Lamborghini is an Italian luxury sports car and SUV manufacturer founded in 1963 in Sant'Agata Bolognese, Italy. It is known for sports cars and luxury cars. In 1998, Lamborghini was acquired by Audi AG and has experienced real growth under Volkswagen Group ownership, introducing new models like the Murcielago and Gallardo. Lamborghini is headquartered in Sant'Agata Bolognese and has over 120 dealerships worldwide.

2. Company Profile
• Founded in 1963
• Sports cars
• Luxury cars
• Logo
• 120 dealership
• Headquartered in Sant’Agata
Bolognese, in Northeastern Italy.

3. Company History

4.  Leading character
 Regia Aeronautica
 Tractor Factory
 Top Agricultural Industrialist by 1950’s
 Lamborghini Trattori

6. BIRTH OF LAMBORGHINI
Started planning in 1962
 May 1963 Implementation
 Automobili Ferruccio Lamborghini
 Sant’Agata Bolognese
 25 kilometers from Bologna

10. Growth and Ownership Changings
 1998 AUDI AG, Lexury car division of
Volkswagen
 Starting of real growth
 New models
 Lamborghini Morcielago
Lamborgini Gallardo

11. Lamborghini Morcielago
• Top sold
• 4099 units
• Stopped production in Nov 2010

12. CEO OF

13. Werner Mischke Helmut Aurenz,

14. External Affairs
 Clients
 Fully satisfied
 Treated Honestly and Correctly
 Trainings to staff
 Suppliers
 Selection – Quality, Innovation, cost & Services
 Stable, Transparent and co operative relation
 Should not accept money or any other benifits

15. External Affairs
 Public Institutions
 Rel. with them must be handled by the officer
responsible for it
 It must be transparent and inspired by the
values of the company

16. External Affairs
Union Organizations and Political Parties
• Must be Maximum transparency in relation
• Economic Contribution permitted only if
permitted by law or authorized by corporate
bodies

17. External Affairs
 Health and Safety
 Health, Hygiene and safety of workers
 Good working condition
 Takes care of mental and physical condition of
workers
 Training on hazards
 Regular check ups
 Safety measures

18. External Affairs
Environmental Protection
 Reduce the use of natural resources in plants
 Environmentally efficient technologies
 Train employees to handle the natural
resources with care

19.  Target Particular Demographic
 Market Dominance
 Innovation
 Diversification

20.  Product
 Price
Promotion
Place

21.  Item that satisfies Customer needs
 Tangible/intangible
 Life cycle
 Product mix

22.  Amount that customer pays
 Deter. Comp. profit
 Cust. Perceived price
 Competing products
 Products Attributes over other

23. AVENTADOR LP 700-4

25. SESTO ELEMENTO

26.  Any means to provide information about a product
Advertising
Public relations
Personal selling
Sales promotion

28.  Located at Sant’Agata Bolognese
Models of all cars prodused

29.  Customer Access Convenience
 120 dealers
 World Wide
 2 in India

30. Sales of Lamborghini
 Top Sales in 2008 – 2430 units
 2009 - 1515
 2010 - 1302
 2011 - 1480

31. Conclusion
 Lamborghini was made as a challenge to
Ferrari, by irradiating all the negatives that
they had and it has been doing its part hence
forth. With the support from Volkswagen it
has attained a to its heights and as the
measures taken by them are customer
oriented and satisfactory, they shall grow far
beyond the present

32. THANK YOU