1. MECCA ELIZABETH HOWE
2737 E Bressingham Way ■ Bloomington, IN 47401 ■ meccahowe@gmail.com ■ 502-751-0200 (c)
EDUCATION
Indiana University Bloomington, Ind.
Bachelor of Arts in Journalism Sept. 2008- Dec. 2012
Indiana University School of Journalism
Majors: Journalism, Anthropology; Focus: Public Relations
RELEVANT COURSES
Public Relations Writing Bloomington, Ind.
Indiana University Fall, 2011
 Developed 14 deliverables ranging from press releases and fact sheets to speeches and public
service announcements
Public Relations Campaigns Bloomington, Ind.
Indiana University Spring, 2012
 Designed and initiated a lecture on investor and financial relations, and created and pitched an
individual campaign proposal
Public Relations Planning and Research Bloomington, Ind.
Indiana University Spring, 2012
 Utilized qualitative and quantitative research methodologies to establish an individual research
proposal
Principles of Public Relations Bloomington, Ind.
Indiana University Spring, 2010
 Developed press releases and a presented a group campaign proposal
EXPERIENCE
Barrett & Stokely Inc. Bloomington, Ind.
Leasing and Marketing Consultant 2013- Present
 Developed and designed effective marketing content including monthly newsletters, flyers,
social media components, event plans, monthly analytical market surveys, and email marketing
templates
 Increased our online presence through online advertising and Foursquare
 Leased apartments to future residents through sufficient sales and marketing tactics, resulting in holding
the highest closing ratio for February through April.
 Created and implemented a crisis communication plan that provided a solution for an ongoing internal
technological issue our residents were facing.
Lakeshore Marketing Inc. Bloomington, Ind.
Entry Level Marketing Associate 2012-2013
 Acknowledged the basic elements of hands-on marketing and advertising within public locations
 Successfully increased sales revenue for our various clients and gained leadership experience through
training others in the field.
Middle Way House Inc. Bloomington, Ind.
Public Relations Intern 2012
 Wrote and published a press release for the rooftop garden project and developed social media
component to increase awareness
 Created and maintained a website for the rooftop garden project
http://rooftopgarden.wix.com/middleway and photographed projects and events for reputation
management campaign.
 Assisted in planning fundraising events and designed interactive marketing materials for promotion

2. 2
Trinitas Ventures LLC Bloomington, Ind.
Leasing Consultant 2012
 Leased multiple apartments through utilizing marketing and sales techniques such as on campus
promotions, social media outreach, appointment scheduling, showing model apartments to prospects,
maintaining customer satisfaction through follow up, and email and phone marketing.
 Initiated customer service for our residents, did inspections of vacant units, screened applications for
background and credit history, and conducted additional administrative duties.
SKILLS
Microsoft Office, Word, Outlook, Excel, Adobe software, InDesign, Photoshop, Illustrator, Soundbooth,
Soundslides, Audacity, basic HTML web coding, social media: Facebook, Twitter, Pinterest, Instagram,
Foursquare, Oodle etc.