This document discusses plans for a new day spa called Le Mode de Vie. It aims to position itself as an eco-friendly spa using organic, natural products. The target market is stressed individuals looking to relax, who are concerned about the environment. Trends in the spa industry toward simplification, social media, and preventative care are noted. Research on consumer demographics, psychographics, and competition is presented. The spa plans to differentiate itself through its sustainable approach and customized service. Branding, marketing, and educational strategies are outlined to build awareness of the spa's eco-friendly mission.