Chad Pollitt's session discusses how content promotion has transformed digital marketing, highlighting issues of content fatigue and providing solutions within the content promotion ecosystem. The session includes success stories and budgeting strategies for effective online campaigns. Pollitt, a recognized thought leader in content marketing, leverages his extensive experience and publications to inform the audience.

1. #CONTENTPROMO
How Content Promotion
Changed Digital Marketing
Forever
Chad Pollitt, VP of Audience & Co-Founder,
Relevance
Session Type: Breakout/Lecture

2. 1 Content Failure Fatigue
2 The Problem
3 The Solution
4 The Content Promotion Ecosystem
5 Success Stories
6 How it’s Done
7 How to Budget
This session will cover:

3. @chadpollitt
CHAD
POLLITT
A decorated veteran of Operation Iraqi
Freedom and former Army Commander, Chad
is VP of Audience and Co-founder of
Relevance.com.
Chad has contributed to industry media outlets,
including The Guardian, Huffington Post, Social
Media Today, Business2Community and
LinkedIn. He is the author of “51 Things Your
Mother Taught You About Inbound Marketing”
and more recently, “The Content Promotion
Manifesto”.
Creating profitable online campaigns for over
11 years for brands large and small, Chad was
named a top five content marketing thought
leader by Onalytica and a top 20 CMO