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Copyright © Gnostyx 2017
Engineering Content 4.0
for a Digital World Joe Gollner | @joegollner
Managing Director
jag@gnostyx.com
Context 4.0
The Rise of the
Automated
Assistant
Engineering
Content 4.0
Topics
Context 4.0
Increasing specialization & standardization
of roles, tasks & parts leading to the
maximization of automation
Industry 4.0
Industry 1.0
Steam Power & Mechanization
Industry 2.0
Electricity & Assembly Lines
Industry 3.0
Computer Aided Manufacturing
Industry 4.0
Smart Factories
Continual expansion of the
number & sophistication of automated processes
that can be combined to enable integrated capabilities
Technology 4.0
Technology 1.0
Mainframe Computing
Technology 2.0
Network Computing
Technology 3.0
Cloud Computing
Technology 4.0
Emergent Systems
Progressive expansion of the
creative role of the consumer in defining
the product or service being delivered
Consumer 4.0
Consumer 1.0
Customers
Consumer 2.0
Clients
Consumer 3.0
Prosumers
Consumer 4.0
Conducers
The drive towards increasingly
granular & intelligent content objects
that can be recombined & exchanged
to deliver smart guidance to people & machines
Content 4.0
Content 1.0
Content embedded in Products
Content 2.0
Single Sourcing
Content 3.0
Integrated Content Management
Content 4.0
Smart Content Objects
Product
Content
Product
Product
Content Source
Product
Product
Source
Source
ProductContent
ProductSource
SourceProduct
ProductSource
Content
Content
Content Content
Content
Rapid widening of TechComm focus to encompass
more & more sources, products & stakeholders so as to
achieve increasingly strategic communication outcomes
TechComm 4.0
TechComm 1.0
Write the User Manual
TechComm 2.0
Write Reusable Content Topics
TechComm 3.0
Integrate Content Lifecycles
TechComm 4.0
Create Smart Content Ecosystems
The Rise of the Automated Assistant
Chatbots
Automated interactions
Helping users find information
Evolution of “Wizards”
Leverage emergent capabilities
Natural Language Processing
Auto-classification
Voice Assistants
All the rage amongst executives
Automated Assistants go Mainstream
Speech Synthesis Markup Language (SSML)
Amazon
Google
Microsoft
IBM
SSML – Detail Delivery Markup
<speak
xmlns="http://www.w3.org/2001/10/synthesis"
xmlns:dc="http://purl.org/dc/elements/1.1/"
version="1.0">
<metadata>
<dc:title xml:lang="en">Telephone Menu:
Level </dc:title></metadata>
<p><s xml:lang="en-US"><voice name="David"
gender="male" age="25"> For English, press
<emphasis>one</emphasis>. </voice> </s>
<s xml:lang="es-MX"> <voice name="Miguel"
gender="male" age="25"> Para español,
oprima el <emphasis>dos</emphasis>.
</voice> </s> </p> </speak>
Oh the Irony
Most organizations have
been allergic to markup
Now they want layers of it
Effective Voice Services
depend on
Granular content
Precise metadata
Detailed delivery markup
Rigorous testing
Case Study: Tapping into Technology 4.0
A successful
information service
answered
scalability &
sustainability
questions by
training cloud
services to perform
the work
Pre-empted
executive questions
regarding the use
of AI to streamline
effort & expand
value delivered
Taxonomy
Design
Classify DeliverSources Benefit
Sources DeliverClassify
Taxonomy
Design
Benefit
Cloud Cognitive Computing Resources
Discovery and Classification
Original Information Discovery Service
Modernized Information Discovery Service
Engineering Content 4.0
Agile Content Engineering
Design, Demonstrate
& Decide interact
Develop, Deliver &
Deploy interact
Discover Demonstrate
Design
Decide
Develop
Deliver
Deploy
Discover
Interative Practical
Content Engineering – Putting the Pieces Together
Knowledge
Integrated & Executable
Agile
Development
Digital
Content
Solutions
Content
Acquisition
Content
Management
Content
Delivery
Content
Engagement
Content
Strategy
Internal External
Author Experience Customer Experience
Efficiency
Effectiveness
CommunicationControl
Content Experience
Cybernetics – the science of communication & control
Content becomes the Ultimate Digital Asset
Engineering Discipline
Essential to elevating content
to the level of precision & intelligence
that is needed
When grounded in practical testing,
it feels less alien & mechanical
than initially feared
Makes Cybernetics a practical reality
Joe Gollner
Managing Director
Gnostyx Research Inc.
jag@gnostyx.com
@joegollner
The Content Philosopher Blog
www.gollner.ca
Connection 4.0

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LavaCon 2017 - Engineering Content 4.0 for a Digital World

  • 1. Copyright © Gnostyx 2017 Engineering Content 4.0 for a Digital World Joe Gollner | @joegollner Managing Director jag@gnostyx.com
  • 2. Context 4.0 The Rise of the Automated Assistant Engineering Content 4.0 Topics
  • 4. Increasing specialization & standardization of roles, tasks & parts leading to the maximization of automation Industry 4.0 Industry 1.0 Steam Power & Mechanization Industry 2.0 Electricity & Assembly Lines Industry 3.0 Computer Aided Manufacturing Industry 4.0 Smart Factories
  • 5. Continual expansion of the number & sophistication of automated processes that can be combined to enable integrated capabilities Technology 4.0 Technology 1.0 Mainframe Computing Technology 2.0 Network Computing Technology 3.0 Cloud Computing Technology 4.0 Emergent Systems
  • 6. Progressive expansion of the creative role of the consumer in defining the product or service being delivered Consumer 4.0 Consumer 1.0 Customers Consumer 2.0 Clients Consumer 3.0 Prosumers Consumer 4.0 Conducers
  • 7. The drive towards increasingly granular & intelligent content objects that can be recombined & exchanged to deliver smart guidance to people & machines Content 4.0 Content 1.0 Content embedded in Products Content 2.0 Single Sourcing Content 3.0 Integrated Content Management Content 4.0 Smart Content Objects Product Content Product Product Content Source Product Product Source Source ProductContent ProductSource SourceProduct ProductSource Content Content Content Content Content
  • 8. Rapid widening of TechComm focus to encompass more & more sources, products & stakeholders so as to achieve increasingly strategic communication outcomes TechComm 4.0 TechComm 1.0 Write the User Manual TechComm 2.0 Write Reusable Content Topics TechComm 3.0 Integrate Content Lifecycles TechComm 4.0 Create Smart Content Ecosystems
  • 9. The Rise of the Automated Assistant
  • 10. Chatbots Automated interactions Helping users find information Evolution of “Wizards” Leverage emergent capabilities Natural Language Processing Auto-classification Voice Assistants All the rage amongst executives Automated Assistants go Mainstream
  • 11. Speech Synthesis Markup Language (SSML) Amazon Google Microsoft IBM
  • 12. SSML – Detail Delivery Markup <speak xmlns="http://www.w3.org/2001/10/synthesis" xmlns:dc="http://purl.org/dc/elements/1.1/" version="1.0"> <metadata> <dc:title xml:lang="en">Telephone Menu: Level </dc:title></metadata> <p><s xml:lang="en-US"><voice name="David" gender="male" age="25"> For English, press <emphasis>one</emphasis>. </voice> </s> <s xml:lang="es-MX"> <voice name="Miguel" gender="male" age="25"> Para español, oprima el <emphasis>dos</emphasis>. </voice> </s> </p> </speak> Oh the Irony Most organizations have been allergic to markup Now they want layers of it Effective Voice Services depend on Granular content Precise metadata Detailed delivery markup Rigorous testing
  • 13. Case Study: Tapping into Technology 4.0 A successful information service answered scalability & sustainability questions by training cloud services to perform the work Pre-empted executive questions regarding the use of AI to streamline effort & expand value delivered Taxonomy Design Classify DeliverSources Benefit Sources DeliverClassify Taxonomy Design Benefit Cloud Cognitive Computing Resources Discovery and Classification Original Information Discovery Service Modernized Information Discovery Service
  • 15. Agile Content Engineering Design, Demonstrate & Decide interact Develop, Deliver & Deploy interact Discover Demonstrate Design Decide Develop Deliver Deploy Discover Interative Practical
  • 16. Content Engineering – Putting the Pieces Together Knowledge Integrated & Executable Agile Development Digital Content Solutions Content Acquisition Content Management Content Delivery Content Engagement Content Strategy Internal External Author Experience Customer Experience Efficiency Effectiveness CommunicationControl Content Experience Cybernetics – the science of communication & control
  • 17. Content becomes the Ultimate Digital Asset Engineering Discipline Essential to elevating content to the level of precision & intelligence that is needed When grounded in practical testing, it feels less alien & mechanical than initially feared Makes Cybernetics a practical reality
  • 18. Joe Gollner Managing Director Gnostyx Research Inc. jag@gnostyx.com @joegollner The Content Philosopher Blog www.gollner.ca Connection 4.0