This document outlines 10 common mistakes organizations make when implementing IT asset management (ITAM) programs. The mistakes include: 1) Not aligning the ITAM program with executive goals and stakeholder needs. 2) Failing to document processes. 3) Not establishing metrics to measure effectiveness. 4) Having processes that are not standardized or flexible enough. 5) Failing to revise policies over time. 6) Not socializing policies across the organization. 7) Creating policies that only apply to end-users. 8) Confusing the asset repository with the configuration management database (CMDB). 9) Relying on discovery data from tools that are not fully deployed. 10) Failing to normalize data to reduce duplication. The document