and implementation of such technologies increase the
efficiency of the organization and these technologies also
automize lot of processes and this in turn help very
significantly to the clients. Science and Technology hold lot
of potential related to innovativeness, and therefore,
effective utilization of science and technology in the
organizations is very significant from the point of view of
being relevant.
Innovative companies are built by innovative leaders.
Therefore, having innovative leaders at the helm of the
organizations is most critical for the companies, as they are
the ones who create innovative companies. Unless and until
leaders of the companies have inventive thought process
there is no possibilities of any substantial and valuable and
unique inventions in the companies. Innovative leaders
make a remarkable contribution to the companies with their
Editor’s Desk

inventiveness and they drive the growth for the
organizations as well as their clients. Having such
leadership at the driving position in the companies
help companies to make a significant difference in
the industry.
The companies at the forefront of innovation with
their innovative solutions make a sustainable
contribution to the industry with their innovative
abilities. Such companies are able to sustain their
competency in the market easily and they have the
ability to attract lot of potential clients and grow and
expand their business in larger scale. With their
inventive solutions, they do noteworthy contribution
to their clients and are able to play a huge part in
easing the lives of them.
In this edition of “Top 5 Disruptive Companies at
the Forefront of Innovation, 2021”, we are
presenting the disruptive companies that are making
the valuable contribution to the industry through
their inventive solutions.
Featuring on the cover of this edition is Selling
Simplified Group, Inc. (SSG), a company that is
one of the top players in providing B2B Demand
Generation services, tools, and technology. SSG is
recognized for its innovative, intelligent, and
compliant solutions to identifying, analyzing, and
capturing B2B demand backed by enriched, intent-
based data—with a core mission of helping people
make more meaningful B2B connections.
Lastly, while flipping through the pages, do not
forget to read insightful articles drafted by our in-
house editorial team.
Let’s have a look at the contribution of such
companies!!
sharad@insightssuccess.com
Sharad Chitalkar

COVER STORY
SELLING
SIMPLIFIED
GROUP
Empowering B2B Businesses with
Data-Driven Marketing Technology
08

C O N T E N T S
ARTICLE
16
Customer-Centric
Approach
Walking an Extra Mile for Customers
20
Approyo
A Global Leader in the SAP
Solution Industry
28
ilantus Technologies
Simplifying Identity and
Access Management
24
HR Answerbox
Making Better Workplaces
by Adding Value
32
Revenue Rocket
Consulting Group
Helping IT Services Firms Optimize
their Growth Strategies

sales@insightssuccess.com
March, 2021
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Sharad Chitalkar
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Kartik Balapurkar
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Eric
Business Development Executives
Steve, Joe, Irfan
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shubham Dali
Co-designer
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Sourabh More

Brief
Company Name
Christopher Carter
Founder, CEO
Approyo,
approyo.com
Approyo provides full SAP service technology with extensive
capabilities in hosting and managed services, upgrades, and
migrations for its customers, running any SAP supported core
functionality.
Revenue Rocket
Consulting Group
revenuerocket.com
Mike Harvath
President and CEO
Revenue Rocket is the premier boutique M&A advisory and
strategic consulting firm focused purely on the IT Services
market for firms typically between $5 and $50 in annual
revenue.
HR Answerbox
hranswerbox.com
Amanda Haddaway
Managing Director
HR Answerbox works with business owners and managers who
value their employees and understand that investing in human
capital is the best way to engage, retain and motivate
employees.
Ilantus Technologies
Private Limited
ilantus.com
Arun K. Singh
CEO
Ilantus Technologies specializes in the Identity and Access
Management domain.
Selling Simplified
Group, Inc
sellingsimplified.com
Selling Simplified Group, Inc. (SSG), a controller of 165M+
global B2B records, aims to empower companies in their
marketing and sales efforts through unprecedented customer
insights and a real-time pulse on intent.
Michael Whife
CEO, President,
Co-Founder
Featured Person
Disruptive
Companies
at the Forefront of
Innovation, 2021
T
O
P

Michael Whife
CEO, President, & Co-Founder
SSG

COV E R STO RY
SELLING
SIMPLIFIED GROUP
Empowering B2B Businesses with
Data-Driven Marketing Technology
COV E R STO RY

Founded in 2012, Selling Simplified Group, Inc.
(SSG) provides B2B Demand Generation services,
tools, and technology to help their customers drive
business growth and build deeper engagements among their
target audience. SSG is headquartered in Denver, CO and
services clients globally via thirteen fully-staffed regional
offices in APAC, EMEA, and North America.
The company is one of the top players of the sector and is a
controller of 175M+ global B2B records. It aims to
empower companies in their marketing and sales efforts
through unprecedented customer insights and a real-time
pulse on intent, via a comprehensive suite of data
enrichment, marketing, and analytics tools.
SSG is recognized for its innovative, intelligent, and
compliant solutions to identifying, analyzing, and capturing
B2B demand backed by enriched, intent-based data—with a
core mission of helping people make more meaningful B2B
connections.
In an interview with Insights Success, Michael Whife,
CEO, President, & Co-Founder of SSG shares his views
on current events, company products and services, and the
necessity for businesses to align with new tech
advancements.
Below are the highlights of the interview:
Please list the popular solutions that make your
company standout from the competition.
All of SSG’s solutions center around leveraging the heaps
of B2B intelligence stored within our global database and
extracting the level of customer insights that our clients
need to better position and promote their products and
services to targeted markets.
Visionayr, the complete marketing solution from Selling
Simplified, was designed to give B2B marketers a real-time
view of organic demand and intent surrounding their
products and customers. Backed by SSG’s robust global
data, Visionayr allows users to host and promote multiple
pieces of their content in a centralized branded hub, and
trace engagement analytics back to key accounts and
prospects at a highly competitive cost per lead.
Integrated Programmatic solutions from Selling Simplified
leverage SSG’s 1st-party data to target and retarget
customers via display ads around the web. Unlike a 3rd-
party data approach, SSG’s Integrated Programmatic
offerings ensure 100% targeting accuracy for more relevant
impressions, and can be leveraged as part of a multichannel
lead gen strategy.
As the founder/CEO/Director, what is your opinion on
the impact of the current Pandemic on the Marketing
Industry and the related sales market in general?
Almost overnight, COVID-19 laid a chasm between two
schools of marketing: one which had begun to incorporate
digital methods but still relied heavily on face-to-face,
telemarketing, and out-of-home; the other which had
holistically adopted a fully digital transformation.
Fortunately, we found ourselves in the latter group, and not
only were we able to survive, but experience immense
growth as the field of competition thinned out early in 2020.

COV E R STO RY
As we return to a semblance of pre-pandemic life,
marketers will likely once again invest in trade shows,
physical marketing campaigns, and face-to-face initiatives.
But the general consensus among marketers is that even
these tactics will have a hybrid structure or digital element
to them going forward, and that marketing itself is
permanently transformed.
This new digital-first marketing model has proven
incredibly beneficial for both marketers and their
customers. Marketers that have adapted to the new
landscape are gaining better leads, better customer insights,
and seeing better ROI. Additionally, customers are
increasingly comfortable with a digital buying cycle, with
many saying that they would prefer to not have a sales
conversation until much later, if at all, during the sales
cycle.
In short, the pandemic will certainly have long-term effects
on the marketing industry, and sadly some companies won’t
be able to adapt and survive. But, that won’t be for lack of
advanced tools and effective digital marketing roadmaps.
What is your opinion on the necessity for businesses to
align their offerings with newer analytical tools,
especially when it comes to B2B connections?
Having access to comprehensive customer insights will be a
key for B2B businesses. Today’s customer expects that
brands have a detailed and accurate understanding of them
and their unique business needs, but often aren’t willing to
offer up that information over the phone or even via a
traditional web form. The answer therefor must be found in
behavioral data—of which there is plenty.
Today’s analytical tools are designed to make sense of
behavioral data and facilitate more relevant marketing
efforts and more timely sales inquiries. Visionayr’s
analytics, for example, illuminate the best leads for sales
and marketing teams to focus on in real time by displaying
the type of engagement that leads to sales.
In your opinion, what could be the future of the
Marketing & Advertising market post the COVID-19
pandemic? And how are you strategizing Selling
Simplified’s operations for that future?
Marketing and advertising will continue to take place
mostly in the digital sphere and will become increasingly
data-driven and personalized. At SSG, we’re accelerating
on developing our proprietary marketing tools, and
powering them with our 1st-party data. We plan to continue
empowering our clients with the global data and the first-
rate technology needed to work smarter, not harder, in their
marketing and sales efforts. This includes developing tools
to make quality B2B data more accessible, enhancing
Visionayr’s features and analytics capabilities, offering
more multi-channel programs, and integrating seamlessly
with existing marketing stacks and CRMs to help our
clients build a more complete view of demand.
What is the demand strategy and how do you gather
your demand database?
Our own demand strategy relies on many of the tools and
approaches that we offer our clients globally. We’re

reevaluating our personas and the effect that the COVID-19
pandemic had on their business needs, and coming up with
more creative and bespoke ways to service a larger segment
of the B2B industry. As always, we’re focused on building,
enhancing, and translating our global database using both
our proprietary data tools and a community-based model
designed to make public domain data rapidly available to
data and marketing teams.
If given a chance, what is the one thing that you would
change about the demand-centered ecosystem in your
respective market?
I’d love to see a greater effort to move away from mass
targeting, and more of a focus on personalization and high-
value engagement. At the end of the day, none of this is
st
possible without a razor-sharp focus on quality, 1 -party
data.
As an established business leader, what would be your
advice to the budding entrepreneurs aspiring to venture
into the marketing industry?
The marketing industry evolves rapidly—almost daily. As
much as possible, try to remain ahead of the curve of trends
and technology, and aim to understand how these market
trends can be leveraged by your unique strengths while
underscoring your core mission. Innovating around your
core mission is the best way to ensure that you can remain
relevant and offer a unique benefit to your target market
even in the face of competition.
How do you envision on sustaining your company’s
competency in a cutthroat and volatile world of
business? Where do you see your company in the next
five years?
We’ve positioned SSG in a way that allows us to deeply
examine and understand changing market needs, and
diversify our global operations rapidly and in an agile
fashion. We’re focused on developing tools that work
symbiotically with our database to improve overall output
while continually adding intelligence to our data. In this
sense, we can exponentially improve the ways we serve our
clients. Additionally, our growing global footprint disperses
SSG’s thought leadership in a way that makes us extremely
competitive. We plan to sustain our trend of growth and
expansion and continue taking a hyper-localized approach
to demand generation, while adapting our products and
offerings for a subscription-based model that allows clients
to tap into real-time intent and quality data.

What is your idea of Corporate Social Responsibility?
Giving back to the communities that we benefit from is a
major executive priority of mine. When we talk about
SSG’s hyper-localized approach to doing business, one of
the biggest elements is our model of hiring local to create
fully-operational regional offices. We don’t believe in
servicing clients from overseas, and we make sure to create
jobs in the countries where we do business.
Another concept that is becoming increasingly important,
especially in companies in our field, is the need to be data
responsible. Data is an incredibly personal form of currency
that, when mishandled, can have dangerous effects. We’ve
always taken data security and privacy seriously, and I
consider it a major responsibility of mine and of my
company’s.
Clients Review
“Selling Simplified knows their database. They are able to
recommend which content will resonate best among certain
audiences, and the scope and variety of their database
allows us to reach niche audiences within our target
market." Ngoc Trong, Marketing Specialist, ANZ,
Marketo
“Since testing Visionayr, I’m able to deliver additional
engagement metrics to my clients that I wasn’t before.
Augmenting a campaign delivery with insights into content
consumption times and trends lets me tell my clients a more
multi-faceted story.” Stefanie O’Connor, Associate
Director, Media, JUST Media, Inc.
“In making ourselves relevant to our target audience, we
constantly look for ways to do things differently and better.
That’s why I was keen to explore Visionayr—because the
way it delivers content is more compelling than the
traditional approach.” Wei Leng Tan, Director of
Revenue Marketing, APAC, Poly
“Selling Simplified was very successful in helping us
supplement our organic outreach, at a competitive rate.
Their customer services set them apart as well—they take
the time to gain a deep understanding of the goals and
business requirements of your campaign, ensuring you
receive maximum ROI.” Stephanie Gray, Marketing
Manager, Australia, InfoTrust Co.

kimberly Khoury
Paving her Way in Sustainability Development
&
&
The
20
BUSINESSWOMEN
to Watch, 2020
SUCCESSFUL
Most

Walking an Extra
Mile for Customers
Customer- Centric Approach
16 | March 2021 www.insightssuccess.com

To say that I am born with greatness will be an over-
statement. But to serve the people with heart
reflects the greatness in you. Let’s truly understand
more about it.
Operational Excellence
A lot has changed among the companies in the past several
years in terms of providing high-quality services for the
customers. Today, the services and products offered include
telecommunication and technology that improve the quality
of how companies operate and function. Companies feel a
lot more confident today with a safe and healthy
environment in the industries. Although the top priority for
any company remains to fulfill the needs of the customers
and clients, the key to achieve this is to have a people-
centered environment. This means that you are the center to
everything in every decision for the growth of the
employees, as helping in growth opportunities for the
employees brings the best out of them.
Fast, effective, and affordable services for the customers
keep the companies ahead of the competition. Ultimately, it
is the customers that make the company who they are.
Another vital component for any company is to lead along
with the community. Having a creative approach for the
company as well as for the society shows kindness and care
for the community.
Achieving this highest potential in bringing the change
shows the thrust of greatness among the companies. It is
about doing a lot of small things but doing well every day.
To try anything new, companies make mistakes as it is a
part of success. After all, it is never about the destination
but about the journey with the people that never ends.
A New Era for Companies
Companies today are achieving beyond the ordinary. It is
their desire to achieve the impossible that makes them
great. Some of these companies are:
SpaceX – an aerospace transportation company with the
goal to reduce space transportation costs to enable the
colonization of Mars. This company is placing humans on a
different planet, that’s the desire of no limitations.
Amazon is another multinational technology company in e-
commerce, cloud computing, digital streaming, and
Artificial Intelligence. Starting from a small garage with an
online bookstore till the delivery of e-commerce products
with advanced drone technology is not an understatement.
The company is not just the leader in ecommerce, but also a
big cloud computing platform and a popular digital
streaming platform for entertainment. Any company has
rarely achieved so much success and Amazon is one such
company remembered for its greatness.
Remember this...
While all this is important, developing solutions that meet
our safety, efficiency, and profitability needs and helping to
reduce waste by sustainability goals is equally important.
Companies need to run their operations more safely,
efficiently, and reliably - enabling innovation while
reducing waste and impact on the environment. Many
companies are accelerating their value from initiatives that
is involved in a more holistic approach to the asset lifecycle
and supply chain.
Now you know
Greatness exists in all of us, it is not born but made. It is
about everything we talked about in this article and the
service to others leads to that path. Together, companies can
inspire generations to come, proving the sky is not the limit
and is only the beginning and the world will make room for
such passionate start-ups. Thus, getting used to the mistake
and failures will be a part of a beautiful journey towards
greatness. The world will not fail to recognize this greatness
within the companies and living by it, the rest of things will
follow.
Digital transformation is maximizing the company’s
optimization to effective AI modeling to the traditional
business process. Today, organizations deliver a faster and
more accurate analysis of efficiency and performance
boundaries. These actionable insights delivered by any
company help customers push the boundaries of what’s
possible.
17
|
March 2021
www.insightssuccess.com

A Global Leader in the SAP Solution Industry
APPROYO
Approyo, inc. is a private, global technology
services company, focused on making its
customers IT management and cloud
migrations simple. It is a SAP-certified cloud and
infrastructure, management, and SAP HANA
operations services provider and also a Microsoft
SilverPartner. The company works with customers
across all industries and for businesses of every size.
Approyo, inc. is headquartered in Brookfield,
Wisconsin with multiple offices worldwide. Its
mission is to make SAP simple for clients and partners
and to simplify their digital transformation journey
through SAP solutions and managed services.
In an interview with Insights Success, Christopher
Carter, Founder & CEO of Approyo, inc. discussed
about the company’s comprehensive SAP solutions,
customer centric approach, and giving an insight
about its future endeavors.
Describe your company’s cutting edge
solutions/services which address all the needs of
your customers.
Approyo provides deployments, migrations and
upgrades for any SAP core instance. The company
acts as a reliable partner delivering SAP projects, on-
time and on-budget. The process behind Approyo’s
services begins with a tailored roadmap fit to each
client’s business needs. After an SAP project is
complete, Approyo offers their managed cloud
services, such as hosting, monitoring, and 24/7 SAP
Basis support. Approyo’s global team of SAP experts
works around the clock to ensure that all of their
clients’ systems are running efficiently and securely.
Kindly take us through your journey and what
roadblocks or challenges were faced by you? And
how did you overcome them?
At the start, one of the main challenges Approyo faced
was finding the right clients. It was difficult to find
clients who had complete understanding of the cloud,
so it was seen more as a “risk” than a step toward
innovation. A lot of companies were satisfied with
their old legacy systems, so we really had to work
toward educating our clients and proposing every
benefit of moving to the cloud. Eventually, people
became more and more interested in its capabilities
and solidifying our services and expanding our proof
of success through new customers is what pushed us
to be a leader in the SAP industry.
If given a chance, what is the one thing that you
would change about the business ecosystem in your
respective market?
I would want to have more partnerships. What I see is
a growing partner relationship as companies focus on
their niche and need firms to fill in around that specific
activity.
Describe in detail about the work culture and the
values that drive your company.
The work culture at Approyo is focused on
communication and team work. Our team is focused

Top 05 Disruptive Companies at the Forefront of Innovation,2021
Christopher Carter
Founder & CEO
Approyo
21
|
March 2021

on quality service, reliability, quick time-to-value, and
integrity. We want to make sure that our clients are
being taken care of and are satisfied at all times with
their service. The customer always comes first, and
that is something we stand by. We truly don’t succeed
unless our customers do, which drives us to provide
quick and simple solutions for our clients.
As an established business leader, what would be
your advice to the budding entrepreneurs?
My advice would be “don’t hold back.” If you have a
dream or are passionate about an idea, then work to
make it a reality. You don’t want to look back on your
life thinking about the “what if.” Go out and do it! If
you’re looking to start a business, make sure you do as
much research as possible, and set up an all-
encompassing plan for it. What’s the mission? What
are your goals? What problem are you solving? These
are all questions you must be able to answer before
starting any successful business.
How do you envision on sustaining your company’s
competency in a cutthroat and volatile world of
business? Where do you see your company in the
next five years?
In the future, I see nothing but growth for the Approyo
team. We plan on adding more new clients, new
partners, and new staff over the years. This will lead to
a global expansion of our services, pushing us to be a
leader in the SAP industry. We plan on introducing
new services and capabilities our clients can utilize in
the future, will give clients a unique offering to
Approyo.
SAP Made Simple, is and always
has been the goal. SAP can be
complex, but it doesn’t have to be
with a Managed Service Provider
like Approyo.
“
“

Making Better Workplaces by Adding Value
S
ome small businesses don't realize the importance of
HR, but companies with even one hire have human
resources responsibilities when it comes to
compliance with employment laws. It's actually easier to
get this right from the beginning than try to triage it once
something goes awry. To manage employees and solve their
issues, organizations need to have good HR services
available for smooth and effective functioning of the
organization. HR Answerbox provides HR consulting and
corporate training services to small businesses and start-ups
in for-profit, non-profit, and governmental organizations.
The majority of clients of HR Answerbox are located
throughout Maryland and Virginia.
Solving Employment Management Problems
HR Answerbox works with small business owners, business
leaders, office managers, HR, and finance and accounting
professionals to help them solve their employment
management problems and challenges. The mission of HR
Answerbox is to make better workplaces. It believes that
one's employees matter. HR Answerbox also believes that
happy, well-treated employees perform better, stay longer,
and contribute to organizational success. When HR is done
right (and HR Answerbox knows a thing or two about
that!), it adds value to the entire organization.
HR Answerbox strives to be the first place its clients think
of and contact when they have questions about employee
management, compliance, and workplace culture. Its work
includes HR consulting, training, workplace investigations
and virtual HR services. Since HR Answerbox is dedicated
to working with small businesses and start-ups, it is well
versed in the problems that are commonly faced by growing
organizations who may not have a formal HR infrastructure
in place.
A Proficient Leader
One of the leading lights of HR Answerbox is Amanda
Haddaway, the Managing Director of the company.
Amanda is an award-winning HR consultant and corporate
trainer. In her role at HR Answerbox, she specializes in
conducting workplace investigations, solving complex
employee relations issues, leading interactive and engaging
training sessions and serving as an advisor to small business
owners and leaders. Amanda advises budding entrepreneurs
to pursue business even though it is filled with hard work.
Building Cohesive, High Performing Cultures
HR Answerbox teaches others about building cohesive,
high performing cultures, so this is obviously super
important to the company. When Amanda founded the
company, it went through an intensive brand building
exercise that helped HR Answerbox identify its core values.
These values are Authenticity, Consistency,
Responsiveness, Quality Work, and a Focus on Results and
Problem Solving. These values are reflected in everything
HR Answerbox does as an organization and it frequently
obtains feedback from clients to ensure that it is successful
in these efforts.
Conducting Workplace Investigations
The greatest strength of HR Answerbox is the ability to
listen and understand specific employee problems of

Amanda Haddaway
Managing Director
HR Answerbox
25
|
March 2021

organizations. HR Answerbox often works with
organizations and law firms to conduct workplace
investigations on harassment and discrimination allegations.
Being Resourceful
When the pandemic began in March 2020, HR Answerbox
quickly saw its client bookings disappear due to the
uncertainties ahead. Its clients are primarily small
businesses and start-ups, so many were panicked about
what the future would look like. HR Answerbox was able to
quickly pivot into an online resource for its clients. Its
training sessions were converted to be effective via Zoom
and it launched its Virtual HR Service.
Serving with New and Innovative Ways
HR Answerbox is always looking at new and innovative
ways to best serve its clients. After hearing several clients
talk about the challenges in building great workplace
cultures, HR Answerbox created the Workplace Culture
Academy, which it will launch later this year. Its program
will help organizational leaders build their culture through
intentional activities and strategic decisions.
On average, employees only rate their current workplace
culture at 65 on a 100-point scale, so HR Answerbox knows
there's some work that needs to be done in that area.
HR Answerbox Workplace Culture Academy takes one
step-by-step through its Culture Canvas© to analyze one's
existing culture and determine where there are strengths, as
well as areas of opportunity for changes. The academy
includes a combination of training sessions, tools,
resources, and post-training implementation support.
Providing Praiseworthy Services to Clients
“I've worked with Amanda for over three years on
delivering various training topics to our team of over 200
employees. Each opportunity we have to work with her has
been a great experience. Amanda is willing to customize the
training content to meet our needs and is very engaging in
her delivery.” — Tania Salgado-Nealous, VP HR &
Operations Vectorworks, Inc.
“As a small, not-for-profit corporation, having a HR
Generalist on staff is simply not financially feasible.
Partnering with HR Answerbox is invaluable.” — Michelle
Doster, General Manager Lake Linganore Association, Inc.
“HR Answerbox has always provided excellent service with
all of our HR questions. I would highly recommend HR
Answerbox for your HR needs. She has taken a lot of stress
off of me with her knowledge and expertise in the industry.”
— Deb Conroy President/CEO Serenity Treatment Center,
Inc.
“Amanda's personality combined with her knowledge,
background and communication skills make her an ideal
consultant, teacher, and coach. I absolutely would tap her
first for any HR consulting or training needs.”
— Kathaleen Lucey, Office Manager LSWG CPAs
“Amanda and HR Answerbox have been amazing to work
with on my HR needs. I tend to have last minute issues at
my office but I'm always getting immediate attention. You
can't beat the knowledge and experience that is provided by
this amazing company!” — Kimberly Day Office Manager
Anderson & Quinn, LLC
“In my 25 years as a labor and employment attorney, I have
worked with many professionals in the human resources
industry. My firm recently retained Amanda's services to
conduct a workplace investigation during complex
litigation. Amanda consistently outperformed and over
delivered, exceeding my expectations. She was timely,
professional, and best of all, thorough. I heartily
recommend her services.” — Stephen S. Burgoon, Esq.
HR Answerbox creates
a tailored approach that
addresses the unique
situation one's business
is facing.
Top 05 Disruptive Companies at the Forefront of Innovation, 2021

Arun K. Singh
CEO & Member
of the Board

TECHNOLOGIES
Simplifying Identity and Access Management
For digital technologies to deliver on their big
promise, evolving cyber threats need to be
addressed effectively.
The rapid adoption of digital solutions driven by the
pandemic has converted identity into the ultimate attack
surface. For businesses, having the right platform for
Identity and Access Management (IAM) is the need of the
hour. A platform that enhances security and simplifies
complexity is essential to offer effective protection against
cyber threats. A global leader in IAM, Ilantus Technologies
is aptly serving this need. Founded in 2000, Ilantus
provides cutting-edge IAM solutions to customers across
the world.
Ilantus’ award-winning flagship product, Compact Identity,
is designed based on two decades of deep experience in the
IAM domain and provides organizations with an identity
centric holistic cybersecurity solution built on the Zero
Trust Framework.
Arun K. Singh is the CEO and Member of the Board at
Ilantus Technologies. With 25+ years of rich experience in
the cybersecurity domain, he is an innovative and
transformative industry leader, experienced in building and
driving cybersecurity business globally.
Empowering Organizations with Holistic IAM Solutions
Ilantus started its journey as a professional services
company and has implemented complex IAM solutions for
some of the biggest brands in the world including many
Fortune 500 companies. Based on this experience, Ilantus
re-launched itself in 2018 as a product company by
successfully creating its own IAM product called Compact
Identity. In an industry that has only fragments of the IAM
solution from each vendor, Compact Identity is a
comprehensive solution that provides all the necessary
components of IAM in a single platform and is ready to use
with little customization.
Ilantus is currently the only company in the world that
offers a true ‘SaaS Delivered, Converged IAM’ solution that
is built on the Zero Trust framework. CIO Review recently
listed Ilantus among the ‘10 Most Promising Cloud
Solution Providers in 2021’.
With Ilantus winning “Best Cybersecurity Solution of the
Year 2021” and “Most Innovative in Converged IAM”
award during the RSA Conference 2021 for Compact
Identity, its new mission is to empower organizations of all
sizes and industry verticals with holistic IAM in most
efficient and economical way, enabling greater success in
digital transformation initiatives.
29
|
March 2021

Relentlessly Pursuing Excellence
Ilantus always makes sure to put the needs of the its
customers and people first. Customer centricity is at the
heart of its functioning, with a constant aim to empower
customers with the best cybersecurity solutions. When it
comes to employees, Ilantians are encouraged to
relentlessly pursue excellence and create a difference in the
world. Ilantus strictly follows an open-door policy across
all levels of the organization to ensure leaders are always
approachable. It insists on keeping the pursuit of knowledge
alive and encourages continuous learning, striving for
brilliance and leaving no room for mediocrity. Integrity is a
key dimension of the Ilantus DNA that plays a major role in
all its interactions, be it with customers, employees,
vendors, or channel partners.
Seamless Integration of AI/ML with Latest
Cybersecurity Solutions
Ilantus is focusing on applied innovation to deliver
differentiated IAM capabilities and simplify its converged
IAM solution platform further for easy and rapid adoption
by clients globally. With an emphasis on building an
“Identity Fabric” that supports blockchain-based
decentralized identity and self-sovereign identities, Ilantus
is enhancing its identity analytics engine to integrate it with
the latest cybersecurity solutions and create more use cases
for AI/ML to reduce overall cybersecurity risk for its
clients. Ilantus is continuously enhancing ‘Compact
Identity’ feature sets to make it a complete IAM solution
and maintain market leadership position in the class of
Converged IAM space.
Meeting Increasingly Rigorous Business Requirements
“Compact Identity from Ilantus generated significant ROI
for the business in a very short time post implementation.
Since the solution is equipped with access management and
governance capabilities, it makes it easier to have one
product manage most of our IAM needs.” — World-
renowned Telecom Company
Leading analysts agree that converged IAM is the future of
IAM, especially in a covid influenced business landscape
where WFH is the new normal. Compact Identity is one of
its kind in the market today that converges full capabilities
of Access Management, Identity Governance and
Administration, Identity Analytics and Privileged Access
Management in a single platform, backed by an intelligent
risk engine.
Recognized by leading industry analysts for innovation,
Ilantus’ Compact Identity is known for its unique features
and ease of use. It drives superior ROI and exceptional user
adoption rates. With 3 patents, this product is in the third
generation of maturity and enjoys a diverse client base
across Retail, Healthcare, Education, Manufacturing,
Telecom, BFSI and Government sectors.
Making IAM an Effortless Experience
Ilantus strives to provide reliable and intelligent IAM
solutions to organizations, regardless of whether they are a
small startup, mid-size company or an enterprise.
It aims to protect access to critical data and tailor unique
IAM controls based on needs of the organization. Ilantus
makes IAM uncomplicated, helping enterprises automate
identity lifecycle and meet increasingly rigorous
compliance requirements in a simplistic manner.

“Ilantus solution helped us curb several of the issues that
were severely impacting identity automation in our
environment. Processes were complicated, manual
approvals were piling up, resources were overloaded, and
user experience was suffering badly. Compact Identity
helped automate most of the processes and achieve
compliance to federal regulations with a simplified
workflow in place. Most of the teams became self-sufficient,
approvals became seamless, and we achieved huge cost
savings from reduced helpdesk calls.”
— Global Financial Organization
“Prior to using Ilantus solutions, we tried our hands at
another solution that took a long time to implement, and the
in-house team had to spend several training hours to
understand the solution. When we made the switch to
Compact Identity, we were pleasantly surprised with the
implementation speed, dedication and coordination of the
team and the simplicity of the product. It helped us achieve
full compliance with healthcare regulations as well.”
— Global Healthcare Enterprise
simplifies the
complexities of Identity
& Access Management
through convergence
& innovation, providing
world-class,
economical, intelligent
IAM for every
organization.
“
“
31
|
March 2021

Mike Harvath
President & CEO
Revenue Rocket Consulting Group

REVENUE ROCKET
CONSULTING GROUP
Helping IT Services Firms Optimize their Growth Strategies
The fastest path to growth is through mergers and
acquisitions, and if you're not participating in
M&A, you're leaving revenue on the table. Based
on increased buyer interest, rising valuations, and the
potential to get somewhere together that you can't get alone,
there has never been a better time to sell your business or
buy another firm. But don't attempt to go it alone, as the
road to a successful deal is filled with unexpected turns.
From origination through due diligence, you'll want
someone on your side that's been at the table.
If you need that push, Revenue Rocket Consulting Group
can help you to grow and secure in this situation. Revenue
Rocket has helped over 200 firms with mergers, acquisi-
tions, and growth strategies within the IT services market.
Growth Strategy Development Based on Experience
Based on Mike Harvath's own experience, the firm started
as an idea based on lessons learned from running and
selling three IT services companies. When founding
Revenue Rocket in 2001, his vision was to help as many
owners of IT services and consulting companies globally as
it could. Fast forward to 2021; the company has worked
with hundreds of firms in over 30 countries, helping execute
M&A and growth strategy initiatives.
Revenue Rocket Consulting group has grown to become the
premier advisory firm helping IT services companies
optimizing their growth strategies. These strategies include
acquiring adjacent service providers, expanding into new
target markets, and strategically crafting new service
offerings based on market needs and technology specialties.
Ability to Solve the Problem
It is important to note that while Revenue Rocket is a
rapidly growing business, it is also a viable and profitable
one. For the growing company to properly scale, it adjusted
its strategy and execution into capturing new market share
while adding resources to execute on the client
commitments. Additionally, the organization practices what
it preaches by focusing on a specific niche of IT services,
productizing service offerings, and obtaining a leadership
position within the market it serves.
Delivering High-Value Service
The programs Revenue Rocket offers for buyers and sellers
of IT services and IT consulting companies and its
proprietary SVP strategy transformation offering has proved
to be the gold standard for the industry. Focus and a
proprietary lens on each of the segments making up the
industry provide the company an advantage over other
advisory firms with a generic view of all markets. This has
33
|
March 2021

equipped Revenue Rocket with the tools and knowledge
that translates to successful combinations for its buyers and
sellers.
A Great Team
Revenue Rocket built a team of dedicated, diverse, and
patient individuals. There's high client loyalty and expertise
within practice areas and vertical market needs. There is no
question the company is active with deals and strategy
engagements and continues to actively grow the business. It
strives to create client value with empathy.
Keeping Clients Businesses Competitive
The luxury of perspective at Revenue Rocket is a core value
for the firm. The luxury of perspective is the art of being
able to walk a mile in another person's shoes, using clients'
experience and the experience of those around them to
clients' advantage to create opportunity. It is constantly
communicating with clients, competitors, and leaders to
formulate its view. Being connected and relevant and
focusing on the luxury of perspective helps the firm remain
very competitive.
THE go-to guy for IT Services Firms, Resellers, and
VARs
As the President and CEO of Revenue Rocket Consulting
Group, Mike's understanding and perspective on the
dynamics of the software industry and channel participants
is incredible. He is a great mentor, coach, and advocate for
his team. His ability to solve the problem and brainstorm a
wide array of issues delivers high-class service to the
customers. He is a 'pay it forward' executive with a keen
focus on giving back to the Technology Services business
leaders in the industry.
Path to Sustainable Organic Growth
While advising the budding entrepreneurs, Mike says,
"Take risks and focus on how you will get to profitability. A
big miss with many entrepreneurs is they have a great idea
and just want to get out and transact commerce. Don't just
grow for growth's sake. One of the main objectives for
business owners should be to create a sustainable,
profitable business.”
"Be smart about how you grow, how you plan a path to
profitability, and think about what an ultimate exit strategy
means and what success means. Also, be flexible! Admit
when you're wrong, do things differently, and get the input
of the team and outsiders," he adds.
Next Evolutionary Step
In the next ten years, Revenue Rocket aims to be a $100
million firm operating in more countries and continue being
the industry leader in its space. In 5 years, it aims at $50
million with a similar position. It is striving to be the leader
not only in financial performance and market coverage but
as it relates to being a trusted advisor for firms that need the
company's help to grow organically and inorganically.
Testimonials –
"Mike and his team were an excellent resource for us to
know when to push and when to give in to the buyers on
certain negotiation factors. Revenue Rocket knows what
they are doing, especially in the Managed Services industry,
and their years of experience helped us to ultimately arrive
at a deal that was executable and favorable. We would
highly recommend them for anyone looking to sell their
business.”
“Revenue Rocket helped us develop a comprehensive
strategy for geographic and vertical expansion. We're
putting the plan in place with much enthusiasm from our
team, and we're seeing results. I would strongly recommend
Revenue Rocket."
The industry leader
that facilitates buy
and sell-side
transactions for IT
Services and
consulting
companies.
“
“

Top 05 disruptive companies at the forefront of innovation 2021

Top 05 disruptive companies at the forefront of innovation 2021

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