This document provides 15 examples of effective email advertisements and why they are successful. The examples convey their messages simply through short, punchy paragraphs and clear calls-to-action. They also use emotional language, personalized content, and delightful designs that are easy for recipients to scan and engage with.

1. EXAMPLES OF
EMAIL
ADVERTISEMEN
T
15 examples of well done email marketing and why we love them

2. Charity water
Transactional
email
Automated email
to tell customers
the impact of their
money

3. Buzzfeed
It conveys what it
supposed to convey

4. Uber
Simplicity
Very clear call-to-
action
Consistency in the
design

5. TheSkimm
Short and punchy
paragraphs
Direct towards
customers

6. Mom and Dad
Money
It reads just like
an email from a
friend
Fast response

7. Poncho
Delightful design
Easy to scan

8. Birchbox
Unique selling
Personal care

9. Postmates
Fun header (It’s a
GIF)
Emotional impact

10. Dropbox
short message
emotional email

11. InVision App
New design every
week
Easy to read and
scan

12. Warby Parker
personalized email
marketing
Perfect subject line
Co-marketing

13. Cook Smarts
Lovely layout
You know exactly
where to look
Easy to share

14. HireVue
Emotional impact
Great call-to-action
button

15. Paperless Post
Each card picture
leads in the right
direction
Simple use of
reminders

16. Stitcher
created especially
for you
Awesome design