Leadership Development Training - Brand you - Nichols
•Download as PPTX, PDF•
1 like•396 views
This document is a presentation about personal and organizational branding given by Ron Nichols. Some key points: - It discusses how individuals have a personal brand that is linked to organizational brands, and strengthening one's personal brand can strengthen an organization's brand. - Personal branding involves assessing one's attributes, skills, strengths and weaknesses from both an internal and external perspective. - One should build their personal brand through integrity and living up to their brand promise. Their brand legacy and impact on their organization are important. - Both personal and organizational brands can go bad if products/services fail, if they do not adapt, or if leaders do not lead with integrity. Maintaining and improving brands requires constant effort
Recommended
More Related Content
Similar to Leadership Development Training - Brand you - Nichols
Similar to Leadership Development Training - Brand you - Nichols (20)
More from Soil and Water Conservation Society
More from Soil and Water Conservation Society (20)
Recently uploaded
Recently uploaded (16)
Leadership Development Training - Brand you - Nichols
- 1. Ron Nichols Public Affairs Officer, NRCS
- 2. For the next few minutes…
- 3. Think about your place… In the universe.
- 4. Answer: >100,000,000,000 Number of stars in our galaxy?
- 5. Number of galaxies in the universe? Answer: >100,000,000,000
- 6. In our little galaxy, our solar system is here…
- 8. And luckier…
- 10. 4.5 – 5 billion years ago… 65 million years ago… 100,000 years ago… 200 years ago… Now let’s think about your place in time
- 11. We are together. At this amazing place in the universe – at this amazing moment in history.
- 12. Look around you… You are sitting next to some of the most amazing people in the universe. (or maybe not)
- 13. Here you are in a miracle of space and time… With a unique chance to make a difference.
- 14. Yes, you are living a miracle.
- 15. The BIG questions… What will you do? What can you do? “Brand Legacy?”
- 16. Today… Provide some perspectives.... Organizational brands Personal brands Your future
- 17. Today… Examine what you can achieve through the “Branding Power of One”
- 18. Today… Provide tools to assess and steps to take to build brand value.
- 19. Branding basics… What comes to mind when you think of “branding?”
- 20. Some common ideas about a brand… A brand is a logo. A brand is a tag line. A brand is a mission statement. A brand is an organization’s image.
- 21. What is a brand? Beyond visual representations Expectations Customers’ experience Feelings beyond the products
- 23. A brand is… An emotional relationship with your customers. Within the brand is an implicit value proposition.
- 25. Guess this brand’s tag line…
- 26. How is that brand conveyed?
- 33. Why is brand important? Within the business, your brand serves as an internal compass of focus Dictates actions Dictates decisions Ultimately dictates value
- 34. Top 10 GLOBAL brands – 2015 Write down what you believe are the top 10 brands in the world. Yes, there will be a prize for the winner! No. It will not be this cool.
- 35. Top 10 global brands – 2015 Evaluates brands much the way analysts value other assets: On the basis of how much they're likely to earn in the future.
- 36. #10
- 37. # 9
- 38. Capital Assets: $2.5 Billion Brand value: $83 billion # 8
- 39. # 7
- 40. #6
- 41. # 5
- 42. # 4
- 43. # 3
- 44. #2 Brand value $173 billion
- 45. # 1 Brand value $246 billion
- 46. Our winner is…
- 47. What some marketers don’t want you to know about branding. It’s about the pie. It’s about you. It’s about your employees.
- 48. Not this…
- 49. But what happens when good brands go bad?
- 50. When brands go bad…
- 51. When bad things happen to good brands…
- 52. When bad things happen to good brands…
- 53. What causes good brands go bad? Failure… Of product or service To adapt to new markets/trends Of managers to manage Of workers to work properly (bad behavior) Of leaders to lead or lead with integrity
- 54. Why should you care? Your organization is doing something worthwhile You’re invested in the organization (time, energy, passion) Personal brand link Financial dog in the fight
- 55. Exercise #2
- 56. When brands do good Can you guess this brand? This brand doesn’t have a logo, but its impacts are known worldwide… 5,000 people running orphanages, AIDS hospices, charity centers These centers care for refugees, the blind, disabled, aged, alcoholics, the poor and homeless and victims of floods, epidemics and famine.
- 57. Pope John Peace Prize Nobel Peace Prize U.S. Medal of Freedom Honorary U.S. citizenship Balzan Prize Albert Schweitzer International Prize Awarded…
- 58. The brand is… Mother Teresa
- 59. Seriously? The “Mother Teresa” brand? Product or service? Unique market niche? Brand promise? Advertising budget, web site, logo? Brand legacy?
- 60. “God doesn't require us to succeed; he only requires that we try.”
- 61. Can personal brands go bad?
- 62. Your personal brand Step 1. If you know yourself, you can grow yourself. Step 2. Build your personal brand .
- 63. Brand You… Assessing your personal brand Worksheet: Attributes (from your perspective)
- 64. Personal brand assessment… Exercise #3 Attributes worksheet Features of your personality that add value to your team or organization. Skills worksheet What you do well Greatest strengths Greatest weaknesses
- 65. How do others see your brand? To conduct your free 360 profile on your personal brand: http://www.reachcc.com/360reach
- 68. What you’ll learn… How others assess your… Brand attributes Brand skills Strengths Weaknesses How others value your “team role”
- 70. Exercise #4… What is your personal brand promise? What is the greatest compliment you could receive from your colleagues? What is the greatest compliment you could receive from your customers?
- 71. Exercise #4… What would you like your brand legacy to be? How would you like to improve your personal brand? Write down ONE thing you will do this year to improve the value of Brand YOU! (Make it a promise – with a “due date.”)
- 72. EVERYTHING! Brand YOU… What does your personal brand mean to your organization’s brand?
- 73. You are the single most important asset to your organization – its brand ambassador. Your personal brand value is linked to your organization’s brand value and vice versa. Brand YOU…
- 74. Leaders must do all they can to nurture and develop their employee’s personal brands. Select your brand ambassadors carefully. Brand YOU…
- 75. Brand YOU... Strengthen your personal brand – strengthen your organizational brand.
- 76. Brand YOU... Be true to your personal brand. If it’s not a good fit, become a free agent.
- 78. Box of 64 or 8? 64 or 8, you can make a difference….
- 79. “In this life we cannot do great things. “We can only do small things with great love.”
- 80. Build your brand with great love… you will make a difference…
- 81. In this miracle moment… we call life.
- 82. Thank YOU!
- 83. Ron Nichols Public Affairs Officer, NRCS
Editor's Notes
- Galactic habitable zone. And within our solar system we’re in something called the solar habitable zone—not too hot, not too cold. We got lucky.
- And luckier still because in our solar system, our planet is in the solar habitable zone—not too hot, not to cold. Oh and we just happen to be on a planet with the right mix of oxygen, carbon dioxide and other gases—oh, and it just happens to have a swirling molten core of iron and nickel that creates an electro-magnetic force field that protects us from solar radiation.
- And all of us got even luckier still by being born in this great country.
- And luckier, still… because we’re all here together in our nation’s capital.
- 4.5 – 5 billion years ago Earth was formed 65 million years ago age of dinosaurs ends with 70% extinction of all species 100,000 years ago homo sapiens appear 200 years ago we were an agrarian society; no electricity; no indoor plumbing; life expectancy was between 30-40.
- With a remarkable opportunity that few others will ever have or who even have the opportunity to choose what they want to do with their lives, their careers—or how they will matter.
- What will you do with your miracle moment in time and place? What can you do, individually, to make the most of that moment? What will be your “Brand Legacy?”
- Provide some hopefully interesting perspectives on branding, and how your brand effects your organization’s brand as well as your own career and your future. How personal and organizational brands and your future are intertwined.
- and why this simple concept is your & your organization’s most important asset. When you leave here today—I want you to think as much about your personal brand reputation as you do about the brand reputation of the organizations you represent.
- because your brand matters and we’ll provide you with some tools to help assess how others perceive and value your brand.
- Brands exist as feelings that extend beyond the product itself.
- It’s an awareness that dictates actions. All decisions, not just marketing, are made in alignment with the brand. Brand affects the value of the organization and its bottom line.
- Failure of product or service Failure to adapt to new markets/trends Failure of managers to manage Bad behavior of individual worker(s) Failure of leaders to lead or lead with integrity Greed, arrogance, corruption, fraud
- Your organization is doing something worthwhile – something that provides value and purpose. You’re invested in the organization. Your personal brand is linked to the organization’s brand. You probably have a “financial dog in the fight.
- Did she provide a valuable product or service? Did she have a unique market niche? Did she leave a brand legacy? What was Mother Teresa’s “brand promise?” (Was it implied, expressed, demonstrated?) Did Mother Teresa have a logo? Web site? Did she have an advertising budget?
- We see it happen all the time and it can be very costly.
- Your personal brand says more than just what you know – it represents your values and your value to the organization. Each person is not just the “face of the brand,” they ARE the brand—they deliver the organization’s value proposition. So how do we make your brand more valuable? We make the brand more valuable by focusing on brand YOU! And that begins by thinking of your personal brand. And like corporate brands, what you do can affect the value of your personal brand. How do we start?
- Your brand is a reflection of and ON your organization’s brand.
- What a wonderful metaphor for life… How will you choose to use the crayons—the blessings and the talents you’ve been given?
- So the question is how are you going to color your life? What will your brand legacy be? What will you do with the crayons you’ve been given? Maybe you don’t have a box of 64. But it doesn’t mean you and your brand can’t make a difference a big difference. If you dedicate yourself to always improving your brand. Mother Theresa said “In this life we cannot do great things…
- There are no guarantees in life to be sure. But I know that if build your brand with great love – in your homes, in your communities and in the world – your brand can and will make a difference.
- And finally, let me add a genuine thank you for all you do. For Though most of you do not wear a uniform, and though you are operating in increasingly challenging times I want you to know that your service is meaningful and valuable and important to this country and to your fellow Americans. When a natural disaster strikes, or an epidemic breaks out or our environment is threatened, “I’m the government and I’m here to help you,” is not the scary phrase a former President once quipped it was—it’s a welcomed one—an essential one. I wish you well in making the branding power of one work for you and your organization.