Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels.
Spotlight on Media & Entertainment: Future of Advertising SpendL.E.K. Consulting
In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.
The life insurance industry in the US is facing several trends that are shaping the market. Key trends include shifting demographics as the population ages, changing customer buying habits and expectations, a shift towards online research but continued preference for offline applications, increasing use of predictive modeling and data analytics in underwriting and pricing, and growing adoption of mobile applications by insurers and customers. Insurers are focusing on product innovation, expense management, and adapting to regulatory changes to improve revenues and customer satisfaction in this evolving market.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
The document summarizes the key findings of the 2009 Ad Network Study conducted by Collective Media and Sterling Research Group. Some of the main findings include:
- More respondents planned to work with ad networks in 2009 compared to 2008.
- Over 70% of agencies/advertisers use 1-2 ad networks per media plan.
- Re-targeting and channel targeting saw significant increases in usage.
- Efficiency, reach, and targeting were the top reasons for using ad networks.
- Ad exchanges saw limited usage and were not expected to replace ad networks.
L.E.K. Consulting’s annual Media & Entertainment Study
was conducted between December 2018 and January
2019. We surveyed around 2,000 households on their
entertainment choices, preferences and viewing habits.
This Executive Insights analyzes key findings about
movie theater attendance and subscription services.
Local search marketing atlanta what search means for your small businessjverdone
This document discusses the importance of local search engine optimization for small businesses. It notes that 90% of online commercial searches result in local offline purchases and 61% of local searches lead to a transaction. However, small businesses often lack an online presence and knowledge of how to develop a web campaign to compete against large corporations. The document then outlines traditional advertising methods that are declining in effectiveness and provides statistics on internet and mobile device usage to argue that a local search engine optimization campaign can help small businesses get found online by local customers performing searches.
API ITZ Belden Revenue Initiatives SurveyNiemanLab
The document summarizes the results of an API industry survey on online revenue opportunities for the news industry. Some key findings include:
- Six in 10 newspapers are considering paid access initiatives for their content, with new revenue and preserving print being primary drivers.
- One in 10 newspapers have paid sites currently, while nearly all maintain some kind of free site. Few are actively tracking unauthorized use of content.
- Most sites allow user registration but few require it, and few are monetizing registration information currently.
Survey report: the future of roaming (with telecoms.com)Corine Suscens
Roaming remains hugely important to mobile operators, with Informa forecasting that revenues from roaming services will reach $28.3bn worldwide in 2016. This survey report reveals the industry views on the future of roaming from a survey carried out by Informa/Telecoms.com Intelligence and answered by 600 operators.
Spotlight on Media & Entertainment: Future of Advertising SpendL.E.K. Consulting
In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.
The life insurance industry in the US is facing several trends that are shaping the market. Key trends include shifting demographics as the population ages, changing customer buying habits and expectations, a shift towards online research but continued preference for offline applications, increasing use of predictive modeling and data analytics in underwriting and pricing, and growing adoption of mobile applications by insurers and customers. Insurers are focusing on product innovation, expense management, and adapting to regulatory changes to improve revenues and customer satisfaction in this evolving market.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
The document summarizes the key findings of the 2009 Ad Network Study conducted by Collective Media and Sterling Research Group. Some of the main findings include:
- More respondents planned to work with ad networks in 2009 compared to 2008.
- Over 70% of agencies/advertisers use 1-2 ad networks per media plan.
- Re-targeting and channel targeting saw significant increases in usage.
- Efficiency, reach, and targeting were the top reasons for using ad networks.
- Ad exchanges saw limited usage and were not expected to replace ad networks.
L.E.K. Consulting’s annual Media & Entertainment Study
was conducted between December 2018 and January
2019. We surveyed around 2,000 households on their
entertainment choices, preferences and viewing habits.
This Executive Insights analyzes key findings about
movie theater attendance and subscription services.
Local search marketing atlanta what search means for your small businessjverdone
This document discusses the importance of local search engine optimization for small businesses. It notes that 90% of online commercial searches result in local offline purchases and 61% of local searches lead to a transaction. However, small businesses often lack an online presence and knowledge of how to develop a web campaign to compete against large corporations. The document then outlines traditional advertising methods that are declining in effectiveness and provides statistics on internet and mobile device usage to argue that a local search engine optimization campaign can help small businesses get found online by local customers performing searches.
API ITZ Belden Revenue Initiatives SurveyNiemanLab
The document summarizes the results of an API industry survey on online revenue opportunities for the news industry. Some key findings include:
- Six in 10 newspapers are considering paid access initiatives for their content, with new revenue and preserving print being primary drivers.
- One in 10 newspapers have paid sites currently, while nearly all maintain some kind of free site. Few are actively tracking unauthorized use of content.
- Most sites allow user registration but few require it, and few are monetizing registration information currently.
Survey report: the future of roaming (with telecoms.com)Corine Suscens
Roaming remains hugely important to mobile operators, with Informa forecasting that revenues from roaming services will reach $28.3bn worldwide in 2016. This survey report reveals the industry views on the future of roaming from a survey carried out by Informa/Telecoms.com Intelligence and answered by 600 operators.
Covid-19 Is a Call for Retail Banks to Accelerate Digital TransformationBoston Consulting Group
We see nine imperatives that can help retail banks remain firmly on their feet during the crisis and enable them to move forward rapidly in its aftermath. Ultimately, the crisis reinforces an urgent need for banks to accelerate their digital transformations.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The document provides a situation analysis and recommendations for Bell Canada's consumer relations strategy regarding the Canadian Radio-telecommunications Commission's ruling allowing internet service providers to implement usage-based billing. It summarizes criticisms of the ruling, public outcry against it, and a software glitch by Bell that overcharged some customers. The analysis identifies Bell's key publics and recommends objectives, increasing communication, addressing the software issue, monitoring social media, utilizing polls, assessing competitors, and holding community meetings to improve consumer relations.
2016 Thumbtack Small Business Friendliness Survey: Methodology & AnalysisThumbtack, Inc.
The 2016 Thumbtack.com Small Business Friendliness Survey polled over 12,000 small business owner-operators from across the country on their policy preferences and evaluations of their state and local governments. With this survey data, we provide three novel contributions. First, we grade 35 states and 78 metropolitan areas on 11 dimensions, ranging from overall business friendliness to more specific measures, such as the friendliness of an area's labor regulations. Second, we use econometric procedure known as dominance analysis to determine what small businesses want most from their state and local governments. This exercise revealed that licensing requirements and tax regulations are single biggest determinants of small businesses's evaluations of their local and state governments, respectively. Finally, we use regression analysis to determine how improving along different policy measures affects perceptions of overall friendliness. These results indicate that, among other things, requiring a service provider to hold a license is only negatively correlated with friendliness evaluations if that license is also seen as being difficult to comply with. With these results, we look forward to working with state and local officials to help improve policy conditions for small businesses across America.
US Retail Banks have enjoyed several years of strong profitability and positive revenue growth. However, we see numerous headwinds to growth due to demographic, competitive, and consumer trends. While many of these trends will persist well into the future, 2019 will be a pivotal year. The attached white paper provides insights into the growth challenge and creative solutions for banks can act to accelerate their growth.
COVID-19: Sustaining Business in All Scenarios: A New Lens on Bank Credit Ris...Boston Consulting Group
Risk drivers specifically related to the COVID19 outbreak are not currently directly captured by credit ratings systems. It is therefore critical for banks to ensure they understand their positions and prepare to take mitigating action.
Authors: Matteo Coppola, Lorenzo Fantini, Filippo Fioravanti
Fintech is a hot sector among investors, but why?
As a fintech focused VC, take a look at our perspective on why financial services is on the cusp of change.
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
E Delivery In 2010 & Beyond Session 1 2010 03 16kemalcarr
The document is a presentation on e-delivery trends from 2010-2020. It discusses declining print volumes and rising demand for electronic delivery. Recent studies show that while many firms have made progress in converting customers to electronic statements and documents, most have only captured "low hanging fruit" and will require assistance to further increase adoption rates. The presentation reviews strategies used by different industries and provides forecasts for growth of electronic delivery and decline of printed documents over the next decade.
This survey summarizes the responses from 201 senior bankers on challenges, priorities and trends in the banking industry. Some key findings include:
- Regulations are no longer seen as the top challenge, dropping to third most cited. Maintaining profitability and satisfying demanding customers have risen as challenges.
- Technology modernization is now the top priority for banks as they recognize the need to adapt to digital disruption. Innovation and attracting talent are also high priorities.
- Customers are less loyal and competition is increasing from non-traditional players like technology companies. Banks are focusing investments on technology, data analytics and digital channels to improve the customer experience.
- IT budgets are forecast to increase significantly in 2016, with
1) According to a study commissioned by BluePhoenix Solutions, IT leaders are strongly budgeting for application modernization and migration efforts, with 86% allocating 10% or more of their IT budgets.
2) A primary driver for migration is cost reduction, as maintaining aging legacy technologies is draining budgets and resources.
3) Firms are seeking a range of modernization services beyond just migration, such as application assessments, strategy planning, and outsourcing application support.
The document summarizes the results of a survey of 100 major brands and advertisers on their mobile advertising performance and future spending. Key findings include:
- 60% of non-mobile marketers plan to employ mobile advertising in 2010 and spending is expected to increase significantly from 2009 to 2010.
- Mobile advertising performance meets or exceeds expectations for most respondents.
- While internal resources remain a barrier, over 80% of agencies who have run mobile campaigns have developed internal resources to support them.
The budget component of the mobile market is expected to grow significantly, with budget-conscious consumers projected to comprise 30% of the market by 2020, up from the current approximately 20% held by MVNOs. As consumers become more sophisticated in their understanding of mobile costs and plans, and as data usage increases exponentially, many people are open to considering smaller, unknown mobile brands if they offer cheaper plans with comparable service and benefits. This presents both a threat to the major telcos but also an opportunity for smaller players to attract a larger customer base.
The Future of Mobile Roaming Helping mobile operators remain competitive in t...Value Partners
The document discusses the future of mobile roaming as disruptions are occurring in the roaming market. Historically, roaming charges have been very profitable for mobile operators, but high prices have discouraged customers from using their phones when traveling abroad. As a result, it is estimated that 70-80% of roamers do not use data services while traveling (silent roaming), representing a large untapped market opportunity for operators. Regulatory interventions have also weakened operators' control over pricing. The removal of roaming fees in Europe by 2015 will further impact operators who stand to lose around €1.65 billion annually from lost roaming revenue. Operators need to introduce new services and packages to take advantage of increased data usage from
This document summarizes a study conducted by Secret Media on the influence of advertising on the user experience of websites. The study measured various metrics like page load time, bandwidth usage, and third-party requests on the top 25 media websites in the US, France, and Germany with and without ad blocking. It found that while ads only took up a small percentage of page space, they accounted for over 50% of page load time and bandwidth usage on average. The excessive load from ads and third-party trackers was likely a contributing factor to the rise of ad blocking.
Coming to Terms with Insurance Aggregators: Global lessons for carriersAccenture Insurance
Insurers have conflicting views and divergent strategies regarding aggregators. Many claim they add little if any value to both customers and carriers. Some believe they should be spurned, to prevent them gaining a foothold in new markets. Others think that getting onboard early will give them a more dominant position, resulting in a strong flow of new sales. Accenture believes they cannot be ignored. This report examines the likely future impact of aggregators, and proposes four key building blocks for an effective aggregator strategy.
Subscribers Demand New Communication Methods from CSPsBrian Metzger
We are witnessing a dramatic shift in the balance of power between communications service providers (CSPs) and their subscribers. Today’s empowered subscribers expect self-directed, on-demand, two-way engagement anywhere and on any device. This research paper examines the changing attitudes of subscribers and the ways they prefer to communicate with their CSP.
This document summarizes the sustained success of retail electricity competition, also known as Customer Choice, over almost two decades. Some key points:
- Customer Choice has grown significantly in the 13 states and DC that allow it, with accounts served by competitive suppliers increasing 524% for commercial/industrial customers and 636% for residential customers from 2003-2013.
- The load served by competitive suppliers also increased dramatically over this period, growing 181% for commercial/industrial and 673% for residential.
- Price trends have been more favorable in areas with Customer Choice compared to traditional monopoly states, with prices rising more slowly after accounting for inflation. Customer Choice areas have also attracted more investment in generation.
The document discusses the use of various media technologies in evaluating coursework. It describes using Safari to access a blog and websites like Slideshare and Yahoo Answers. Final Cut and Garageband were used to create short videos with voiceovers. Photoshop allowed combining products and adding text/arrows. Yahoo Answers received feedback on a music video. Slideshare embedded a PowerPoint in a blog. Photographs were taken of real locations to show where products could be released. Microsoft Word created handouts for a music video premiere to get audience feedback.
The document discusses open data policies in the logistics sector. It notes that logistics involves public transportation, transportation of goods, and storage of goods. Some aspects to consider include whether information needs to be available at all times, if it could harm people, and if it conflicts with personal or confidential business interests. Reasons for not making logistics data open include that data is often privately owned and contracts are confidential. However, open data could allow for prioritizing transportation on demand and preventing environmental damage. Examples given are tools for calculating transportation emissions and on-demand logistics IT solutions.
Covid-19 Is a Call for Retail Banks to Accelerate Digital TransformationBoston Consulting Group
We see nine imperatives that can help retail banks remain firmly on their feet during the crisis and enable them to move forward rapidly in its aftermath. Ultimately, the crisis reinforces an urgent need for banks to accelerate their digital transformations.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
The document provides a situation analysis and recommendations for Bell Canada's consumer relations strategy regarding the Canadian Radio-telecommunications Commission's ruling allowing internet service providers to implement usage-based billing. It summarizes criticisms of the ruling, public outcry against it, and a software glitch by Bell that overcharged some customers. The analysis identifies Bell's key publics and recommends objectives, increasing communication, addressing the software issue, monitoring social media, utilizing polls, assessing competitors, and holding community meetings to improve consumer relations.
2016 Thumbtack Small Business Friendliness Survey: Methodology & AnalysisThumbtack, Inc.
The 2016 Thumbtack.com Small Business Friendliness Survey polled over 12,000 small business owner-operators from across the country on their policy preferences and evaluations of their state and local governments. With this survey data, we provide three novel contributions. First, we grade 35 states and 78 metropolitan areas on 11 dimensions, ranging from overall business friendliness to more specific measures, such as the friendliness of an area's labor regulations. Second, we use econometric procedure known as dominance analysis to determine what small businesses want most from their state and local governments. This exercise revealed that licensing requirements and tax regulations are single biggest determinants of small businesses's evaluations of their local and state governments, respectively. Finally, we use regression analysis to determine how improving along different policy measures affects perceptions of overall friendliness. These results indicate that, among other things, requiring a service provider to hold a license is only negatively correlated with friendliness evaluations if that license is also seen as being difficult to comply with. With these results, we look forward to working with state and local officials to help improve policy conditions for small businesses across America.
US Retail Banks have enjoyed several years of strong profitability and positive revenue growth. However, we see numerous headwinds to growth due to demographic, competitive, and consumer trends. While many of these trends will persist well into the future, 2019 will be a pivotal year. The attached white paper provides insights into the growth challenge and creative solutions for banks can act to accelerate their growth.
COVID-19: Sustaining Business in All Scenarios: A New Lens on Bank Credit Ris...Boston Consulting Group
Risk drivers specifically related to the COVID19 outbreak are not currently directly captured by credit ratings systems. It is therefore critical for banks to ensure they understand their positions and prepare to take mitigating action.
Authors: Matteo Coppola, Lorenzo Fantini, Filippo Fioravanti
Fintech is a hot sector among investors, but why?
As a fintech focused VC, take a look at our perspective on why financial services is on the cusp of change.
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
E Delivery In 2010 & Beyond Session 1 2010 03 16kemalcarr
The document is a presentation on e-delivery trends from 2010-2020. It discusses declining print volumes and rising demand for electronic delivery. Recent studies show that while many firms have made progress in converting customers to electronic statements and documents, most have only captured "low hanging fruit" and will require assistance to further increase adoption rates. The presentation reviews strategies used by different industries and provides forecasts for growth of electronic delivery and decline of printed documents over the next decade.
This survey summarizes the responses from 201 senior bankers on challenges, priorities and trends in the banking industry. Some key findings include:
- Regulations are no longer seen as the top challenge, dropping to third most cited. Maintaining profitability and satisfying demanding customers have risen as challenges.
- Technology modernization is now the top priority for banks as they recognize the need to adapt to digital disruption. Innovation and attracting talent are also high priorities.
- Customers are less loyal and competition is increasing from non-traditional players like technology companies. Banks are focusing investments on technology, data analytics and digital channels to improve the customer experience.
- IT budgets are forecast to increase significantly in 2016, with
1) According to a study commissioned by BluePhoenix Solutions, IT leaders are strongly budgeting for application modernization and migration efforts, with 86% allocating 10% or more of their IT budgets.
2) A primary driver for migration is cost reduction, as maintaining aging legacy technologies is draining budgets and resources.
3) Firms are seeking a range of modernization services beyond just migration, such as application assessments, strategy planning, and outsourcing application support.
The document summarizes the results of a survey of 100 major brands and advertisers on their mobile advertising performance and future spending. Key findings include:
- 60% of non-mobile marketers plan to employ mobile advertising in 2010 and spending is expected to increase significantly from 2009 to 2010.
- Mobile advertising performance meets or exceeds expectations for most respondents.
- While internal resources remain a barrier, over 80% of agencies who have run mobile campaigns have developed internal resources to support them.
The budget component of the mobile market is expected to grow significantly, with budget-conscious consumers projected to comprise 30% of the market by 2020, up from the current approximately 20% held by MVNOs. As consumers become more sophisticated in their understanding of mobile costs and plans, and as data usage increases exponentially, many people are open to considering smaller, unknown mobile brands if they offer cheaper plans with comparable service and benefits. This presents both a threat to the major telcos but also an opportunity for smaller players to attract a larger customer base.
The Future of Mobile Roaming Helping mobile operators remain competitive in t...Value Partners
The document discusses the future of mobile roaming as disruptions are occurring in the roaming market. Historically, roaming charges have been very profitable for mobile operators, but high prices have discouraged customers from using their phones when traveling abroad. As a result, it is estimated that 70-80% of roamers do not use data services while traveling (silent roaming), representing a large untapped market opportunity for operators. Regulatory interventions have also weakened operators' control over pricing. The removal of roaming fees in Europe by 2015 will further impact operators who stand to lose around €1.65 billion annually from lost roaming revenue. Operators need to introduce new services and packages to take advantage of increased data usage from
This document summarizes a study conducted by Secret Media on the influence of advertising on the user experience of websites. The study measured various metrics like page load time, bandwidth usage, and third-party requests on the top 25 media websites in the US, France, and Germany with and without ad blocking. It found that while ads only took up a small percentage of page space, they accounted for over 50% of page load time and bandwidth usage on average. The excessive load from ads and third-party trackers was likely a contributing factor to the rise of ad blocking.
Coming to Terms with Insurance Aggregators: Global lessons for carriersAccenture Insurance
Insurers have conflicting views and divergent strategies regarding aggregators. Many claim they add little if any value to both customers and carriers. Some believe they should be spurned, to prevent them gaining a foothold in new markets. Others think that getting onboard early will give them a more dominant position, resulting in a strong flow of new sales. Accenture believes they cannot be ignored. This report examines the likely future impact of aggregators, and proposes four key building blocks for an effective aggregator strategy.
Subscribers Demand New Communication Methods from CSPsBrian Metzger
We are witnessing a dramatic shift in the balance of power between communications service providers (CSPs) and their subscribers. Today’s empowered subscribers expect self-directed, on-demand, two-way engagement anywhere and on any device. This research paper examines the changing attitudes of subscribers and the ways they prefer to communicate with their CSP.
This document summarizes the sustained success of retail electricity competition, also known as Customer Choice, over almost two decades. Some key points:
- Customer Choice has grown significantly in the 13 states and DC that allow it, with accounts served by competitive suppliers increasing 524% for commercial/industrial customers and 636% for residential customers from 2003-2013.
- The load served by competitive suppliers also increased dramatically over this period, growing 181% for commercial/industrial and 673% for residential.
- Price trends have been more favorable in areas with Customer Choice compared to traditional monopoly states, with prices rising more slowly after accounting for inflation. Customer Choice areas have also attracted more investment in generation.
The document discusses the use of various media technologies in evaluating coursework. It describes using Safari to access a blog and websites like Slideshare and Yahoo Answers. Final Cut and Garageband were used to create short videos with voiceovers. Photoshop allowed combining products and adding text/arrows. Yahoo Answers received feedback on a music video. Slideshare embedded a PowerPoint in a blog. Photographs were taken of real locations to show where products could be released. Microsoft Word created handouts for a music video premiere to get audience feedback.
The document discusses open data policies in the logistics sector. It notes that logistics involves public transportation, transportation of goods, and storage of goods. Some aspects to consider include whether information needs to be available at all times, if it could harm people, and if it conflicts with personal or confidential business interests. Reasons for not making logistics data open include that data is often privately owned and contracts are confidential. However, open data could allow for prioritizing transportation on demand and preventing environmental damage. Examples given are tools for calculating transportation emissions and on-demand logistics IT solutions.
The document appears to be credits for a Digi-Pak production titled "The Few That Remain" produced by Jessica Marsden and Georgia Gamble. It concludes by thanking the viewer for watching and requesting feedback on the production.
The document discusses Azul Airlines, a low-cost Brazilian airline founded in 2008. It provides an overview of the growing Brazilian airline industry, noting factors like population growth, rising GDP, an expanding middle class, and deregulation. It also provides brief biographies of some of Azul's founders and their experience with other airlines. Charts are included showing Azul's market share and the overall size of the Brazilian airline market.
Hvor effektive er i, når der skal stilles om i produktionen ? - er der mange forstyrrelser i de administrative dele af virksomheden.
Se her hvordan du eventuelt kan arbejde med reduktion af omstillingstider og minimering af forstyrrelser.
CommunityViz is a participatory decision support tool for planners that can be used at various stages of the planning process. It allows users to define and evaluate multiple scenarios or alternatives using spatial and non-spatial data. Formulas can be used to dynamically update attributes and indicators as assumptions are modified. This allows users to interactively analyze the impacts of different scenarios in real-time through maps, charts, and reports. The tool was demonstrated for planning in the Wrocław region of Poland, where it helped create common models and dynamically interpret alternative land use scenarios.
What makes an application a good Application (Eclipse Finance Day 2012 Zürich)christiancampo
The document discusses what makes software usable for end users. It defines usability according to ISO 9241-11 as "the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use." The document outlines several principles of usability, including flow, visual coding, and reducing perceptual and cognitive workload. It provides examples of how software can incorporate these principles, such as through proximity, similarity of elements, clear error indicators, and unambiguous disabled elements. The overarching question discussed is how end users experience the presenter's own software.
This session will guide participants through the various tools offered in the Wimba Live Classroom for engaging students in an engaging synchronous learning session. Presented during Development Week Spring 2012.
6 Questions to Ponder When Planning Your New Website w/ Sara IsenbergSara Isenberg
Sara Isenberg provides a plan for businesses to build new websites. The plan outlines fundamentals like usability, design and content. It discusses 6 main website sections and 6 questions to consider, such as goals, target audience and features. Case studies of successful websites are presented. Resources are shared to help with website creation and optimization. The overall plan helps businesses develop intuitive, user-focused websites.
Dreambuild International introduces a new perpetual gifting plan with three key changes: 1) "Rotations" replace boards, with each rotation having three receivers instead of one, 2) every participant is automatically qualified to receive after giving their first gift, and 3) the plan is designed to reward continual participation to create a more sustainable community where givers can receive gifts over the long term. The plan works by having receivers in each rotation receive multiple gifts before advancing to the next stage, with the goal of having a set number of rotations running simultaneously to ensure all community members receive gifts without the need for recruiting.
This document provides an agenda and checklist for leading an online class using Adobe Connect. It outlines steps to take before, at the beginning, during, and after the class. Key points include signing in as host, setting up audio and video, adjusting screen resolution, introducing students to the platform, using engagement tools like polls and the whiteboard during class, and cleaning up at the end by stopping recordings and resetting the presentation. The goal is to provide an engaging experience for students and set instructors up for success when teaching online with Adobe Connect.
Using the lessons of golf to develop a financial strategy for 2013 and beyondNathan Gazzard
1) The document discusses how behavioral finance concepts like loss aversion and reference points can influence decision making in golf and investing. It uses Kyle Stanley's wins and losses at the 2012 Farmers Insurance Open and Phoenix Open to illustrate these concepts.
2) Prospect theory suggests that people view losses more negatively than equivalent gains, which was seen when Stanley played conservatively with a large lead but aggressively when trailing.
3) The document provides a 5-point checklist for developing a financial strategy based on lessons from golf, including maintaining a diversified portfolio, accurately assessing risks, and not letting emotions override plans.
This document summarizes the program and proceedings for the GI2014-Forum on open geodata movements in Europe. The forum will take place on April 30, 2014 in Dresden, Germany at the Konrad-ZUSE-Haus and feature presentations on topics related to open data, interoperability of geodata, and collaboration across borders in Europe. Speakers will discuss projects and tools related to open data for agriculture, regional risk management, environmental planning, tourism, and more. The welcoming addresses will provide an introduction to the open data movement in Europe and discuss standards for open building information modeling.
Here are some examples of snacks with adjectives:
Chocolate cake - The moist chocolate cake is one of my favorites.
Popcorn - I enjoy the buttery popcorn on movie nights.
For your response, look for the adjectives they used to describe each snack. You could also identify other parts of speech like subjects ("I" or snack names) and verbs ("enjoy").
The document discusses various financial planning tools such as financial statements, budgets, and time value of money calculations. It describes balance sheets, income/expense statements, and how they are used to track financial progress over time. Ratio analysis of these statements allows people to evaluate their financial performance and progress toward goals. Budgets are presented as a way to help achieve short-term financial goals and monitor expenses.
Local Commerce Monitor, Wave 16 - Franchisees of National CompaniesBIA/Kelsey
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. This deck spotlights franchisees of national companies and chains.
Is old the new new in marketing communication?Steve Abbott
With all the focus on digital have some more traditional channels become ‘novel’?
Using trend data from The British Consumer Index this brief presentation shows how consumers are reacting to marketers tending to focus more on digital.
This document provides an overview and key findings of a study on how core vendor contracts impact community banks and credit unions. Some of the main points summarized are:
- On average, community banks and credit unions pay 24% above fair market value for core processing and related IT services. Renegotiating contracts can result in annual savings ranging from 11.5-43.4%.
- Tight margins, regulatory compliance, and slow economic growth are the top challenges cited. Growing loans and cutting costs are the top priorities.
- Nearly two-thirds want to reduce non-interest expenses and over half want to increase non-interest income. A third cite adding new technologies as a priority.
- The
This document summarizes current trends in association compensation based on survey data from the National Association of Manufacturers Council of Manufacturing Associations (NAM CMA). Key findings include an increase in median operating budgets and CEO compensation levels among survey participants from 2010-2013. The majority of associations provide incentive compensation and defined contribution retirement plans to their CEOs. The document discusses approaches to defining compensation peer groups and using market data to set executive pay levels. It also notes trends toward greater governance and documentation of executive compensation decisions.
The document is a 2016 email marketing benchmark study by IBM Marketing Cloud. It provides metrics on open rates, click-through rates, list churn rates, and engagement rates for emails sent in 2015. Some key findings include:
- Canada and Australia/New Zealand had the highest open rates, while the Middle East and Europe had the lowest.
- Transactional emails had a unique open rate over 2x higher than nontransactional emails.
- The click-through rate in the top quartile was over 6x higher than the median click-through rate.
What Every CEO Needs To Know about Subscription Business BluLogix
Subscription business models remain the holy grail
of the modern economy. Customers expect it, investors value it and companies are looking for ways to
leverage this concept. Of the companies created in
the last ten years, very few have achieved valuations above $1 billion without some sort of a subscription offering. Yet, despite all of the attention,
subscriptions are poorly understood and still represent only a small fraction of global GDP.
Digital Adoption by SMBs: A Preview of BIA/Kelsey’s Latest SMB Research - Loc...BIA/Kelsey
During the webinar, BIA/Kelsey's Steve Marshall and Abid Chaudhry, shared five initial takeaways from our Local Commerce Survey (LCM) survey that tracks the marketing and advertising behaviors of small and medium-sized businesses (SMBS), which included:
Takeaway 1: Spend on advertising media has plateaued.
Takeaway 2: Spend for online presence and engagement is increasing strongly.
Takeaway 3: SMBs are integrating their online properties.
Takeaway 4: Discounts and promotions are growing and evolving.
Takeaway 5: Social media has become a pivotal platform.
This deck includes a full analysis of these takeaways. LCM Wave 18 will publish on September 15, 2014 and be available for purchase from the BIA/Kelsey website: http://www.biakelsey.com/Research-and-Analysis/SMB-and-Consumer-Research/Local-Commerce-Monitor/ or by emailing info@biakelsey.com.
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
The document discusses how marketing technology (martech) solutions are increasingly benefiting small and medium-sized businesses (SMBs). It notes that martech platforms and solutions that were previously only accessible to large enterprises are now affordable and suitable for SMBs. However, the document also finds that most SMBs have yet to adopt martech services. It provides data showing that less than one in four SMBs currently use a customer relationship management system and that a minority of SMBs make effective use of customer data from point-of-sale systems. Overall, the document examines how martech is leveling the playing field for SMBs while many have yet to fully embrace related opportunities.
1. The document discusses using data to scale digital marketing strategies across markets.
2. It notes that while technology exists to scale internationally, there are still vast differences between markets, especially smaller ones, in areas like willingness to transact online, preferred payment methods, and importance of digital vs traditional media.
3. The author advocates testing quick customer research across markets to gain insights on audiences and search behavior to inform scaling strategies for each location.
The study found that on average:
- Publishers received 51% of advertiser spend, ranging from 49-67% between publishers
- 15% of advertiser spend was "unattributable" and could not be traced in the supply chain
- There were significant challenges in obtaining the necessary data to map supply chains due to a lack of standardization around data sharing and formatting between parties
Adapting Creative for a COVID-19 World (Tubescience)Quân Đồng
Consumer behavior has been changing on a daily basis, driven by unprecedented social distancing and shelter-in-place orders, economic contraction, widespread fears around unemployment, and massive government stimulus measures around the world.
In the pages that follow they share data and findings on how to deliver performance in this new world.
WageWorks provides consumer-directed benefits programs like Flexible Spending Accounts, Health Reimbursement Arrangements, and Health Savings Accounts to help employees minimize their tax exposure. It has grown to serve over 3 million employees and 29,000 employer clients. While currently expensive at 68 times earnings, WageWorks' focus on the growing private healthcare exchange market and consumer-directed benefits could provide opportunities for continued strong growth.
This document discusses local search capabilities and strategies for GEICO Insurance. It analyzes the media landscape for local business information, noting that consumers use multiple sources like search engines, local search sites, and print/internet yellow pages. Younger generations favor online sources more while older generations use both online and offline. The document recommends developing an optimized media mix for GEICO based on consumer usage behavior and expanding their reach across print, online, social media, and other sources. It provides insights on internet yellow pages, paid search marketing, and creative services opportunities to strengthen GEICO's local search presence.
1) CIMB bank in Malaysia had a large social media presence and wanted to leverage big data from Facebook to improve their banking services and target marketing campaigns.
2) They analyzed correlations between customers' Facebook likes and debit card transaction data to identify spending patterns and target promotions.
3) CIMB then expanded their analysis to credit card transaction data to segment customers and identify opportunities to increase card usage and balances through targeted merchant offers.
4) CIMB rebuilt their big data analytics platform to more quickly generate actionable insights from their large customer data sets and enhance their business capabilities across various areas including risk management, sales, and customer analytics.
This document provides a marketing plan and data analysis for Rise Broadband to expand into the towns of Mackay and Arco, Idaho. The marketing plan includes a situation analysis of the target market and competitors in the area. It finds that the target market is older households without children and that Rise Broadband's main competitors are ATC and Frontier Communications. The plan also analyzes different marketing avenues and recommends a large budget approach including newspaper ads, direct mail, high school sports sponsorships, and local event participation. The data analysis section examines customer churn and sales data to build predictive models of what leads customers to cancel or keep service in order to inform marketing strategies.
Cmo insights ibm institute for business valuePaul Writer
- The document summarizes insights from a study of 524 Chief Marketing Officers (CMOs).
- It finds that CMOs can be categorized into three groups: Traditionalists, Social Strategists, and Digital Pacesetters, with Digital Pacesetters being the furthest along in implementing digital strategies.
- Key factors that distinguish the highest performing Digital Pacesetters include their use of advanced analytics to gain deep customer insights, focus on designing rewarding customer experiences, and ability to effectively execute on the customer promise through new technologies.
Stepping Up To The Challenge - CMO Insignt From The Global C-Suite StudyEvgeny Tsarkov
This document summarizes insights from a study of 524 chief marketing officers (CMOs). It finds that:
1) While CMOs are gaining influence, few have built robust digital capabilities, with only 20% setting up social networks and 13% integrating customer touchpoints.
2) CMOs fall into three categories: Traditionalists lacking digital skills; Social Strategists building social media infrastructure; and Digital Pacesetters using data analytics for customer insights.
3) Digital Pacesetters who invest heavily in analytics throughout the customer lifecycle help their companies financially outperform by 43% compared to 25% for Traditionalists.
Similar to BIA/Kelsey's Local Commerce Monitor, Wave 16 - Core Highlights (20)
Pricing Native Advertising - BIA/Kelsey Presentation to LMA Native Advertisin...BIA/Kelsey
The document discusses native advertising pricing strategies. It finds that native ads have a much higher return on investment than traditional banner ads. While cost per thousand impressions (CPM) is a common pricing metric, engagement metrics like time spent and sharing may better capture native ads' value. Publishers are experimenting with various pricing models like sponsorships, CPM/CPE, and packages. The document recommends pricing native ads according to their placement in the consumer purchase funnel and bundling inventory to maximize long-term client value.
Digital Innovations in Local Radio & Television (BIA/Kelsey Presentation to T...BIA/Kelsey
Every broadcaster recognizes that digital media technologies are transforming the business. It’s a gold rush to win the billions of dollars available in digital ad revenue. The key to success? Cross-platform digital strategies that offer advertisers and consumers valuable integrated solutions.
This presentation, made to the Texas Association of Broadcasters 2014 Convention & Trade Show, discusses how radio stations can exploit their local promotional appeal and local sales force to produce cross-platform campaigns that add significant value to a station’s digital business.
The session, expanded on the following topics:
• Local Market Forecast. Where will local radio and television be in five years? We will share findings from our national and local ad forecasts and examine where the top five business categories are spending dollars.
• Ad revenue drivers. Small and medium-sized businesses (SMBs) are becoming the backbone of today’s local radio and television advertising revenues. We will discuss how to capitalize on this trend and drive revenue.
• Cross-Platform Selling. Small businesses are moving their advertising to the Web. Radio and television broadcasters are uniquely positioned to serve SMB accounts on air, online and on mobile. We’ll share what stations must do to mobilize their local sales force so they have a full understanding of the digital elements necessary for a successful campaign.
• Mobile. More Americans are using their mobile phones as their primary source for news. We’ll share findings from our own consumer shopping research and discuss the top three ways broadcasters can tap into this opportunity and leverage their news content on mobile.
Driving Revenue-Generating Strategies Through Information and Insights - NAB...BIA/Kelsey
Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
About BIA/Kelsey, the Local Media and Advertising ExpertsBIA/Kelsey
BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace.
Our research-driven data, strategic analysis and competitive intelligence can help you make the right decisions, every day. Our goal is to help you leverage the real business opportunities inherent in this growth to solidify your leadership position. Deck contains our local media five-year forecast, information from our Consumer Commerce Monitor and Local Commerce Monitor surveys and more.
Every January, BIA/Kelsey issues its “Picks and Predictions” for the year ahead, offering our best guess of what the year will bring in local, social, mobile, directional, vertical and video advertising and promotions.
This year’s predictions cover a wide range of hot button local media topics, from native advertising and media attribution to TV everywhere and the influence of social content on search.
This document discusses how franchises can benefit from mobile and local advertising. It begins by providing mobile internet usage statistics that demonstrate the growth of mobile searches and time spent on mobile devices. It then discusses how local, location-based advertising is becoming more important and effective for driving store visits and sales. Several case studies are presented of companies that improved store traffic and conversions through mobile and local advertising campaigns. It also reviews data on franchises' adoption of digital and mobile marketing, showing they spend more than typical small businesses and intend to further increase spending. The document concludes by arguing that franchises should capitalize on emerging areas like mobile, location-based social media, and new forms of native mobile advertising.
This document discusses how mobile local search is growing rapidly and will surpass desktop local search by 2015. It outlines how mobile users are primed for conversions, with many searching for local businesses on their phones and then making purchases. The document recommends that franchises optimize their mobile presence by including localized calls to action and store information on mobile ads and websites to drive more in-store traffic and sales. While many franchises currently use mobile marketing, there is still significant room for growth as most franchises plan to begin using mobile marketing in the next year.
This slide deck examines the topic of location-based mobile advertising and shares key takeaways from a new BIA/Kelsey report, "From National to Local: Mobile Advertising Zeros In. Joining BIA/Kelsey speakers - Rick Ducey, managing director and Michael Boland, senior analyst - is Monica Ho, vice president of marketing at xAd, who offers perspective from inside the industry on what’s working both locally and nationally.
BIA/Kelsey's Top 10 Predictions for Local Media in 2013BIA/Kelsey
2013 is already off to a fast start, with the industry intensely focused on key acquisitions and major technology investments, rich content distribution, advancements in native advertising and sales channel innovation. In this slide deck, BIA/Kelsey analysts outline the events and activities that will have the biggest effect on the local media industry this year.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
1st bullet – should we define “Core sample” more clearly?
Steve, again this is basically consistent, given margin of error, right? No real trend here?
We should add a guide to assessing statistical significance. For example: “Results based on 300 responses have a confidence interval of +/- 5.7% at the 95% confidence level.”