This document describes a partnership opportunity between salons/spas and Rodan + Fields, a skincare company founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields. It highlights how adding Rodan + Fields products and services can benefit salons by bringing in new customers and residual income. The document provides information on Rodan + Fields' product lines, money-back guarantee, customer support services, and the credentials and experience of Dr. Rodan and Dr. Fields to establish their expertise and trustworthiness. Sample marketing materials are also included to promote Rodan + Fields to existing salon customers.

1. Rodan + Fields Dermatologists Skincare
“Changing skin and changing lives”
The Perfect Partnership for Doctors, Salons and Spas
Bringing You Salon Success Strategy with
RODAN + FIELDS

2. Why partnering with Rodan + Fields is the right choice
What is missing from the list? SKIN CARE!
What will set your salon apart from the competition and bring in new
customers? CLINICALLY PROVEN SKIN CARE!
Services currently provided in most salons:
• Hair Services
• Hair Removal
• Color Service
• Curly and Straight
• Lip Waxing
• Full Face
• Eyebrow Tinting
• Manicures
• Pedicures

3. • 60 day EMPTY bottle money back guarantee - all handled by corporate.
• Online Solution Tool - helps clients choose the right skin care products in a step by
step regimen from the doctors that created Proactiv.
• RF Connection - Registered Nurses on staff to answer questions about skin care
concerns or questions about products. (Mon. – Fri. 9:00AM – 5:00PM)
• Event Support - Consultants help you host special skin care clinics to train staff and
introduce products to customers and potential business partners (other salon owners).
• Real Results = Word of mouth referrals for existing
and new customers.
• No Inventory To Manage!
Add services by adding Rodan + Fields Dermatologists
THE EASY WAY!

4. Who Are We?
REDEFINE
• Rodan + Fields is the brand you can
trust to provide proven clinical
skincare options to your clients.
• Years of clinical research and data
backs each product line.
• Rodan + Fields meets your needs
for cost control, quality products and
profit.

5. Meet Dr. Katie Rodan
•Adjunct Clinical Assistant Professor of
Dermatology at Stanford University School of
Medicine and is a cosmetic dermatologist in
private practice in Oakland, California.
•A graduate of USC Medical School who
completed her residency at Stanford University
School of Medicine.
• A fellow of the American Academy of
Dermatology and a member of the Board of
Directors for the American Society of Cosmetic
Dermatology and Aesthetic Surgery.

6. Meet Dr. Kathy Fields
•Stanford-trained, board-certified
dermatologist who has been in private
practice in San Francisco since 1987.
•Assistant Clinical Professor of
Dermatology at UCSF, a fellow of the
American Academy of Dermatology, and a
member of the American Society for
Dermatologic Surgery.
• Recently named one of America’s Top
Dermatologists, one of America’s Top
Physicians, and one of the Best Doctors in
the Bay Area in California
• Member of the Annenberg Circle of
Dermatology Leadership and has been
written up in Who's Who in the American
Women and American Business.

7. Dermatological Dream Team
• Authors of the National Bestseller
Write Your Skin a Prescription for
Change.
• Recipients of the coveted
Cosmetic Executive Women’s
Award in 2003 for “Changing the
direction of the industry” with
their creation of Proactiv®
Solution.
• Winners of numerous
dermatologic and business awards!

8. Why Partner With Dr. Rodan and Dr. Fields?
• Minimal start up cost
• Full training and office setup provided by corporate and your representative (me!)
• Very little interruption to your daily activities
• Low overhead
• No inventory required!
• Simple product line – four regimens, each targeting a specific skin care concern:
Sun damage, Brown spots / Anti Aging / Acne, Blemishes / Sensitive skin, Eczema,
Psoriasis, Rosacea
• Products are clinically proven to provide guaranteed results
• Products come with an empty bottle, 60 day money back guarantee
• RF Connection on-staff Dermatological Nurses to answer all of your and your
customer’s questions and concerns.
• Any product issues, exchanges or returns for the customer are handled directly by
corporate customer service.
• Monthly residual revenue stream through the Preferred Customer program.
• When you refer other individuals and businesses, you benefit financially from their
efforts as well as yours.

9. What Can We Do For You?
➢ As a distributor of Rodan + Fields products, you will earn 25%
commission on retail products!
➢ You will earn approximately 30-31% from your preferred
customers!
➢ Preferred customers will receive a shipment of products every
two months at a 10% discount and with free shipping!
➢ This allows you to continue to earn long term residual profits.
➢And maintain a relationship with your stylists and their customers
if they leave your salon.

10. Rodan + Fields created their products and marketing system so that
you can continue doing what you’re passionate about! Let us help
you increase profits WITHOUT interfering with your current daily
activities.
• Streamlined
• Simple
• Effective
• Profitable
Why partnering with Rodan + Fields is the right choice

11. Rodan + Fields
Regimens for Common Skin Concerns
The Doctors created these regimens to address the top four skin care issues they see in their
offices. Bringing clinical dermatological products to the general public.
SOOTHE
for Sensitive,
Irritated Skin and
Facial Redness
REVERSE
for Brown Spots,
Dullness and Sun
Damage
UNBLEMISH
For Acne,
Post-Acne
Scarring and Marks
REDEFINE
for Fine Lines,
Wrinkles and Loss
of Firmness

12. Rodan + Fields ~ Solution Tool
Use this SIMPLE online tool to help your client take a 5 minute quiz
to answer specific questions.
This tool is based on how the
doctors work with their own
patients in their practices.
Your client then receives their own
personalized recommendation and
daily skincare routine with a bi-
Monthly auto-ship option to keep
your clients seeing results.

13. SAMPLE MAILER TO ALL CLIENTS
We are proud to announce that OUR Salon has now partnered with two of the most successful
and recognized names in skincare, Dr. Katie Rodan and Dr. Kathy Fields. They are world-
renowned dermatologists and creators of the acne treatment Proactiv* Solution - and they are
changing the face of skincare again with their newest clinical skincare line, Rodan + Fields
Dermatologists. What they did for acne, they are now doing for aging, sun damaged and
sensitive skin.
The Doctors launched Rodan + Fields Dermatologists to extend their vision of bringing
dermatology-based skincare solutions to everyone. To support this vision, Dr. Rodan and Dr.
Fields have teamed up with others like us around the country to offer these prestigious
products to you.
Which of the four most common skin concerns do you rank as your biggest concern?
___Brown spots, hyper-pigmentation, dullness and sun damage
___Fine lines, wrinkles and loss of firmness
___Acne and post-acne marks
___Sensitive, irritated skin, rosacea, and facial redness
___I have more than one skin concern (list concerns)
___Maintain healthy skin
We believe this is one of the best skincare lines on the market today. We would be happy to
assist you in choosing the line that is best for your needs.
Would you like to hear more about the products created by Rodan + Fields Dermatologists?

14. Name:________________________________
We are proud to offer an exciting New (salon) Service! We have partnered with two world-
renowned Dermatologists to provide you a with a customized skincare routine. This unique
service offers a one-on-one consultation, dermatologist developed and clinically tested
products and a 100% money-back guarantee.
Which of the these most common skin conditions do you rank as your biggest concern?
____ Brown spots, hyperpigmentation, dullness and sun damage
____ Fine lines, wrinkles and loss of firmness
____ Acne and post acne marks
____ Sensitive, irritated skin, rosacea and facial redness
____ I have more than one skin concern (list concerns)
____ Maintain healthy skin
We believe this is one of the best skincare lines on the market today. We would be happy to
assist you in choosing the line that is best for your needs.
Would like to hear more about the products created by Rodan + Fields Dermatologists?
___Yes ____ No
Hand to each client when they check in with the receptionist:

15. About Our Products
Clinically Proven, Award Winning Products that create
REAL RESULTS!
60 Day Empty Bottle Money
Back Guarantee!

16. REAL RESULTS
 Simple solutions to complex problems.
 Our products are based on a philosophy of Multi-Med Therapy, combining OTC (over-
the-counter) medicines and active cosmetic ingredients to create safe and effective
formulations.
 All ingredients are FDA approved! We take safety and efficacy very seriously.
 Products are packaged in 60 day quantities.
 We’re so confident that your clients will experience results with their first regimen that
all of our products come with a 60-day Satisfaction Guarantee.

17. REDEFINE Regimen
For the Appearance of Lines, Pores and Loss of Firmness

18. REDEFINE Results
With regular use of the REDEFINE Regimen, your skin will appear smoother and softer,
changes often experienced after the first use. Within two months, your skin will appear
firmer, lines and wrinkles will be less noticeable, pores will look tighter and your
complexion will be more luminous and refined.
After eight weeks, participants experienced the following results: 100% experienced an improvement in texture
● 91% experienced an improvement in radiance
● 90% experienced an improvement in smoothness
● 83% experienced an improvement in softness
● 80% experienced an improvement in fine lines
● 80% experienced an improvement in pore size
● 80% experienced an improvement in wrinkles
● 80% experienced an improvement in elasticity
● 78% experienced an improvement in even skin tone
● 76% experienced an improvement in brown spots
REDEFINE MACRO Exfoliator(TM) Clinical Results
● Percent of participants experiencing an improvement
in skin texture: 95% after one use 100% after four
weeks.
● Average improvement in skin texture: 42% after one
use 67% after four weeks
REDEFINE Regimen and
AMP MD Clinical Results
After 8 weeks of REDEFINE
Regimen and AMP MD System
use, participants in an
independent clinical study
achieved the following results:
REDEFINE Clinical Study Results

19. REDEFINE Clinical Study Results

20. REDEFINE
BEFORE AFTER

21. The REDEFINE MACRO Exfoliator™
The MACRO Exfoliator
with DOC SMART MODE
The Ultimate Patent-Pending At
Home Exfoliation Skincare Tool that
has taken beauty editors by
STORM!
Take 5 MINUTES ONCE A WEEK to
remove up to 5 million dead skin
cells to reveal healthier looking,
luminous skin.

22. The REDEFINE MACRO Exfoliator™

23. The AMP MD Micoexfoliating Roller
AMP MD is a non-invasive, skincare
roller clinically proven to safely and
effectively exfoliate the uppermost
layer of the skin.

24. AMP MD Clinical Study Results

25. AMP MD RESULTS

26. REDEFINE Regimen with AMP MD
Microexfoliating Roller – 6 months

27. AMP MD RESULTS

28. REDEFINE
MULTI-FUNCTION EYE CREAM

29. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

30. REDEFINE ACUTE CARE
Fill a wrinkle while you sleep, no needle required! BYE, BYE INJECTABLE FILLERS! This anti-aging
breakthrough is a patch that you can put anywhere on the face that has Rodan + Fields exclusive, patent
protected liquid cone technology which delivers the two ingredients, peptides and hyaluronic acid, to give you
results while you sleep in just ONE USE!! This is a great non-invasive alternative to injectable fillers and it gives
lasting effects (about 3-4 months). The before and after photos are amazing after just one night! Now, time to get
all science-y up in here. The two ingredients, peptides and hyaluronic acid are essential to anti-aging. Peptides
are molecular links of amino acids found in the human body (and are also an important part of nutrition) that help
your skin to produce the anti-wrinkle protein known as collagen. Collagen is in the dermal layer of your skin and
accounts for your skins elasticity and firmness. Hyaluronic acid is a substance that is also naturally present in
the human body and found in the highest concentrations in fluids in the eyes and joints and acts as a cushioning
and lubrication agent for our joints, nerves, hair, skin and eyes. It's particularly important to our skin’s
appearance because about 50% of the body's supply is located in the skin tissues, and keeps our skin plump,
soft and supple. Our ability to produce hyaluronic acid and collagen declines with age (SOB!), which can lead to
increased dryness, fine lines, wrinkles and sagging. ACUTE CARE is going to be praised as the next “fountain
of youth” product. I am very excited to be part of this epic launch. Contact me to become a preferred customer
and get started on your journey to more beautiful skin. Or better yet, become a consultant like me and take
advantage of the momentum we have going. People are going to buy it so they might as well buy from you!

31. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

32. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

33. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

34. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

35. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

36. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

37. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

38. REDEFINE ACUTE CARE
SKIN CARE FOR EXPRESSION LINES

39. REDEFINE ACUTE CARE MEDIA IMPRESSIONS

40. REVERSE Regimen
For Brown Spots, Dullness, and Sun Damage

41. REVERSE Clinical Study Results
Clinically-proven to deliver brighter, smoother, younger-looking
more even-toned skin.*
*An independent evaluator
was secured to conduct the
study of women, ages 29-72,
over 2 months. The subjects’
skin conditions were recorded
on Day 1, and evaluated on
Day 60 by both the subjects
themselves and the
independent evaluator.
Percentages are of women
who showed or reported
improvement.
Showed
visible
improvement
in brightness
Reported
smoother
skin texture
98% 98% 90%
30%
BONUS!
Showed
visible
reduction in
brown spots
and dullness
Reported
visible
reduction in
fine lines

42. REVERSE Regimen
BEFORE AFTER 3 MONTHS

43. Using REVERSE Regimen
and REDEFINE Lip Renewing Serum
Before Reverse 1 month after
Reverse
3 months after using Reverse
1 month after using lip serum

44. REVERSE Regimen
BEFORE AFTER 2 MONTHS

45. REVERSE Regimen
BEFORE AFTER 1 MONTH

46. REVERSE Regimen
BEFORE AFTER 1 MONTH

47. SOOTHE Regimen
For Sensitive, Irritated Skin and Facial Redness

48. SOOTHE Clinical Study Results
SOOTHE Sensitive Skin
Treatment participants included mild to moderate rosacea.
The following results were found after 5 minutes:
Redness: 56% reduction
Peeling: 80% reduction
Dryness: 79% reduction
Stinging: 60% reduction
Overall Irritation: 78% reduction

49. SOOTHE Regimen
For Sensitive, Irritated Skin & Facial Redness

50. SOOTHE Regimen
For Sensitive, Irritated Skin & Facial Redness

51. SOOTHE Regimen
For Sensitive, Irritated Skin & Facial Redness

52. SOOTHE Regimen
For Sensitive, Irritated Skin & Facial Redness
BEFORE AFTER 5 MONTHS

53. SOOTHE Regimen
For Sensitive, Irritated Skin and Facial Redness
BEFORE AFTER 5 MONTHS

54. UNBLEMISH Regimen
For Acne, Post-Acne Scarring and Marks

55. UNBLEMISH Clinical Study Results
Clinically Measured Results
23% decrease in acne grade in 2 weeks
43% decrease in acne grade in 4 weeks
59% decrease in acne grade in 6 weeks
80% of participants experienced decrease
in overall pigmentation
52% of participants experienced decreased
in brown spots

56. UNBLEMISH Regimen

57. UNBLEMISH Regimen
BEFORE AFTER 6 WEEKS

58. UNBLEMISH Regimen
BEFORE AFTER 6 WEEKS

59. UNBLEMISH Regimen

60. Using UNBLEMISH Regimen

61. UNBLEMISH Regimen
BEFORE AFTER 2 WEEKS

62. UNBLEMISH Regimen
BEFORE AFTER 5 MONTHS
(with Redefine Eye Cream and Macro Exfoliator)

63. Preferred Customer Perks Program
• Save 10% on ALL products
• Receive FREE shipping on monthly orders
• Have access to dermatological nurses and highly trained
professionals Monday through Friday, 9:00AM-5:00PM PST (The RF
Connection)
• Receive eligibility for product specials and sales before anyone else
• Receive Rodan & Fields newsletters and updates

64. Something to Consider…
Every Client who leaves your salon
TODAY represents $252 or more per year
in annual revenue that could come to
your salon simply by sharing Rodan +
Fields Dermatologists with him/her…
How Many Clients did You see Today?
If you see 30 clients each day and just
10% of them became Rodan + Fields
Dermatologist Product users, this could
mean an *additional revenue of over
$2500 in your First Month.
*Rodan+Fields Dermatologists does not guarantee income. Income is
based on individual efforts and results vary.

65. Our R+F Products in Salons…

66. Our R+F Products in Salons…

67. Our R+F Products in Salons…

68. Our R+F Products in Salons…

69. Our R+F Products in Salons…

70. Preferred Customer Income Calculator
Average # of Clients seen per day: 20
Percentage of those clients who buy: 10%
# of Preferred Customers added per day: 2
# of PCs added per month - 5 day/week; 4 weeks/month: 40
Potential First Month Income: $1,680
Your Potential Annual Income: $70,560
For every Salon you refer who does the same thing;
Your Potential Annual Commission per Salon: $10,808

71. What about 30 clients per day?
Average # of Clients seen per day: 30
Percentage of those clients who buy: 10%
# of Preferred Customers added per day: 3
# of PCs added per month (5 day/week; 4 weeks/month: 60
Potential First Month Income: $2,520
Your Potential Annual Income: $105,840
For every Salon you refer who does the same thing,
Your Potential Annual Commission per Salon: $15,120

72. OK – ONE MORE TIME . . .
Average # of Clients seen per day: 40
Percentage of those clients who buy: 10%
# of Preferred Customers added per day: 4
# of PCs added per month - 5 day/week; 4 weeks/month: 80
Potential First Month Income: $3,360
Your Potential Annual Income: $141,120
For every Salon you refer who does the same thing,
Your Potential Annual Commission per Salon: $20,160
You get the idea . . .

73. MAKE SKINCARE
AFFORDABLE!!!!
• With a more affordable skincare line, you will attract more consumers.
• No Inventory!
• Affordable skincare that works leads to a happy, and satisfied client
who will tell others of their success and bring you referrals!
Rodan + Fields allows you the opportunity to give your clients what
they want.... affordable, clinically proven skincare that works!

74. Too Expensive???

75. Too Expensive???
Anti-Age Regimen Comparisons
• Mary Kay - $199
• Perricone's anti-age regimen--$362
• Obagi's anti-age regimen--$300, eye cream is $88 (so that would
be in addition)
• Obagi Sun fader (skin lightener) 2 oz.; main ingredient
hydroquinone-$79(retail at spa)
• Dermaware Age Control --$251.51 (Quick Fix) --$410.85
(Advanced Regimen)
• Clinique Age Reversal -- $238
• Rodan & Fields Redefine Regimen--$174 PC
Perks Price

76. Too Expensive???
Sun Damage-Brown Spots-Dark Marks Regimen Comparisons
• Perricone's sun damage reversal regimen--$776
• Obagi's sun damage reversal regimen--$346
• Dermaware Pigment Control --$202.07 (Quick Fix) --$375.75
(Advanced Regimen)
• Clinique Sun-Damage control regimen--$174
• Rodan & Fields Reverse Regimen--$162 PC
Perks price

77. Too Expensive???
Acne Regimen Comparisons
• Obagi's acne regimen--$185
• Obagi Toner 6.7 oz. - hydrates & tones; restores natural pH -
$39.50 (spa retail)
• Dermaware Acne Control --$251.51 (Quick Fix) --$402.71
(Advanced Regimen)
• Clinique - Acne Solutions Clear Skin -- $36 for 2 weeks
• Glytone Acne 3P gel (5% micronized benzoyl peroxide) 2 oz. -
$29.00 (retail at spa)
• Rodan & Fields Unblemish Regimen--$144
PC Perks price

78. Too Expensive???
Sensitive Skin-Psoriasis-Eczema-Rosacea Regimen Comparisons
• Obagi's sensitive skin/rosacea regimen--$200
• Obagi Gentle Cleanser, 6.7 oz. - cleans and soothes - $39.50
(retail at spa)
• Dermaware Redness Control Sensitive/Rosacea --$212.52 (Quick
Fix) --$407.25 (Advanced Regimen)
• Tizo SPF 40 sunscreen 1.5 oz. (face mineral fusion) - $38.00
(retail at spa)
• Skin Medica Ultra Sheer Moisturizer 2 oz. (online only) - $54.00
• Rodan & Fields Soothe regimen--$145 PC
Perks price

79. Once in a lifetime opportunity…

80. Average Incomes

81. Millions of unpaid press mentions indicate The
Products Speak For Themselves!

82. PRESS COVERAGE
Dr. Katie Rodan and Dr. Kathy Fields are
two of the most quoted skincare experts
in the industry. As a result, Rodan +
Fields gets more press coverage in the
U.S. than any other direct selling
company. As of July 2014, we have
already had 55 million media mentions.
• Bazaar
• Allure
• Vogue
• Fitness
• Family Circle
• Self
• More
• Glamour
• Oprah’s “O” Magazine
• Essence
Source: Meltwater News. US coverage only. Excludes Avon
due to extensive paid advertising.

83. Partnership Summary
• Minimal Start Up Cost
• No Inventory Required
• Full Training of SIMPLE product line and Office setup
• Very Little interruption to your current daily activities
• Clinically Proven products that provide guaranteed results
• 60 day money back guarantee on all products

84. Partnership Summary
• RF Connection on-staff Dermatological Nurses to answer all of
your and your customer’s questions and concerns.
• Any product issues, exchanges or returns for the customer are
handled directly by corporate customer service.
• Monthly residual revenue stream through the Preferred
Customer program.
• When you refer other individuals and businesses, you benefit
financially from their efforts as well as yours.

85. Business Launch Kits:

86. Business Launch Kits:

87. Consider this:
Right now, Rodan+Fields is only in the United States
and Canada. Proactiv is in over 190 countries. If you
had partnered with the Doctors back when they created
Proactiv, where would you be today? Timing is
everything. It’s time to invest in your future with their
next big brand. Build a residual income business that
allows you to live life on your terms!

88. It’s all about the timing…
Timing is everything.
It is time to invest in your future
with their next big brand,
RODAN + FIELDS!
Lisa Wood Langebek
Level III Independent Consultant
Mobile: 631.748.5472
Email: lisalangebek@myrandf.com
www.lisalangebek.myrandf.com / www.lisalangebek.myrandf.biz