1. JSON Angular Magento
(J . A . M)

2. Magento eCommerce
SaaS Applications
Video Streaming Portals
Rich Internet Apps
Custom Development
250+ team with experience in
managing offshore, distributed
development.
Neev Technologies established
in Jan ’05
VC Funding in 2009 By Basil
Partners
Part of Publicis Groupe
Member of NASSCOM.
Development Centers in
Bangalore and Pune.
Offices at Bangalore, USA,
Delhi, Pune, Singapore and
Stockholm.
Key Company Highlights
iPhone
Android
Windows Phone 7
HTML5 Apps
Web
User Interface Design and User Experience Design
Performance Consulting Practices
Quality Assurance & Testing
AWS Consulting Partner
Rackspace
Joyent
Heroku
Google App Engine
Mobile Cloud
About Neev
Outsourced Product Development

4. Web
server
&
Database
Pull up
the Page
Read the
XML
Query
the
Database
Build the
page on
the fly
Render
the page
Serve
Assets &
Media
Web Server’s Workload

5. • Reduce stress on the Web server & DB
– Clones [Multiple App Servers & DB Master
Slaves]
– Caching [Fullpage Caching / Memcache]
– Varnish
– Move the workload to the Client Side
Performance and Scaling Mantra

6. • Browsers are Powerful but
underutilized.
• Offload mundane tasks to
the Client Side.
• Go Back to the Server only
when needed.
Empower the Browser

7. • Server spits out JSON.
• Presentation Layer Sits on the Client Side.
• JavaScript parses the JSON data and populates the
dynamic content blocks, images are pulled from S3 /
Cloudfront.
De-Couple your App

8. • JSON output contains Product Catalog along with necessary
attributes.
• Layered Navigation, Filters, Sorting, keyword Search done
100% Client side on JSON data.
• Product Inventory check is an AJAX request to the server.
• Add to Cart, Checkout are direct requests to the server.
• For Recently Viewed Products, use Local Storage or
IndexedDB.
In Magento’s Context

9. Web App
Browser
Magento
REST
Web services
RDSS3
EC2
Web App
Scalable Architecture

10. Web
App
Browser
Server
RDSS3
EC2
JSONJSON
Media / Images
Folder
Web App
Insanely Scalable Architecture

11.  Webpagetest.org
 Pingdom.com
 YSlow
Performance Metrics

12. • Windows 8 and Mac OS
• Native Tablet Apps
• Touch Screen Kiosks
New Possibilities

13. Thank You
http://jam.neevtech.com
-Vinci Rufus
vince@neevtech.com
@areai51
Just Another Magento

14. Clients

15. Partnerships

16. India - Bangalore USA Sweden
The Estate, # 121,6th Floor,
Dickenson Road
Bangalore-560042
Phone :+91 80 25594416
Neev Information Technologies Pvt. Ltd.
1121 Boyce Rd Ste 1400,
Pittsburgh PA 15241
Phone : +1 888-979-7860
Neev AB, Birger Jarlsgatan
53, 6tr,
11145, Stockholm
Phone: +46723250723
sales@neevtech.com
India - Pune
#13 L’Square, 3rd Floor
Parihar Chowk, Aundh,
Pune – 411007.
Phone : +91-64103338
Singapore
#08-03 SGX Centre 2, 4
Shenton Way,
Singapore 068807
Phone: +65 6435 1961
For more info on our offerings, visit www.neevtech.com