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The Evolution of
Management
Theory and Practice
Why study Management History ?
Management is the most used tool today in any
enterprise. History of its evolution helps us to
understand its metamorphosis to its current level.
Looking back
Organized endeavors directing people for
planning, organizing, executing, leading,
monitoring and controlling activities have existed
since the beginning of the civilization. (Pyramids,
Monuments, Mythology)
It has been only during the last century that this
subject has undergone systematic investigation,
acquired a common body of knowledge and has
become a formal discipline.
It has been the fastest growing discipline both in
content and application over the last 50 years
The run up to the formal theory. Literature review
Sun Tzu the Chinese General (6tn century BC) in
his “The art of War” recommends that the success
can be achieved by being aware of utilizing the
organizations strength to exploit the weakness of
rival the enemy. (Coordinated group effort)
Chanakya’s Arthashastra (3rd century BC) It lays
down the principles that should be taken into
consideration by the leader while formulating
policies
Machiavelli (Discourses 1513) written for the
leadership of Florence, recommended that the
ends justifies means and that a leader should use
fear, not hatred, to maintain control.
The run up to the formal theory.
Adam Smith (The wealth of nations -1776). Economic
advantages organizations would gain by division of labor.
The Industrial Revolution and the mechanization of the
process (large volume outturn)
Coordination of tasks (Forecasting, supply chain, quality
control, monitoring, marketing) – contributed by Elin
Whitney, James Watt and Mathew Boulton.
The modern management discipline evolved as an offshoot
of economics. John Stuart Mill, Leon Walras, Alfred
Marshall took forward the theory towards a more
comprehensive theoretical background.
Rapid expansion of the railroads brought down the costs.
No government control supported the development of large
corporations (J. Rockefeller- oil, Andrew Carnegie steel).
The run up to the formal theory.
This demanded formal managers and formalized management
practices.
In 1881, Joseph Wharton took the profession one step forward
by becoming the first management scholar to offer a tertiary
level course in management
Harvard became one of the first American Universities to offer
a graduate degree in business management in 1908. The first
textbook on management was written by J Duncan in 1911.
Around World War II, H. Dodge, Ronald Fisher and Thornton
C. Fry introduced mathematical and statistical techniques to
give it a scientific basis.
Peter Drucker published “Concept of the Corporation” in 1946
describing different facets of business organization. He also
developed the concept of MBO in 1950 as a comprehensive
system based approach to accomplish the organizational
objectives
Why Study Management Theory?
Theories are perspectives with which people make
sense of their world experiences
Theories provide a stable focus for understanding
what we experience (Henry Ford– large and
compliant work force; Alfred Sloan of GM on
market strategy)
Theories enable us to communicate effectively and
thus move into more complex relationships with
other people (Ford / Sloan)
Theories make it possible to keep learning about
our world. Theories have boundaries. Triggers to
look beyond. (Cold war, Model T and GM)
Theories (guided by the perceptions of the researcher)
Preclassicalcontributions
(Adam Smith,
The wealth of Nations, 1776)
General administrative theories
(Henri Fayol)
(Max Weber)
ScientificManagement
(Frederic Taylor)
(Frankand Lilian Gilbert)
(HenryLGnatt)
The classical theorists
Behavioralscience theorist
(Fred Fiedler,VictorVroom,
EdwinLocke etc)
Human relations movement
(Dale Carnegie, Abraham Maslow,
Douglas McGregor)
Hawthrone studies
(Elton Mayo)
Earlyadvocates
(Robert Owen,Hugo Munsterberg,
MaryParker Follett,
Chester Barnard)
Behavioral School
(Human Resources Approach)
Operations research or
Management Science
Charles'Tex' Thornton)
Robert McNamara
Qualitative approach
Contingency
Systems
Processes
(Harold Koontz)
Recentyears-
Integrativeapproach
Development of Managementtheories
A. The Classical Theories
The classical management focused on attainment of
efficiency and productivity in an organizational setting.
The predominant characteristics are:
1. Emphasis was placed on economic rationality of the
individual employee. Advocated the provision of
monetary incentives to encourage to work hard to
realize their true potential.
2. They are based on the negative views about human
nature with respect to performance of role &
responsibility in an organizational setting.
3. They recognized that humans have emotions, but felt the
emotions could be controlled by logical and rational
structuring of jobs
Can be classified in three main branches: 1.
Scientific, 2. Administrative and 3.Bureaucratic
Management
1. Four pillars of Scientific Management
Scientific Management arose from the need to
increase productivity.
Breakdown the work into elements and develop
science for each (re-look into the conventional
mode) – Scientific job analysis
Select, train and deploy appropriate worker
(workers will not choose where they would work)
Division of work and responsibilities.- Functional
supervision and standardization
Establish synergic relationship with workers. –
Management cooperation and financial incentives
Major Contributors to Scientific Management
Frederick Taylor (mechanical engineer) published
‘Principles of Scientific Management’ (1911) –
“one best way, appropriate selection of workers,
training, deployment and environment”.
(experiments with loading iron blocks and shovel
sizes, financial incentives). The fundamentals are:
1. Find the best practice and use as benchmarking
2. Decompose the task into its constituents – now
called business process redesign
3. Get rid of things that don’t add value
Major Contributors – contd.
Frank and Lillian Gilbreth (used camera and micro-
chronometer to analyze the motions of brick laying; fatigue
and motion studies). They defined time and motion studies
as the science of eliminating wastefulness resulting from
unnecessary, ill directed and inefficient motion
Henry L Gantt (charts for planning and monitoring, and
the concept of group incentives) Formed the basis of CPM,
PERT (project evaluation and review technique) and Gantt
Charts. He focused on the importance of motivational
schemes by laying emphasis on rewards for good work
rather than penalties for poor work. He advocated that
provisions of rewards is relatively more effective than
threat of penalties
Scientific Management Era – In Perspective
The era was characterized by low standard of
living, labor intensive working pattern, and
financially cheap environment
Scientific management attempted to raise the
standard of living by way of making workers more
efficient and productive and consequently adding
to their income.
2. The General Administrative Management
Grew out of need to find guidelines for managing
complex organizations to prescribe the interventions
in Management. The two most prominent contributor
was:
Henry Fayol (MD of a French Coal Company) described
management as the designated set of functions, and unlike
Taylor, concentrated on the managerial level. Fayol was
the first thinker to outline the desirable qualities of a
manager. They are physical qualities, mental qualities,
moral qualities, proper education qualities, specialized
knowledge about some function and experiential
knowledge from past work
Fayol’s 14 Principles of Management- busted the myth that
‘Managers are Born and not made. He insisted that
management is a skill which can be taught
Division of work
(training)
Authority / responsibility
Discipline (obey rules)
Unity of Command
Unity of Direction (one
plan)
Individual’s interest
subordinate to
organization’s interest.
Fair Remuneration
Centralization
Hierarchy
Orderliness (right people
and right material at right
place)
Equity (principle of hot
stove)
Stability of Tenure
Initiative
Esprit de corps
3. Bureaucratic Management
Max Weber (German Sociologist) described goal
oriented large organization as bureaucracy -- defined as
an administrative system which is deliberately designed
for accomplishment of large scale tasks through
coordination of individual efforts in a rule bound, fair
and efficient manner. It is characterized by clear division
of labor, well trained personnel appointed on the basis of
their competence, hierarchy (clear career path), rules and
regulations, rational power (traditional / charismatic) and
impersonal relationships.
Although the term bureaucracy has been popularized for
referring to government organizations, it is being
practiced in virtually every large and formal organization
Weber’s ideal Bureaucracy
Division of labor
Authority / Hierarchy
Formal Selection
Formal rules and regulations
Impersonality
Career Orientation
Weber’s concepts (bureaucracy) are a lot similar
to Taylor’s (scientific management). Both
emphasize rationality, predictability,
impersonality, technical competence and
authoritarianism.
General Admin / Bureaucratic Theories –
In Perspective
Fayol’s theory can be benchmarked as the starting
point of the many current management ideas. He
was the first to systemize managerial
interventions.
Weber’s idea of bureaucracy was the model
prototype of large organizations, bereft of
inefficiencies, ambiguity and patronage.
Though “Bureaucracy” is not a very fancied term
today, it still provides the steel frame to most large
organizations
B. Human Relations School: Why?
This school of thought emerged in 1920 in reaction to
the limitations of the classical theories that ignored the
‘human aspects’ in organizations. The main
characteristics are:
1. Employees are social beings and hence could not
respond to purely rational rules, chain of authority and
economic incentives.
2. Employees bring their social needs along with them to
the organization; consequently, effective management
required a more human oriented approach.
3. Emphasis is required on the social needs, drives and
attitudes of individuals to motivate them to perform to
their true potential
Outcome of Human Relations Movement
Following fundamentals of human behavior highlighted:
1. Individual’s desire to continuously associate with his
fellow workers significantly affects performance
2. Scientific management in its original form (Robotization of
the work force) not accepted. Social understanding and
social skills are equally important.
3. The working group informally determines the output level
(dependent upon fair day’s work) that an individual worker
would produce in a given timeframe.
4. Fair and transparent management can foster collaborative
and cooperative atmosphere.
5. Rather than just adding to the overall compensation
through production linked incentives, management needs
to improve the overall quality of life of the workers
Major contributors to the approach
The proponents recognized the importance of human
factor in success of organizations. Four individuals stand
out:
1. Robert Owen: Scottish businessman, committed to
releasing the suffering of the working class; banned
child labor, regulated work hours and improved working
conditions; showing concern for labor welfare was a
profitable management initiative.
2. Hugo Munsterberg: Created the discipline of industrial
psychology; substantially contributed to our current
knowledge of selection technique, training, job design
and motivation.
Major contributors contd.
3. Mary Parker Follett: Propounded that no one could
become a whole person except as a member of a group.
Defined “Management” as the art of getting things
done. Her holistic model took into account not only
individuals and groups but also politics, economics and
biology. It was forerunner of the idea that management
was not internally focused and is affected by external
environment.
4. Chester Barnard:President of New Jersey Bell
Telephone Co. viewed organizations as social systems
that require nurturing. People come to join the
organization to achieve the objectives they can not
accomplish alone. There needs to be sync between the
organization and individual goals. Adjustments need to
be made to attain equilibrium; managers need to
understand employees’ zone of indifference.
Hawthorne Studies.(Western Electric Co. 1924 – 33)
Elton Mayo established relationship between social
environment (redesign of job, changes in work day and
work week length, rest periods, individual versus group
pay etc) and work output through a series of experiments
known as Hawthorne Studies (Illumination experiment,
Relay assembly test room study, Bank wiring room study
etc). He concluded that behavior and sentiments were
closely related, that group influences significantly affected
individual behavior, group standards established individual
worker output and money was less a factor in determining
output than were group standards, group sentiments and
security. These studies established that employees were
different from the machines and would need to be
treated differently and deferentially.
HR Approach - Human Relations Movement
The members had unshakable optimism about peoples
capabilities and strongly believed that a satisfied worker
was more productive. Three stalwarts of this group are:
1. Dale Carnegie : Believed that way to success was
through winning the cooperation of the people.
2. Abraham Maslow : Propounded the theory of need
hierarchy (physiological, safety, social, esteem, and self
actualization; lower level needs must be satisfied first).
3. Douglas McGregor: Best known for his two sets of
assumptions about human nature. (Theory X - motivated
by external stimuli, Theory Y – inherently motivated;
manager replacing the boss)
HR Approach - Behavioral Science Theorists
A group of psychologists and sociologists (Fred
Fiedler, Victor Vroom, Richard Hackman etc),
carefully attempted to keep their personal beliefs
out of their work and relied on the scientific
methods for the study of organizational behavior.
They have made significant contributions to our
current understanding of leadership, employee
motivation, job design etc.
Behavioral Sciences Approach - In Perspective
The classical theorists viewed employees as
machines and managers as engineers. Any failure
of the employees to generate desired output was
viewed as an engineering problem. Contributors to
the human resource approach forced managers to
reassess this simplistic model view.
However, this approach takes a myopic view of
the discipline of management. It ignores
managerial concepts. In any case, psychological
training alone is not enough to become an
effective manager.
C. The Quantitative Approach – The
Management Science School (OR Procedures)
During the World War II, the British brought in the concept
of “Operational Research”.
Post World War II, management included applications of
Statistics, Optimization Models, Information Models and
Computer, Simulations Linear Programming etc. They
have been useful tools to decision making in planning and
control.
Use of such tools have added to the confidence limits to
the management planning and projections.
Important contributors were Robert McNamara (Ford
Motors) and Charles ‘Tex’ Thornton
Management Science School – In Perspective:
Management science school offered a whole new
way to think about time. With computer model
simulations, forecasting has become dependable.
At the same time, management science school pays
less attention to relationships in the organizations.
The emphasis is only on numbers, missing the
importance of people and relationships. It fails to
provide solution for all facets of management,
especially the areas with high level of human
element, like leadership, motivation etc.
management in not pure science and hence cannot
be modeled for all types of situations
D. Recent Years – Towards Integration
Theories are powerful influences. The longer we
use a given theory, the more comfortable we
become with it and more we tend not to seek out
newer pastures unless forced. The days were
changing fast and regular efforts were made to
synthesize to customize requirements. This
explains why ‘modern’ management theory is
really a rich mosaic of many theories that have
endured over the past century. Concern with
developing a unifying framework of management
began in right earnest in early 60s.
Recent Years:1.Process or Operational approach:
Harold Koontz in his article “management theory jungle”
advocated that each approach had something to offer to
the management theory and the actual practice should
synthesize various view points. The approach
recognizes that there is a central core of knowledge
about management that is pertinent only to the field
of management. The process approach, originally
introduced by Fayol, is based on the management
functions. The performance of these functions planning,
organizing, controlling and leading should be seen as a
seamless activity of management. In addition this
approach draws and absorbs knowledge from other
fields.
The interactive nature of Management process
Planning
Use logic &
methods to think through
goals & actions
Controlling
Make sure the
organization is moving
towards its objectives
Organizing
Allocate work,
authority & resources
to achieve organizational
goals
Leading
Direct, influence & motivate
employees to perform
essential tasks
Recent Years:2.Systems approach
An organized enterprise does not exist in vacuum and is
dependent on external environment. Open systems
recognize that no organization is self contained; they would
sink if they ignore external environment, goal inputs of
claimants (supplier relation, govt regulations).
Two basic types of systems are closed and open. Frederic
Taylor’s machine view of the organization refers to closed
while Christian Barnard proposed open system where it is
in constant interaction with its environment.
The job of the manager is to ensure that all parts of the
organization are internally coordinated. In addition open
system recognizes that organizations are not self contained
and can not survive if they ignore external environment
Managerial knowledge,
Goals of claimants
& use of inputs
Reenergizing
the
system
Planning
Organizing
Staffing
Leading
Controlling
To produce outputs
External environment
Outputs:
Products, Services,
Profits, Satisfaction,
Goal integration & others
External variables &
Opportunities
Constraints
Others
External
Environment
External environment
Inputs:
Human, Capital
Managerial, Technological
others
Goal inputs of claimants:
Employees, consumers, suppliers,
Stockholders, governments,
Communities and others
Systems approach to management
Business
organization
Internal
Labor
Equipments
Money
Materials
External (macro-
beyond influence of the org)
Global
Global Global
Competition
Ecosystem Economic
Socio -
Cultural
Demographic Political /
Legal
Technological
External (micro) customers, suppliers, creditors, distributors dealers; though outside the
Influence of the 0organization, can be influenced by them
Constituents of Business Environment
Recent Years: 3.Contingency Approach
Early management contributors gave us principles of
management and organization that they generally assumed
to be universally acceptable. Later research have found
exceptions.
Management, like life itself, is not based on simplistic
principles. Contingency approach is a product of the
integration of various management theories modulated by
the situational variables. Since organizations are diverse,
one size does not fit all. Four important variables are,
Organization size, Routine-ness of Task Technology,
Environmental Uncertainty and individual differences.
A contingency approach to management is intuitively
logical.
Current Issues:
Workforce Diversity
Ethics
Stimulating Innovation and change
Total Quality Management
Re-engineering
Empowerment and teams
Bimodal Workforce
Downsizing
Contingent Workers
Conclusions:
In view of the discussions so far, management has
started to become less based on the
conceptualization of classical theory of
management and the typical military command
and control, and more on facilitation and support
of collaborative activity. Now management deals
with the complexities of human interaction to
achieve organizational or group goals in an
effective and efficient manner.
Suggested Reading
Management: P Stoner, Freeman and
Gilbert, Jr.
Management: Stephen P. Robbins and Mary
Coulter.
Management – A Global Perspective: Heinz
Weihrich and Harold Koontz

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l2_evolution_of_mgmt_theories_mba_e.ppt

  • 2. Why study Management History ? Management is the most used tool today in any enterprise. History of its evolution helps us to understand its metamorphosis to its current level.
  • 3. Looking back Organized endeavors directing people for planning, organizing, executing, leading, monitoring and controlling activities have existed since the beginning of the civilization. (Pyramids, Monuments, Mythology) It has been only during the last century that this subject has undergone systematic investigation, acquired a common body of knowledge and has become a formal discipline. It has been the fastest growing discipline both in content and application over the last 50 years
  • 4. The run up to the formal theory. Literature review Sun Tzu the Chinese General (6tn century BC) in his “The art of War” recommends that the success can be achieved by being aware of utilizing the organizations strength to exploit the weakness of rival the enemy. (Coordinated group effort) Chanakya’s Arthashastra (3rd century BC) It lays down the principles that should be taken into consideration by the leader while formulating policies Machiavelli (Discourses 1513) written for the leadership of Florence, recommended that the ends justifies means and that a leader should use fear, not hatred, to maintain control.
  • 5. The run up to the formal theory. Adam Smith (The wealth of nations -1776). Economic advantages organizations would gain by division of labor. The Industrial Revolution and the mechanization of the process (large volume outturn) Coordination of tasks (Forecasting, supply chain, quality control, monitoring, marketing) – contributed by Elin Whitney, James Watt and Mathew Boulton. The modern management discipline evolved as an offshoot of economics. John Stuart Mill, Leon Walras, Alfred Marshall took forward the theory towards a more comprehensive theoretical background. Rapid expansion of the railroads brought down the costs. No government control supported the development of large corporations (J. Rockefeller- oil, Andrew Carnegie steel).
  • 6. The run up to the formal theory. This demanded formal managers and formalized management practices. In 1881, Joseph Wharton took the profession one step forward by becoming the first management scholar to offer a tertiary level course in management Harvard became one of the first American Universities to offer a graduate degree in business management in 1908. The first textbook on management was written by J Duncan in 1911. Around World War II, H. Dodge, Ronald Fisher and Thornton C. Fry introduced mathematical and statistical techniques to give it a scientific basis. Peter Drucker published “Concept of the Corporation” in 1946 describing different facets of business organization. He also developed the concept of MBO in 1950 as a comprehensive system based approach to accomplish the organizational objectives
  • 7. Why Study Management Theory? Theories are perspectives with which people make sense of their world experiences Theories provide a stable focus for understanding what we experience (Henry Ford– large and compliant work force; Alfred Sloan of GM on market strategy) Theories enable us to communicate effectively and thus move into more complex relationships with other people (Ford / Sloan) Theories make it possible to keep learning about our world. Theories have boundaries. Triggers to look beyond. (Cold war, Model T and GM)
  • 8. Theories (guided by the perceptions of the researcher) Preclassicalcontributions (Adam Smith, The wealth of Nations, 1776) General administrative theories (Henri Fayol) (Max Weber) ScientificManagement (Frederic Taylor) (Frankand Lilian Gilbert) (HenryLGnatt) The classical theorists Behavioralscience theorist (Fred Fiedler,VictorVroom, EdwinLocke etc) Human relations movement (Dale Carnegie, Abraham Maslow, Douglas McGregor) Hawthrone studies (Elton Mayo) Earlyadvocates (Robert Owen,Hugo Munsterberg, MaryParker Follett, Chester Barnard) Behavioral School (Human Resources Approach) Operations research or Management Science Charles'Tex' Thornton) Robert McNamara Qualitative approach Contingency Systems Processes (Harold Koontz) Recentyears- Integrativeapproach Development of Managementtheories
  • 9. A. The Classical Theories The classical management focused on attainment of efficiency and productivity in an organizational setting. The predominant characteristics are: 1. Emphasis was placed on economic rationality of the individual employee. Advocated the provision of monetary incentives to encourage to work hard to realize their true potential. 2. They are based on the negative views about human nature with respect to performance of role & responsibility in an organizational setting. 3. They recognized that humans have emotions, but felt the emotions could be controlled by logical and rational structuring of jobs Can be classified in three main branches: 1. Scientific, 2. Administrative and 3.Bureaucratic Management
  • 10. 1. Four pillars of Scientific Management Scientific Management arose from the need to increase productivity. Breakdown the work into elements and develop science for each (re-look into the conventional mode) – Scientific job analysis Select, train and deploy appropriate worker (workers will not choose where they would work) Division of work and responsibilities.- Functional supervision and standardization Establish synergic relationship with workers. – Management cooperation and financial incentives
  • 11. Major Contributors to Scientific Management Frederick Taylor (mechanical engineer) published ‘Principles of Scientific Management’ (1911) – “one best way, appropriate selection of workers, training, deployment and environment”. (experiments with loading iron blocks and shovel sizes, financial incentives). The fundamentals are: 1. Find the best practice and use as benchmarking 2. Decompose the task into its constituents – now called business process redesign 3. Get rid of things that don’t add value
  • 12. Major Contributors – contd. Frank and Lillian Gilbreth (used camera and micro- chronometer to analyze the motions of brick laying; fatigue and motion studies). They defined time and motion studies as the science of eliminating wastefulness resulting from unnecessary, ill directed and inefficient motion Henry L Gantt (charts for planning and monitoring, and the concept of group incentives) Formed the basis of CPM, PERT (project evaluation and review technique) and Gantt Charts. He focused on the importance of motivational schemes by laying emphasis on rewards for good work rather than penalties for poor work. He advocated that provisions of rewards is relatively more effective than threat of penalties
  • 13. Scientific Management Era – In Perspective The era was characterized by low standard of living, labor intensive working pattern, and financially cheap environment Scientific management attempted to raise the standard of living by way of making workers more efficient and productive and consequently adding to their income.
  • 14. 2. The General Administrative Management Grew out of need to find guidelines for managing complex organizations to prescribe the interventions in Management. The two most prominent contributor was: Henry Fayol (MD of a French Coal Company) described management as the designated set of functions, and unlike Taylor, concentrated on the managerial level. Fayol was the first thinker to outline the desirable qualities of a manager. They are physical qualities, mental qualities, moral qualities, proper education qualities, specialized knowledge about some function and experiential knowledge from past work
  • 15. Fayol’s 14 Principles of Management- busted the myth that ‘Managers are Born and not made. He insisted that management is a skill which can be taught Division of work (training) Authority / responsibility Discipline (obey rules) Unity of Command Unity of Direction (one plan) Individual’s interest subordinate to organization’s interest. Fair Remuneration Centralization Hierarchy Orderliness (right people and right material at right place) Equity (principle of hot stove) Stability of Tenure Initiative Esprit de corps
  • 16. 3. Bureaucratic Management Max Weber (German Sociologist) described goal oriented large organization as bureaucracy -- defined as an administrative system which is deliberately designed for accomplishment of large scale tasks through coordination of individual efforts in a rule bound, fair and efficient manner. It is characterized by clear division of labor, well trained personnel appointed on the basis of their competence, hierarchy (clear career path), rules and regulations, rational power (traditional / charismatic) and impersonal relationships. Although the term bureaucracy has been popularized for referring to government organizations, it is being practiced in virtually every large and formal organization
  • 17. Weber’s ideal Bureaucracy Division of labor Authority / Hierarchy Formal Selection Formal rules and regulations Impersonality Career Orientation Weber’s concepts (bureaucracy) are a lot similar to Taylor’s (scientific management). Both emphasize rationality, predictability, impersonality, technical competence and authoritarianism.
  • 18. General Admin / Bureaucratic Theories – In Perspective Fayol’s theory can be benchmarked as the starting point of the many current management ideas. He was the first to systemize managerial interventions. Weber’s idea of bureaucracy was the model prototype of large organizations, bereft of inefficiencies, ambiguity and patronage. Though “Bureaucracy” is not a very fancied term today, it still provides the steel frame to most large organizations
  • 19. B. Human Relations School: Why? This school of thought emerged in 1920 in reaction to the limitations of the classical theories that ignored the ‘human aspects’ in organizations. The main characteristics are: 1. Employees are social beings and hence could not respond to purely rational rules, chain of authority and economic incentives. 2. Employees bring their social needs along with them to the organization; consequently, effective management required a more human oriented approach. 3. Emphasis is required on the social needs, drives and attitudes of individuals to motivate them to perform to their true potential
  • 20. Outcome of Human Relations Movement Following fundamentals of human behavior highlighted: 1. Individual’s desire to continuously associate with his fellow workers significantly affects performance 2. Scientific management in its original form (Robotization of the work force) not accepted. Social understanding and social skills are equally important. 3. The working group informally determines the output level (dependent upon fair day’s work) that an individual worker would produce in a given timeframe. 4. Fair and transparent management can foster collaborative and cooperative atmosphere. 5. Rather than just adding to the overall compensation through production linked incentives, management needs to improve the overall quality of life of the workers
  • 21. Major contributors to the approach The proponents recognized the importance of human factor in success of organizations. Four individuals stand out: 1. Robert Owen: Scottish businessman, committed to releasing the suffering of the working class; banned child labor, regulated work hours and improved working conditions; showing concern for labor welfare was a profitable management initiative. 2. Hugo Munsterberg: Created the discipline of industrial psychology; substantially contributed to our current knowledge of selection technique, training, job design and motivation.
  • 22. Major contributors contd. 3. Mary Parker Follett: Propounded that no one could become a whole person except as a member of a group. Defined “Management” as the art of getting things done. Her holistic model took into account not only individuals and groups but also politics, economics and biology. It was forerunner of the idea that management was not internally focused and is affected by external environment. 4. Chester Barnard:President of New Jersey Bell Telephone Co. viewed organizations as social systems that require nurturing. People come to join the organization to achieve the objectives they can not accomplish alone. There needs to be sync between the organization and individual goals. Adjustments need to be made to attain equilibrium; managers need to understand employees’ zone of indifference.
  • 23. Hawthorne Studies.(Western Electric Co. 1924 – 33) Elton Mayo established relationship between social environment (redesign of job, changes in work day and work week length, rest periods, individual versus group pay etc) and work output through a series of experiments known as Hawthorne Studies (Illumination experiment, Relay assembly test room study, Bank wiring room study etc). He concluded that behavior and sentiments were closely related, that group influences significantly affected individual behavior, group standards established individual worker output and money was less a factor in determining output than were group standards, group sentiments and security. These studies established that employees were different from the machines and would need to be treated differently and deferentially.
  • 24. HR Approach - Human Relations Movement The members had unshakable optimism about peoples capabilities and strongly believed that a satisfied worker was more productive. Three stalwarts of this group are: 1. Dale Carnegie : Believed that way to success was through winning the cooperation of the people. 2. Abraham Maslow : Propounded the theory of need hierarchy (physiological, safety, social, esteem, and self actualization; lower level needs must be satisfied first). 3. Douglas McGregor: Best known for his two sets of assumptions about human nature. (Theory X - motivated by external stimuli, Theory Y – inherently motivated; manager replacing the boss)
  • 25. HR Approach - Behavioral Science Theorists A group of psychologists and sociologists (Fred Fiedler, Victor Vroom, Richard Hackman etc), carefully attempted to keep their personal beliefs out of their work and relied on the scientific methods for the study of organizational behavior. They have made significant contributions to our current understanding of leadership, employee motivation, job design etc.
  • 26. Behavioral Sciences Approach - In Perspective The classical theorists viewed employees as machines and managers as engineers. Any failure of the employees to generate desired output was viewed as an engineering problem. Contributors to the human resource approach forced managers to reassess this simplistic model view. However, this approach takes a myopic view of the discipline of management. It ignores managerial concepts. In any case, psychological training alone is not enough to become an effective manager.
  • 27. C. The Quantitative Approach – The Management Science School (OR Procedures) During the World War II, the British brought in the concept of “Operational Research”. Post World War II, management included applications of Statistics, Optimization Models, Information Models and Computer, Simulations Linear Programming etc. They have been useful tools to decision making in planning and control. Use of such tools have added to the confidence limits to the management planning and projections. Important contributors were Robert McNamara (Ford Motors) and Charles ‘Tex’ Thornton
  • 28. Management Science School – In Perspective: Management science school offered a whole new way to think about time. With computer model simulations, forecasting has become dependable. At the same time, management science school pays less attention to relationships in the organizations. The emphasis is only on numbers, missing the importance of people and relationships. It fails to provide solution for all facets of management, especially the areas with high level of human element, like leadership, motivation etc. management in not pure science and hence cannot be modeled for all types of situations
  • 29. D. Recent Years – Towards Integration Theories are powerful influences. The longer we use a given theory, the more comfortable we become with it and more we tend not to seek out newer pastures unless forced. The days were changing fast and regular efforts were made to synthesize to customize requirements. This explains why ‘modern’ management theory is really a rich mosaic of many theories that have endured over the past century. Concern with developing a unifying framework of management began in right earnest in early 60s.
  • 30. Recent Years:1.Process or Operational approach: Harold Koontz in his article “management theory jungle” advocated that each approach had something to offer to the management theory and the actual practice should synthesize various view points. The approach recognizes that there is a central core of knowledge about management that is pertinent only to the field of management. The process approach, originally introduced by Fayol, is based on the management functions. The performance of these functions planning, organizing, controlling and leading should be seen as a seamless activity of management. In addition this approach draws and absorbs knowledge from other fields.
  • 31. The interactive nature of Management process Planning Use logic & methods to think through goals & actions Controlling Make sure the organization is moving towards its objectives Organizing Allocate work, authority & resources to achieve organizational goals Leading Direct, influence & motivate employees to perform essential tasks
  • 32.
  • 33. Recent Years:2.Systems approach An organized enterprise does not exist in vacuum and is dependent on external environment. Open systems recognize that no organization is self contained; they would sink if they ignore external environment, goal inputs of claimants (supplier relation, govt regulations). Two basic types of systems are closed and open. Frederic Taylor’s machine view of the organization refers to closed while Christian Barnard proposed open system where it is in constant interaction with its environment. The job of the manager is to ensure that all parts of the organization are internally coordinated. In addition open system recognizes that organizations are not self contained and can not survive if they ignore external environment
  • 34. Managerial knowledge, Goals of claimants & use of inputs Reenergizing the system Planning Organizing Staffing Leading Controlling To produce outputs External environment Outputs: Products, Services, Profits, Satisfaction, Goal integration & others External variables & Opportunities Constraints Others External Environment External environment Inputs: Human, Capital Managerial, Technological others Goal inputs of claimants: Employees, consumers, suppliers, Stockholders, governments, Communities and others Systems approach to management
  • 35. Business organization Internal Labor Equipments Money Materials External (macro- beyond influence of the org) Global Global Global Competition Ecosystem Economic Socio - Cultural Demographic Political / Legal Technological External (micro) customers, suppliers, creditors, distributors dealers; though outside the Influence of the 0organization, can be influenced by them Constituents of Business Environment
  • 36.
  • 37. Recent Years: 3.Contingency Approach Early management contributors gave us principles of management and organization that they generally assumed to be universally acceptable. Later research have found exceptions. Management, like life itself, is not based on simplistic principles. Contingency approach is a product of the integration of various management theories modulated by the situational variables. Since organizations are diverse, one size does not fit all. Four important variables are, Organization size, Routine-ness of Task Technology, Environmental Uncertainty and individual differences. A contingency approach to management is intuitively logical.
  • 38. Current Issues: Workforce Diversity Ethics Stimulating Innovation and change Total Quality Management Re-engineering Empowerment and teams Bimodal Workforce Downsizing Contingent Workers
  • 39. Conclusions: In view of the discussions so far, management has started to become less based on the conceptualization of classical theory of management and the typical military command and control, and more on facilitation and support of collaborative activity. Now management deals with the complexities of human interaction to achieve organizational or group goals in an effective and efficient manner.
  • 40. Suggested Reading Management: P Stoner, Freeman and Gilbert, Jr. Management: Stephen P. Robbins and Mary Coulter. Management – A Global Perspective: Heinz Weihrich and Harold Koontz