This document discusses different levels and types of leadership. It defines strategic leadership as expressing a strategic vision and motivating others to acquire that vision. Operational leadership ensures measuring and improving core activities that add customer value. Tactical leadership concerns short-term decision making and risk management. It also covers transformational leadership as pushing subordinates to change, transactional leadership using rewards and coercion, and inspirational leadership providing an inspiring vision. Examples are given of Bill Gates, Richard Branson, and Steve Jobs demonstrating different leadership styles.