Content consumption patterns have dramatically changed over the last decade. The maximum selective sustained attention span of a human being is about 20 minutes. The length of this talk. Latest research shows that the transient attention span of human beings has even gone down from 12 to 8 seconds over the last decade – even a goldfish has a longer attention span.
To communicate technical content in the future successfully, we need to move from drops to drips, deliver smaller content chunks, improve findability and searchability and tailor content to the content consumer’s role and context automatically.
Join Pete Kinser and Brian Kitchener as they explore how to create a happy user experience by incorporating functional, performance, security, and usability testing into your app development. Join us and learn how accepting User Experience as more than just a design discipline can offer your users a better, more successful mobile experience.
Children in media world (Damjana Kocjan Fajfar)Sempl 21
See how children spend their typical day. Their activities are severely affected by the changing media environment, so the children set up their hierarchy of media experience, which have an impact on future decisions; even when they are deciding of devices to take with them on the "deserted island'' or which to use when they are bored. How they are thinking today and whatkind of customers will they become when they grow up? Learn how to think their way!
Join Pete Kinser and Brian Kitchener as they explore how to create a happy user experience by incorporating functional, performance, security, and usability testing into your app development. Join us and learn how accepting User Experience as more than just a design discipline can offer your users a better, more successful mobile experience.
Children in media world (Damjana Kocjan Fajfar)Sempl 21
See how children spend their typical day. Their activities are severely affected by the changing media environment, so the children set up their hierarchy of media experience, which have an impact on future decisions; even when they are deciding of devices to take with them on the "deserted island'' or which to use when they are bored. How they are thinking today and whatkind of customers will they become when they grow up? Learn how to think their way!
Pass it Back! Kid Apps on Grown-Up DevicesNina Walia
The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience.
Presented at SXSW Interactive 2010.
The Seven Misconceptions Of Youth MarketingPaul MacGregor
As a youth marketer it's easy to fall back onto your own assumptions about the best way to connect with young people. After all, you were young once, you think you're still a little bit cool, you see kids on the street and (if you're really smart) you read blogs like this.
This Seven Misconceptions presentation is just a little how-to-guide on how to avoid some of the more obvious pitfalls in youth marketing. You'll live by some, a couple may reaffirm what you know already and I hope a few may surprise you. If you take nothing away from it you are doing everything right. Well done.
Designing Web Interfaces for Kids (Front-Trends 2015)Trine Falbe
Designing Web Interfaces for kids is a very different thing from designing for adults. Kids have different mental frameworks and physical abilities and live in a different paradigm. They are playful, social and make lots of mistakes. And we need to consider this when designing web interfaces for them.
ICCE 2014: Valence - An App for Teaching Chemical BondingLisa Lewis
Presentation given at International Conference on Chemical Education, July 2014. Previews Valence, a new app for teaching chemical bonding, and discusses motivation behind project to develop apps for teaching chemistry.
"A child’s job is to play, we should let them" - Pamela Wong, Direction FirstErica van Lieven
There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.
Delivered at Casual Connect Asia 2017. Children these days have more access to devices than ever before. Expectations of the media they consume and how Plurals engage with it have also changed significantly from previous generations. This session will use new research from Turner to examine how kids consume media. The findings also explore the new generation’s latest trends and reveal what opportunities exist for brands to authentically connect with them.
Connecting with Plurals and the Mobile Generation | David WebbJessica Tams
Delivered at Casual Connect Asia 2017. Children these days have more access to devices than ever before. Expectations of the media they consume and how Plurals engage with it have also changed significantly from previous generations. This session will use new research from Turner to examine how kids consume media. The findings also explore the new generation’s latest trends and reveal what opportunities exist for brands to authentically connect with them.
Keith Schengili-Roberts - DITA Worst PracticesJack Molisani
While people are interested in hearing about successes, we can actually learn more from failure. Not only do we discover what not to do, but also how to avoid the circumstances that led to it. Presenter Keith Schengili-Roberts has seen a lot of good and bad things happen to DITA implementations over the years, and part of his job at IXIASOFT is to investigate what works, what doesn’t, and why. Listen to his stories on the best (worst) DITA practices!
LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s TableJack Molisani
In many businesses, Sales account teams closely guard and regulate contact with customers. I have heard of, and have experienced situations where technical communications staff are refused access to customers unless there is a major issue. Customer engagement is the linchpin to understanding requirements and delivering value. It is the critical factor between celebrating success and wasting cycles. My session explores the idea of getting communications professionals to overcome the trust and perception deficits we often face.
A large part of the problem is the perception of how we communicate and a fear of what we’ll say. This mentality impedes and undermines our value proposition. I’ll share ideas and anecdotes about what can we do to:
LavaCon 2017 - How Modern Analytics Will Turn Your Technical Content Into a R...Jack Molisani
Understanding how product documentation is consumed can fuel your company with data that has the potential to transform operations and impact decisions. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator.
After reviewing the flaws of the “old” approaches to content analytics, we will study how to properly capture the interactions of users with content. We will also explore the different levels of value that we can derive from modern delivery, text-mining and analytics. We will see how those new technologies can multiply the value of tech content. And we will learn how tech content can be impactful for many different activities and constituencies of the company, gathering more support and becoming more strategic.
LavaCon 2017 - Agile Localization: Building Bridges Between Translation Quali...Jack Molisani
Staying in sync with the rapid cycles of Agile software development can be a challenge for any technical communicator, and even more so when localization is involved. Localization includes both the technical and linguistic aspects of translating software and documentation into other languages. You can be a hero in your organization by creating a smooth process to build a bridge between the seemingly incompatible processes of agile development and localization.
Content moves around. It passes back and forth between authoring, editing, reviewing, and publishing before ever reaching its intended audience. Each touch point creates change, but often that change is elusive or unknown. In regulated industries such as healthcare, aerospace, and pharmaceuticals, proving that you have control over content change is a vital capability. How can you gain and demonstrate that control and how do you present an audit trail of change to the relevant audiences in an appropriate format?
LavaCon 2017 - Much Ado About Templates: Reduce the Learning Curve and Increa...Jack Molisani
How did our team of five information specialists and 100 SMEs, who provide content for a worldwide audience of 3,500 service technicians in a regulated industry, move from Word to XML? We adapted – and used templates! Since we were used to Word templates, it made sense to mimic that for simplicity in training and transition. Templates provide a built-in structure and allow customization of the user experience. Please join us as we expose our experiences with templates in XML.
LavaCon 2017 - Building an Enterprisewide Content Platform—and Why DITA will ...Jack Molisani
Breaking down content silos requires an enterprise-wide strategy that serves a number of distinct departments, creators, reviewers, and consumers. However, an enterprise-wide strategy that requires an enterprise-wide deployment of DITA will very likely fail. DITA simply is not made for ALL the content types and workflows within an organization, which usually span support, marketing, product documentation, legal, and more. In this session, we’ll focus on why an enterprise-wide content strategy is important, alternatives to DITA, and how to get started.
LavaCon 2017 - Take the Risk, Embrace the Change!Jack Molisani
Hoa Aldous has made many difficult choices throughout her life. From escaping Vietnam to opting out of an arranged marriage, she’s had to risk it all on more than one occasion.
In this keynote, Hoa will share her life experiences, how she assessed the risks she’s faced, and that embracing the resulting changes can often lead to the experience you were looking for all along.
LavaCon 2017 - Structured Content Authoring For All!Jack Molisani
Many say “Structured Content Authoring is too complex.” But organizations have no choice: to keep content consistent, findable and manageable, we simply must write and store in a structured format. Semantic tagging, re-use, targeting, conditions, references, all are essential and valuable features that form the essence of Structured Content schemas. If we simply ‘strip complexity’ –for ‘lightweight authoring’- chances are fair that we lose much of this value. The question is: how to make Structured Content Authoring a mainstream activity?
LavaCon 2017 - Building Catwalks Between Silos: Using Taxonomy to Drive Engag...Jack Molisani
While content marketing can improve brand preference, it’s hard to link it to product information directly while maintaining an authentic voice. Conversely, product documentation is perceived as authentic and trustworthy — a potentially powerful marketing asset itself — but can be hard to find and hard work to read. This live use case shows how content marketing can link customers to docs in a relevant, contextual, and scalable way by combining taxonomy and minimalist structured content.
LavaCon 2017 - Getting Dragged Along? Start Charting Your Team’s Course with ...Jack Molisani
To meet the demand for content, do you take a “peanut butter” approach and spread your resources evenly – but thinly – across the whole product? Or do you grease the squeakiest wheel, which means you neglect a wheel that’s more vital to the business? Either way, outside forces dictate how you’ll use your resources. Soon you’ll have a lot of mediocre content that doesn’t represent your team’s value. And that makes it hard to get headcount and funding.
LavaCon 2017 - DITA: Start Small, Grow Big Using Open Source ToolsJack Molisani
You’re considering using DITA and would like to try it out without incurring significant upfront costs, but also keeping your options open longer-term. Where do you start? How will you approach the challenges of content creation, content management, and publishing your content? There are in fact plenty of options. The good news is that XML and DITA are open standards. This has led to a healthy ecosystem with quality commercial and inter-operable open source tools, that do away with vendor lock-in and keep operating costs down. We will discuss the three challenges, show an example of how end-to-end solutions can be built based upon Git and other open source tools. In fact, the result may be better than you’d expect.
LavaCon 2017 - How UX and Content Can (and Should) Work TogetherJack Molisani
The Farmer and the Cowhand Should Be Friends, or, How UX and Content Can (and Should) Work Together.
Let’s be frank: If UX designers had their way, the only words you’d ever see on the web are lorem ipsum. And yet, words — from interfaces to microcopy to long narratives — are integral to the usability and delight of any web product. Based on his years of UX experience and love of good content, Dylan will talk about ways to bring the two sides together to make better things on the web.
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The "pass-back effect" -- when parents hand their mobile device to kids in the backseat or whenever they're on-the-go -- creates unique challenges to optimize kid-friendly mobile apps and educational opportunities within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience.
Presented at SXSW Interactive 2010.
The Seven Misconceptions Of Youth MarketingPaul MacGregor
As a youth marketer it's easy to fall back onto your own assumptions about the best way to connect with young people. After all, you were young once, you think you're still a little bit cool, you see kids on the street and (if you're really smart) you read blogs like this.
This Seven Misconceptions presentation is just a little how-to-guide on how to avoid some of the more obvious pitfalls in youth marketing. You'll live by some, a couple may reaffirm what you know already and I hope a few may surprise you. If you take nothing away from it you are doing everything right. Well done.
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Designing Web Interfaces for kids is a very different thing from designing for adults. Kids have different mental frameworks and physical abilities and live in a different paradigm. They are playful, social and make lots of mistakes. And we need to consider this when designing web interfaces for them.
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There are various techniques that have been developed for food sensory research on children, but there is little consensus on the most effect approach and questions to use. This slide share explores such issues.
Delivered at Casual Connect Asia 2017. Children these days have more access to devices than ever before. Expectations of the media they consume and how Plurals engage with it have also changed significantly from previous generations. This session will use new research from Turner to examine how kids consume media. The findings also explore the new generation’s latest trends and reveal what opportunities exist for brands to authentically connect with them.
Connecting with Plurals and the Mobile Generation | David WebbJessica Tams
Delivered at Casual Connect Asia 2017. Children these days have more access to devices than ever before. Expectations of the media they consume and how Plurals engage with it have also changed significantly from previous generations. This session will use new research from Turner to examine how kids consume media. The findings also explore the new generation’s latest trends and reveal what opportunities exist for brands to authentically connect with them.
Keith Schengili-Roberts - DITA Worst PracticesJack Molisani
While people are interested in hearing about successes, we can actually learn more from failure. Not only do we discover what not to do, but also how to avoid the circumstances that led to it. Presenter Keith Schengili-Roberts has seen a lot of good and bad things happen to DITA implementations over the years, and part of his job at IXIASOFT is to investigate what works, what doesn’t, and why. Listen to his stories on the best (worst) DITA practices!
LavaCon 2017 - Developing Your Edge: Getting a Seat at the Customer’s TableJack Molisani
In many businesses, Sales account teams closely guard and regulate contact with customers. I have heard of, and have experienced situations where technical communications staff are refused access to customers unless there is a major issue. Customer engagement is the linchpin to understanding requirements and delivering value. It is the critical factor between celebrating success and wasting cycles. My session explores the idea of getting communications professionals to overcome the trust and perception deficits we often face.
A large part of the problem is the perception of how we communicate and a fear of what we’ll say. This mentality impedes and undermines our value proposition. I’ll share ideas and anecdotes about what can we do to:
LavaCon 2017 - How Modern Analytics Will Turn Your Technical Content Into a R...Jack Molisani
Understanding how product documentation is consumed can fuel your company with data that has the potential to transform operations and impact decisions. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator.
After reviewing the flaws of the “old” approaches to content analytics, we will study how to properly capture the interactions of users with content. We will also explore the different levels of value that we can derive from modern delivery, text-mining and analytics. We will see how those new technologies can multiply the value of tech content. And we will learn how tech content can be impactful for many different activities and constituencies of the company, gathering more support and becoming more strategic.
LavaCon 2017 - Agile Localization: Building Bridges Between Translation Quali...Jack Molisani
Staying in sync with the rapid cycles of Agile software development can be a challenge for any technical communicator, and even more so when localization is involved. Localization includes both the technical and linguistic aspects of translating software and documentation into other languages. You can be a hero in your organization by creating a smooth process to build a bridge between the seemingly incompatible processes of agile development and localization.
Content moves around. It passes back and forth between authoring, editing, reviewing, and publishing before ever reaching its intended audience. Each touch point creates change, but often that change is elusive or unknown. In regulated industries such as healthcare, aerospace, and pharmaceuticals, proving that you have control over content change is a vital capability. How can you gain and demonstrate that control and how do you present an audit trail of change to the relevant audiences in an appropriate format?
LavaCon 2017 - Much Ado About Templates: Reduce the Learning Curve and Increa...Jack Molisani
How did our team of five information specialists and 100 SMEs, who provide content for a worldwide audience of 3,500 service technicians in a regulated industry, move from Word to XML? We adapted – and used templates! Since we were used to Word templates, it made sense to mimic that for simplicity in training and transition. Templates provide a built-in structure and allow customization of the user experience. Please join us as we expose our experiences with templates in XML.
LavaCon 2017 - Building an Enterprisewide Content Platform—and Why DITA will ...Jack Molisani
Breaking down content silos requires an enterprise-wide strategy that serves a number of distinct departments, creators, reviewers, and consumers. However, an enterprise-wide strategy that requires an enterprise-wide deployment of DITA will very likely fail. DITA simply is not made for ALL the content types and workflows within an organization, which usually span support, marketing, product documentation, legal, and more. In this session, we’ll focus on why an enterprise-wide content strategy is important, alternatives to DITA, and how to get started.
LavaCon 2017 - Take the Risk, Embrace the Change!Jack Molisani
Hoa Aldous has made many difficult choices throughout her life. From escaping Vietnam to opting out of an arranged marriage, she’s had to risk it all on more than one occasion.
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LavaCon 2017 - Structured Content Authoring For All!Jack Molisani
Many say “Structured Content Authoring is too complex.” But organizations have no choice: to keep content consistent, findable and manageable, we simply must write and store in a structured format. Semantic tagging, re-use, targeting, conditions, references, all are essential and valuable features that form the essence of Structured Content schemas. If we simply ‘strip complexity’ –for ‘lightweight authoring’- chances are fair that we lose much of this value. The question is: how to make Structured Content Authoring a mainstream activity?
LavaCon 2017 - Building Catwalks Between Silos: Using Taxonomy to Drive Engag...Jack Molisani
While content marketing can improve brand preference, it’s hard to link it to product information directly while maintaining an authentic voice. Conversely, product documentation is perceived as authentic and trustworthy — a potentially powerful marketing asset itself — but can be hard to find and hard work to read. This live use case shows how content marketing can link customers to docs in a relevant, contextual, and scalable way by combining taxonomy and minimalist structured content.
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To meet the demand for content, do you take a “peanut butter” approach and spread your resources evenly – but thinly – across the whole product? Or do you grease the squeakiest wheel, which means you neglect a wheel that’s more vital to the business? Either way, outside forces dictate how you’ll use your resources. Soon you’ll have a lot of mediocre content that doesn’t represent your team’s value. And that makes it hard to get headcount and funding.
LavaCon 2017 - DITA: Start Small, Grow Big Using Open Source ToolsJack Molisani
You’re considering using DITA and would like to try it out without incurring significant upfront costs, but also keeping your options open longer-term. Where do you start? How will you approach the challenges of content creation, content management, and publishing your content? There are in fact plenty of options. The good news is that XML and DITA are open standards. This has led to a healthy ecosystem with quality commercial and inter-operable open source tools, that do away with vendor lock-in and keep operating costs down. We will discuss the three challenges, show an example of how end-to-end solutions can be built based upon Git and other open source tools. In fact, the result may be better than you’d expect.
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Let’s be frank: If UX designers had their way, the only words you’d ever see on the web are lorem ipsum. And yet, words — from interfaces to microcopy to long narratives — are integral to the usability and delight of any web product. Based on his years of UX experience and love of good content, Dylan will talk about ways to bring the two sides together to make better things on the web.
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Sectoral targets and attacks as well as the cost of ransom
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UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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https://arxiv.org/abs/2306.08302
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What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
81. 5.5
4.0
2.6
PERCENTAGE OF CHILDREN AGES 3–17 WITH ATTENTION DEFICIT-
HYPERACTIVITY DISORDER (ADHD), BY GENDER, 1997–2013
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
5
10
FEMALE
SOURCE: ANALYSIS BY CHILD TRENDS OF NATIONAL HEALTH INTERVIEW SURVEY DATA 1997–2013
15
82. 5.5
4.0
2.6
8.3
10.3
13.5
12.0
PERCENTAGE OF CHILDREN AGES 3–17 WITH ATTENTION DEFICIT-
HYPERACTIVITY DISORDER (ADHD), BY GENDER, 1997–2013
1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
5
10
MALE
FEMALE
SOURCE: ANALYSIS BY CHILD TRENDS OF NATIONAL HEALTH INTERVIEW SURVEY DATA 1997–2013
15
