SlideShare a Scribd company logo
http://www.flickr.com/photos/helenapugsley/428451970/ ibmlogowht SMART AUTHORING for a SMARTER PLANET Peter Anghelides September 2009
SMART AUTHORING  for a SMARTER PLANET OBVIOUS ONLINE OPEN ORGANIZED INSTRUMENTED INTERCONNECTED INTELLIGENCE
http://www.flickr.com/photos/helenapugsley/428451970/ ibmlogowht SERVICES SOFTWARE HARDWARE OBVIOUS ONLINE OPEN   ORGANIZED
http://www.flickr.com/photos/helenapugsley/428451970/ How clients develop software How IBM is organised software software software management software software
http://www.flickr.com/photos/helenapugsley/428451970/ Customer experience of IBM software Simplifies ownership & operations Problem mgt Apply fixes Update Dispose Adapts to  client’s requirements Develop Customize Rapidly fits in client environment Integrate Deploy Positive first experience Acquire Install Configure Operate Easy to do business Identify Evaluate Plan
IBM e-business logo ONLINE Manufacturing cost and time Distributed software Customer expectations Internet
OPEN Freely available information Eclipse Information Centers  DITA
ORGANISATION Content strategy Information framework Worldwide collaborative community
Provide the  right content   to the  right person at the  right time in the  right form Content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content standards Development process Tools infrastructure Information framework
Worldwide collaborative community Silicon Valley Toronto Hursley Beijing Bangalore Böblingen Austin Raleigh Cambridge
Aptrix PureEdge Bowstreet  WebDialogs  NetIntegration Outblaze Information Labs SystemCorp  BuildForge  Watchfire  Telelogic  Ounce CrossWorlds  Holosofx  Gluecode  DataPower  Webify Solutions  AptSoft  InfoDyne  ILOG Metamerge  TrelliSoft  Access360  Think Dynamics  Candle  Cyanea  Isogon  Collation  ISS  CIMS Labs  Micromuse  Rembo  DORANA (Ubiquity)  MRO Software  Vallent  Consul  Encentuate  FilesX Informix  Tarian  CrossAccess  Green Pasture  Trigo  Alphablox  Venetica  SRD  Ascential  DWL iPhrase  LAS  FileNet  DataMirror  Cognos  Exeros  Princeton Softech  Solid Information Unicorn Software  SPSS
Corporate team Brand ID Advisory Council Community councils Practitioners Provide content strategy, tools  infrastructure, and community  leadership. Align with IBM strategy.  Accountable to the brands.  Provide brand leadership, voice  brand priorities, deliver to Corporate  strategy. Provide resources for  community councils. Coordinate across brands to develop  internal information standards and  collateral and support their deployment. Develop technical information delivered  to our customers. Accountable to  brands, Customers and Corporate team  for implementation of standards.
What does that mean for technical writing? + + = sp_3is_instru_ko.png sp_3is_intell_ko.png sp_3is_interc_ko.png
Challenges Form factors Search Cloud computing Collaboration Agile development Outsourcing Offshoring Self-confidence

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ISTC Keynote Smart Authoring For A Smarter Planet

  • 1. http://www.flickr.com/photos/helenapugsley/428451970/ ibmlogowht SMART AUTHORING for a SMARTER PLANET Peter Anghelides September 2009
  • 2. SMART AUTHORING for a SMARTER PLANET OBVIOUS ONLINE OPEN ORGANIZED INSTRUMENTED INTERCONNECTED INTELLIGENCE
  • 3. http://www.flickr.com/photos/helenapugsley/428451970/ ibmlogowht SERVICES SOFTWARE HARDWARE OBVIOUS ONLINE OPEN ORGANIZED
  • 4. http://www.flickr.com/photos/helenapugsley/428451970/ How clients develop software How IBM is organised software software software management software software
  • 5. http://www.flickr.com/photos/helenapugsley/428451970/ Customer experience of IBM software Simplifies ownership & operations Problem mgt Apply fixes Update Dispose Adapts to client’s requirements Develop Customize Rapidly fits in client environment Integrate Deploy Positive first experience Acquire Install Configure Operate Easy to do business Identify Evaluate Plan
  • 6. IBM e-business logo ONLINE Manufacturing cost and time Distributed software Customer expectations Internet
  • 7. OPEN Freely available information Eclipse Information Centers DITA
  • 8.
  • 9. ORGANISATION Content strategy Information framework Worldwide collaborative community
  • 10.
  • 11. Content standards Development process Tools infrastructure Information framework
  • 12. Worldwide collaborative community Silicon Valley Toronto Hursley Beijing Bangalore Böblingen Austin Raleigh Cambridge
  • 13. Aptrix PureEdge Bowstreet WebDialogs NetIntegration Outblaze Information Labs SystemCorp BuildForge Watchfire Telelogic Ounce CrossWorlds Holosofx Gluecode DataPower Webify Solutions AptSoft InfoDyne ILOG Metamerge TrelliSoft Access360 Think Dynamics Candle Cyanea Isogon Collation ISS CIMS Labs Micromuse Rembo DORANA (Ubiquity) MRO Software Vallent Consul Encentuate FilesX Informix Tarian CrossAccess Green Pasture Trigo Alphablox Venetica SRD Ascential DWL iPhrase LAS FileNet DataMirror Cognos Exeros Princeton Softech Solid Information Unicorn Software SPSS
  • 14. Corporate team Brand ID Advisory Council Community councils Practitioners Provide content strategy, tools infrastructure, and community leadership. Align with IBM strategy. Accountable to the brands. Provide brand leadership, voice brand priorities, deliver to Corporate strategy. Provide resources for community councils. Coordinate across brands to develop internal information standards and collateral and support their deployment. Develop technical information delivered to our customers. Accountable to brands, Customers and Corporate team for implementation of standards.
  • 15. What does that mean for technical writing? + + = sp_3is_instru_ko.png sp_3is_intell_ko.png sp_3is_interc_ko.png
  • 16. Challenges Form factors Search Cloud computing Collaboration Agile development Outsourcing Offshoring Self-confidence