This advertisement from PETA criticizes the common practice of using women to sell products by having the woman become the product rather than just selling the product. It suggests using a woman and her companion dog to bring awareness to adopting dogs from shelters, showing how dogs provide unconditional companionship. While businesses only care about money, this alternative advertisement could effectively promote adopting dogs while portraying women in a more positive light as beautiful and powerful models rather than what they can do for men.

1. P.E.T.A Advertisement BY: Holly O’Brien

2. Commonly used Ads With Women

3.  Woman Begin to Sell Themselves as the Product besides Selling the Product.

4. * Most certainly not a Victoria Secret Model nor a Nun.

5. *Awareness of the need for adobted dogs is instantly blocked out.

6. Dog are faithful followers to the human kind. Just like the people were to Jesus.

7. A dramatic change in how a woman is portrayed. What remains the same is what they can do for the male.

8. So why can’t this be as effective as the original advertisement? She is still beautiful and can give the exact same message. This picture shows how a dog is a companion, something that will always be by their side.

9. The idea of money is the only concern for businesses. Willing to do anything for it.

10. Can a play boy bunny advertisement help him as well? If it helps the dogs then why not?

11. Woman can be used as beautiful and power models. Is it impossible for the American Culture to show them this way?