Everything you need to know about the history of Kylie Cosmetics. For more information, visit https://marketing-today.fr

1. TIMELINE
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2. Kylie Cosmetics
Timeline
2014
Kylie Jenner partners with Seed Beauty
to launch a collection of lip kits. She
also launches her very own official
website and gets on social media to
announce her first make up collection.
February 2015
The Kylie Lip Kits are out
and sold out within a
minute. Kylie Jenner
immediately renames her
company to “Kylie
Cosmetics
June 2015
The lip kits are so popular
that new colors and new
models are designed. The
production is increased
and the website is updated
more frequently.
”.
October 2015
Kylie Jenner announces a
new collection of liquid
lipsticks and lip liners for
$29 per kit. The sale will
debut on her website only.
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3. Kylie Cosmetics
Timeline
November 2015
Mai 2016
The new collection is a
massive success. It gets
sold out in less than an
hour.
November 2016
Kylie Cosmetics changes the
packaging of its Lip Kits due
to complaints of theft. In
order to solve this issue, the
boxes are changed to a
basic black, and the
recognizable lip gloss design
was moved to the inside of
the box.
December 2016
Kylie Jenner announces
the very first Kylie
Cosmetics collaboration
called Koko X Kylie, where
she teamed up with her
half-sister, Khloe
Kardashian.
Kylie Cosmetics is now
worth $300 million.
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4. Kylie Cosmetics
Timeline
June 2017
November 2017
Kylie Jenner’s half sister, Kim Kardashian,
launches her own brand : KKW.
Kylie Comsetics launches a collaboration
with that brand called Koko X Kylie. It is so
successfyl that the two women announce
a part 2.
December 2017
In a month long pop-up
event in November 2017,
seven TopShop stores
across the US sold Kylie
Cosmetics products.
February 2018
A 16 individual luxury make-
up brushes set is launched
by Kylie Cosmetics.It is
priced at $360. It’s the first
item of Kylie Cosmetics that
is not sold out within
minutes, due to the fact that
it is very expensive.
Kylie Cosmetics launches a
collection inspired by Kylie
Jenner’s new born daughter.
It is called weather and is
sold for Valentine’s Day.
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5. Kylie Cosmetics
Timeline
April 2018
May 2018
In April 2018, Jenner announced her Kylie
Cosmetics collaboration with her oldest half-
sister, Kourtney Kardashian, called Kourt X
Kylie. It is so successful that Kylie Cosmetics
launches five new eyeshadow palettes with
brand new plastic packaging rather than the
traditional cardboard packaging.
November 2018
Kylie Cosmetics collaborates
with Kris Jenner to release a
new make up collection just in
time for Mother’s Day. Even if
the reviews are not that great,
the adventure remains a
commercial success.
February 2019
Kylie Cosmetics products
are now sold at Ulta while
more and more street
sellers in New York and
Los Angeles sell fake kits.
Kylie Jenner become the
youngest self made
billionaire in History with a
net worth of $1 billion.
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6. For more information, visit
https://marketing-today.fr
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