This slide contains a detailed study on the type of bike that is not only the most popular but efficient in its performance all over.

2. The Indian
AutomobileResearch presentation on the most popular 2 wheeler in India Today.
College students market segment base
Basic description

3. 3
How to find the most popular:
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• Sources of research:
 Digital Research
 Website Articles
 YouTube
 Public Questionnaire
 Team Knowledge
 Field Research
 Personal Interactions

4. 4
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Ktm duke 200 Pulsar NS 200
Choosing of the most popular
2 wheeler:

5. 5
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TVF Apache Rtr Royal Enfield 350
Choosing of the most popular
2 wheeler:

6. 6
People’s choice
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•After a brief questionnaire and
asking around to general public
about the most popular 2 wheeler of
India, from around 100 people’s
survey. The result was as follows:

7. The
result
Chart
25%KTM duke 200
20%Royal Enfield 350
35%Pulsar NS 200
20%TVF Apache Rtr
25
35
20
20
0
KTM duke 200
Pulsar Ns 200
TVF Apache rtr
Royal Enfield 350
0 5 10 15 20 25 30 35 40
Basic description type
7

8. After taking in consideration with all aspects respectively, the most popular 2 wheeler in
INDIA, TODAY is
BAJAJ PULSAR NS 200.
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8

9. 9
Comment Reviews:
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10. 10
Comment Reviews:
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11. 11
Comment Reviews:
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12. 12
Fan ship

13. Description:
BAJAJ PULSAR NS 200
• The Bajaj Pulsar NS200 is one of the
affordable entry-level performance bikes in the
200cc segment.
• With its muscular styling and performance, the
Pulsar NS200 suits the college-going riders.
• The Pulsar has been a popular brand among the
young buyers and the NS200 was a game-
changing product in the Pulsar line-up
• It has a Fuel tank Capacity of 12 L.
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13

14. Description:
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14
• The Pulsar NS200 draws power from a
199.5cc liquid-cooled, single-cylinder engine
that produces 23.5bhp and 18.3Nm of torque.
• The engine is mated to a 6-speed gearbox.
• The Pulsar NS200 is equipped with features
such as disc brakes at both the ends with
optional single-channel ABS, digital-analogue
instrument cluster and clip-on handlebars.

15. 15
Mechanics Explained:
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LIQUID COOLING: A liquid cooling system uses a web of passages around the cylinder to circulate coolant through.
This coolant absorbs the heat produced by the engine when running. Under high performance conditions
like engine running at a higher rpm, the engine gets hot quickly; this results in the temperature of the coolant to rise.

16. 16
Mechanics Explained:
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SINGLE CYLINDER DOUBLE CYLINDER
• SINGLE CYLINDER: An engine that works using only a single piston is called a single cylinder engine. The cavity
in which the piston oscillates is cylindrical, so it is called a single cylinder engine. Also called a single pot engine.

17. 17
Mechanics Explained:
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• Newton Meters
• The amount of torque is expressed in Newton meters: Nm. In technical specifications of motorcycles, you often
see a number for the maximum torque, and the numer of revolutions per minute at which that torque is delivered
(in rpm, revolutions per minute).

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18
TORQUE

19. Mechanics Explained:
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19
So why show the torque?
The motorcycle delivers power by the combination of torque and rpm. So, when you want to
learn something about the character of a motorcycle and you would only look at the power, it is
difficult to predict its behavior. You would need the power curve of another motorcycle to
compare, because power curves always go up, and in the end collapse.
It is the torque curve that tells you the character of the motorcycle.

20. 20
Bajaj Pulsar NS 200
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The 4 P’S of Marketing:
Produ
ctThe Bajaj Pulsar
200NS/NS200 is a
sports bike made
by Bajaj Auto. The
NS stands for
Naked Sport.
Plac
eBajaj Showrooms
all over the
country and
many Bajaj bike
Dealers.
Pric
eEx-showroom:
1.11 lakhs - 1.16
lakhs
Promo
tionOn launch of
the product,
Quiz and
Organizing
some kind of
Sporty Event.

21. Comparison
THE COMPARISION BETWEEN PULSAR NS 200 AND THE NEXT BEST THING:
Bajaj Pulsar Ns
200
KtmDuke 200
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21

22. 22
Comparisons:
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• Bajaj Pulsar NS200 vs. KTM Duke 200 Price Comparison
Bajaj Pulsar NS 200 KTM Duke 200
Ex-showroom price 1.11 Lakhs -1.16 Lakhs 1.5 Lakhs -1.62 Lakhs

23. 23
Comparisons:
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• Bajaj Pulsar NS200 vs KTM Duke 200 Specifications Comparison
Bajaj Pulsar NS 200 KTM Duke 200
Engine 199.5 cc, single cylinder, liquid-
cooled
199.5 cc, single cylinder liquid-
cooled
Max. Power
23.52 PS 25 PS
Peak Torque
18.3 Nm 19.2 Nm
Transmission
Kerb Weight
6-Speed Manual
151 KGs
6-Speed Manual
130 KGs

24. 24
Comparisons:
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• Bajaj Pulsar NS200 vs KTM Duke 200 Mileage Comparison:
Bajaj Pulsar NS 200 KTM Duke 200
Mileage 45KMPL 40KMPL

25. 25
Comparisons:
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• Bajaj Pulsar NS200 vs KTM Duke 200 Top Speed Comparison
Bajaj Pulsar NS 200 KTM Duke 200
Mileage 136KMPH 142KMPH

26. 26
Comparisons:
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• Bajaj Pulsar NS200 vs KTM Duke 200, 0-100 KMPH
Bajaj Pulsar NS 200 KTM Duke 200
Mileage 9.85 Seconds 9.02 Seconds

27. 27
Comparison Verdict:
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• Comparison Verdict- These two are pretty close to each other in terms of pricing. Also,
both the bikes are stylish and look modern. There’s enough kit available on both the
models. Still, there’s a lot that separates these two models. While the NS200 tries to come
across as the Jack of all trades, it’s actually the Duke 200 which is the undisputed King of
the performance game. Hence, those looking for a reasonably quick and fast bike without
spending lot money should look at the Pulsar NS200. However, those looking for a
thoroughly performance bred low displacement motorcycle should get themselves the
KTM Duke 200.

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28
THE ULTIMATE SHOW DOWN

29. Thank You!
WE APPRECIATE YOUR
PATIENCE
A PRESENTATION BY
JAVEED SUDARJI