Introducción y ventajas de los interfaces conversacionales en landings pages que maximicen leads y ventas a través del uso de chatbots de nueva generación.
The document summarizes key metrics and strategies for data-based email marketing. It discusses average engagement rates and ideas to test for increasing engagement, improving landing page conversions, leveraging personalization, and optimizing webinar invitation and reminder emails. The presentation includes examples and outlines actionable steps to test strategies around subjects lines, forms, personalization, and pre-webinar chat.
Going Mobile - Engaging Audiences via the Mobile WebDavid Dombrosky
The document discusses engaging audiences through mobile technologies. It defines the mobile web and common mobile tools like Facebook, Twitter, and QR codes. It also discusses location-based social networks, making websites mobile-friendly through separate mobile sites, and developing mobile apps. Key recommendations include thinking about what content patrons want mobile access to and leveraging existing resources and partnerships.
This document provides tips and ideas for using text message marketing for hotels. Some key points include:
- Text marketing allows you to send permission-based messages to opted-in mobile contacts and has high open and response rates.
- Tips include using texts to send discounts, reminders, and notifications to increase business and engagement.
- QR codes and different campaign types like savings offers or freebies can also be utilized.
- It's important to clearly identify your hotel, allow opting out, and avoid spam-like messages.
Create Incredible Customer Experiences Using Conversational MarketingMarketo
Customers expect businesses to roll out the red carpet for them at every stage of their journey and on every channel they interact with. However, as most marketers know, creating this experience is easier said than done. So, how can marketers equip themselves with the right tools to help build an outstanding customer experience?
Watch Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, for our webinar, Create Incredible Customer Experiences Using Conversational Marketing, as they discussed how to incorporate web chat tools into your marketing strategy to benefit your customers and prospects, no matter where they are in the marketing funnel.
AirBed&Breakfast is a platform that allows users to book rooms with locals rather than hotels. It addresses the problems of being disconnected from local culture and high hotel prices by letting travelers rent spaces from hosts, while also allowing hosts to make money. The document outlines the market potential, product details like search and listings, business model of a 10% commission, competition of hotels and short-term rental sites, and founding team backgrounds to validate the opportunity.
Instant messaging provides brands an opportunity to interact directly with customers in real-time on mobile apps like WhatsApp and Messenger. Customers prefer instant messaging because it is convenient, personal, efficient, and private. Brands can benefit from instant messaging through increased customer loyalty, satisfaction, and revenue by providing omni-channel customer service. Transavia saw success using WhatsApp for customer service, with a high net promoter score, satisfaction rating, and gratitude index. BlueLink offers partners omni-channel CRM strategies across 33 languages to help brands efficiently engage customers through instant messaging.
Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing.The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy.
The document summarizes key metrics and strategies for data-based email marketing. It discusses average engagement rates and ideas to test for increasing engagement, improving landing page conversions, leveraging personalization, and optimizing webinar invitation and reminder emails. The presentation includes examples and outlines actionable steps to test strategies around subjects lines, forms, personalization, and pre-webinar chat.
Going Mobile - Engaging Audiences via the Mobile WebDavid Dombrosky
The document discusses engaging audiences through mobile technologies. It defines the mobile web and common mobile tools like Facebook, Twitter, and QR codes. It also discusses location-based social networks, making websites mobile-friendly through separate mobile sites, and developing mobile apps. Key recommendations include thinking about what content patrons want mobile access to and leveraging existing resources and partnerships.
This document provides tips and ideas for using text message marketing for hotels. Some key points include:
- Text marketing allows you to send permission-based messages to opted-in mobile contacts and has high open and response rates.
- Tips include using texts to send discounts, reminders, and notifications to increase business and engagement.
- QR codes and different campaign types like savings offers or freebies can also be utilized.
- It's important to clearly identify your hotel, allow opting out, and avoid spam-like messages.
Create Incredible Customer Experiences Using Conversational MarketingMarketo
Customers expect businesses to roll out the red carpet for them at every stage of their journey and on every channel they interact with. However, as most marketers know, creating this experience is easier said than done. So, how can marketers equip themselves with the right tools to help build an outstanding customer experience?
Watch Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, for our webinar, Create Incredible Customer Experiences Using Conversational Marketing, as they discussed how to incorporate web chat tools into your marketing strategy to benefit your customers and prospects, no matter where they are in the marketing funnel.
AirBed&Breakfast is a platform that allows users to book rooms with locals rather than hotels. It addresses the problems of being disconnected from local culture and high hotel prices by letting travelers rent spaces from hosts, while also allowing hosts to make money. The document outlines the market potential, product details like search and listings, business model of a 10% commission, competition of hotels and short-term rental sites, and founding team backgrounds to validate the opportunity.
Instant messaging provides brands an opportunity to interact directly with customers in real-time on mobile apps like WhatsApp and Messenger. Customers prefer instant messaging because it is convenient, personal, efficient, and private. Brands can benefit from instant messaging through increased customer loyalty, satisfaction, and revenue by providing omni-channel customer service. Transavia saw success using WhatsApp for customer service, with a high net promoter score, satisfaction rating, and gratitude index. BlueLink offers partners omni-channel CRM strategies across 33 languages to help brands efficiently engage customers through instant messaging.
Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing.The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy.
This document discusses digital marketing strategies and the benefits of live chat for customer engagement. It outlines how live chat can be used to track website visitors in real time, engage with customers, and provide sales and support. Some key benefits mentioned are reducing call and email volumes, improving online conversions by 20%, and increasing agent productivity. The document also discusses how live chat analytics can provide valuable insights into website traffic and customer behavior.
Text Message Marketing for Clothing storesKeith Carberry
This document provides tips and ideas for using text message marketing for a clothing store. It discusses what text message marketing is, how it works, and its benefits which include high open and response rates, reduced costs, and building customer loyalty. Ideas are given for building a mobile list and sample text marketing campaigns focused on saving money, spending more money, purchases, and free offers. Best practices and mistakes to avoid are also covered.
Publicly Available AirBnB Pitch Deck from the Internetssuserd10df12
AirBed&Breakfast is a web platform that allows users to book rooms with locals rather than hotels. It aims to save travelers money while hosting locals can earn money by renting out their spaces. The platform connects guests to local culture through unique accommodations. It has identified a large market opportunity in the billions of trips booked annually that could use alternative lodging. The founders have relevant experience and are seeking $500k initial investment to launch the platform and drive transactions over 12 months.
This document provides tips and ideas for using text message marketing to promote a night club. Some key points include:
- Text marketing allows businesses to send targeted messages to customers who opt-in to receive them.
- Building a mobile contact list through sign-ups on websites, social media, and manual collection is important.
- Ideas for text campaigns include sending discounts, notifications about events and new menu items, and implementing loyalty programs.
- QR codes can be used to direct customers to online content like menus or photos from their phones.
- Following best practices like consistent, relevant messages and allowing opt-outs is important for an effective text marketing strategy.
The document discusses digital media strategies for B2B plastics executives. It covers topics such as controlled marketing channels, digital spending trends, social media implementation, content marketing, and how digital media can increase the effectiveness of existing outreach efforts while providing a channel for building closer customer relationships. The document also provides examples of how to leverage different digital tools like LinkedIn, blogs, and mobile apps for B2B lead generation and marketing.
SaaS North 2016: Customer Success, CX, Messaging & BotsWarren Levitan
The document discusses the importance of customer success, experience, messaging, and chatbots for SaaS companies. It emphasizes that customer success relies on providing a great customer experience and that messaging platforms are increasingly where customers want to interact. Chatbots can help automate customer interactions and provide a low friction way to access services without installing separate apps. While bots don't require AI, AI-powered conversational platforms can help power effective bot experiences. Overall it encourages SaaS companies to focus on customer success by embracing messaging and chatbot opportunities.
Recruitment marketing for volume hiring (web)Max Armbruster
Recruitment marketing for high volume hiring requires a new approach and new tools. Talkpush CEO presents how to adapt the message and the recruitment pipeline for each channel, including Facebook, employee referral programs, graduate hiring, and job boards.
This document discusses trends in various media and how consumers interact with media. It notes that social networks now have as much traffic as Google and are growing rapidly. Consumers spend many hours daily on activities like social media, emails, texting and searching online. The environment for businesses has changed, with consumers more in control and sharing experiences through social networks and word-of-mouth recommendations. New strategies are needed that focus on personalized, one-to-one customer experiences through social marketing and building continuing customer relationships.
Paid Search Has Changed - 3 Ways to Keep Up in 2017Mark Irvine
With a new ad format and a new digital environment, paid search is fundamentally different than how it was years ago. Learn the latest changes to your ads, your targeting, and new best practices to keep up!
This document discusses strategies for effective online fundraising. It notes that online revenue makes up about 10% of total nonprofit revenue. The key points are:
- Integrating online, email, social media, and other fundraising channels leads to better donor relationships and increased giving.
- Developing a structured email program with a regular schedule of different types of messages (e.g. welcome, action alerts, asks) can successfully engage online donors over time.
- Testing different elements of emails, webpages, and the user experience is important to maximize results.
- Analyzing metrics on activities, donations and user behavior can help nonprofits improve their online strategies.
This document summarizes Tom Schwab's presentation on leveraging podcasts as part of a digital marketing strategy. Some key points include:
- Podcasts are an underutilized platform for advertising, thought leadership, and marketing that see high listenership and influence purchasing decisions.
- Being a podcast guest can result in 25x higher conversion rates than blogs and a 10x lower investment than being a host.
- Interview Valet helps thought leaders and experts get booked as podcast guests and leverages a "Perfect Podcast Algorithm" and "Podcast Interview Marketing" approach to maximize results for clients.
This document discusses how wine tourism businesses can utilize digital marketing strategies. It begins by noting that tourism is mostly researched online and the large size of the online travel market. It then discusses developing a high-quality, user-friendly website to attract and engage customers. Search engine optimization and pay-per-click advertising are recommended to drive traffic to the site. Monitoring analytics and testing different design elements and campaigns is also advised. The document further explores using social media, blogging, reputation management and email marketing to build relationships with customers.
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
Ai in customer acquisition chat bots and messagingDisrupt.no
As artificial intelligence goes mainstream, more companies are starting to integrate this technology into their business.
Here's how you could get started with this technology in your business without any additional or almost negligible cost to gain more customers and increase sales.
TNT Mobile Rewards is a mobile marketing company founded in 2011 that is part of a nationwide network. They follow best practices in mobile marketing as defined by the Mobile Marketing Association. TNT Mobile Rewards allows businesses to instantly communicate discounts and promotions to customers through text messaging at a lower cost than traditional advertising methods. They offer packages that include monthly text messages, alert customization, and integration with social media for a low monthly fee.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
This document provides tips and ideas for using text message marketing for a flower shop. Some key points include:
- Text messaging is an effective marketing tool as most people have their phones with them daily and open messages.
- Businesses can build a mobile list through their website, social media, or manual signups to send targeted messages.
- Example text marketing campaigns include sending discounts, notifications when orders are ready, and loyalty programs.
- Implementing reminders for pickups can reduce no-shows and increase sales.
- Using QR codes can direct customers to online content and capture more contact information for the mobile list.
This document discusses various techniques for building local links to attract local audiences. It describes tools like MajesticSEO that can analyze backlinks by location. It suggests finding links on competitor sites sorted by IP location. Methods for identifying local link targets include using phone codes, local versions of Google, and combining Dmoz.org and Wordtracker. The document emphasizes building relationships with target sites through a local representative.
The Future of Digital Marketing is Context-DrivenAcquia
Digital marketing is shifting from personalization to contextual experiences based on a customer's behaviors across channels. Acquia introduced its ContextDB product to help companies better understand customers by tracking profiles of known and anonymous visitors across devices and channels. The demo showed how ContextDB can provide a unified customer view to enable omni-channel personalization and insights. Examples of pharmaceutical, financial, hotel, and media companies illustrated how ContextDB supports transformation to contextual experiences.
Webinar: Moovweb Optimize: Learn how to increase your mobile conversionsMoovweb
Meet Moovweb Optimize -- the only platform that enables brands to grow revenue and engagement by providing device-specific, contextual mobile experiences.
Este documento presenta los resultados de una encuesta y entrevistas realizadas a más de 150 empresas sobre sus prioridades digitales para 2021. Los principales hallazgos son:
1) La mayoría de las empresas tuvieron un avance digital positivo o muy positivo en 2020 debido a la aceleración forzada por la pandemia.
2) Sus roadmaps digitales recibieron un mayor impulso, enfocándose en áreas como la automatización de procesos, la analítica digital y la experiencia del usuario.
3) Sus principales retos para 2021 son aumentar las conversiones
El documento presenta 7 tendencias clave en experiencia digital para 2021: 1) Centrarse en la intención del usuario, 2) Personalización a lo largo de todo el viaje del usuario, 3) Experiencia omnicanal más circular, 4) Hiper-automatización, 5) Experiencias conversacionales más inteligentes, 6) Experiencias sin contacto táctil, y 7) Experiencias inmersivas más presentes. Cada tendencia analiza cómo las empresas pueden mejorar la experiencia del usuario mediante el uso de datos y tecnologías emergentes.
More Related Content
Similar to #Leadsday 2017 Chatbots en experiencias conversacionales para generar más y mejores leads
This document discusses digital marketing strategies and the benefits of live chat for customer engagement. It outlines how live chat can be used to track website visitors in real time, engage with customers, and provide sales and support. Some key benefits mentioned are reducing call and email volumes, improving online conversions by 20%, and increasing agent productivity. The document also discusses how live chat analytics can provide valuable insights into website traffic and customer behavior.
Text Message Marketing for Clothing storesKeith Carberry
This document provides tips and ideas for using text message marketing for a clothing store. It discusses what text message marketing is, how it works, and its benefits which include high open and response rates, reduced costs, and building customer loyalty. Ideas are given for building a mobile list and sample text marketing campaigns focused on saving money, spending more money, purchases, and free offers. Best practices and mistakes to avoid are also covered.
Publicly Available AirBnB Pitch Deck from the Internetssuserd10df12
AirBed&Breakfast is a web platform that allows users to book rooms with locals rather than hotels. It aims to save travelers money while hosting locals can earn money by renting out their spaces. The platform connects guests to local culture through unique accommodations. It has identified a large market opportunity in the billions of trips booked annually that could use alternative lodging. The founders have relevant experience and are seeking $500k initial investment to launch the platform and drive transactions over 12 months.
This document provides tips and ideas for using text message marketing to promote a night club. Some key points include:
- Text marketing allows businesses to send targeted messages to customers who opt-in to receive them.
- Building a mobile contact list through sign-ups on websites, social media, and manual collection is important.
- Ideas for text campaigns include sending discounts, notifications about events and new menu items, and implementing loyalty programs.
- QR codes can be used to direct customers to online content like menus or photos from their phones.
- Following best practices like consistent, relevant messages and allowing opt-outs is important for an effective text marketing strategy.
The document discusses digital media strategies for B2B plastics executives. It covers topics such as controlled marketing channels, digital spending trends, social media implementation, content marketing, and how digital media can increase the effectiveness of existing outreach efforts while providing a channel for building closer customer relationships. The document also provides examples of how to leverage different digital tools like LinkedIn, blogs, and mobile apps for B2B lead generation and marketing.
SaaS North 2016: Customer Success, CX, Messaging & BotsWarren Levitan
The document discusses the importance of customer success, experience, messaging, and chatbots for SaaS companies. It emphasizes that customer success relies on providing a great customer experience and that messaging platforms are increasingly where customers want to interact. Chatbots can help automate customer interactions and provide a low friction way to access services without installing separate apps. While bots don't require AI, AI-powered conversational platforms can help power effective bot experiences. Overall it encourages SaaS companies to focus on customer success by embracing messaging and chatbot opportunities.
Recruitment marketing for volume hiring (web)Max Armbruster
Recruitment marketing for high volume hiring requires a new approach and new tools. Talkpush CEO presents how to adapt the message and the recruitment pipeline for each channel, including Facebook, employee referral programs, graduate hiring, and job boards.
This document discusses trends in various media and how consumers interact with media. It notes that social networks now have as much traffic as Google and are growing rapidly. Consumers spend many hours daily on activities like social media, emails, texting and searching online. The environment for businesses has changed, with consumers more in control and sharing experiences through social networks and word-of-mouth recommendations. New strategies are needed that focus on personalized, one-to-one customer experiences through social marketing and building continuing customer relationships.
Paid Search Has Changed - 3 Ways to Keep Up in 2017Mark Irvine
With a new ad format and a new digital environment, paid search is fundamentally different than how it was years ago. Learn the latest changes to your ads, your targeting, and new best practices to keep up!
This document discusses strategies for effective online fundraising. It notes that online revenue makes up about 10% of total nonprofit revenue. The key points are:
- Integrating online, email, social media, and other fundraising channels leads to better donor relationships and increased giving.
- Developing a structured email program with a regular schedule of different types of messages (e.g. welcome, action alerts, asks) can successfully engage online donors over time.
- Testing different elements of emails, webpages, and the user experience is important to maximize results.
- Analyzing metrics on activities, donations and user behavior can help nonprofits improve their online strategies.
This document summarizes Tom Schwab's presentation on leveraging podcasts as part of a digital marketing strategy. Some key points include:
- Podcasts are an underutilized platform for advertising, thought leadership, and marketing that see high listenership and influence purchasing decisions.
- Being a podcast guest can result in 25x higher conversion rates than blogs and a 10x lower investment than being a host.
- Interview Valet helps thought leaders and experts get booked as podcast guests and leverages a "Perfect Podcast Algorithm" and "Podcast Interview Marketing" approach to maximize results for clients.
This document discusses how wine tourism businesses can utilize digital marketing strategies. It begins by noting that tourism is mostly researched online and the large size of the online travel market. It then discusses developing a high-quality, user-friendly website to attract and engage customers. Search engine optimization and pay-per-click advertising are recommended to drive traffic to the site. Monitoring analytics and testing different design elements and campaigns is also advised. The document further explores using social media, blogging, reputation management and email marketing to build relationships with customers.
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
Ai in customer acquisition chat bots and messagingDisrupt.no
As artificial intelligence goes mainstream, more companies are starting to integrate this technology into their business.
Here's how you could get started with this technology in your business without any additional or almost negligible cost to gain more customers and increase sales.
TNT Mobile Rewards is a mobile marketing company founded in 2011 that is part of a nationwide network. They follow best practices in mobile marketing as defined by the Mobile Marketing Association. TNT Mobile Rewards allows businesses to instantly communicate discounts and promotions to customers through text messaging at a lower cost than traditional advertising methods. They offer packages that include monthly text messages, alert customization, and integration with social media for a low monthly fee.
These are slides from my presentation on "Unstoppable Consumer Funnels" at Conversion Conference 2017 (ConversionConference.com) at the Rio in Las Vegas. These slides show 40 different ways to increase conversions across 10 separate funnel elements, from traffic to ad to landing page to upsells to order from, thank you page, emails, retargeting, social, video and more.
This document provides tips and ideas for using text message marketing for a flower shop. Some key points include:
- Text messaging is an effective marketing tool as most people have their phones with them daily and open messages.
- Businesses can build a mobile list through their website, social media, or manual signups to send targeted messages.
- Example text marketing campaigns include sending discounts, notifications when orders are ready, and loyalty programs.
- Implementing reminders for pickups can reduce no-shows and increase sales.
- Using QR codes can direct customers to online content and capture more contact information for the mobile list.
This document discusses various techniques for building local links to attract local audiences. It describes tools like MajesticSEO that can analyze backlinks by location. It suggests finding links on competitor sites sorted by IP location. Methods for identifying local link targets include using phone codes, local versions of Google, and combining Dmoz.org and Wordtracker. The document emphasizes building relationships with target sites through a local representative.
The Future of Digital Marketing is Context-DrivenAcquia
Digital marketing is shifting from personalization to contextual experiences based on a customer's behaviors across channels. Acquia introduced its ContextDB product to help companies better understand customers by tracking profiles of known and anonymous visitors across devices and channels. The demo showed how ContextDB can provide a unified customer view to enable omni-channel personalization and insights. Examples of pharmaceutical, financial, hotel, and media companies illustrated how ContextDB supports transformation to contextual experiences.
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Meet Moovweb Optimize -- the only platform that enables brands to grow revenue and engagement by providing device-specific, contextual mobile experiences.
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Este documento presenta los resultados de una encuesta y entrevistas realizadas a más de 150 empresas sobre sus prioridades digitales para 2021. Los principales hallazgos son:
1) La mayoría de las empresas tuvieron un avance digital positivo o muy positivo en 2020 debido a la aceleración forzada por la pandemia.
2) Sus roadmaps digitales recibieron un mayor impulso, enfocándose en áreas como la automatización de procesos, la analítica digital y la experiencia del usuario.
3) Sus principales retos para 2021 son aumentar las conversiones
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En una nueva Open Session de nuestro programa de 11 semanas con Multiplica hablamos sobre Compra, recompra y recomendación. En esta sesión David garcía, Director de Táctica España, introduce los workflows o journeys más habituales en estrategias B2C durante la fase de conversión. Explicando cómo analizarlos y optimizarlos. Posteriormente Isabelle Andrieu y Sael Guerra (Consultoras de Seidor) realizaron una demo sobre SAP Marketing Cloud, donde nos muestran la plataforma y explican cómo llevar a la práctica estrategias típicas del B2C como las de recomendación o carrito abandonado.
Open Session Multiplica - Activa tus Leads, orquestando el contenido que generasMultiplica
Continuando con nuestro programa de 11 semanas con Multiplica, hoy estuvimos con Brizia Flores, Consultora de Inbound Marketing y Project Manager en Contento, hablando sobre cómo activar tus leads, orquestando el contenido que generas. En esta sesión abordamos cómo el diseño de una Estrategia de Inbound Marketing y su posterior Automatización, requiere de una adecuada coordinación y orquestación de esfuerzos de cara a mantener las conversaciones con nuestros clientes.
Open Session Multiplica - Obtener tráfico orgánico. La importancia del Conten...Multiplica
En una nueva sesión de nuestro programa de 11 semanas con Multiplica estuvimos con Sarahí Castañeda, Content Manager y Social Media Manager en Contento y con Marely Vega, Content Creator y Content Manager también de Contento; hablando sobre cómo obtener tráfico orgánico y La importancia del Contenido de Calidad. Revisamos cómo la apuesta por contenido de calidad obtiene excelentes resultados de atracción de tráfico vs la inversión realizada, y como el Contenido es el transmisor natural de la propuesta de valor de las empresas.
Open Session Multiplica - Conversión a lead, Conversión a cliente, Conversión...Multiplica
Como parte de nuestro programa de 11 semanas con Multiplica, Hoy estuvimos con David García, Director de Táctica España y Pablo Rueda, Partner Manager de Selligent en España, Portugal y LATAM; en una nueva sesión hablando sobre Conversión a lead – Conversión a cliente – Conversión a prescriptor.
En este webinar describimos los objetivos en cada etapa de nuestro funnel y las distintas estrategias que se emplean durante el viaje de un cliente, desde el awareness hasta la prescripción. La sesión tuvo por objetivo representar un journey transversal y multicanal lo más didáctico posible.
Open Session Multiplica - CRO y la mejora continua de nuestro ecommerceMultiplica
Nuestro programa de 11 semanas con Multiplica continúa, en esta sesión estuvimos con Ingrid Moreno, Digital Analytics Consultant quien estuvo hablando sobre Conversion Rate optimization y la mejora continua de nuestro ecommerce. Abordamos técnicas de capturas de datos para un proceso de mejora continua, que le permita a negocios digitales, utilizar datos de comportamiento de usuarios, para testear experiencias online que mejoren la conversión.
Open Session Multiplica - Intranets o sobre cómo comunicarse de manera óptim...Multiplica
Siguiendo con el programa de 11 semanas con Multiplica, hoy estuvimos hablando sobre Intranets o sobre cómo comunicarse de manera óptima con las personas.
Hoy las compañías tienen el reto de comunicarse de manera más digital a la vez que cercana y eficiente con sus equipos. Por ello En esta Open Session explicamos cómo conseguirlo con una intranet.
Open Session Multiplica - Captación de tráfico desde marketing automationMultiplica
En una nueva Open Session de nuestro programa de 11 semanas con Multiplica hablamos de Captación de tráfico desde Marketing Automation. El inbound marketing es parte del marketing automation. Sin embargo, en esta sesión tratamos temas, como el remarketing dinámico, tracking del comportamiento digital, calificación, segmentación, conexiones con DMPs, entre otros.
Open Session Multiplica - Gestión de equipos en remotoMultiplica
En la tercera sesión de nuestro programa de 11 semanas con Multiplica estuvimos con Karla Dorado Riesco, UX Team Lead de Multiplica Colombia, hablando sobre un tema clave para estos momentos la Gestión de equipos en remoto. En esta sesión explicamos cómo hemos adaptado nuestras dinámicas más creativas al trabajo remoto, cómo se pueden adaptar y optimizar las reuniones y procesos de seguimiento y compartimos ideas y recursos útiles para esta transición y el manejo de equipos a distancia.
Open Session Multiplica - Estrategias de marketing automation para B2B y B2CMultiplica
Continuamos con nuestro Programa de 11 semanas con Multiplica. En esta Open Session estuvimos con David García, Consultor de Marketing Automation en Táctica y Xavier Pallejà CRM & Loyalty Manager en Seidor, quienes hicieron una Introducción al marketing automation, explicando conceptos básicos, herramientas y diferencias entre los distintos modelos de negocios del panorama actual.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
6. Average landing page conversion rate*
2.35%
* Research by Wordstream based on thousands of AdWords accounts that had a combined annual spend of $3 billion