F
       actors       such      as                                                    organization’s         external
       globalization       that                                                     structure such as brands,
       leads       to      new                                                      reputations, relationship with
technology, free flow of                                                            customers     and    suppliers.
capital, increased competition,                                               Stewart (2002), on the other hand,
demand for innovation, changes in       Knowledge embedded assets like        suggests that knowledge embedded
customer demand, changes in             ideas, practices, talents, skills,    assets comprise of talents, skills,
economic, and political structures      know-how,               know-what,    know-how,                know-what,
are constantly reshaping the way        relationships and innovations, that   relationships and also include
business is carried out (Buckley and    arise from the creation of            machines and network that can be
Carter, 2000; Thorne and Smith,         intellectual capital, have become a   used to create wealth to an
2001).     Previous research has        pre-                                  organization. In short, many
acknowledged       the   fact    that                                         intellectual    capital     theorists
organizations have begun to realize                                           termed the knowledge embedded
that sustainable advantage relies                                             assets as intellectual capital (e.g.,
on managing intangible resources                                              Demediuk, 2002; Sullivan, 1999;
such as the knowledge embedded                                                Stewart, 1997).
assets. According to Stewart (2002),    eminent economic resource and the
in the 21st century, knowledge          basis for competitive advantage
embedded assets have become more        (Stewart, 2002; Finney, Campbell      There is a multi-faceted description
important to the organizations          and Powell, 2004; Demediuk, 2002;     of intellectual capital as proposed
than financial and physical assets.     Graves, 2002). According to Sveiby    by intellectual capital theorists.
Therefore, in order to compete in       (1997), knowledge embedded assets     According to Stewart (2002), the
this millennium, organizations          can be found in three areas: the      term ‘intellectual capital’ seemed to
must have the ability to create         competencies of the employees;        have first appeared in 1958 when
value, be agile and sensitive to the    organization’s internal structure     two financial analysts reported
market.                                 such as patents, models, computer     that the intellectual capital of
                                        and administrative systems; and       several      small     science-based
companies is perhaps the most                                                              factors of intellectual capital (e.g.
                                                                Employee
                                              Human Capital                   Brainpower
important        element     in     the                        competence                  Roos and Roos, 1997; Saint-Onge,
organizations’                financial                                        Standard
                                                                                           1996). In order to remain forefront
                                              Organizational   Software and
statements. The analysts termed                  Capital          patent
                                                                              operating
                                                                              procedure
                                                                                           and maintain competitive edge,
the high stock valuations as an                                                            organizations must have the
intellectual premium (Stewart,                  Customer
                                                 Capital
                                                                 Supplier                  capability to retain, develop,
2002), and, for a quarter of century,                                                      organize      and     utilize  their
this idea remains unchallenged. In         a leading thinker in intellectual               intellectual capital (Kalling, 2002;
the 1980s, however, discussion and        capital from Skandia Insurance                   Wiig, 2000). They must also be able
debate on resource-based theory           classifies intellectual capital into             to consolidate their intellectual
had nurtured the ideas of                 three dimensions: human capital                  capital      faster    than    their
intellectual capital. A study by          (including employees’ collective                 competitors. Literature has argued
Sveiby      (1987),    for    example,    competence, capabilities and brain               that the value of an organization is
proposed that knowledge-based             power), organizational capital                   largely based on the management
assets could be found in three            (such as a firm’s policy and                     and utilization of intellectual
places;     the     competencies     of   procedures, customized software                  capital (Ukkola et al., 1999; Chris
organization members, its internal        applications,       research     and             and Emma, 1999; Beveran, 2002).
structure such as patents, models,        development programs, training                   Thus, intellectual capital must be
computer       and     administrative     courses, patent and the like), and               explicitly managed so that the
assets, and its external structure        customer capital (comprising of                  competitive advantage will emerge
such     as     brands,    reputation,    relationship     with      customers,            from the way a specific knowledge
relationships       with    customers     suppliers, industry associations                 is applied to production factors
(Sveiby,       1997).      Meanwhile,     and market channel).                             (Aranda and Molina-Feraz, 2002).
Edvisson                         (1997)   Most of the definitions and                      Thus, to explicitly manage the
                                          frameworks of intellectual capital               intellectual        capital,      an
                                          includes    human,      customers,               understanding of how knowledge is
                                          suppliers, and organizations as                  formed and how people and
organizations    learn                 to       use   Tacit knowledge also determines
knowledge is essential1.                              how an organization makes
                                                      decisions and shapes the collective
                                                      behavior of its members (Saint-
There are two levels of knowledge                     Onge,     1996).    Haldin-Herrgard
within intellectual capital: explicit                 (2000) suggests that tacit and
knowledge and tacit knowledge                         explicit knowledge should be
(Hall and Adriani, 2002; Kamiki                       managed differently. Much of
and Mphahlele, 2002). Explicit                        existing literature discusses more
knowledge        is      articulated                  on philosophy and concepts of
knowledge and it can be embodied                      intellectual capital and less
in the form of documents, standard                    attention has been given on the
operating      procedures,      and                   value creation aspect of intellectual
blueprints. Tacit knowledge, on the                   capital. in summary, intellectual
other hands, includes the intuition,                  capital    theorists   argue     that
perspectives, beliefs, and values                     intellectual capital can only
that people form as the result of                     generate value when it is accessible
their interactions and experiences                    and utilized. intellectual capital
(Hall and Adriani, 2002; Kamiki                       management is applied to access
and Mphahlele, 2002). In an                           and utilize intellectual capital for
organization, tacit knowledge is                      an organization.
made up of the collective mindsets
                                                      Tuesday, February 26, 2013
of everyone in the organization.
This includes the way how a leader                    Mohd Nor Sohlihin Bin Ismail
of an organization perceives his                      A141663
industry and his organization.

1
    “These are the objective of this article”

Lab task 1

  • 1.
    F actors such as organization’s external globalization that structure such as brands, leads to new reputations, relationship with technology, free flow of customers and suppliers. capital, increased competition, Stewart (2002), on the other hand, demand for innovation, changes in Knowledge embedded assets like suggests that knowledge embedded customer demand, changes in ideas, practices, talents, skills, assets comprise of talents, skills, economic, and political structures know-how, know-what, know-how, know-what, are constantly reshaping the way relationships and innovations, that relationships and also include business is carried out (Buckley and arise from the creation of machines and network that can be Carter, 2000; Thorne and Smith, intellectual capital, have become a used to create wealth to an 2001). Previous research has pre- organization. In short, many acknowledged the fact that intellectual capital theorists organizations have begun to realize termed the knowledge embedded that sustainable advantage relies assets as intellectual capital (e.g., on managing intangible resources Demediuk, 2002; Sullivan, 1999; such as the knowledge embedded Stewart, 1997). assets. According to Stewart (2002), eminent economic resource and the in the 21st century, knowledge basis for competitive advantage embedded assets have become more (Stewart, 2002; Finney, Campbell There is a multi-faceted description important to the organizations and Powell, 2004; Demediuk, 2002; of intellectual capital as proposed than financial and physical assets. Graves, 2002). According to Sveiby by intellectual capital theorists. Therefore, in order to compete in (1997), knowledge embedded assets According to Stewart (2002), the this millennium, organizations can be found in three areas: the term ‘intellectual capital’ seemed to must have the ability to create competencies of the employees; have first appeared in 1958 when value, be agile and sensitive to the organization’s internal structure two financial analysts reported market. such as patents, models, computer that the intellectual capital of and administrative systems; and several small science-based
  • 2.
    companies is perhapsthe most factors of intellectual capital (e.g. Employee Human Capital Brainpower important element in the competence Roos and Roos, 1997; Saint-Onge, organizations’ financial Standard 1996). In order to remain forefront Organizational Software and statements. The analysts termed Capital patent operating procedure and maintain competitive edge, the high stock valuations as an organizations must have the intellectual premium (Stewart, Customer Capital Supplier capability to retain, develop, 2002), and, for a quarter of century, organize and utilize their this idea remains unchallenged. In a leading thinker in intellectual intellectual capital (Kalling, 2002; the 1980s, however, discussion and capital from Skandia Insurance Wiig, 2000). They must also be able debate on resource-based theory classifies intellectual capital into to consolidate their intellectual had nurtured the ideas of three dimensions: human capital capital faster than their intellectual capital. A study by (including employees’ collective competitors. Literature has argued Sveiby (1987), for example, competence, capabilities and brain that the value of an organization is proposed that knowledge-based power), organizational capital largely based on the management assets could be found in three (such as a firm’s policy and and utilization of intellectual places; the competencies of procedures, customized software capital (Ukkola et al., 1999; Chris organization members, its internal applications, research and and Emma, 1999; Beveran, 2002). structure such as patents, models, development programs, training Thus, intellectual capital must be computer and administrative courses, patent and the like), and explicitly managed so that the assets, and its external structure customer capital (comprising of competitive advantage will emerge such as brands, reputation, relationship with customers, from the way a specific knowledge relationships with customers suppliers, industry associations is applied to production factors (Sveiby, 1997). Meanwhile, and market channel). (Aranda and Molina-Feraz, 2002). Edvisson (1997) Most of the definitions and Thus, to explicitly manage the frameworks of intellectual capital intellectual capital, an includes human, customers, understanding of how knowledge is suppliers, and organizations as formed and how people and
  • 3.
    organizations learn to use Tacit knowledge also determines knowledge is essential1. how an organization makes decisions and shapes the collective behavior of its members (Saint- There are two levels of knowledge Onge, 1996). Haldin-Herrgard within intellectual capital: explicit (2000) suggests that tacit and knowledge and tacit knowledge explicit knowledge should be (Hall and Adriani, 2002; Kamiki managed differently. Much of and Mphahlele, 2002). Explicit existing literature discusses more knowledge is articulated on philosophy and concepts of knowledge and it can be embodied intellectual capital and less in the form of documents, standard attention has been given on the operating procedures, and value creation aspect of intellectual blueprints. Tacit knowledge, on the capital. in summary, intellectual other hands, includes the intuition, capital theorists argue that perspectives, beliefs, and values intellectual capital can only that people form as the result of generate value when it is accessible their interactions and experiences and utilized. intellectual capital (Hall and Adriani, 2002; Kamiki management is applied to access and Mphahlele, 2002). In an and utilize intellectual capital for organization, tacit knowledge is an organization. made up of the collective mindsets Tuesday, February 26, 2013 of everyone in the organization. This includes the way how a leader Mohd Nor Sohlihin Bin Ismail of an organization perceives his A141663 industry and his organization. 1 “These are the objective of this article”