The Tata Second Career Internship Programme (SCIP) was launched in 2008 to provide career opportunities for women returning to the workforce after a career break. SCIP offers attractive internship projects between 3-6 months with potential for full-time roles. It aims to increase employee retention and productivity while benefiting from experienced talent. The programme helped women like Priyamvada Merchant and Anu Unnikrishnan regain their confidence and professional skills after long breaks to care for families. Similar returnship programmes have also been adopted by other large companies to bring back skilled women.

1. EMPLOYEE BRANDING THROUGH TATA SCIP

2.  Launched - March 2008 -International Women’s Day
 Opportunity- career break- return to corporate
sector.
 Simple and powerful package
 Provide attractive internship
INTRODUCTION

3. EMPLOYER BRANDING AND SCIP
(Tata’s initiative)

4. Employer Branding?
 Coined by Simon Barrow & Tim Ambler
 Sum total of what employees think of an organization as an employer
 Known as Internal Brand of the Company
 Explicit or Implicit

6. BENEFITS
 Increase in productivity & profitability
 Shorter recruitment time
 Lower recruitment cost
 Employee retention
 Minimise the loss of talented employees
 Decreased time from hire to productivity

8. Key factors influencing on Employer Branding :
 Salary of the employee paid by the employer.
 Employee benefits given by employer.
 Job security.
 Pleasant working atmosphere.
 Work-life balance.
 Career progression opportunities.

9. GENESIS OF SCIP

11. R. GOPALAKRISHNAN (DIRECTOR - TATA SONS Ltd.)

12. SECOND CAREER INTERNSHIP PROGRAMME - SCIP
-: A Good Brand Name

13. LAUNCH OF SCIP
 SCIP WAS launched on 8 march,international women's day.
 Invited applications from women who took break from work.
 Within one week thousands of applications came up.
 Candidates were shortlisted by HR executives of TATA.
 Finally 34 candidates were selected as interns.

14. Who can apply?

15. CRITERIA
 Criteria 1 – Qualification
 Criteria 2 – Work experience
 Criteria 3 - Career Break

16. SCIP Terms & Conditions
•Project duration
•Type of Projects
•Mentor-Project guide
•Project stipend
•Ownership of Project IP
•Project location
•Work/Project certificate

18. SCIP STORIES

20. Priyamvada Merchant
Electronics and communication engineer
Worked in Bluestar’s medical equipment division
Quit job post childbirth
Dyslexic child

21. “When your child looks you in the eye and silently seeks
help, that is all that matters in life.”

22. SCIP helped her to:
 Gain back her confidence
 Maximise her potential
 Maintain good work-life balance
 She is the current manager of System Rex, Mumbai

23. Anu Unnikrishnan
 Professional qualification in English literature
 Worked with Times of India
 Had to leave job and move abroad with family
 Rejected by many companies
 Questioned her long sabbaticals

24. “Being a mother was such a happy moment, but that was also
such a chaotic period”

25. SCIP helped her to:
 Rejuvenate her professional spirit
 Join the “Jaago Re” campaign
 Help people to reawaken their civic sensibilities

26. SECOND CAREER PROGRAMMES OUTSIDE TATA
 Intel- Home to Office
 IBM - Bring Her Back Program
 Philips- Back in the Game (B.I.G.)
 GE-RESTART
 Hindustan Lever Limited (HLL) - Career by Choice

27. CONCLUSION

28. REFERENCES
Tatalog - Harish Bhat
www.tatasecondcareer.com
www.youtube.com
www.sheroes.in