According to title sequence expert Kyle Cooper, a good title sequence should excite viewers about the film, fit seamlessly into the story, and set expectations for the film. The title sequence for the film Seven uses a font that represents the serial killer protagonist, drawing viewers into his perspective. Deadzone uses simple typography and music to set the tone, while To Kill a Mockingbird shows a character's obsession, foreshadowing their role. Story-based titles provide backstory or metaphor to contextualize the film. Titles are important as they inform viewers and orient them to the story.