SlideShare a Scribd company logo
LBWFVolunteer Social
Media Strategy
What we can do?
By Ryan Niccolls
Digital Marketer and Strategist
@ryanniccolls http://RyanNiccolls.com
Aims
• GrowVolunteers
• Increase the 2000 pool of volunteers
• Grow Followers
• Use twitter to grow an active, engaged audience
• Grow Awareness
• Be known borough wide, agencies and public
• GrowVolunteers
• Publish opportunities for volunteering
• The Positions
• Future events
• Follow us on twitter, all channels (email, web, tshirts, etc)
• Publish experiences of volunteering
• Previous events
• What people gain
• Exclusives
• Grow Followers
• Publish volunteer related material
• Retweet material about volunteering
• Answer questions about volunteering
• Post positions available
• Interact with twitterers
• Follow
• Retweet
• Ask, answer, advise
• Grow Awareness
• Publish tweets about volunteering
• Volunteers Stories/Photos/Guides
• Answer questions
• Publish the benefits ofVolunteering
• events, training, skills, civil, etc
Customer funnel
Review
• Main Channel
• Twitter, (Vine, Flickr), Email,Website
• File linking
• Website, (Drop box)
• Face to face
• Drop-in, Events (Purple Shirts)
Examples Tweet
• For opportunities in volunteering in you local council,
#LBWF. Please contact Volunteers@walthamforest.gov.uk or
see our website for more details
• Our volunteers keep skills up to date.Volunteer in your local
council, #LBWF. Please contact
Volunteers@walthamforest.gov.uk or see our website for
more details
• Make more of your spare time, volunteer with your local
council, #LBWF. Please contact
Volunteers@walthamforest.gov.uk or see our website for
more details
Examples Tweets
• I have keep my skills up to date, since volunteering with
@LBWFVolunteer. It looks great on my CV @RyanNiccolls
• Not many residents can say they help new citizens and meet
the mayor on a weekly basis. @LBWFVolunteer made this
happen.
• more testimonials
Summary
• Own the keyword volunteer in Waltham Forest
• Be more on top of KPIS
• Review online assets
• Focus on theVolunteer Aims
Questions
• Any questions?
ThankYou
Ryan Niccolls
Digital Marketing and Strategy
@RyanNiccolls RyanNiccolls.com

More Related Content

What's hot

Social media presentation may 2012
Social media presentation may 2012Social media presentation may 2012
Social media presentation may 2012
Michael Noble
 
10 Steps to Using Social Media to Launch Your Book
10 Steps to Using Social Media to Launch Your Book10 Steps to Using Social Media to Launch Your Book
10 Steps to Using Social Media to Launch Your Book
Thubten Comerford
 
Social Media Boot Camp: Social Media for Events
Social Media Boot Camp: Social Media for EventsSocial Media Boot Camp: Social Media for Events
Social Media Boot Camp: Social Media for Events
See3 Communications
 
Social media fundraising_2
Social media fundraising_2Social media fundraising_2
Social media fundraising_2
HelpAttack!
 
Instantly Informed Conference
Instantly Informed ConferenceInstantly Informed Conference
Instantly Informed Conference
Sarah Waterman
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media Advocacy
Emily Davis Consulting
 
Dave Boyce - Crowdfunding 101
Dave Boyce - Crowdfunding 101Dave Boyce - Crowdfunding 101
Dave Boyce - Crowdfunding 101
Social Media for Nonprofits
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshop
Sean Kenny
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshop
Voscur Staff
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday
501 Commons
 
Share Our Strength
Share Our StrengthShare Our Strength
Share Our Strength
Beth Kanter
 

What's hot (11)

Social media presentation may 2012
Social media presentation may 2012Social media presentation may 2012
Social media presentation may 2012
 
10 Steps to Using Social Media to Launch Your Book
10 Steps to Using Social Media to Launch Your Book10 Steps to Using Social Media to Launch Your Book
10 Steps to Using Social Media to Launch Your Book
 
Social Media Boot Camp: Social Media for Events
Social Media Boot Camp: Social Media for EventsSocial Media Boot Camp: Social Media for Events
Social Media Boot Camp: Social Media for Events
 
Social media fundraising_2
Social media fundraising_2Social media fundraising_2
Social media fundraising_2
 
Instantly Informed Conference
Instantly Informed ConferenceInstantly Informed Conference
Instantly Informed Conference
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media Advocacy
 
Dave Boyce - Crowdfunding 101
Dave Boyce - Crowdfunding 101Dave Boyce - Crowdfunding 101
Dave Boyce - Crowdfunding 101
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshop
 
Communicate 13 social media workshop
Communicate 13   social media workshopCommunicate 13   social media workshop
Communicate 13 social media workshop
 
Getting Ready for Giving Tuesday
Getting Ready for Giving TuesdayGetting Ready for Giving Tuesday
Getting Ready for Giving Tuesday
 
Share Our Strength
Share Our StrengthShare Our Strength
Share Our Strength
 

Similar to LBWF Council Volunteer Social Media Strategy by Ryan Niccolls

11.14.13 Social Media for Volunteers presentation
11.14.13 Social Media for Volunteers presentation11.14.13 Social Media for Volunteers presentation
11.14.13 Social Media for Volunteers presentation
Rachel Post
 
Spinal Cord Injuries Australia: Social Media Campaign Report
Spinal Cord Injuries Australia: Social Media Campaign ReportSpinal Cord Injuries Australia: Social Media Campaign Report
Spinal Cord Injuries Australia: Social Media Campaign Report
Sarah Allen Consulting
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
Sarah Page
 
El Paso Engagement Workshop
El Paso Engagement WorkshopEl Paso Engagement Workshop
El Paso Engagement Workshop
Steve Buttry
 
Social Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment MessagesSocial Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment Messages
VolunteerMatch
 
An introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third SectorAn introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third Sector
cosmicuk
 
Social Media Starters Webinar
Social Media Starters WebinarSocial Media Starters Webinar
Social Media Starters Webinar
Trulia
 
Social Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedSocial Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get Started
Trulia
 
How to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleHow to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycle
Anne Sigman
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
FSC Interactive
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
Danielle Brigida
 
Facebook ROI for Nonprofits
Facebook ROI for NonprofitsFacebook ROI for Nonprofits
Facebook ROI for Nonprofits
HelpAttack!
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
NTEN
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and Hospitality
ChatterBlast Media
 
Nonprofit Social Media ROI
Nonprofit Social Media ROINonprofit Social Media ROI
Nonprofit Social Media ROI
Agilon LLC
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churches
Dunham+Company
 
Twitter and Emerging Media for Nonprofits
Twitter and Emerging Media for NonprofitsTwitter and Emerging Media for Nonprofits
Twitter and Emerging Media for Nonprofits
Rad Campaign
 
SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...
SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...
SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...
SocialXpand
 
Tapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionTapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event Promotion
Eventbrite
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Cosmic
 

Similar to LBWF Council Volunteer Social Media Strategy by Ryan Niccolls (20)

11.14.13 Social Media for Volunteers presentation
11.14.13 Social Media for Volunteers presentation11.14.13 Social Media for Volunteers presentation
11.14.13 Social Media for Volunteers presentation
 
Spinal Cord Injuries Australia: Social Media Campaign Report
Spinal Cord Injuries Australia: Social Media Campaign ReportSpinal Cord Injuries Australia: Social Media Campaign Report
Spinal Cord Injuries Australia: Social Media Campaign Report
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
 
El Paso Engagement Workshop
El Paso Engagement WorkshopEl Paso Engagement Workshop
El Paso Engagement Workshop
 
Social Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment MessagesSocial Media & Creating Impactful Recruitment Messages
Social Media & Creating Impactful Recruitment Messages
 
An introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third SectorAn introduction to Social Media for the Civil Society/Third Sector
An introduction to Social Media for the Civil Society/Third Sector
 
Social Media Starters Webinar
Social Media Starters WebinarSocial Media Starters Webinar
Social Media Starters Webinar
 
Social Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedSocial Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get Started
 
How to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleHow to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycle
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
 
Facebook ROI for Nonprofits
Facebook ROI for NonprofitsFacebook ROI for Nonprofits
Facebook ROI for Nonprofits
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and Hospitality
 
Nonprofit Social Media ROI
Nonprofit Social Media ROINonprofit Social Media ROI
Nonprofit Social Media ROI
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churches
 
Twitter and Emerging Media for Nonprofits
Twitter and Emerging Media for NonprofitsTwitter and Emerging Media for Nonprofits
Twitter and Emerging Media for Nonprofits
 
SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...
SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...
SocialXpand Review | Social Media Marketing is a Key to Open a Door for your ...
 
Tapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionTapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event Promotion
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 

Recently uploaded

Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 

Recently uploaded (13)

Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 

LBWF Council Volunteer Social Media Strategy by Ryan Niccolls

  • 1. LBWFVolunteer Social Media Strategy What we can do? By Ryan Niccolls Digital Marketer and Strategist @ryanniccolls http://RyanNiccolls.com
  • 2. Aims • GrowVolunteers • Increase the 2000 pool of volunteers • Grow Followers • Use twitter to grow an active, engaged audience • Grow Awareness • Be known borough wide, agencies and public
  • 3. • GrowVolunteers • Publish opportunities for volunteering • The Positions • Future events • Follow us on twitter, all channels (email, web, tshirts, etc) • Publish experiences of volunteering • Previous events • What people gain • Exclusives
  • 4. • Grow Followers • Publish volunteer related material • Retweet material about volunteering • Answer questions about volunteering • Post positions available • Interact with twitterers • Follow • Retweet • Ask, answer, advise
  • 5. • Grow Awareness • Publish tweets about volunteering • Volunteers Stories/Photos/Guides • Answer questions • Publish the benefits ofVolunteering • events, training, skills, civil, etc
  • 6. Customer funnel Review • Main Channel • Twitter, (Vine, Flickr), Email,Website • File linking • Website, (Drop box) • Face to face • Drop-in, Events (Purple Shirts)
  • 7. Examples Tweet • For opportunities in volunteering in you local council, #LBWF. Please contact Volunteers@walthamforest.gov.uk or see our website for more details • Our volunteers keep skills up to date.Volunteer in your local council, #LBWF. Please contact Volunteers@walthamforest.gov.uk or see our website for more details • Make more of your spare time, volunteer with your local council, #LBWF. Please contact Volunteers@walthamforest.gov.uk or see our website for more details
  • 8. Examples Tweets • I have keep my skills up to date, since volunteering with @LBWFVolunteer. It looks great on my CV @RyanNiccolls • Not many residents can say they help new citizens and meet the mayor on a weekly basis. @LBWFVolunteer made this happen. • more testimonials
  • 9. Summary • Own the keyword volunteer in Waltham Forest • Be more on top of KPIS • Review online assets • Focus on theVolunteer Aims
  • 11. ThankYou Ryan Niccolls Digital Marketing and Strategy @RyanNiccolls RyanNiccolls.com

Editor's Notes

  1. Our followers should be in excess of this The volunteers
  2. Benfits are available from the website, ask volunteers to submit stories. reseasons why they volunteer.