This document provides an introduction and overview for an upcoming session on websites and advertising. It discusses four main ways that people come to websites, with search engines being critical as 80% of internet traffic begins with a search engine. It emphasizes that Google is dominant in search traffic, handling 92.4% of searches. The document also lists two rules: that sessions should not be about oneself or one's company, but about customers who now have control and can negatively impact companies if angered.

1. Welcome
“Google Love”
www.thenextwave.biz

2. http://www.thenextwave.biz/downloads/blogzilla.mov

3. Welcome
TO THE MY SESSION. WE ARE THE BEST
SESSION ON WEBSITES IN THE ENTIRE WORLD,
GIVEN BY THE WORLDS GREATEST AD
AGENCY. OUR CEO, PRESIDENT, CHIEF
CREATIVE OFFICER, FUTURIST AND HEAD
TECHNOLOGIST, DAVID ESRATI IS HERE TO TELL
YOU ALL ABOUT HIMSELF.

4. RULE # 1
IT’S NOT ABOUT YOU, YOUR
COMPANY, OR ABOUT HOW
GREAT YOU ARE.

5. RULE # 2
CUSTOMERS ARE NOW IN CONTROL.
DO NOT MAKE THEM MAD
[THEY CAN HURT YOU]

6. THERE ARE ONLY 4 WAYS
PEOPLE COME TO YOUR SITE
• You spend awww.sony.com
lot of money promoting
your url. i.e.
• Someone links to you.
• Search
• RSS