The document summarizes the Fall 2018 Client Showcase for PR Lab "Lab18" at Ithaca College. It introduces the event and explains that it allows Lab18 staff to discuss their client work, communication skills, and experiences to fulfill a course requirement. The event is comprised of four forums where 10 students will present on their client work to faculty, mentors, and peers.

1. Ithaca College
Roy H. Park School of Communications
Presents
Public Relations Lab “Lab18” Client Showcase
Wednesday, December 5, 2018

2. Ann-Marie Adams
PR LAB
“Lab18”
Department of Strategic Communication
Roy H. Park School of Communications
Ithaca College
950 Danby Road Ithaca, New York 14850
Welcome to the Fall 2018 Client Showcase for Lab18!
Your presence and participation this evening gives each Lab18 staff
members the opportunity to discuss their communication skill sets,
past work experiences and current client work in a relaxed forum of
their mentors and peers. It also fulfills a requirement of the simulation
to complete the fall course. The sixteen-week agency simulation
ensures that these students have the requisite knowledge, skills and
portfolios to enter the workforce successfully upon graduation. The
showcase is comprised of four forums with a wide variety of
student/staff experiences represented in each forum. Please visit
each forum to ask questions, make comments and applaud the
endeavors of these extremely talented young people as you “mix and
mingle” this evening. It has certainly been a pleasure to spend time
and collaborate with these students.
Sincerely,
Ann-Marie Adams, CEO/Director
Adjunct Professor, PR Lab “Lab18”
2

3. The strategic consulting experience creates a transformational learning
environment for the students enrolled in this senior capstone course (PR Lab -
Lab18) in the department of Strategic Communication at Ithaca College.
The agency simulation of Lab18 allows for situated cognition - or learning in
context - a concept at the forefront of contemporary educational reform. As
higher education continues to move away from strictly content-laden curricula to
that which emphasizes experiential learning, it is critical for strategic
communication majors to have the requisite knowledge and skills to use
simulation in an apprenticeship that leads directly to securing employment.
Lab18 operations consist of a set of activities that naturally overlay a business
setting with a focus on three elements: business, coaching, executive briefings
and longitudinal assessment. The instructor assumes the role of a strategic
consulting coach while mentoring students through a series of executive
briefings. These briefings enable the instructor to evaluate ten students
according to a rubric designed after Bloom’s revised hierarchy of learning. As
well, an element of learner self-reflection is core to the success of this
simulation.
Lab18 provides a rich learning opportunity for students to integrate theory with
practice while making real-time strategic communication decisions in an
environment that embraces failure as much as it applauds success.
About the Agency
3

4. Forum One: BOXED
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Students/Staff: Kathryn Shaffer and Madeline Ryan
Competition: ECHO Marketing Challenge for BOXED
Kathryn Shaffer is a Senior Communication Management and Design
Major with a minor in Integrated Marketing and Communication from
Reading, MA. This past summer, she interned at Hill Holliday and worked
as a digital strategy intern, and worked on accounts such as Party City,
Planet Fitness and Cosentyx. Kathryn also serves as the captain of the
Women’s Varsity Tennis Team at Ithaca College and is the Secretary of
the Student Athletic Advisory Council. After graduation in May, Kathryn
hopes to spend some time traveling and then pursue a career at an
advertising agency.
Kathryn Shaffer
Co-Account Executive
Madeline Ryan is a Senior studying Integrated Marketing
communications from Hoosick Falls, NY. She was a Marketing Intern for
W Hotel in Times Square and for Corcoran Real Estate Agency. Outside
of PR Lab, she is on the Ithaca College Field Hockey team as a captain
and approaches any opportunity to network with new people. Madeline’s
plan after graduation is to be a marketer preferably in the hospitality or
food & beverage industry. She is also interested in getting her masters in
legal studies as well.
Madeline Ryan
Media Planner

5. Forum Two:
Research
5
Students/Staff: Bryan Delaney and Tyler Lussow
Project: Multi-year digital discourse inquiry
Bryan Delaney is a Senior Communication Management and Design
Major from Easthampton, MA. He is a devoted transportation safety
advocate who utilizes his passion for multimedia and communications to
address issues and make a positive difference in the lives of his peers.
This past year, Bryan served as an intern in the Safety Advocacy Division
at the National Transportation Safety Board and an intern in the Office of
the Secretary at the United States Department of Transportation in
Washington DC. After graduation, Bryan hopes to pursue a career in
transportation or public lands communications and advocacy within the
United States Federal Government.
Bryan Delaney
Account Executive
Tyler Lussow is a Senior Integrated Marketing Communications Major
also pursuing a psychology minor. Born and raised in Poughkeepsie NY,
Tyler ventured into nearby New York City where he held a social media
management internship at doNYC in spring of 2015. Presently, Tyler
works at Edible Finger Lakes magazine assisting with Customer
Relationship Management. After graduation, Tyler hopes to stay in
upstate New York to work in Communications.
Tyler Lussow
Account Executive

6. Forum Three:
Not-for-profit
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Students/Staff: Katherine Siple and Alexa Dargis
Client: INHS ~ Ithaca, New York
Katherine Siple is a Senior Integrated Marketing Communications Major
from York, PA. This past summer she interned at Rev: Ithaca Startup
Works as a Strategic Communications Intern where she worked with
various startups and entrepreneurs in the Ithaca area writing press
releases and articles for the blog, as well as assisting with branding.
Katherine is also the promotions director for VIC Radio, Ithaca College’s
online radio station, where she generates content for the social media
channels and plans DJing events with the Ithaca community. After
graduation, Katherine hopes to pursue a career in public relations.
Katherine Siple
Co-Account Executive
Alexa Dargis is a Senior Integrated Marketing Communications Major
from Chicago, Illinois. Within the past year Alexa has interned for a top
Public Relations agency in New York City, The Brooks Group. She
worked alongside senior publicists working with clients such as Food
Network Star Guy Fieri, Adam Richman and Andrew Zimmern. Currently
Alexa is working with Edible Finger Lakes Magazine as well as the
Marketing Department in the Business school at Ithaca College, assisting
in event planning and entrepreneurial development with students.
Outside of work, Alexa loves to travel the world and meet new people.
Upon graduation in May, Alexa hopes to begin working for a Public
Relations agency.
Alexa Dargis
Co-Account Executive

7. Forum Four:
Agency Assistants
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Students/Staff: Zoe Nassis and Alexis Tambe
Client: Lab18
Zoe Nassis is a Junior Integrated Marketing Communications Major from
Rochester, NY. This past summer, she was a marketing intern for
Rochester Regional Health and was in charge of creating graphics for the
company and assisted in running its social media pages. Outside of PR
lab, Zoe is a co-web designer for the student-run online magazine,
Passion Project and enjoys graphic designing. After graduating in 2020,
Zoe would like to work for a PR firm in New York City.
Zoe Nassis
Communications Manager
Alexis Tambe is a Senior Integrated Marketing Communications Major
with a concentration in Psychology. Alexis is from Rochester, New York
where she worked at The Hilton as the Event Operator and New Hire
Trainer for the last two and a half years. Currently, she is working as a
Special Events Manager for Ithaca College. Her responsibilities consist of
managing and supervising on-campus events. Alexis works with a variety
of events such as recitals, student organizations, concerts, and corporate
meetings. After graduation, Alexis hopes to pursue a career in event
planning or work at a PR agency.
Alexis Tambe
Operations and Organizations Assistant

8. Forum Four:
Agency Assistants
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Students/Staff: Kaitlin Watson and Salko Camo
Client: Lab18
Kaitlin Watson is a Senior Integrated Marketing Communications Major
from Lancaster, PA. She has previously interned at GUESS?
Headquarters in fashion buying in an effort to pursue a career in fashion
public relations. She has served as an e-board member for Hi-Fashion
studios, as well as a features editor for Her Campus. After graduation,
she plans on working in events in Los Angeles, California.
Kaitlin Watson
Communications Assistant
Salko Camo is a Senior Integrated Marketing Communications Major
from Ithaca, NY. Though originally from Bosnia, Salko grew up in Ithaca,
NY and is currently working as a barber and marketing specialist at Fine
Line Barbershop in Ithaca. After college, Salko is looking to pursue a
career in the advertising field or at a Public Relations agency.
Salko Camo
Communications Assistant