To keep a record of our progress, we will use a master rebrand checklist. Our master rebrand checklist will help us organize the process more efficiently and make sure we don’t forget anything important. It will also serve as a log of what we've accomplished throughout the process so we can track our progress and avoid replicating any work.
There’s still much to do, from announcing our name internally and externally to handling legal and administrative details. The master rebrand checklist along with this document and other visual elements, will help guide us through key elements of the process.
Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
Companies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention. This paper sets out to understand the
drivers of the corporate rebranding phenomenon and to analyse the impact of such strategies on
corporate brand equity.
A decision to rebrand is most often provoked by structural changes,
particularly mergers and acquisitions, which have a fundamental effect on the corporation’s identity
and core strategy. A change in marketing aesthetics affects brand equity less
than other factors such as employees’ behaviour.
This paper is of value to anybody seeking to understand the rebranding
phenomenon, including academics and business managers.
Investing 101: How to Prepare for RetirementExperian_US
Join our weekly #CreditChat on Twitter & Blab every Wednesday at 3 p.m. ET. The panel included: Walter Updegrave: Former CNNMoney Ask the Expert columnist and Founder of RealDealRetirement.com, Kiplinger Retirement Report, Rod Griffin- Director of Public Education at Experian and Mike Delgado- Social Media Community Manager at Experian.
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Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
Companies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention. This paper sets out to understand the
drivers of the corporate rebranding phenomenon and to analyse the impact of such strategies on
corporate brand equity.
A decision to rebrand is most often provoked by structural changes,
particularly mergers and acquisitions, which have a fundamental effect on the corporation’s identity
and core strategy. A change in marketing aesthetics affects brand equity less
than other factors such as employees’ behaviour.
This paper is of value to anybody seeking to understand the rebranding
phenomenon, including academics and business managers.
Investing 101: How to Prepare for RetirementExperian_US
Join our weekly #CreditChat on Twitter & Blab every Wednesday at 3 p.m. ET. The panel included: Walter Updegrave: Former CNNMoney Ask the Expert columnist and Founder of RealDealRetirement.com, Kiplinger Retirement Report, Rod Griffin- Director of Public Education at Experian and Mike Delgado- Social Media Community Manager at Experian.
This deck features tips from: @taynelawgroup, @KOFETIME, @kevincswanson, @JustOnePay, @SFCUNews, @FedChoiceFCU, @LeslieHTayneEsq, @AirForceFCU, @care4yourfuture, @StopFraudCo, @KiplingerRetire, and @FrogskinU.
Are you looking to bring your vertical expertise to the cloud? From Financial Services, to Healthcare, and the Public Sector, the salesforce.com partner team is committed to help our partners succeed. Join us to learn how you can build a successful commercial app and go-to-market strategy for your vertical. Hear from existing vertical partners who are already succeeding on the Salesforce Platform
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esclarece sobre a exigência da declaração de cumprimento
do estágio curricular, apontando as situações excepcionais em que o próprio CRESS
deve suscitar sua própria assessoria jurídica para orientar em casos de dúvidas em
relação a (in) deferimento do registro.
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The 1 SEO ADELAIDE Specialists Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
The 1 SEO HOBART Company Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
The 1 SEO ADELAIDE Specialists Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
Do not want to miss the single opportunity to grab the consumers attention towards your business? Hold the top position on Google and you will be seen by all. Get Adelaide SEO service from Marketing Sweet and boost business sales and branding. Visit now!
We are a content writing firm, offering content writing services for our clients across the globe. We are the leading content writing agency in India with 14+ years of experience!
Jacob Lial from Greenlane Search Marketing presents on AMP (Accelerated Mobile Pages) - December 2015. Learn about what AMP means to SEO, Google, and mobile site improvements to benefit your users. Visit ampproject.org to learn more about Google's big 2016 focus.
esclarece sobre a exigência da declaração de cumprimento
do estágio curricular, apontando as situações excepcionais em que o próprio CRESS
deve suscitar sua própria assessoria jurídica para orientar em casos de dúvidas em
relação a (in) deferimento do registro.
This slide is about the new initiative of tata group. This initiative is called SCIP(Second career internship program for women). This is a successful project of tata group for branding the employees,mainly the women employees. This slide includes the genesis of scip, working of scip, scip stories etc...
Event Report - Salesforce Dreamforce 2016 - Einstein is show, platform progre...Holger Mueller
Holger Mueller of Constellation Research shares his key takeaways from Salesforce's Dreamforce conference, held in San Francisco from October 4th till 7th 2016
The #1 SEO BRISBANE Specialists Driven by Extensive Research & ROI. We Can Rank You Too. Related: SEO Company Brisbane, SEO Agency, SEO Expert, SEO Specialist.
The #1 SEO BRISBANE Specialists Driven by Extensive Research & ROI. We Can Rank You Too. Related: SEO Company Brisbane, SEO Agency, SEO Expert, SEO Specialist.
The 1 SEO HOBART Company Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
The 1 SEO HOBART Company Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
The 1 SEO HOBART Company Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
The #1 SEO ADELAIDE Specialists Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
Ranking higher on the search engine is a holistic approach that can only be achieved by the Best SEO company in Melbourne. If you reside in Melbourne we can positively do it for you. Just contact us for the best professional service in SEO. Contact now!
The 1 SEO ADELAIDE Specialists Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
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The 1 SEO ADELAIDE Specialists Driven by Extensive Research & ROI. We Rank Ourselves on Page 1, We Can Rank You Too. Call Us Now for a Free Consultation.
Do not want to miss the single opportunity to grab the consumers attention towards your business? Hold the top position on Google and you will be seen by all. Get Adelaide SEO service from Marketing Sweet and boost business sales and branding. Visit now!
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4. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
NEW NAME
Reasons
why it’s
necessary
5. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
#1
6. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
#1
#2 Simplify name
7. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
Include
OK, KS, and TX
representation
in name
#1
#2
#3
Simplify name
8. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
Include
OK, KS, and TX
representation
in name
#1
#2
#3
#4
Simplify name
Update logo design
9. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Establish online
credibility
Include
OK, KS, and TX
representation
in name
#1
#2
#3
#4Change tagline
Simplify name
Update logo design
10. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
SOUTHERN PLAINS
TRIBAL HEALTH BOARD
OUR
WINNER
13. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
S P T H B
SOUTHERN
P
L
A
I N S T R I B A L
H
E
A
LTHBOARD
KA
N
S
A
S
T
E
X
AS
O K L A H O M A
#2
16. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
MISSION
VISION
Statements
17. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
The Southern Plains Tribal Health Board
is dedicated to serving the tribal nations
of the Southern Plains by improving health
outcomes for American Indians through
advocacy, education, and training.
NEW MISSION STATEMENT
18. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Promoting healthy communities,
serving & strengthening all Tribal Nations.
NEW VISION STATEMENT
19. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??
20. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??
21. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??
22. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
------------------??
23. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
So we love our
new branding elements,
what’s next?
24. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Decide on a new brand name
Develop a new logo and tagline
Develop a new mission
and vision statement
Map out a rebrand plan and
put a timeline into place
27. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#1
#2
In-house rebranding roadmap
In-house timeline
to follow and guide us through the rebrand
process and help streamline each task.
29. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#1
#2
Master Rebrand Checklist
Master Rebrand Calendar
to follow and guide us through the rebrand
process and help streamline each task.
30. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
#1 Master Rebrand Checklist
TASK ASSIGNED TO START DATE COMPLETION DATE
NOTES
STATUS
USPS change of address
RD Dickens 1/13/16 2/16/16
Filed online; waiting for confirmation WAITING
Mailbox
RD Dickens 1/13/16 2/16/16
Gave property manager new info WAITING
Shipping accounts
RD Dickens 1/13/16 2/16/16
Updated Fedex, UPS and DHL COMPLETE
Email accounts Loren Tonemah/David Thompson 1/13/16 2/16/16
IT notified; ready COMPLETE
Signatures
Alex Smith 1/13/16 2/16/16 Create using WiseStamp; logo with staff info WAITING
Autoresponder emails Loren Tonemah/David Thompson 1/13/16 2/16/16
Created; will update on email swap COMPLETE
Chamber of commerce
Tracy Sexton 1/13/16 2/16/16
NIHB
Tracy Sexton 1/13/16 2/16/16
I-T-U
Tracy Sexton 1/13/16 2/16/16
Blue Cross Blue Shield Tracy Sexton 1/13/16 2/16/16
CDC
Tracy Sexton 1/13/16 2/16/16
TEC
Tracy Sexton 1/13/16 2/16/16
SPF-TIG
Tracy Sexton 1/13/16 2/16/16
OSCTR
Tracy Sexton 1/13/16 2/16/16
Men's Health
Tracy Sexton 1/13/16 2/16/16
Health Disparities
Tracy Sexton 1/13/16 2/16/16
Dental Support
Tracy Sexton 1/13/16 2/16/16
Emergency Preparedness
Tracy Sexton 1/13/16 2/16/16
Caring Foundation
Tracy Sexton 1/13/16 2/16/16
OIDC-NYPD
Tracy Sexton 1/13/16 2/16/16
American Heart Association Tracy Sexton 1/13/16 2/16/16
OHIP
Tracy Sexton 1/13/16 2/16/16
AARP
Tracy Sexton 1/13/16 2/16/16
Oklahoma Dept. of Health Tracy Sexton 1/13/16 2/16/16
Oklahoma Health Care Authority Tracy Sexton 1/13/16 2/16/16
43 Tribes
Tracy Sexton 1/13/16 2/16/16
State Dept. of Mental Health Tracy Sexton 1/13/16 2/16/16
Intertribal Council of Miami Tracy Sexton 1/13/16 2/16/16
Intertribal Council of the 5 Tracy Sexton 1/13/16 2/16/16
Area Health Boards and TEC's Tracy Sexton 1/13/16 2/16/16
OU Public Health
Tracy Sexton 1/13/16 2/16/16
Individual Contractors
Tracy Sexton 1/13/16 2/16/16
ADMINISTRATIVE | Rebrand Managers - Tracy Sexton and Loren Tonemah
Address
Email
Groups and associations
Brought to you by the Creative Design Department for Southern Plains Tribal Health Board.
Questions? Email asmith@ocaithb.org or creed@ocaithb.org
MASTER REBRAND CHECKLIST
31. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
We’ve divided our master
rebrand checklist into
five categories
32. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Administrative
Legal & Financial
HR & Benefits
Online & Website
Marketing
01
02
03
04
05
33. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
To allow our staff to quickly
identify which tasks are coming
up and know exactly what
catagory it's under...
34. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Administrative
Legal & Financial
HR & Benefits
Online & Website
Marketing
01
02
03
04
05
...we will use color coding
35. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
To integrate rebranding
responsibilities and help
internalize the changes...
36. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
...we have designated two
rebrand managers for each
catagory.
37. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
Points of contact for each category/
business function. They will delegate and
assign task, add/subtract necessary task,
track assigned tasks, and update status on
each rebrand task.
Rebrand Manager's role
38. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
IN-HOUSE
REBRAND GUIDES
CENTRAL LOCATION WHO UPDATES?
Master Rebrand Checklist
(online Excel file)
O:drive
(Creative Design
Department/Rebrand)
Rebrand managers
(or staff appointed by
rebrand managers)
Master Rebrand Checklist
(printed posters)
Wall outside of the
Creative Department office
Creative Design
Department will create and
Rebrand Managers (or
appointed staff member)
will update
Microsoft Outlook
Calendar
(online)
Outlook Email
Rebrand managers
(or staff appointed by
rebrand managers)
3ft x 6ft Calendar
(dry-erase)
Wall outside of the
Creative Department office
Rebrand managers
(or staff appointed by
rebrand managers)
In-house Rebrand Posting
39. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
A rebrand is a serious
undertaking. For our staff
though, the work will be
worth it in the end...
40. LAUNCHING OUR COMPANY NAME: OUR GUIDE TO A SUCCESSFUL REBRAND
...We will finally feel we have a
brand that truly represents our
Health Board and the people that
are connected to our brand.