Doing Lead Generation with Wordpress, The Big Lebowski Way
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Wordpress is like The Dude, where things happen to it and no initiative is taken. Wordpress needs friends like Walter, or lead generation, to get to the bottom of issues. Or you can say, Wordpress is the rug that ties the room together. ;-)
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Doing Lead Generation with Wordpress, The Big Lebowski Way
- 1. Lead Generation and Wordpress: The Big Lebowski Way A Tale of Two Lebowskis
- 2. LEADS Who wants them? How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 3. A Tale of Two Lebowskis Jeff Lebowski, the war veteran Jeff Lebowski, The Dude • Handicapped • Laid back • Vain • Loves bowling • Greedy • Aware of the ins, the outs • Potentially Republican and the what-have-yous • Possibly Communist • Very Wordpress-like How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 4. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 5. Hi, I am Hubert - jack of many trades; master at organizing and coordinating them. Been working with Wordpress since before custom menus. How's My Driving? Ping me @HubertGAM& #WCDetroit.
- 6. What is Lead Generation? Leads = People People = ??? Emails = The Ringer How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 7. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 8. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 9. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 10. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 11. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 12. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 13. What Makes a Great Lead Gen System? • Trustworthy • Easy to pass through • Thorough in delivery How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 14. Doing Lead Gen with Wordpress • Forms • Email Marketing Service • Customer Relationship Manager (maybe) • Marketing Automation System (only for Maudes, aka the real BO$$es) How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 15. Forms How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 16. Email Marketing Services How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 17. CRMs How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 18. Marketing Automation Systems $$$$ Like, really. $$$$ How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 19. Beyond The Dude • Good content • At least one solid offer • An easy to understand call-to-action • You(r business) open and ready to engage at the other end How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 20. CLICK. How's My Driving? Ping me @HubertGAM & #WCDetroit.
- 21. Thank You! You can find me on your Internets. Twitter: @HubertGAM Facebook: /HubertGAM Tumblr: HubertSawyers.com SoundCloud: /HubertGAM How's My Driving? Ping me @HubertGAM & #WCDetroit.
Editor's Notes
- How many people have an audience?Of those who don’t, how many of you want an audience?(Based on response, note how helpful my talk will be for you)
- See your website like The Dude. It needs a Walter to get things done. The dirty work, if you will. Even if it means delivering his dirty undies as a ringer.
- Who am I? Well, I’m like The Stranger, actor Sam Elliott’s character in The Big Lebowski, except with no mustache and cowboy bootsThe name’s Hubert.I am a marketing strategist and I moonlight as a community builder in the areas of music, marketing and the city of Detroit
- Describes the generation of consumerinterest or inquiry into products and services of a businessSynonyms of lead generationinternet marketingcustomer acquisitionBuilding a fan baseHelping the sales teamFor some, lead generation simply is what is required to gain a big pay day (totally handicapped Lebowski thinking)But really, me speaking to you right now is a part of my lead generation campaignLeads at the end of the day are people. They may be potential customers, fans or friends. Whoever they are to you, they are good to have before you really need them.
- Lead generation is the entry to the pathway to captivated readers, engaged customers and excited fansNo two people should have the exact same path, but many treat lead generation in a very general sense
- That said, your lead generation system may never be perfect. To be Dude-like, most would want to set it and forget it. Unfortunately, you will not be as successful as you can with that mindset.
- If you are doing lead generation with Wordpress, a lead equals an email. There are a slew of services you can use to collect, organize and engage them.
- While I do not like to give endorsements in talks like these, I can only share tools I have used. I will only share tools I know will be of value to you.Form services like Wufoo and Gravity Forms, which is an exclusive Wordpressplugin, are great because they are easy to use for the n00bs and preferred by expert designers and developers.
- There are so many email marketing services. My favorite is MailChimp, because I’m a sucker for great marketing. These services help keep email marketing honest. Most require you to use their opt-in system to validate email subscribers. Getting buy-in to engage your lead is key. Too many websites play the “oh, I gave you something free. You should expect this spam and love it.” Not a fan.
- CRMs are for the sales professionals. If you do sales, you likely use a CRM. I won’t really go into it, but I’ll gladly take questions about them.
- Are there any enterprises in here? No moguls in the house? I thought so.If you work for an enterprise, it is likely you could benefit from a marketing automation system. There are quite a few of those as well.
- In all seriousness, you can have all the leads in the world, but it means nothing if you do not deliver value. You have to conduct some follow-up and follow-through. That is the only way a lead matters, which requires: