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Tina Yip's resume Oct 2011
- 1. TINA YIP Box 8135, 10 Buick Street, MA 02215 (857) 272-0058 tina@tinayip.com www.tinayip.com @tina_yip www.linkedin.com/in/tinayip EDUCATION Boston University School of Management; Boston, MA Bachelor of Science in Business Administration May 2012 Concentration in Marketing EXPERIENCE Grey Group; New York, NY June 2011 – Aug 2011 Account Management Intern • Collected and analyzed data from Google Analytics for client, Tuna Council, to to optimize their web ad delivery system • Conducted detailed competitive research and analysis on agency competitor to assist in new business pitch • Part of intern project's winning team Hill Holliday; Boston, MA Jan 2011 – May 2011 Strategy and Research Intern • Conduct secondary research for clients such as Chilli's and Bank of America using online resources based on internal departmental requests • Compile bi-daily company newsletter using Lotus Note on industry news, current events and client news • Create and edit user manuals for various online market research databases ABC Entertainment; Boston, MA May 2010 – Dec 2010 Campus Ambassador • Participated in bi-weekly conference calls with managers to brainstorm new ways to promote fall shows • Took initiative to educate interns at ABC regarding how television stations might be able to use social media to engage with audience • Liaised with administration and campus organizations to schedule events and distribute marketing materials • Organized country themed karaoke night at “BU For Show” to promote the Country Music Awards Big Fuel; New York, NY May 2010 – August 2010 Distribution and Social Media Intern • Identified and reached out to top 30 influencing “mommy bloggers” to distribute Fisher Price’s facebook application, Moments to Share • Participated in weekly brainstorming sessions to develop innovative marketing campaigns for clients • Researched costs and reached out to more than 20 possible vendors for clients’ social media campaigns • Compiled slides on social media influencers and clients’ competitors in decks for Request For Proposal • Contributed to an industry analysis for colleagues to review 20 marketing firms’ work and new industry trends The Pekoe Group; New York, NY May 2010 – July 2010 Marketing Intern • Cold called more than 80 potential target audience such as churches and Jewish community centers to offer discounted tickets for Freud’s Last Session • Handed out 150 Broadway show flyers to targeted areas to generate awareness for Freud’s Last Session • Created and managed Facebook pages for clients, Freud’s Last Session, A Night in Vegas and Error of the Moon, to cause online awareness by creating daily conversations on relevant groups and fanpages Buzz University; Boston, MA February 2010 – May 2010 Marketing Intern • Built user-friendly and extensive Facebook fanpages for clients to introduce products to target audience • Increased number of Facebook fans of a client by 5,000 in a week in order to raise company awareness nationwide amongst the Generate Y target market • Created intern FAQ booklet that includes company facts, values and potential questions asked by clients to help future interns quickly understanding company activities ACTIVITIES Boston University • BUMKC, Boston University Marketing Club (President), May 2011 – Present • In Achord, A Cappella group (President), September 2008 - Present • Alpha Kappa Psi, Nu chapter of America’s oldest co-ed business fraternity (Vice President of Public Relations), November 2009 – May 2011 LANGUAGE SKILLS Fluent in Mandarin and Cantonese COMPUTER SKILLS Proficient in Microsoft Office: Word, Excel, PowerPoint, Outlook; Photoshop CS, Dreamweaver; Mac ; Wordpress, Tumblr; All major social media platforms