This document provides tips and strategies for content marketing and search engine optimization (SEO) in 2019. It discusses defining strategic goals for content, understanding the customer journey and matching content to different stages, creating different types of content like case studies and pillar pages, and following rules like giving each piece of content a clear goal and call to action. It also covers SEO strategies like focusing on quality over quantity, creating topic clusters and interlinking pages, and getting high-quality backlinks while refreshing content regularly. The document aims to help marketers and businesses optimize their content marketing and SEO approaches.
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
Â
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
Â
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for todayâs ecommerce companies isnât getting startedâitâs how to keep going.
If youâre having a difficult time getting your brand to take off, youâre probably in need of a solid ecommerce marketing strategy. Lucky for you, weâve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that youâll need to develop. In chapter one, weâll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, weâll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and weâll be in touch immediately to set up a no obligations, pain-free conversation.
The CMO Blueprint for Account-Based MarketingJay Baer
Â
This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.
Slides including summary notes from the three breakouts which concentrated on the critical marketing tools required to build a successful and enduring b2b marketing campaign on. This was part of the inaugural Smart Insights Digital Impact 2014 conference held in London on 17 September 2014, organised by Dave Chaffey.
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
Â
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
B2B Lead Generation - the content that will work for youB2B Marketing
Â
Content and lead generation should be the closest of bedfellows, yet recent research discovered that very few UK B2B marketers have a content marketing strategy, let alone one that considers its role in lead generation. This session will outline the strategies that you can employ to improve your content, assets and email lead generation campaigns.
Key points to be discussed:
âą Current B2B lead generation and content marketing trends
âą How to design the perfect content strategy for lead generation
âą What content works for email lead generation (and why)
âą 7 golden rules for asset download (and the 7 things that will doom your campaign)
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
Â
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
Â
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for todayâs ecommerce companies isnât getting startedâitâs how to keep going.
If youâre having a difficult time getting your brand to take off, youâre probably in need of a solid ecommerce marketing strategy. Lucky for you, weâve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that youâll need to develop. In chapter one, weâll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, weâll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and weâll be in touch immediately to set up a no obligations, pain-free conversation.
The CMO Blueprint for Account-Based MarketingJay Baer
Â
This document outlines the challenges currently facing B2B marketers and introduces account-based marketing (ABM) as a solution. It notes that B2B buyers now do more research, involve more stakeholders in decisions, and expect more personalized experiences. Traditional lead-based marketing is less effective in this new environment. The document then describes ABM, highlighting its focus on identifying, engaging, and measuring success at the account level rather than individual lead level. It provides statistics showing high ROI and importance of ABM but low adoption rates so far. Finally, it promotes resources like an ABM book and technology solutions to help companies implement ABM strategies.
Slides including summary notes from the three breakouts which concentrated on the critical marketing tools required to build a successful and enduring b2b marketing campaign on. This was part of the inaugural Smart Insights Digital Impact 2014 conference held in London on 17 September 2014, organised by Dave Chaffey.
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
Â
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
B2B Lead Generation - the content that will work for youB2B Marketing
Â
Content and lead generation should be the closest of bedfellows, yet recent research discovered that very few UK B2B marketers have a content marketing strategy, let alone one that considers its role in lead generation. This session will outline the strategies that you can employ to improve your content, assets and email lead generation campaigns.
Key points to be discussed:
âą Current B2B lead generation and content marketing trends
âą How to design the perfect content strategy for lead generation
âą What content works for email lead generation (and why)
âą 7 golden rules for asset download (and the 7 things that will doom your campaign)
The 2012 State of Inbound Marketing WebinarHubSpot
Â
This document summarizes the key findings from a 2012 study on the state of inbound marketing:
1. Inbound marketing techniques like blogging and social media generate lower cost leads than outbound methods like trade shows and direct mail. Most marketers are maintaining or increasing budgets for inbound tactics.
2. Inbound leads convert to customers at higher rates. Data shows social media and blogging drives real customer acquisitions. Over 70% of businesses blog at least weekly.
3. Social media and SEO are becoming more important sources of leads, while importance of direct mail is declining. Company blogs are increasingly valued, with 25% seeing them as critical and 81% as useful.
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
Â
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
Â
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
âą How to build and execute an end-to-end demand generation strategy
âą The role of content in demand generation
âą How to leverage social media
âą What email contact strategy is most effective for nurturing leads
âą How to tell when it's time for sales to make the call
âą The secrets that can make your program a success
Content 2017 - Content Marketing and the Customer Experience - Full PresentationDemand Spring
Â
This document summarizes a presentation about using content marketing to improve customer experience. It discusses how customer expectations have changed and content must be aligned throughout the customer journey. Examples are given of companies leveraging video and user-generated content. Intronis is highlighted for their database enrichment and engagement strategies. Uberflip is discussed for helping aPriori create more personalized experiences and drive leads. The presentation concludes by looking ahead to trends in 2017 like moving beyond lead generation with content and gaining more analytics insights.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didnât, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained â as well as the many shifts that have occurred across the entire digital ecosystem â weâve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
Â
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
Â
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Â
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
Â
Business communicators have been doing content marketing, in one way or another, since weâve been doing marketing. But digital technologies and social media have changed the game. Weâre now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isnât just vying for attention with the other guyâs white paper; itâs competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still donât have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but itâs never too late to learn a few new tricks.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Demand Generation for Marketers That Have to do it All - Heidi BullockMarketo
Â
Heidi Bullock, VP of Demand Generation for Marketo, presents how to achieve better demand gen results through smarter marketing and how to analyze the performance of your marketing campaigns with the metrics that matter most.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Â
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect â every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the âinfotainmentâ product design strategy
Design a winning info product go-to-market plan to use the âspider methodâ
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend itâs life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Â
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Demand Generation - Best Practices & Lessons Learnedmparin
Â
The document discusses demand generation and how to implement it within an organization. It emphasizes understanding the customer buying cycle and mapping marketing and sales activities to different stages of the cycle. It also discusses lead generation, scoring leads based on profile and engagement level to prioritize nurturing, and implementing a strategic nurturing program with personalized, relevant content to build trust and educate prospects over time.
This document provides an executive's guide to evaluating a company website. It discusses six primary elements to consider: strategic elements, visual elements, content elements, functional elements, user interface elements, and search engine optimization. The guide recommends that websites have a clear purpose aligned with business objectives, use visuals and content consistently with the company brand, provide useful and relevant information for target audiences, and include functional elements like lead generation forms. The overall goal is to create a website that strategically supports business goals and delivers value to customers.
The document discusses challenges with traditional content marketing and how interactive content experiences called "marketing apps" can help address these challenges. Some of the key challenges mentioned include producing engaging content, measuring effectiveness, and dealing with content overload. The document provides examples of how different types of traditional content like white papers and infographics can be transformed into interactive experiences like interactive white papers, quizzes, and assessments to better engage audiences across the buyer's journey.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
Â
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
From Prospect to Customer: Maximize Lifetime Value with ABMEngagio
Â
Everyone is talking about ABM. However, some big myths could be holding you back from seeing success. First, ABM doesnât have to be a massive undertaking. In fact, you can get up and running quickly. Second, ABM isnât just for top-of-funnel. It spans all stages of the Customer Journey, including postsale. In this session, Heidi Bullock will share real-world examples and proven ABM secrets to land and expand target accounts at scale.
Heidi Bullock Chief Marketing Officer Engagio From Prospect to Customer: Maxi...Demandbase
Â
Everyone is talking about ABM. However, some big myths could be holding you back from seeing success. First, ABM doesnât have to be a massive undertaking. In fact, you can get up and running quickly. Second, ABM isnât just for top of funnel. It spans all stages of the Customer Journey, including post- sale. In this session, Heidi Bullock will share real-world examples and proven ABM secrets to land and expand target accounts at scale.
The 2012 State of Inbound Marketing WebinarHubSpot
Â
This document summarizes the key findings from a 2012 study on the state of inbound marketing:
1. Inbound marketing techniques like blogging and social media generate lower cost leads than outbound methods like trade shows and direct mail. Most marketers are maintaining or increasing budgets for inbound tactics.
2. Inbound leads convert to customers at higher rates. Data shows social media and blogging drives real customer acquisitions. Over 70% of businesses blog at least weekly.
3. Social media and SEO are becoming more important sources of leads, while importance of direct mail is declining. Company blogs are increasingly valued, with 25% seeing them as critical and 81% as useful.
A Tale of Two Journeys: Delivering Engaging Content to Your Buyersion interactive
Â
ion's November webinar comparing the buyer's journey through static content versus interactive content and how you can use interactive digital dialog to provide rich insights to sales and marketing.
You Can't Buy Love: The Secrets of Demand Generation Strategy and SuccessMarketo
Â
It's easy to spend some money to buy a bunch of cold "leads" for the sales team. But you can't buy interest, engagement or respect for your company and its products or services. Marketing may be a science, but making prospects love you before they've met you is an art called demand generation, and this webinar will show you how to build and implement a strategy to make it happen.
Join us on this educational webinar to learn:
âą How to build and execute an end-to-end demand generation strategy
âą The role of content in demand generation
âą How to leverage social media
âą What email contact strategy is most effective for nurturing leads
âą How to tell when it's time for sales to make the call
âą The secrets that can make your program a success
Content 2017 - Content Marketing and the Customer Experience - Full PresentationDemand Spring
Â
This document summarizes a presentation about using content marketing to improve customer experience. It discusses how customer expectations have changed and content must be aligned throughout the customer journey. Examples are given of companies leveraging video and user-generated content. Intronis is highlighted for their database enrichment and engagement strategies. Uberflip is discussed for helping aPriori create more personalized experiences and drive leads. The presentation concludes by looking ahead to trends in 2017 like moving beyond lead generation with content and gaining more analytics insights.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didnât, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained â as well as the many shifts that have occurred across the entire digital ecosystem â weâve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
Â
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
Â
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
B2B LEAD GENERATION BY ENHANCING BRAND EXPERIENCE Interics Digital
Â
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients. Uses a customised combination of strategies and tailors AI-enabled digital marketing solutions for powerful digital brand experience and high-quality lead generation.
How to Rock Content Marketing in the Age of 'Content Shock'Carmen Hill
Â
Business communicators have been doing content marketing, in one way or another, since weâve been doing marketing. But digital technologies and social media have changed the game. Weâre now under pressure to produce, distribute and measure more content, more often on more platforms than ever before. Our content isnât just vying for attention with the other guyâs white paper; itâs competing with cute kittens and screaming goats. And even though businesses are dedicating about a third of their marketing budgets to content, most of us still donât have enough time or resources to keep up. In this presentation for the Omaha, Nebraska IABC Communicators Camp, Carmen Hill shares the latest content marketing trends, along with ideas for focusing your content strategy and standing out in the stream. Content marketing may be at the peak of the hype cycle, but itâs never too late to learn a few new tricks.
In a nutshell, Inbound is what's replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made visible, results tangible and effectiveness measurable.
Demand Generation for Marketers That Have to do it All - Heidi BullockMarketo
Â
Heidi Bullock, VP of Demand Generation for Marketo, presents how to achieve better demand gen results through smarter marketing and how to analyze the performance of your marketing campaigns with the metrics that matter most.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Â
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect â every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the âinfotainmentâ product design strategy
Design a winning info product go-to-market plan to use the âspider methodâ
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend itâs life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Â
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Demand Generation - Best Practices & Lessons Learnedmparin
Â
The document discusses demand generation and how to implement it within an organization. It emphasizes understanding the customer buying cycle and mapping marketing and sales activities to different stages of the cycle. It also discusses lead generation, scoring leads based on profile and engagement level to prioritize nurturing, and implementing a strategic nurturing program with personalized, relevant content to build trust and educate prospects over time.
This document provides an executive's guide to evaluating a company website. It discusses six primary elements to consider: strategic elements, visual elements, content elements, functional elements, user interface elements, and search engine optimization. The guide recommends that websites have a clear purpose aligned with business objectives, use visuals and content consistently with the company brand, provide useful and relevant information for target audiences, and include functional elements like lead generation forms. The overall goal is to create a website that strategically supports business goals and delivers value to customers.
The document discusses challenges with traditional content marketing and how interactive content experiences called "marketing apps" can help address these challenges. Some of the key challenges mentioned include producing engaging content, measuring effectiveness, and dealing with content overload. The document provides examples of how different types of traditional content like white papers and infographics can be transformed into interactive experiences like interactive white papers, quizzes, and assessments to better engage audiences across the buyer's journey.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
Â
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
From Prospect to Customer: Maximize Lifetime Value with ABMEngagio
Â
Everyone is talking about ABM. However, some big myths could be holding you back from seeing success. First, ABM doesnât have to be a massive undertaking. In fact, you can get up and running quickly. Second, ABM isnât just for top-of-funnel. It spans all stages of the Customer Journey, including postsale. In this session, Heidi Bullock will share real-world examples and proven ABM secrets to land and expand target accounts at scale.
Heidi Bullock Chief Marketing Officer Engagio From Prospect to Customer: Maxi...Demandbase
Â
Everyone is talking about ABM. However, some big myths could be holding you back from seeing success. First, ABM doesnât have to be a massive undertaking. In fact, you can get up and running quickly. Second, ABM isnât just for top of funnel. It spans all stages of the Customer Journey, including post- sale. In this session, Heidi Bullock will share real-world examples and proven ABM secrets to land and expand target accounts at scale.
Understanding product development economics - why it matters?Contribyte
Â
Henri HÀmÀlÀinen's presentation from the Tulevaisuuden Tuotekehitys (Future of Product Development) -seminar 27.10.2016.
www.tulevaisuudentuotekehitys.com
This document summarizes key trends in content marketing for 2014 presented by Stephen Bateman, a content marketing expert. Some of the main points covered include:
1) Content marketing is becoming a more potent and global technique for marketing. It is also becoming more difficult as consumers are evolving faster than marketers and have higher expectations.
2) To succeed, content marketing requires a planned strategic approach with clear objectives, metrics for evaluation, and control through analytics.
3) Key techniques discussed include using customer personas, buyer journey mapping, and editorial calendars to create more targeted, useful content aligned with customer needs at different stages.
4) Evaluation of content marketing is important but difficult. The presenter recommends focusing
The document discusses how content marketing can be used for demand generation in B2B environments. It explains that content marketing involves creating and sharing content to promote a product or service. This content educates prospects and builds trust at different stages of the buying process. Effective content marketing generates leads, nurtures leads as they learn, and allows leads to be scored based on their engagement with the content to determine when they are sales-ready. The document provides guidelines for creating content targeted at different buyer roles and stages to move prospects through the purchase funnel.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
This document outlines how to create content at every stage of the buyer's journey to improve inbound marketing strategies. It discusses mapping the buyer persona's journey and creating content to address their problems at each stage - awareness, consideration, and decision. Content should include blog posts, guides, videos and more. Aligning content to the buyer journey and addressing their questions and needs at each step can help turn prospects into qualified leads and increase event attendance and sponsor engagement.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
This document discusses how marketing can fuel sustainable double-digit growth for B2B companies. It promotes conducting a marketing audit to evaluate current efforts and identify opportunities for improvement. The document then outlines key aspects of an effective marketing strategy, including defining your brand story, creating educational content, optimizing your website for SEO, implementing inbound and outbound marketing campaigns, and using marketing automation technology to track leads. It emphasizes starting with a well-executed marketing strategy rather than opportunistic tactics to achieve long-term growth goals.
Let customer insight guide your bank's content marketing strategySounds About Write
Â
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
5 reasons why b2 b marketers fail with generating qualified leadsDaniel Buckle
Â
B2B marketers often fail to generate qualified leads for several key reasons: (1) management is unwilling to invest in lead generation programs without proof of success; (2) content and marketing messages lack value and relevance for potential customers; and (3) proper follow-up and nurturing of leads through drip campaigns is not implemented. To improve lead generation, B2B marketers must prove the value of their programs, create highly relevant content, collaborate between marketing and sales on lead nurturing, and leverage marketing automation tools and analytics.
âYou are out of business if you donât have a prospect.â â Zig Zigler
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss in this article.
This document provides an overview of data-driven content marketing strategies for B2B tech companies. It begins with an introduction to content marketing and how it differs for B2B versus B2C. It then provides examples of successful data-driven content marketing campaigns from Facebook, Mailchimp and Kippa. The document outlines key aspects of developing a content strategy, including research, segmentation, understanding the buyer's journey, and setting goals and metrics. It concludes with tips for an effective content strategy and examples of content formats and resources that B2B tech companies can utilize.
âCOVID-19 has crippled the world, leaving many small medium businesses struggling to survive and many waking up to the reality of re-assessing their business strategies and tactics. Even [b2b / b2c] marketing will have to be adjusted. â
In todays age we need to have a data driven mindset while executing campaigns and this presentation covers key important aspects of data driven marketing ideas and
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
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The 1st in Asia | Growth Marketing Academy
đđ»Register for FREE and watch the recording whenever youâre FREE!đđ»
đđ»Join Now: https://bit.ly/3kUligs
ă5 Tips to Create Successful Content in the COVID-19 Era Like The Economistă
âđ»What will I learnâŠ
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between âtone-deafâ and âCOVID-fatigueâ
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
đšđ»âđŒMeet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
đŸWe will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
đđ» learn more: https://www.growthmarketer.academy/
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
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The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
This document outlines 7 top marketing strategies to try in 2020: 1) Educate customers with content marketing; 2) Customize marketing campaigns using analytics and segmentation; 3) Use shoppable posts on social media like Instagram and Pinterest; 4) Leverage immersive technologies like AR and VR for engaging content; 5) Automate Google Ads bidding using machine learning; 6) Use social messaging apps to develop customer relationships; 7) Leverage social media stories on platforms like Snapchat, Instagram, and Facebook to connect with audiences.
This document discusses the importance of content marketing and outlines a new content marketing system called Crescendo. It notes that content is now the foundation of marketing. It then describes the key facets of Crescendo - creating and optimizing content, publishing and amplifying content, and analyzing and suggesting how to improve content based on metrics. Crescendo aims to help marketers understand which content is most effectively driving outcomes like engagement, awareness, and revenue.
Similar to Content Marketing for Meaningful Growth (20)
Aloita sisÀltömarkkinointi ja social selling tuloksellisestiHenna Niiranen
Â
MitÀ sisÀltömarkkinointi on?
MitÀ Social Selling on?
Miten niiden kanssa pÀÀsee alkuun - tuloksellisesti?
Esitys Tammerkosken nuorkauppakamarin jÀsenille 7.2.2018.
Kuinka verkkoa voi hyödyntÀÀ tavoitteellisesti oman asiantuntijabrÀndin rakentamisessa? Webinaarin esitysmateriaali 11.12.2017.
Webinaaritallenne löytyy YouTubesta: https://www.youtube.com/watch?v=LuN3vwDpGgo&t=900s
A complete guide to start your journey with social selling.
Connect with me on Twitter: @HennaNiiranen
See also http://www.slideshare.net/differolaiset
Miten alkuun henkilöbrÀndin kehittÀmisessÀ? MikÀ on LinkedInin ja Twitterin rooli tÀssÀ?
Materiaali 18.8. Mothers in Business -verkostolle pitÀmÀstÀni koulutuksesta.
Miten hyödynnÀt LinkedIniÀ henkilöbrÀndisi rakentamisessa ja vahventamisessa, verkoston luomisesssa ja tiedonhaussa? MikÀ henkilöbrÀndi oikeastaan on?
Koulutusmateriaali 21.1.2016 Mothers in Business -verkostolle pitÀmÀstÀni koulutuksesta.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
Youâll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Redditâs place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, weâll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
Â
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:Â
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journeyÂ
-Why you should care about prospects that are in market
-Measuring the unmeasurableÂ
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Â
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), thereâs no longer time for marketers to throw their hands up and say âI didnât knowâ or âThey wonât go through with itâ. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption⊠but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
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Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Whatâs âInâ and âOutâ for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Â
Delve into essential ABM âplays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you werenât really very good at all, actually.
In this respectful and life-affirming serviceâerm, sessionâjoin Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
âą Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
âą A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
âą Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesnât mean it works â or does it? This session will examine the value of todayâs hottest digital marketing topics â including AI, paid ads, and social metrics â and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
4. The Context â Where Do I Come From?
Henna
2002: Graduated as an engineer from TAMK
2002-2015:
BI developer
IT project and service manager
Both consultant & inhouse roles
2015: A Wake Up Call
Content Marketer at Affecto
2016-2018: âKonsulttilaiffiiâ
Account mgr at Differo
2018: CMO & student
CMO at Integrata
#myyntimaisteri
2019 ï
Integrata
Badass of Finnish HR industry ;)
Payroll, Workforce Management, HR, LaaS
Business model: Projects, service & SaaS
60+ consultants
45% yearly growth since 2008
Ongoing dev projects related to growth:
Inbound ramp up
Sales automation (HubSpot)
Team sales model
Done this year:
Brand renewal
Website renewal (Drupal ï WordPress)
Marketing automation launch (Mailchimp ï HubSpot)
CRM (Salesforce ï HubSpot, 2017)
@HennaNiiranen
@HennaNiiranen
9. @HennaNiiranen
âŠdrives your strategy
execution forwardâŠ
âŠgives value to your
customersâŠ
So every one and
single piece of
contentâŠ
âŠhas a target groupâŠ
âŠand drives your
customer forward,
towards a shared goal!
âŠis up to date and
important in your
customerâs world⊠âŠnot only in new
business!âŠ
11. Different Levels of Content
Micro Content: Easy & cheap to produce
Short lifecycle, needs to be updated & optimized regularly
Driving traffic to your website
Examples: Ads, social media posts & polls, snippets/preview texts, images
Basic Content: âMust haveâ, mid-level price to produce
Short or long lifecycle, needs to be updated & optimized regularly
Converting visitors into leads
Examples: Product descriptions, campaign landing pages, blogs, customer cases, webinars,
podcasts, short videos, calculatorsâŠ
Long-Form Content: What makes you stand out âș, mid to high price to produce
Long lifecycle, needs to be updated & optimized regularly (surprise!)
Converting visitors into leads
Examples: Pillar content (see p. 23), guides, studies, games, videosâŠ
@HennaNiiranen
12. Different Levels of Content
Interactive Content
Games
Social media polls
Assesments
Calculators
Workbooks
Passive Content
Ads
Social media posts
Blogs
E-books & guides
Webinars
Interarctive content is more effective in lead generation: the
audience must actively do things. It pulls participants into a more
immersive storytelling around a brand.
Hacking Marketing, p. 168-169
@HennaNiiranen
14. Strategic Goals for the Content
Goals
Brand Awareness & Thought
Leadership
Customer Aquisition & Sales
Customer Retention & Loyalty
Employer Branding
Something else? âș
KPIs
Sales
Cost-savings
Business growth
Customer acquisition cost
Customer lifecycle value
âŠ
Itâs not about how many people
read your blog.
@HennaNiiranen
15. What is the most important
strategic goal
you want to achieve
with content marketing?
Discuss with the person
next to you.
@HennaNiiranen
16. You must define a
strategic goal
for every piece of
content you produce.
@HennaNiiranen
19. What your customer is thinking along the way:
@HennaNiiranen
https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/
Never heard of it. I donât care.
Ok, there might be something to it.
What happens if I donât change anything?
Is this a right solution for me?
How others have coped with it?
How do I know if itâs worth of the money?
Who will I be working with?
How can I get even more out of it?
How to start in most efficient way?
20. Content suitable for different stages:
@HennaNiiranen
https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/
Short & âprovocativeâ blogs, PR & media,
mass events, studies of the industry
Blogs, webinars
Comparisons, webinars, round table events,
workbooks
Buyers guides, team presentations, calculatorsâŠ
How-toâs, new features, user groupsâŠ
Casestories,pillarpages
Productinformation
21. Case Vainu.io:
@HennaNiiranen
https://www.campaignmonitor.com/resources/guides/2018-email-marketing-predictions/
Study of the industry: B2B Sales Trends 2019
https://blog.vainu.io/b2b-sales-trends-2019/
Blog: 5 Ways Artificial Intelligence Will Increase
Your Sales https://blog.vainu.io/artificial-
intelligence-increase-your-sales/
Comparison: Sales Prospecting Tools
https://blog.vainu.io/sales-prospecting-tools/
Case story: Gigantti increased B2B sales
revenue by more than 20 %
https://customers.vainu.io/case-study/gigantti/
Guide: How to use Vainu in Logistics & Transportation
https://blog.vainu.io/how-to-prospect-new-better-
leads-in-logistics-and-transportation/
Casestories,pillarpages
Productinformation
22. Almost*) The Real Life Example:
Leadership as a Service
Stage What the customer is thinking Content on the website Supporting content
Awareness Never heard of it. I donât care. Blog: âThe way you are leading your
people is not working anymoreâ
CTA: Read the next blog
Promoted & organic content
on social media ï
Engagement Ok, there might be something to it.
What happens if I donât change
anything?
Blog: âWhy to serve your employees
better that the customers?â
CTA: Interested? Get our newsletter
Retargeting on Google &
social media ï
Discovery Is this a right solution for me?
How others have coped with it?
Case story: âDista made their team
happier by utilizing LaaSâ
Newsletter ï
Purchase How do I know if itâs worth of the
money?
Who will I be working with?
Blog: â3 real life examples of LaaS
online shopsâ
CTA: Book a demo
Landing page to book a
demo
(spin off to sales process)
Retention How can I get even more out of it?
How to start in most efficient way?
Blog: âHow to launch new services in
LaaS?â
CTA: Contact our team to get an
efficient workshop to brainstorm on
new services
Landing page in Integrata
online shop to order the
workshop
@HennaNiiranen
*) Still working on it ;)
23. Think about your
service/product.
What would the âcontent
stackâ look like on your
customersâ journey?
Brainstorm for 10
minutes and get some
refreshments.
@HennaNiiranen
24. Think about your product/service
you want to promote. Can you fill this in?
Stage What the customer is thinking
Content on the website
(content format & headline)
Call to action â what do you want
the reader to do next?
Awareness Never heard of it. I donât care.
Engagement
Ok, there might be something to it.
What happens if I donât change anything?
Discovery
Is this a right solution for me?
How others have coped with it?
Purchase
How do I know if itâs worth of the money?
Who will I be working with?
Retention
How can I get even more out of it?
How to start in most efficient way?
@HennaNiiranen
25. The Rules You Must Obey âș
Every piece of content has a clear business goal
Every piece of content has a clear target group (google âbuyer personaâ)
Do not try to save the world with one blog post
Every piece of content fits on the customers journey but only ONE stage at a time
Exceptions: Case stories, long form content, & pillar pages
Every piece of content has a clear call to action (CTA)
Read next blog, subsrcibe to newsletter, contact salesâŠ
Every piece of content is promoted â even 80/20
Every piece of content has been and WILL BE optimized regularly
Finally: You must monitor the ROI of content marketing. How much
revenue it generates and how much did you put effort on producing it?
@HennaNiiranen
26. Case Stories, Pillar Pages,
& Long Form Content
Case Stories
Itâs all about you, but still itâs not about you â
donât repeat your company or productâs
name
Tell the success story of your customer:
what was the change they achieved? What
were the results? Can you show numbers?
People love people: Bring them out, both
your team & customerâs
Pillar Pages
A set of content that link together with
interlinks
Builds the relevance of keywords in Google
Helps the users to navigate around the
same topic
https://blog.hubspot.com/marketing/what-
is-a-pillar-page
Long form content
Dowloadable guides are history âș You need
to hunt for the conversion with other
methods!
https://www.advanceb2b.com/thegrowthhu
b/the-mission-matrix-saas-go-to-market-
strategy
@HennaNiiranen
28. SEO 2019 - Top 5 Tips
How to Get Visibility in Google?
1. Quality over quantity, always!
âIn 2019 you should increasingly ask yourself what your target group wants to know when
searching the web or what they want to cover with their search. The more you meet this need with
your content, the better your ranking chances will be.â ï https://www.whostalkin.com/seo-trends-
2019/
2. Create topic clusters & pillar pages with interlinking, target to longtail
keywords
âGoogle found that one in five search queries on mobile devices are made through voice
commands, while more than half of all searches will be made via voice input by 2020 (they already
account for more than 40%).â ï https://marketing.toolbox.com/articles/seo-2019-trends-to-watch-
for
3. Try to get the backlinks â but focus on quality!
4. Refresh your content on a regular basis so itâs more appealing to your
customers and Google
5. Optimize the site â it needs to be fast, flawless & support mobile
@HennaNiiranen
29. More to Read About SEO
https://medium.com/@advanceidea/seo-in-2019-8aa80e2405d9
https://medium.com/@iamShivaNaidu/5-seo-concepts-
entrepreneurs-should-implement-in-2018-2019-to-boost-google-
ranking-69bae05bd8a
https://www.whostalkin.com/seo-trends-2019/
https://blog.hubspot.com/marketing/what-is-a-pillar-page
https://marketing.toolbox.com/articles/seo-2019-trends-to-
watch-for
Google âSEO 2019â âș
@HennaNiiranen
31. Build Your Network
These People Will Help You (If Iâm too Busy, haha)
Strategy & Transformation: Samuli
Hokkanen (Crasman) & PĂ€ivi Talonen
Small Business Marketing with 0âŹ
Budget: Markus Koskinen (Asua), Jarkko
Kurvinen
Wordpress for small businesses:
Janne Gylling (Moretag)
Wordpress & integrations: Katja
Vilkamo (Frantic)
B2C & Growth Hacking: Antton Ikola
(Columbia Road)
B2B, Content Strategy & Content:
Kati Keronen (Valoria), Mira Oiva
(Differo)
Marketing & Sales Automation,
Chatbots: Mikko SeppÀ (AdvanceB2B),
Jani Aaltonen (Sales Communications)
Social Selling: Sani Leino
B2B Influencer Marketing: Laura
PÀÀkkönen (Bonfire)
SEO & SEM: Mikko Piippo (Hopkins), Ivo
Oksman (Kiva Helsinki)
Brand Identity & Graphics for Small
Businesses: Canva.com đ€Ł, Pasi
Tuomaala
Connect with them on LinkedIn & send
them my best ;)
@HennaNiiranen
32. Checklist
This is BTW a great
example of content
marketing ;)
Top 1 in Google for âWhat is
Valuable Contentâ, even if itâs
âalreadyâ 2 yrs old
https://contentmarketinginstit
ute.com/2016/09/checklist-
valuable-content/
34. âMarketers must now own the complete
journey of the customer lifecycle, not just
think about cherry-picking touchpoints
along the way.
The end goal is no longer to simply
convert a lead into a customer.
Itâs about maximizing the lifetime value of
loyal customers who will come back again
and again.â
@HennaNiiranen