L'Oréal has millions of followers across major social media platforms like Facebook, Twitter, YouTube, and Instagram. ANYWAY proposes a social media strategy for L'Oréal that includes engaging conversations, setting goals to increase engagement, measuring campaign outcomes, using influencers, observing competitors, and analyzing L'Oréal's existing strategy. ANYWAY describes two successful social media campaigns for L'Oréal around hair care products that achieved over a million likes and drove large engagement. L'Oréal was satisfied with the results from ANYWAY's efforts including increased sales.

1. Our Client:
L´Oréal
Social Media Marketing
Campaign
by ANYWAY.

2. Social Media Statistics of L´Oréal
Facebook Likes: 24,818,347
Facebook Follower: 24,815,744
Twitter Followers (USA): 408K
YouTube Subscribers: 81,122
Instagram Followers: 2.8m followers
by ANYWAY.

3. Our Social Media Strategy for L´Oréal
1. Engaging in relevant conversations and encourage interaction
2. Setting motivating goals e.g. increasing Likes on Facebook
3. Measuring and reviewing the outcomes of campaigns
4. Using influencers to increase visibility
5. Observing the competition and drawing a conclusion
6. Analyzing gaps and trends in L'Oréal's present Social Media
strategy
by ANYWAY.

4. Social Media Campaign: “Turn It Up“
Our goal was to raise the attention & awareness of L'Oréal's hair color products
Developing valuable content for the audience
which motivates them to share it
Promoting the participation of the audience
We paired up L'Oréal with Facebook and
Pinterest for the launch of their new campaign
by ANYWAY.

5. Social Media Campaign: “Turn It Up“
Results:
1,534,290 Likes
11,766 People talking about this
Enormous drive of engagement
Raising awareness of hair care brand´s
by ANYWAY.

6. Social Media Campaign: “#POWERON“
Raising awareness of hair care brand´s
People shared pictures of their “good hair day” on various Social Media
platforms
by ANYWAY.

7. Social Media Campaign
We encourage the use of Ambassadors, Influencers and Bloggers to
spur the audience to talk about specific topics and motivate them to
exchange opinions on Facebook & Pinterest
by ANYWAY.

8. Social Media Campaigns
Ambassadors, Influencers and Bloggers reveal latest innovations, new
products and create content
Campaign: True Match
Kicking of new campaigns with
the help of their influencers
#YoursTruly
by ANYWAY.

9. Further Digital Marketing Campaigns of L'Oréal
on Social Media
by ANYWAY.
#WORTHSAYING Campaign on Twitter

10. Success of our work for L'Oréal
L'Oréal is highly satisfied with the result of our campaigns:
“We received high click-rates,
gain in followers on Facebook, Pinterest & Instagram
And increased our sales through ANYWAY´s Social Media efforts.”
by ANYWAY.