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‘Back 2 Basics’
The Simplification of Recruitment
Matthew Jeffery
Reconverse 2014
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Confidential
BS Bingo: First one to shout ‘House’ after I have used
10 of the following words / phrases = Prize
Recruitment is not
complicated.....the basics have
not changed in 50 years.....
Humanise
Futurology
Crowdsourcing
Talent Ninja
Gamification
Legend
Talent Community
Guru
Ken Wardism
Social is free
Pipelining
Back 2 basics
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Confidential
Keeping it simple..................
Recruitment is not
complicated.....the
basics have not
changed
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Confidential
Keeping it simple..................
#1
Hire the ‘best’
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Confidential
A reminder of THE BEST ........ Saturday 11pm v Italy.......
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Confidential
Keeping it simple..................
We all face the same problems

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Matthew jeffery

  • 1. ‘Back 2 Basics’ The Simplification of Recruitment Matthew Jeffery Reconverse 2014
  • 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Confidential BS Bingo: First one to shout ‘House’ after I have used 10 of the following words / phrases = Prize Recruitment is not complicated.....the basics have not changed in 50 years..... Humanise Futurology Crowdsourcing Talent Ninja Gamification Legend Talent Community Guru Ken Wardism Social is free Pipelining Back 2 basics
  • 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Confidential Keeping it simple.................. Recruitment is not complicated.....the basics have not changed
  • 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Confidential Keeping it simple.................. #1 Hire the ‘best’
  • 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Confidential A reminder of THE BEST ........ Saturday 11pm v Italy.......
  • 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Confidential Keeping it simple.................. We all face the same problems
  • 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Confidential Many of us stand at a Recruitment Crossroads
  • 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Confidential Tough decisions need to be taken: So many different solutions: what works? what doesn’t? How Assess Candidates? Building an EVP?
  • 9. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 9Confidential ‘Good’ Recruitment is not easy: We have to chart difficult & choppy waters
  • 10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10Confidential The challenges we ALL face…. - Highly competitive to attract & retain the ‘Top Talent’ / Global War for Talent - Experienced Talent pool is shrinking - Talent has become more demanding: compensation, career paths, training - Talent is more mobile: Relocate for the best job - Talent more fluid: Average time in a job 2 years - How to get a true ROI on Social Media - The art of Employment Branding and positioning - External providers losing ground
  • 11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11Confidential Everyone in this room is in a race to attract the ‘top’ talent. We cannot all win!
  • 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12Confidential The key is understanding what makes us ‘unique’ and ‘differentiates’ us from the herd
  • 13. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 13Confidential Keeping it simple.................. Some have all the answers ... Consultants, ‘Gurus’ ‘Ninjas’
  • 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14Confidential Keeping it simple.................. Priortise...... what can you solve/achieve
  • 15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15Confidential The baseline: Common problems every company faces ‘Too few Pipelines built’ ‘Too little market mapping’ ‘What does WGLL look like’? ‘Social media ‘Broadcasting’ not engaging’ ‘Same old candidates applying’ ‘Too many job boards’ ‘Agencies too often a first resource’ ‘No communities to source from’ ‘Old style recruitment marketing’ ‘Data not measuring effectiveness/ROI’are
  • 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16Confidential Recruitment Crazyisms #1 ‘Recruitment has No / Little Budget’!!! Yet the business spends on Recruitment Agency Fees!!!!
  • 17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17Confidential Keeping it simple.................. Get control
  • 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18Confidential Sourcing & E-Branding traditionally off doing their own thing Sourcing Employment Branding
  • 19. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 19Confidential A critical move was bringing them together into 1 team
  • 20. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 20Confidential Keeping it simple.................. Marketing = selling
  • 21. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 21Confidential Building the Employment Brand ‘Inside-Out’ Unite employees into ‘one’ happy team
  • 22. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 22Confidential Our goal is to ‘Humanise’ our brand…by….
  • 23. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 23Confidential Showcasing our best asset. Our Employees: They are the ‘true’ SAP Employment Brand
  • 24. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 24Confidential Keeping it simple.................. Talk at someone they get bored...... talk with them they engage!!!
  • 25. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 25Confidential By ‘Engaging’ with our communities, we can showcase employee stories & insights
  • 26. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 26Confidential Engagement fuelled by ‘Gamification’
  • 27. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 27Confidential Keeping it simple.................. Be honest..... Recognise your weaknesses
  • 28. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 28Confidential Being candid we have areas to improve…… Uninspiring Corporate Careers site Jargonised Job Specs How we build relationships with a large database
  • 29. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 29Confidential Keeping it simple.................. Candidates are not a number....but real people, with real feelings, that can get mightily pissed off!!!
  • 30. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 30Confidential Candidate Experience is key: ‘Back to Basics’….don’t just rely on a bounceback email
  • 31. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 31Confidential Candidate Experience: SAP Mapping the journey ‘Putting ourselves in the candidates shoes’....
  • 32. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 32Confidential Candidate Experience: and we ‘Listen’ by surveying
  • 33. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 33Confidential Keeping it simple.................. Don’t put all your efforts into Social..... The careers site is still key......
  • 34. SAP’s careers shop window to the world SAP Careers Site Redesign
  • 35. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 35Confidential  Humanized approach - employees telling stories (Run with Purpose)  Friendly, approachable tone.  Mobile-enabled  Responsive design - Scrolling & Interactive  Content Management System – fresh content  Capturing key metrics of visitors (RMK)  Embrace Social Media (‘Life at SAP’)  Brand compliant Our Goals
  • 36. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 36Confidential A ‘customised’ and unique experience Different entry points and experiences for : Students Graduates Professionals
  • 37. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 37Confidential Visually Impactful, Bold, Tailored ‘Home Page’ Responsive design ie screen scrolls down Bold, visual approach with more ‘approachable’ language ‘Tailored’ entry points for High School, Graduates, Professionals. (This is a screen shot of the Graduates home screen)
  • 38. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 38Confidential Responsive Design Graduate home screen scrolling down Note: Employee Videos Social Media Interaction Bright Imagery Insights into the culture of SAP
  • 39. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 39Confidential Accessible For Those On The Move Fully Mobile enabled (This is how our careers site will look on a mobile phone) Responsive design (scrolls down) ‘Jobs on the go’
  • 40. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 40Confidential Our Employees. Our Greatest Asset Tells Their Stories Our People are the focus. Stories. Blogs. Videos. Photographs. Bringing SAP to life.
  • 41. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 41Confidential Keeping it simple.................. Old ‘skool’ networking is todays community building
  • 42. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 42Confidential Building Communities...a necessity not a ‘buzzword’ ‘A group of interacting people, that shares common values/interests and through these bond ‘social cohesion’ / ‘belongingness’
  • 43. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 43Confidential Our goal: A predictable Talent pipeline, built from self sustaining talent communities
  • 44. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 44Confidential Communities: Crowdsourcing’s engine New Ideas External Referrals Employer Brand Engagement
  • 45. 45© 2014 SAP AG or an SAP affiliate company. All rights reserved. Why A Talent Community? Career Site Apply Process Applicants Applicant Tracking System Hires Passives = Lost Drop Offs = 50% Non- Hired = Dead Moved To HRIS Talent Community Passives Captured Drop Off’s Captured (Sourced & Remarketed) Non-Hired Are Recycled (Future Apply & Viral) Employee Referral & Mobility  Passive Capture Rates  Increased Viral Referrals  Increase Re-Apply Rates
  • 46. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 46Confidential Keeping it simple.................. ‘Data dependency’ is like renting a house. The landlord is in control................ build your own database.....
  • 47. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 47Confidential Sourcing Confusion & Lack of Integration Candidates ATS System
  • 48. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 48Confidential SuccessFactors Globally Optimizes Recruitment Marketing Operations
  • 49. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 49Confidential Keeping it simple.................. If you don’t measure it....how do you know what works?
  • 50. 50© 2014 SAP AG or an SAP affiliate company. All rights reserved. Measuring What’s Working: Big Data in Play
  • 51. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 51Confidential Recruiting Analytics – Full Line of Sight Sourcing Mix • Compare your front end sourcing mix with downstream hiring results • What sources drive more traffic to your website and yield greater hires • What sources have the best ROI
  • 52. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 52Confidential Keeping it simple.................. The best candidates aren’t looking
  • 53. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 53Confidential Keeping it simple.................. The best candidates aren’t looking
  • 54. The Importance of Sourcing
  • 55. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 55Confidential Why is Sourcing CRITICAL to SAP? 80% of Talent is Passive i.e. not looking for a job 20% of Talent is Active i.e. looking for a job e.g. registered on job boards, registered with recruitment agencies Conclusion The best talent is focused on their current job, is not looking and therefore needs to be approached Question: Does SAP want to hire the BEST quality talent or continue to focus only on those actively looking for a job?
  • 56. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 56Confidential Recruitment crazyisms......#2 80% of the Talent Pool is Passive and not looking for a new job So why do we all battle for the 20% looking on job boards and registered on Recruitment agencies?
  • 57. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 57Confidential Challenges to Hiring ‘the best’ ‘Good’ Recruitment is NOT easy: - ‘The Best’ candidates expect to be approached. They are waiting to be ‘tempted’ away from their current job. Sourcing is a high skill role that requires sales, marketing & psychological profiling skills. - Old recruitment methods, ie job boards, agencies, cater for minority. ‘Roulette Wheel’ recruiting, the ‘right person’, seeing the ‘right job’, at the ‘right time’, and deciding that SAP is ‘right for them’. - Like many companies we have a developing Employment Brand in the tech industry. When we call candidates, we have to ‘work’ hard and get past ‘barriers of misconception’ (SAP a large Corporate, slow, ‘heavily Works Council run’, un- innovative, bureaucratic company). Means we need the Phone. - Still a ‘war for talent’ in high tech sector between big brands like like Apple, Google, Microsoft & smaller brands like Workday, Salesforce. - Therefore: SAP has to work to attract TOP QUALITY, (as do our competitors).
  • 58. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 58Confidential Keeping it simple.................. BT were right.... ‘It’s good to talk’!!! .....The Phone really is the Sourcers best friend
  • 59. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 59Confidential Recruitment Crazyisms #3 Sourcing is an entry level job...... A job en route to becoming a fully fledged recruiter!! Yet we ask them to convert passives into active candidate...the HARDEST most skilled part of TA
  • 60. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 60Confidential Keeping it simple.................. Define ‘best’
  • 61. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 61Confidential Recruitment Crazyisms #4 We start ‘recruiting’ But often we don’t know what we are looking for!!!!
  • 62. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 62Confidential Hiring the best: ID’ing the DNA of WGLL!
  • 63. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 63Confidential Pioneering New Assessments
  • 64. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 64Confidential Goal: Hire the best grads, open it to social media
  • 65. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 65Confidential
  • 66. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 66Confidential What Great Looks Like (WGLL)...defined by SAP
  • 67. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 67Confidential What Great Looks Like (WGLL)
  • 68. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 68Confidential
  • 69. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 69Confidential Into the tool......
  • 70. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 70Confidential Cultural test....takes 5-10 mins....Pass/Fail
  • 71. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 71Confidential Situational Test....takes 15/20 mins....Pass/Fail
  • 72. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 72Confidential Post assessment....engage....build relationships
  • 73. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 73Confidential Creating a bootcamp........
  • 74. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 74Confidential ‘Wow’ Bootcamp..............
  • 75. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 75Confidential Keeping it simple.................. The more we know....the better decisions we can take
  • 76. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 76Confidential Big Data drives WGLL. It allows a greater predictivity in hiring. Assessments critical
  • 77. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 77Confidential Quality of hire
  • 78. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 78Confidential Keeping it simple.................. Know your ‘challenges’
  • 79. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 79Confidential Fear of change
  • 80. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 80Confidential ‘Relax. Its always worked in the past’
  • 81. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 81Confidential Technology is an enabler but mindsets & capabilities are what drives change & success
  • 82. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 82Confidential Moving ‘Recruitment’ to the Cloud and mobile
  • 83. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 83Confidential Keeping it simple.................. Closing advice and reflections!
  • 84. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 84Confidential Keeping it simple.................. Do your own thing. Experiment. Test. Conclude
  • 85. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 85Confidential Keeping it simple.................. Don’t make excuses make business cases............. No budget....no cry
  • 86. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 86Confidential Keeping it simple.................. Recruitment leaders need to Lead If Talent Acquisition is so important why are so many not at the top table?
  • 87. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 87Confidential Keeping it simple.................. Stop blaming HR Blame yourself.........
  • 88. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 88Confidential Keeping it simple.................. Global companies need to tailor communication. What works in the West wont necessarily work in Asia!!!
  • 89. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 89Confidential Keeping it simple.................. Just because a big brand has a massive Facebook community it does not mean they do anything with them. A stat is a stat...
  • 90. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 90Confidential Keeping it simple.................. Don’t get preoccupied with the future.....the present is now. Deliver now.........Or you may be fired before you reach the future
  • 91. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 91Confidential Keeping it simple.................. You don’t have to be the biggest brand to be the most attractive to candidates... work on your messaging
  • 92. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 92Confidential Keeping it simple.................. Consultants/teachers are the vogue. If you need one. Research them well.
  • 93. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 93Confidential Keeping it simple.................. Just because someone stands on a stage does not mean they can walk the talk!!! Question the spin. See through the self promotion
  • 94. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 94Confidential Keeping it simple.................. Critisicm is EASY Giving Solutions is HARD
  • 95. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 95Confidential Keeping it simple.................. Remember Despite Recruitment being easy NO-ONE has mastered it..... NO-ONE!!!!!!!!!
  • 96. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 96Confidential Keeping it simple.................. What is the point of a half? Mines a pint!!!!