Lauren Wire has over 5 years of experience in public relations. She has worked at several PR firms conducting tasks such as writing press releases, developing media lists, planning events, and securing media coverage. She has a Bachelor's degree in Communication with a focus on Public Relations and International Relations from Millersville University.
Millersville University Alumni Services Internship
Lauren Wire résumé
1. Lauren Wire linkd.in/laurenwire710 |@ljwire|wired2succeed.worpress
208 West 82nd • New York, NY • (717) 645-5303 • wirelauren2@gmail.com
Experience:
Formula PR, New York City, NY April 2012- Present
Public Relations Assistant
• Write press releases, pitches and media alerts as well as compile media lists using Cision
• Actively participate in team brainstorms for campaigns, events and new business angles in a fast-paced setting
•Help plan and facilitate several special events including securing attendees, ordering supplies and handling
invitations and RSVPs using excel
• Maintain detailed databases of media contacts, pitches, brainstorms and campaigns
•Secured extensive coverage including About.com, BH&G.com, New York Times, ApartmentTherapy.com, and
dozens of other online sites, blogs and magazines
Vantage Communications, Orlando, Fl August 2011- February 2012
Account Coordinator – Green Products Division
• Developed and maintained media lists using Cision
•Researched tradeshow and award opportunities for clients; created briefing books for tradeshows
• Secured briefings with ed+c,Area Development, Entrepreneur MagazineTMCnet.com and Greenbiz.com
• Wrote press releases and developed blog content; garnered 4,000 hits for a client in relevant publications
• Created social media strategies; maintained and monitored Twitter, YouTube and Facebook on behalf of clients
•Established and updated weekly client agendas and meeting notes
5W Public Relations, New York, NY May 2011- August 2011
Consumer Intern
• Developed and maintained media lists for top tier trade publications, daily newspapers, & TV/radio using Cision
•Processed clippings of monthly media hits & assembled clipbooks for client & internal office use
•Drafted press releases, pitches & conducted research for KRUPS, TheOriginal Soupman, Gray Line New York,
Lifestyle Condoms and Hint Water
• Assisted press events garnering coverage in Vogue, Woman’s Day, Details, Dr. Oz,Good Morning America, etc
Pennsylvania House of Representatives, Harrisburg, PA February 2011- May 2011
Broadcast and Media Intern
• Wrote scripts for programs and short features used for Facebook and Television programs to create a buzz
about teenage driving, Pennsylvania Gaming, & The Pennsylvania State Museum
• Operated studio cameras, assisted videographers on shoots, conducted interviews and edited the videos
MU Alumni Office of Special Events, Millersville, PA January 2010 – May 2010
Special Events Intern
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• Spearheaded fundraising for Millersville University’s Homecoming Parade & Millersville’s 250 Anniversary
• Co-hosted the Millersville Business Expo, a community event helping to strengthen individual and corporate
business needs through high exposure, event planning, pitching and fundraising, increasing attendance by 10%
American Cancer Society, Lancaster, PA December 2008- June 2009
Legacy Ball Intern
• Designed brochures, flyers, postcards & newsletters for cancer research, events & fundraisers
• Assisted in the fundraising, & execution of Relay For Life, Daffodil Days and Legacy Ball raising over $250,000 c
Education:
Millersville University, Pennsylvania, PA Graduated: December 2010
Bachelor of Science in Communication Major: Public Relations | Minor: International Relations
Qualifications:
• Exceptional knowledge in Microsoft Word, Excel, Outlook, Power Point, Adobe and Keynote
• Well versed in event management and planning
• Adept in understanding the use of branding, messaging and building relationships
• Savvy in social as well as written and oral communications