Speaker proposal for LavaCon 2015 in New Orleans from Chad Pollitt. "How Content Promotion Changed Digital Marketing Forever" will cover the problems with content marketing today, and how to use content promotion to generate success.
2. 1 Content Failure Fatigue
2 The Problem
3 The Solution
4 The Content Promotion Ecosystem
5 Success Stories
6 How it’s Done
7 How to Budget
This session will cover:
3. @chadpollitt
CHAD
POLLITT
A decorated veteran of Operation Iraqi
Freedom and former Army Commander, Chad
is VP of Audience and Co-founder of
Relevance.com.
Chad has contributed to industry media outlets,
including The Guardian, Huffington Post, Social
Media Today, Business2Community and
LinkedIn. He is the author of “51 Things Your
Mother Taught You About Inbound Marketing”
and more recently, “The Content Promotion
Manifesto”.
Creating profitable online campaigns for over
11 years for brands large and small, Chad was
named a top five content marketing thought
leader by Onalytica and a top 20 CMO
