The document discusses how marketing technology (martech) solutions are increasingly benefiting small and medium-sized businesses (SMBs). It notes that martech platforms and solutions that were previously only accessible to large enterprises are now affordable and suitable for SMBs. However, the document also finds that most SMBs have yet to adopt martech services. It provides data showing that less than one in four SMBs currently use a customer relationship management system and that a minority of SMBs make effective use of customer data from point-of-sale systems. Overall, the document examines how martech is leveling the playing field for SMBs while many have yet to fully embrace related opportunities.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Has Martech Moved the Needle for SMBs?
1. Guiding Media. Inspiring Innovation. Leading Local.
Has Martech Moved the Needle for
SMBs?
OMMA Marketing Tech
New York, NY
Rick Ducey
Managing Director
BIA/Kelsey
rducey@biakelsey.com
May 18, 2016
@rducey@biakelsey