The Runaway Alarm Clock Case Analysis. New Breakthrough in the Alarm Clocks with new Technology. The Runaway clock alarm in the need segment, have the ability to achieve a new market targets.
Comprehensive Learning Note comprising of:
Performance Analysis
Past Decisions and Implications
Comparison of Key Metrics
Trends and Scenarios
Indicators (Lead and Lag)
Learning Experience
Crafting winning strategies in a mature market - US wine marketSaurabh Arora
The Industry Landscape in 2001
US: 4th largest wine producer in the world
US: 34th in world per capita wine consumption
Top 8 firms produce more than 75% of all the wine volume
Estimated 2500 firms produce the remaining 25%
Dominance of few large players in the low price market
Greater shelf space & high marketing budget
1990s: Consolidation of retailers and distributors across US
No of distributors fell from 5000 to 250 by 2000
Only 50 to 100 left with access to widespread national distribution
Large retail consolidation in US
Top 10 supermarkets control 55% of the US market in 2000
Majority of producers are focused on low volume/high price to gain maximum return/margin
Distributors are focused on high volume/low price to maximize economies of scale
Near impossible for a new company to establish itself
Low barriers invite more players to wine market
Porter’s five forces analysis
Threat of new entrants – HIGH
Low barriers to entry for new players in wine industry
Firms spent 40% of their expenditures on marketing and distribution
Existing rivalries in industry – HIGH
Total no of wineries in US increased by more than 400%
Glut of grape supply due to low growth in demand
This put downward pressure on price and margins
Bargaining power of Buyers – HIGH
More players are entering the market
Production outstripped demand by 20%
Consolidation of retailer and distributor
Bargaining power of Suppliers – LOW
Wine producers with their own vineyards attempts to control the operations starting from production to distribution
Threat of Substitutes – LOW for Budget
Only 10% people drank wine regularly
Of the remaining 90%, 46% preferred beer or spirits
35% drank alcoholic beverages other than wine
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
Comprehensive Learning Note comprising of:
Performance Analysis
Past Decisions and Implications
Comparison of Key Metrics
Trends and Scenarios
Indicators (Lead and Lag)
Learning Experience
Crafting winning strategies in a mature market - US wine marketSaurabh Arora
The Industry Landscape in 2001
US: 4th largest wine producer in the world
US: 34th in world per capita wine consumption
Top 8 firms produce more than 75% of all the wine volume
Estimated 2500 firms produce the remaining 25%
Dominance of few large players in the low price market
Greater shelf space & high marketing budget
1990s: Consolidation of retailers and distributors across US
No of distributors fell from 5000 to 250 by 2000
Only 50 to 100 left with access to widespread national distribution
Large retail consolidation in US
Top 10 supermarkets control 55% of the US market in 2000
Majority of producers are focused on low volume/high price to gain maximum return/margin
Distributors are focused on high volume/low price to maximize economies of scale
Near impossible for a new company to establish itself
Low barriers invite more players to wine market
Porter’s five forces analysis
Threat of new entrants – HIGH
Low barriers to entry for new players in wine industry
Firms spent 40% of their expenditures on marketing and distribution
Existing rivalries in industry – HIGH
Total no of wineries in US increased by more than 400%
Glut of grape supply due to low growth in demand
This put downward pressure on price and margins
Bargaining power of Buyers – HIGH
More players are entering the market
Production outstripped demand by 20%
Consolidation of retailer and distributor
Bargaining power of Suppliers – LOW
Wine producers with their own vineyards attempts to control the operations starting from production to distribution
Threat of Substitutes – LOW for Budget
Only 10% people drank wine regularly
Of the remaining 90%, 46% preferred beer or spirits
35% drank alcoholic beverages other than wine
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
This presentation involves a detailed analysis of "The Springfield nor'easters:maximing revenues in minor leagues" and an appropriate pricing strategy for a breakeven in the first season.
Mark strat simulation( firm presentation)Evelyne Otto
Final presentation of the marketing simulation outcomes. It explains the marketing mix strategies, evaluations, results, situation analysis.Why some decisions were made and their outcomes. Its the whole marketing project journey from the beginning to the end
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Ducati has built its brand image as the sports bike manufacturer. Ducati has captured a huge portion of the market in all four categories of the sports bike. They concentrate on dominating a niche Performance-driven motorcycles, lighter frame, forward-leaning eat position, significant handling capabilities, on the other hand, luxury of comfort is sacrificed. However, in the current business situation, Ducati is facing a high competition from its rival bike manufacturers in heavy and cursing bike categories. Customer’s perception regarding repeat acquiring a bike from the same manufacturer has changed since 2000. “Exhibit 16” shows that customers of Harley-Davidson and BMW are more interested in buying bikes from them repeatedly, which is increasing the competition for Ducati to retain its current customers. Ducati is showing a steady growth and profits in its relevant market, but it is not enough to sustain in the industry for a longer period. Hence, the main issues are potential stagnant growth for the company. Should Ducati enter the cruiser market? Will entering the cruiser segment, and broadening Ducati's traditional niche, help them sustain the profitable growth of the organization?
Howard schultz : building starbucks communitySaurabh Arora
Reason for success
Having well developed values, culture and charter
Willingness to move out of comfort zone – Introduces flavours of milk
Ensuring that the organisational culture is adhered to globally
Making changes and customising according to local culture
Providing employee benefits and making them feel a part of the family – ESOPs, Training
Conclusion
Howard Schultz’s vision has ensured that Starbucks has been a market leader
He revolutionized the coffee experience – From a regular to commodity to a third place experience
Having their own culture and innovative spirit has kept them ahead of their competitors
Recommendations
Starbucks must maintain the competitive advantage by keeping to its own distinctive culture
Listening and adapting to its customers and their needs
Adapting to localised cultures and developing a culture in each location that is apt
New products should be developed – Look beyond coffee to attract the Asian market
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
The New York Times Paywall is a case study based on the business transition from the traditional to digital shift of e-newspapers. The launch of digital devices favoured the growth of The Times as well as the advantages of accessibility had escalated its demands and the viewership. They adopted the Paywall strategy for additional revenue generation through subscription plans. However, the dilemma was for the long term sustenance of the latest The New York Times business model.
This presentation involves a detailed analysis of "The Springfield nor'easters:maximing revenues in minor leagues" and an appropriate pricing strategy for a breakeven in the first season.
Mark strat simulation( firm presentation)Evelyne Otto
Final presentation of the marketing simulation outcomes. It explains the marketing mix strategies, evaluations, results, situation analysis.Why some decisions were made and their outcomes. Its the whole marketing project journey from the beginning to the end
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Ducati has built its brand image as the sports bike manufacturer. Ducati has captured a huge portion of the market in all four categories of the sports bike. They concentrate on dominating a niche Performance-driven motorcycles, lighter frame, forward-leaning eat position, significant handling capabilities, on the other hand, luxury of comfort is sacrificed. However, in the current business situation, Ducati is facing a high competition from its rival bike manufacturers in heavy and cursing bike categories. Customer’s perception regarding repeat acquiring a bike from the same manufacturer has changed since 2000. “Exhibit 16” shows that customers of Harley-Davidson and BMW are more interested in buying bikes from them repeatedly, which is increasing the competition for Ducati to retain its current customers. Ducati is showing a steady growth and profits in its relevant market, but it is not enough to sustain in the industry for a longer period. Hence, the main issues are potential stagnant growth for the company. Should Ducati enter the cruiser market? Will entering the cruiser segment, and broadening Ducati's traditional niche, help them sustain the profitable growth of the organization?
Howard schultz : building starbucks communitySaurabh Arora
Reason for success
Having well developed values, culture and charter
Willingness to move out of comfort zone – Introduces flavours of milk
Ensuring that the organisational culture is adhered to globally
Making changes and customising according to local culture
Providing employee benefits and making them feel a part of the family – ESOPs, Training
Conclusion
Howard Schultz’s vision has ensured that Starbucks has been a market leader
He revolutionized the coffee experience – From a regular to commodity to a third place experience
Having their own culture and innovative spirit has kept them ahead of their competitors
Recommendations
Starbucks must maintain the competitive advantage by keeping to its own distinctive culture
Listening and adapting to its customers and their needs
Adapting to localised cultures and developing a culture in each location that is apt
New products should be developed – Look beyond coffee to attract the Asian market
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Communication strategy for entrepreneurs - IE BusinessCathy Hackl, APR
In today's world many communications professionals find themselves working for small to medium enterprises or even new ventures & startups. The communications needs and priorities that these organizations have are unique. Through this workshop participants will learn how to create effective communication strategies in situations where resources are limited and in which it is vital to build corporate communications from the ground up.
RV 2014: Space Exploration: Innovative Tools + Strategies by Mark GanderRail~Volution
Space Exploration: Innovative Parking Tools + Strategies AICP CM 1.5
Explore the latest parking tools, policies and implementation steps for public and private sector parking applications. Discover online tools and right-size parking principles to turn around the parking situation in your community. Discuss ways to help your community adjust to the changing nature of parking and mobility. Learn from national organizations and agencies that are paving the way for a future of parking in support of TOD and sustainable development.
Moderator: Lucy F. Galbraith, AICP, Director, Transit Oriented Development, Metro Transit, Minneapolis, Minnesota
Jennifer West, GreenTRIP Policy Analyst, TransForm, Oakland, California
Dan Bertolet, Urban Planner, VIA Architecture, Seattle, Washington
Mark Gander, AICP, Director of Urban Mobility and Development, AECOM, New York, New York
System Development Life Cycle (SDLC) is a systematic frameworks that helps to deliver products on time with high quality. This presentation gives some real time case studies and establishes case for having a standard framework. It also covers major phases involved in product development.
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator's Method, a framework for starting a business in a lean way.
Sustainable Competitive AdvantageSCA – What is i.docxssuserf9c51d
Sustainable Competitive Advantage
SCA – What is it?
Not always easy to identify – e.g.
Minnetonka – liquid hand soap – an advantage easily copied
Texas Instruments leveraged its ability to drive down costs to the wristwatch market - consumers wanted style more than cheap
RCA built barriers to entry in the vacuum tube market in the 1950’s – transistors made that irrelevant
CB radio makers built great capacity that was wasted when the CB craze died.
Conditions for SCA? - 3
Customers perceive a consistent difference in important attributes between the producer’s products and competitor’s.
That difference results from a capability gap between the producer and competitors.
Both the difference in important attributes and the capability gap are expected to persist over time.
Differentiation in Important Attributes
Not just any differentiation:
Must be reflected in some product/delivery attribute that is a key buying criterion for the market
The product must be differentiated enough to win a significant set of buyers - must have a footprint in the market
Amazon – fast delivery
PayPal – fast and secure payment
Amazon – convenience and ability to return for refund
The airlines? Southwest - cancel and keep the funds….. United…$100 to change…
5
Differentiation in Important Attributes
MUST BE FELT IN THE MARKETPLACE
Differentiation in Important Attributes
For a luxury automobile ______?
For a family automobile ______?
For a commercial vehicle ______?
For an airline _____?
For an MBA degree ______?
Differentiation in Important Attributes
Mercedes versus Lexus………
Nordstrom’s versus Marshall’s _________
Gillette razorblades versus Dollar razorblades__?
Suburban living versus Fells Point_____
Business versus competitive advantage
What is the significance of lower cost of production than competitors?
…if the parent syphons the profits to fund another unit it is NOT a competitive advantage
The $ goes away from the company’s market….
To be a competitive advantage, it must help compete in the market – be applied to the market
Key Buying Criteria
Every product has attributes
Only some of them matter to the market
TI created an attribute (low cost wristwatches) that the market did NOT care about…not a buying criterion
Key Buying Criteria
Hasselblad professional camera
Amazing features
Cost ½ the price of a VW
There are two on the moon
The mass market could not care less about the myriad features
Not relevant buying criteria
Key Buying Criteria – benefits
Third party testing reject rate ( a quality metric)
Availability on the DAY you need it.
Key buying criteria vary by segment
In any industry only a few attributes are relevant
In tubular steel there are only two======
Footprint in the Market – breadth and depth
Breadth – a volume metric
How many customers are attracted to the product above all others by the difference in product attributes?
What volume do these customers buy?
Footprint in the Market – breadth and depth ...
Ever heard the phrase "Your success works against you."?
Successful #executives need to be ready not for stability, but for #disruption because, over time, every business model fails eventually, due to the change of conditions, evolution, progress according to Greg Satell (Bestselling Author of Cascades and Mapping Innovation). Here's how you can help your executives move from exploitation to exploration, through Problem Framing.
MAJOR PROJECT REPORT ON CONSUMER OUTLOOK TOWARDS GODREJ (SECURITY SOLUTIONS)Mayanksng07
This report is focussing on the analysis of the questionnaire of Godrej (Security Solutions), an Indian conglomerate. It offers its customer a pallet of products. The company manufactures heavy safety products including goldilocks, home safes, video door phones, home CCTV Cameras and home alarm systems. Godrej exports its products to more than 80 countries worldwide and is the top leading Indian security solutions company.
Project management in innovation can only be successful if it’s driven by a robust methodology integrating a clear quality assurance concept. What can trendy methodologies learn from the house of quality?
In today’s business environment, there is constant need to look for new opportunities. The risk of doing business as usual means failure. How can we take advantage of new emerging technologies? We get overload of new products and services, but it is not easy to see the real trends.
In this lecture we look at how to spot trends and how to recognize shift in people’s behaviour. We also explore some tactics we can apply to find new business models and introduce the Innovator´s Method, a framework for starting a business in a lean way.
We were asked to give a lecture to an international group of 60 industrial design students at Howest, Kortrijk.
This is how our lead designer Thomas inspired them in only ten slides.
Reliance JIO, Presentation on market analysis and how Reliance JIO is aiming to digitalise India. Aiming to provide opportunities to develop skills and get knowledge.
DROP BOX: “ IT JUST WORKS ” Case Analysis
Dropbox is a venture-backed Silicon Valley startup, founded in April 2007 by Drew Houston and Arash Ferdowsi, officially launched in September 2008. Should it change its strategy or not ?
Nevia case study analysis by Dinker VaidDinker Vaid
Nivea for Men Case Study.
Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience.
Background
Award-winning skincare brand Nivea launched a campaign in 2011 to encourage women to buy Nivea For Men products as Christmas gifts for males through their Facebook store.
EPRG Characteristics -international-businessDinker Vaid
Ethocentric, Geocentric, Polycentric, regiocentric Approach.
(EPRG)
International Business. How to see these parameters to diversify the companies and products and policies.
The Characteristics, HRM practices, culture, Policies etc.
How to do International Business In DUBAI. Mac Donalds there.
History of Dubai, Legal Aspects, Trade and GDP information.
Trade and Business Set up information. About the Dubai Geography, culture, current trends and Tremendous Growth.
Marketing presentation on FIAMA Di Wills Gel Bar By ITCDinker Vaid
The Case study of this Soap Gel Bar explains how ITC deeper Penetration of Distribution Channel helped this FMCG product grow and reach in market so easily.
Dinker Presentation on elasticity of demandDinker Vaid
Elasticity Of Demand, Types of Elasticity of Demand, Price Elasticity of Demand, Income Elasticity of Demand, Cross Elasticity of Demand, Zero Income Elasticity of Demand.
Definition of Economics, Scope of Economics, Microeconomics & Macroeconomics, Opportunity Cost, marginalise, Market Coordination, Goods and Service Protocol.
Among Segmenting, Positioning and Targeting, Its Positioning Graph of Bicycles Industry. Positioning of Major Brands like Hero Cycles, Firefox, BSA etc.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. 1. Case synopsis 2 3 4 5 6
Gauri Nanda is the creator of a new innovative
product: a named Clocky Alarm Clock that besides
the ring, wheel around the room to force its
owner to get out of bed.
Assaulted by the media attention and the interest
of consumers,.
But the debut capacity Clocky at least one year
must navigate a series of challenges and difficult
decisions in order to effectively bring your
product to market.
SYNOPSIS:
3. 1 2. Case problem 3 4 5 6
PROBLEMS:
Price of clocky is very high as compared to other
clocks. Nobody would waste $50 for a clock which
they can get at just $10.
Quality of clocky was a big concern for both Gauri
Nanda & consumers. Clocky was made of plastic
or chrome body which can be easily broken
Gauri Nanda was stuck with small shops and
speciality boutiques to sell clocky. Not much
of publicity.
4. 1 2. 3. Situational analysis 4 5 6
The last innovation that changed the clock business was
made by General Electric – Telechron in 1950’s.
October 2005 - The runaway clock, made by Gauri
Nanda. One of the best technological breakthrough
in clock business which revolutionized the market.
Clocky spread like a virus in the United States market.
Clocky created a benchmark in the market
because of its features and design.
5. 1 2. 3 4. EXHIBITS 5 6
LIVING QULAITY THAN THE PUZZLE EXAM AND OTHER CLOCKS
6. 1 2. 3 4 5. Recommendations/Conclusions 6
Clocky was first introduced through small stored &
speciality boutiques, which didn’t do enough publicity
of the product.
Should go for Selling at high end shops at Malls & Target
the High Income Market
Introducing new product line could also increase sales
Can Use non breakable Material Which should be Cheap
and also Better in Strength & Durability.
Clocky fixed their price at $50 which was very high.
Problem Can be easily solved if the price of the
product be lowered, lowering Mark Up Price.