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Lady gaga : a real brand

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LADY GAGA A Marketing Product Study of Lady Gaga’s communication strategy
INTRODUCTION ,[object Object]
A multiple-talent artist ,[object Object],[object Object],[object Object],[object Object]
LADY GAGA’S CHILDHOOD
Some biographical elements… ,[object Object],[object Object],[object Object],[object Object]
Education background ,[object Object]
Musical education Learned piano by ear at the age of 4. Classical music
BEFORE…
AFTER ! L A D Y G a g a
The story of a fame ,[object Object]
Lady Gaga’s name origin :
 
Lady Gaga’s IMAGE BUILDING
A personal branding phenomenon ,[object Object],[object Object],[object Object]
What is personal branding ? ,[object Object],[object Object],[object Object]
Lady Gaga’s strategy : BEING SENSATIONAL
Lady Gaga’s originality and style
A fashion icon ,[object Object]
PROVOCATION OFFENSIVE or AWESOME ?
Lady Gaga’s public image and commitment ,[object Object],[object Object]
A proactive woman «  To have this lipstick as a reminder in your purse, that when your man is laying naked in your bed, you go into the bathroom, you put your lipstick on, and you bring a condom out with you. » Viva Glam Campaign for MAC AIDS FUND
Equality for gay people ,[object Object],Lady Gaga’s speech and fight against the « Don’t ask, don’t tell » law.
[object Object],[object Object]
Lady Gaga, the queen of the CO-BRANDING and PRODUCT PLACEMENT strategies.
What is « co-branding » ? ,[object Object],[object Object]
[object Object],[object Object],[object Object]
The case of Lady Gaga ,[object Object],Headphones by Lady Gaga, in cooperation with Dr Dre and Monster.
Why co-branding ? ,[object Object],[object Object],[object Object]
Co-branding with fashion and cosmetic brands H & M
Product placement ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Product placement Telephone (feat Beyonce)
Social Networks and the Internet ,[object Object]
What is allowed by the Internet : ,[object Object],[object Object]
[object Object]
« Crowd-sourcing » ,[object Object]
[object Object],[object Object],[object Object]
EXAMPLE
Lady Gaga’s fans in number ,[object Object],[object Object],[object Object],[object Object]
Brand Romance by Newcast ,[object Object]

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