1. TINA YIP
Box 8135, 10 Buick Street, MA 02215
(857) 272-0058 tina@tinayip.com
www.tinayip.com @tina_yip www.linkedin.com/in/tinayip
EDUCATION
Boston University School of Management; Boston, MA
Bachelor of Science in Business Administration May 2012
Concentration in Marketing
EXPERIENCE
Grey Group; New York, NY June 2011 – Aug 2011
Account Management Intern
• Collected and analyzed data from Google Analytics for client, Tuna Council, to to optimize their web ad
delivery system
• Conducted detailed competitive research and analysis on agency competitor to assist in new business pitch
• Part of intern project's winning team
Hill Holliday; Boston, MA Jan 2011 – May 2011
Strategy and Research Intern
• Conduct secondary research for clients such as Chilli's and Bank of America using online resources based on
internal departmental requests
• Compile bi-daily company newsletter using Lotus Note on industry news, current events and client news
• Create and edit user manuals for various online market research databases
ABC Entertainment; Boston, MA May 2010 – Dec 2010
Campus Ambassador
• Participated in bi-weekly conference calls with managers to brainstorm new ways to promote fall shows
• Took initiative to educate interns at ABC regarding how television stations might be able to use social media
to engage with audience
• Liaised with administration and campus organizations to schedule events and distribute marketing materials
• Organized country themed karaoke night at “BU For Show” to promote the Country Music Awards
Big Fuel; New York, NY May 2010 – August 2010
Distribution and Social Media Intern
• Identified and reached out to top 30 influencing “mommy bloggers” to distribute Fisher Price’s facebook
application, Moments to Share
• Participated in weekly brainstorming sessions to develop innovative marketing campaigns for clients
• Researched costs and reached out to more than 20 possible vendors for clients’ social media campaigns
• Compiled slides on social media influencers and clients’ competitors in decks for Request For Proposal
• Contributed to an industry analysis for colleagues to review 20 marketing firms’ work and new industry
trends
The Pekoe Group; New York, NY May 2010 – July 2010
Marketing Intern
• Cold called more than 80 potential target audience such as churches and Jewish community centers to offer
discounted tickets for Freud’s Last Session
• Handed out 150 Broadway show flyers to targeted areas to generate awareness for Freud’s Last Session
• Created and managed Facebook pages for clients, Freud’s Last Session, A Night in Vegas and Error of the
Moon, to cause online awareness by creating daily conversations on relevant groups and fanpages
Buzz University; Boston, MA February 2010 – May 2010
Marketing Intern
• Built user-friendly and extensive Facebook fanpages for clients to introduce products to target audience
• Increased number of Facebook fans of a client by 5,000 in a week in order to raise company awareness
nationwide amongst the Generate Y target market
• Created intern FAQ booklet that includes company facts, values and potential questions asked by clients to
help future interns quickly understanding company activities
ACTIVITIES
Boston University
• BUMKC, Boston University Marketing Club (President), May 2011 – Present
• In Achord, A Cappella group (President), September 2008 - Present
• Alpha Kappa Psi, Nu chapter of America’s oldest co-ed business fraternity (Vice President of Public Relations),
November 2009 – May 2011
LANGUAGE SKILLS
Fluent in Mandarin and Cantonese
COMPUTER SKILLS
Proficient in Microsoft Office: Word, Excel, PowerPoint, Outlook; Photoshop CS, Dreamweaver; Mac ;
Wordpress, Tumblr; All major social media platforms