The document outlines Vodafone's mobile agriculture initiative aimed at enhancing conditions for smallholder farmers in Kenya, Tanzania, and Mozambique through mobile technology, focusing on access to credit and reducing operational costs. Key impacts included a 40% reduction in operational costs and improved transparency in dairy operations, benefiting over 1,500 registered farmers. Collaborations with organizations like USAID and Technoserve aimed for sustainable, scalable solutions to increase farmers' revenue and resilience by 2015.

1. 21 May 2014 Confidentiality level 2
Mobile and
Agriculture
Laura Crow

2. Opportunity
2
400m
Vodafone customers
290m
“Emerging Markets” customers
<70%
employment in agriculture in some markets
>80m
Farmers in our customer base
16.8m
M-Pesa customers
185k
M-Pesa distribution outlets
$1.35bn
Monthly P2P values

3. 3
Mobile Penetration versus Access to Financial Services
Source: GSMA 2012

4. 4
Services across value chain
Key Concerns Vodafone Approach
- Disperse Enterprise Loans via M-Pesa
- mShwari/ mPawa
- Insurance partnership with Kilimo Salama
- Notifications/ survey
- Trackand trace
- Farmers Club bundle
- Receipts
- Event based payment
Risk protection
Information
Procurement
Access to credit

5. Partnership: Connected Farmer Alliance (CFA)
• USAID, Vodafone, Safaricom, Vodacom Tanzania, Vodacom Mozambique, and
TechnoServePartners
Geography
Product
Goal
• Kenya, Tanzania, and Mozambique
• Commercially sustainable and scalable mobile agriculture solutions
• Increased revenue & resilience for 500,000 smallholder farmers
• Increased revenue for Agribusinesses
Timing • Three years: Sept 2012 - Sept 2015
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6. Supply Chain Solution: Three key functionalities
FARMER DATA MGMT
• Collection
• Maintenance
Farmer
SMS /
USSD
Agribusiness HQ / Field Officers
ANDROID/ WEB-PORTAL
COMMUNICATIONS
• SMS Notifications
• Queries from Farmers
• Data Collection
• Logistics
TRANSACTIONS
• Loan Disbursements
• Receipts on Delivery
• Payments via m-
Pesa
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7. Summary of early impact
• Curbing loss of milk. Prior to the intervention, farmers reported a loss of an estimated 20% of the
quantities between farm gate and the collection centers (i.e. 2 kgs out of 10 kgs).
• Reduction in operation costs: SMS notification module has contributed to an estimated 40%
reduction in operations cost (e.g. cost of communication, man-hours and time spent in passing
information to farmers, etc.).
• Better visibility and transparency for the head office on dairy operations. The system had enabled
the Board to identify two staff members engaging in corrupt practices of falsifying former milk
data, resulting in their termination
• Efficient creation and management of farmer data. From a registering 810 farmers at the
beginning to ~1,562 farmers by the end of December 2013.
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8. Importance of distribution

9. Factors for success
Distribution
Trusted Brand
Service over technology
Commercial model

10. Thank you
laura.crow@vodafone.com